BrandAlley UK Reviews 

92,449
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 10,471 reviews, reviewers had a great experience with this company. Customers frequently praise the fantastic selection of top designer brands available at very affordable prices, making it a favorite shopping destination. Shoppers also appreciate the prompt delivery service and consistently highlight the reliable quality of the fashion items they receive. Buyers often express deep satisfaction with the overall purchasing process and the helpful assistance provided when needed. However, some people mentioned experiencing frustrating delays with refunds and difficulties reaching customer support to resolve urgent order problems. A few shoppers also noted occasional missing items in their parcels and various complications during the return process.

What people talk about most

Product

Reviewers mention positive feedback about product, highlighting great prices and top designer brands.... See more

Delivery service

Consumers find delivery_service to be positive overall, frequently highlighting quick delivery, great... See more

Order

Customers had ambiguous experiences with order processing and fulfillment. While some reviewers highlighted... See more

Price

Customers consistently note positive experiences with price, highlighting great bargains and affordable... See more

Customer service

Users describe ambiguous interactions with customer_service, noting that experiences widely vary. Many... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Shopped with BA for years. Good quality products at an affordable prices. Recently purchased a handbag. My only criticism is that some of the handbags do not have a description (Roberta M for examp... See more

Rated 4 out of 5 stars

BradAlley first is a very trustful company, during more than five years shopping with it, I never have any problem. Products always arrive in faithful time, and as good as I expected while buying th... See more

Rated 4 out of 5 stars

Great way to get your hands on some very nice designer gear at some very good prices.

Rated 4 out of 5 stars

I was pleased to find that I could get help from Customer Service. I was unsure how to return an item and received the help I needed. I have had some lovely items from Brand Alley at excellent prices.... See more


Company details

  1. Activewear Store
  2. Clothing Store
  3. Fashion Accessories Store
  4. Lingerie Store
  5. Men's Clothing Store
  6. Women's Clothing Store

Written by the company

Here at BrandAlley, you’ll find up to 80% off your favourite labels in clothing, footwear, accessories, homeware and beauty every single day of the year.


Contact info

4.1

Great

TrustScore 4 out of 5

92K reviews

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Asks customers to review

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Replied to 99% of negative reviews

Typically replies within 24 hours

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4.1

All reviews

(92,449)

9,210 reviews in the last 12 months

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Rated 1 out of 5 stars

Appalling service from BrandAlley

Appalling service from BrandAlley. I placed an order over a month ago and I’ve still not received it. They make it difficult to speak to anyone on the phone. This is effectively theft. I don’t know how I’m going to get my money back.

11 July 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Sarah,

Thank you for your review.

We are sorry that you have not received your order.

To help us to look into this matter in more detail, we've requested some information via Trustpilot.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 2 out of 5 stars

0/5 For Customer Service

I have been using BrandAlley for several years now and have done so without any issues. The problem comes when you do have an issue. Their customer service is far and away the worst I have ever experienced.

If you email them you get a reply telling you they will respond in 7 working days (they don’t). If you chase them the 7 days starts again “as a ticket already exists for this item”.

I tried to call them multiple times. They are “extremely busy” for the first 20 minutes, after which a message comes on to tell you they are not going to answer your call so try again later, and you’re cut off.

Having spent 2 weeks chasing a missing order I eventually received a reply to say that due to a change in warehouse the package had been misplaced but had now been found.

It then went to Evri, who after another 2 weeks admitted they had lost it. A week on they said as it had been lost for 3 weeks it was unlikely to be found and so they had informed BA that a refund was required.

Three weeks and several emails later BA have not responded to me.

So they are great until you need them, then they are horrendous, and I won’t be using them again.

16 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Robert,

Thank you for your review.

We are sorry that this order has not been of the same experience as previous orders that you have had with us.

We've requested some information to ensure that this feedback is raised internally in its entirety but also to make sure that this matter is resolved for you as swiftly as possible.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Beware

Shocking experience when things go wrong, no customer services team. I was sent wrong item, took multiple attempts to get them to acknowledge this and send a returns label. 3 weeks on from sending return still no refund and no way to contact. So currently I have paid them a significant amount of money and have no product.

16 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi JM,

Thank you for your review.

We are sorry that your item was received differently to how you had expected.

We've requested for additional information via Trustpilot to help us with looking into your return in more detail.

We are sorry for the inconvenience that this has caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Terrible experience — no product, no refund, and no response

I returned a Dyson I purchased from BrandAlley because it was extremely loud and did not perform as expected. I contacted BrandAlley shortly after receiving it and tried several times to arrange the return.

After struggling to get a response from their customer service, I eventually returned the item using the Evri return label provided through BrandAlley’s website.

Evri tracking confirms that the parcel was delivered back to the retailer on 23 July 2026.

And now I have neither the product nor my money.

The refund of £279.99 has still not been issued, the return is not properly reflected in my BrandAlley account, and my attempts to contact customer service have gone unanswered.

I have kept all the evidence: the order, correspondence, return label and Evri delivery confirmation.

This is extremely disappointing. I returned the item exactly as instructed, yet BrandAlley has my money and my returned product, while I am left with nothing and no meaningful response from customer service.

BrandAlley, please process my refund.

16 June 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Marina,

Thank you for your review.

We are sorry for the issues that you encountered with your fan and it was louder than you expected.

Thank you for your co-operation when this was raised with our team and this has since been returned.

Our team will liaise with you via the thread that you have raised to help ensure that your refund is processed as swiftly as possible.

We do apologise for the inconvenience caused and your feedback has been noted.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Return and Refunds are always an issue

Recently bought and returned a bag. Had to chase their non existent customer service team. First welcomed by their useless bot which kept repeating same generic message without looking in actual issue
Eventually got through to a human after days, who told me warehouse hasn’t processed my return! Long story short near two months still waiting for my money to be refunded. This has happened 2-3 times before.
Delivery is expensive and refunds are v v v slow. It used to be good but have decided to unsubscribe from this scam!
Sad to see a good business going down this way. Never again!

5 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry that you have not had more positive experiences with the returns that you have recently made.

We've requested via Trustpilot for some additional details, this helps us to ensure that your feedback is raised in its entirety.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 2 out of 5 stars

Customer delivery’s cost

The worst retailer operating with no customer dispatcher cost compassion.
Customer dispatcher cost plus the return cost a minimum of £10 to the customer.
I will advise customers to rethink of this money waisted process that usually goes by not noticing.

16 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry for any inconvenience caused with the pricing for dispatches and for returns.

We've requested for some details via Trustpilot to ensure that your feedback is raised in its entirety.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Absolutely awful don't buy from this…

Absolutely awful don't buy from this site. Everything is third party and delivery at least three weeks to four months or never arrives as in my case, I waited four months for a rug. Terrible customer service on the phone lines, guaranteed to cut you off after exactly 20 mins continuously, use their chat, well one chat, can't do another one on another day as they hold that one chat for ever and you are unable to send a second one. Lovely email finally with a Manager after four months of waiting for a rug never heard from him again after declaring this is not the service we expect to give you. Not only did I lose the rug I had to put my flooring on hold, and now my paint in the living room matches my bought rug design, great, so need another rug which when looked at same rug on line is three times the price, so a little bit conned on this site. When asking for the third party seller details so I could contact them direct, no response. Although I have to say exceptional at sending me emails everyday to purchase from them again. Sadly no rug was ever sent my living room dream crashed and I was sent after four months and an email from PayPal a refund. Then the next day I got a message, sorry but here's ten pounds credit for your trouble, like I would consider buying from them ever again! They have ruined my re-decoration experience, constantly waiting for the rug so I could match the floor I have already bought the paint to complement and painted half my room, it's a shambles, I now have to rethink my whole design.

16 May 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Julie,

Thank you for your review.

We are sorry that you have not had a more positive experience with your order for this rug and we are sorry that this was not able to be dispatched out to you.

We have requested some information via Trustpilot to help us to look into this feedback in more detail and help to ensure that this is raised in its entirety.

We do sincerely apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Terrible customer service

Brand alley used to be a really good company with great customer service but recently it’s got terrible. My order took around a month longer to arrive than originally stated. Now I’m trying to get a refund from items they received many weeks ago. I have sent numerous emails regarding my refund with no response at all. I have sent numerous what’s app messages, again with no response. Will never use them again. Avoid at all costs!!!

15 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Jane,

Thank you for your review.

We are sorry that your order was not of the same experience as you had before.

Thank you for your patience and co-operation whilst this has been raised with our Customer Experience team. Following the conversation you have had with our team, the refund is being processed for the return made.

The feedback that you have raised with us and directly to our team will be relayed internally and we are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Ordered shorts for late July early…

Ordered shorts for late July early August delivery and still haven’t received item. I’ve emailed multiple times and asked 6 times for a rough estimate of when they’ll be dispatched just for them to claim they’ll actually look into it that time and get back to me for them to close the enquiry. I’ve emailed twice since then and no reply.

First and last time I purchase from these. Wouldn’t have done so in the first place was just desperate for this item but they could have gained a new customer had they dealt with things properly.

Customer service is obviously crap in my opinion.

Edit: if you need more information try replying to one of my 8 emails. I’m now going through my bank for my refund.

15 July 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Chase,

Thank you for your review.

We are sorry that you did not receive the shorts that were ordered.

We have requested for some information via Trustpilot to help us with looking into this feedback further.

We do apologise for the inconvenience that this has caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Do not resolve issues smoothly

Brand Alley sent me someone else’s parcel and nearly two months on I don’t have my money back. I’ve spent so much time trying to deal with them. They’re fine when everything goes well but not when it doesn’t

15 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Carolyn,

Thank you for your review.

We are sorry to read that you did not receive the correct items.

We have requested some details via Trustpilot to help us to look into this feedback further.

We do apologise that this experience was not more positive and for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

If only I could give zero stars I would!

If only I could give zero stars!
Like a lot of other reveivers on here regarding this site I have also had a very negative experience from Brandalley.
I have placed a few orders that were never delivered & have had to fight via email for weeks each time with " customer services" they have a nerve using that title really, before getting my refund.
I refer currently to a pair of sunglasses which I purchased for £159.99 they were returned & received by BA on July2nd sent via Royal mail tracked service its now August 14th & I still have not recevied a refund even after many emails back & forth.
Like other disappointed customers I would NOT recommend anyone to purchase anything through this company as you will have a utter nightmare if you have to return something to them " so steer clear " you have been warned.
Its a pity one has to use this site to vent your frustration with these dreadful companies.
Its now August 25th & still no refund!!!!

2 July 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry that you have not had a more positive experience with your orders.

We've requested some details via Trustpilot to help us to look into this return of the sunglasses in more detail. This will also help us to ensure that the feedback surrounding the other orders are also raised internally.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

3 weeks since return delivered — zero refund and 7 days to wait for a reply?

My return was delivered back on 27th July. Almost 3 weeks have passed, and still no refund.
When you try to contact them to ask where your money is, you get an automated response stating it will take up to 7 days just for the customer service team to reply to your message.
No refund, no customer support, and complete violation of consumer protection timelines. Holding customer money like this is disgraceful.
Process my refund immediately.

14 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Maria,

Thank you for your review.

We are sorry for the inconvenience that has been caused with the return that you have made and we do apologise that this has not been the most positive experience for you.

The refund for your return is being processed currently following the communication that you had with our team.

The feedback that you have shared with us has been noted so that we can continue to improve the service that is being provided.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Item missing and still no response from…

Item missing and still no response from customer service over a week later.

14 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Denise,

Thank you for your review.

We are sorry that you have not received all of your ordered items.

We've requested some information via Trustpilot to help us to look into this matter further.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Refund never received

I returned several items and, despite having chased my refund several times, have received no reimbursement. I am only able to communicate with a Bot (their phone line does not answer) and customer service have not responded, despite my repeated enquiries. I have proof that my return was received (via Royal Mail tracked service), however the Bot was not able to confirm this. Furthermore, my items arrived in stages and well outside of the agreed timeframe. I will not use BrandAlley again and would not recommend this website to anyone looking for good customer service and a reliable refund process.

22 July 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Jo,

Thank you for your review.

We are sorry for the issues that you have had with your order.

Thank you for your patience and co-operation whilst this has been raised with our Customer Experience team. Our team will liaise with you via the thread that you have opened to help have these matters resolved.

We do apologise for the inconvenience caused and the feedback shared has been noted.

Kind regards,
BrandAlley

Rated 3 out of 5 stars

Refund Issues

Same issue as all of the other reviewers. I sent my items back and I never received a refund or even an acknowledgement of my returned item.

I contacted BrandAlley by phone and the call hung up after 30 mins of being on hold...however on my third attempt I got through to a person!

The lady I spoke to was very helpful and she said they recently moved into a new warehouse and that had caused all the delays. When she checked she said they hadn't processed returns that came in 10 days ago, but the team were moving as fast as they could.

She very kindly manually processed a refund for me whilst I was on the phone, so if anyone is having the same issues, try to call them up.

Update: Refund received 21st Aug (refund was processed on 13th Aug, so took about 8 days for it to come through)

14 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Rebecca,

Thank you for your review.

We are sorry that the experience that you have had with your return was not more positive.

We have requested some information to ensure that the feedback is raised in its entirety, to help ensure our service regarding the returns is improved on.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Same returns problem as others on here…

Same problem as others on here regarding returns. Sent back via evri and have proof of delivery. Raised multiple questions with them but no human response.

Also took ages to dispatch the order to begin with.

Clearly there is something seriously wrong at Brand alley these days. Avoid!

13 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Michael,

Thank you for your review.

We are sorry that you have not yet received the return for the return that you have recently made.

Thank you for raising this matter with our team and we are sorry that you have not yet received a response. Our team will liaise with you through the thread you have raised with us. Thank you for your patience.

We have noted the feedback that you have raised to ensure that our service is improved on.

Kind regards,
BrandAlley

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