BrandAlley UK Reviews 

92,449
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 10,282 reviews, reviewers had a great experience with this company. Customers frequently mention the fantastic range of stylish designer products available at very affordable and competitive prices. Consumers often point out that orders usually arrive safely and on time, making online shopping smooth and pleasant. Some reviewers were not happy with missing items from their parcels and long delays in receiving their deliveries. Others also mentioned that getting in touch with support teams could be challenging due to slow responses or automated replies. A few people experienced difficulties when trying to process returns or secure prompt refunds for problematic orders.

What people talk about most

Product

Clients share positive opinions on product, highlighting that items are of good quality and feature excellent... See more

Delivery service

People report positive experiences with delivery service, noting that packages frequently arrive on time and... See more

Order

Reviewers highlight ambiguous aspects of order processes, as experiences vary significantly. While some... See more

Price

Consumers find price to be positive, regularly highlighting great bargains and wonderful costs on designer... See more

Customer service

Customers had ambiguous experiences with customer service. While reviewers praised helpful agents for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

BradAlley first is a very trustful company, during more than five years shopping with it, I never have any problem. Products always arrive in faithful time, and as good as I expected while buying th... See more

Rated 4 out of 5 stars

Great way to get your hands on some very nice designer gear at some very good prices.

Rated 5 out of 5 stars

Amazing customer service!! I Had a problem with an Armani watch I had purchased a few months ago. My emails were replied to very promptly. I was provided with a digital returns label. After I po... See more

Rated 5 out of 5 stars

My order was for two items and one item was not delivered so I raised the issue with Brand Alley. I did not receive a reply initially so I contacted Customer Services where Laura M was very helpful a... See more


Company details

  1. Activewear Store
  2. Clothing Store
  3. Fashion Accessories Store
  4. Lingerie Store
  5. Men's Clothing Store
  6. Women's Clothing Store

Written by the company

Here at BrandAlley, you’ll find up to 80% off your favourite labels in clothing, footwear, accessories, homeware and beauty every single day of the year.


Contact info

4.1

Great

TrustScore 4 out of 5

92K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.1

All reviews

(92,449)

9,210 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Abysmal customer experience

Been waiting over a month for a refund. No way to get hold of an actual human being. I sent my return and it was delivered to them on the 23rd of July. Despite chasing them multiple times and being told someone will get back to me within 7 days I’ve had nothing. I was a repeat customer but BrandAlley are on my avoid list after this experience. Will probably have to go through bank for my refund. Extremely disappointed

18 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry that you have not yet received the refund for this return.

Our team will liaise with you via the thread that you have opened to help ensure that this is resolved. Thank you for your patience, whilst this has been raised with our team.

We do apologise for the inconvenience that this has caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Absolutely shocking customer service

Absolutely shocking customer service. I returned 2x items OVER 5 WEEKS ago and I’m still waiting on a refund - EVEN THOUGH I have provided proof of delivery to THEIR return address. All that they have said is that it’s being investigated by their Customer Experience team but no sign of my money whatsoever. THE WORST ONLINE RETAILER.
STAY WELL AWAY FROM THEM.

18 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Mr Meller,

Thank you for your review.

We are sorry that you have not yet received a refund for the two items which were returned.

Thank you for your patience, whilst this has been raised with our team. Our team will liaise with you via the thread that you have opened to help ensure that this is resolved.

We do apologise for the inconvenience that this has caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Terrible customer service

Despite multiple emails to customer services (‘BOTS’ and humans) I am still waiting for my refund after almost a month - Unable to contact via phone as number provided lets you wait in ‘queue’ then cuts off after long wait.

18 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Gillian,

Thank you for your review.

We are sorry that you have not received a refund for the return that you have previously made.

We have requested some details via Trustpilot to help us to look into this matter further.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Do NOT use this company!!!

Do NOT use this company!!!! Worst online site I have ever used!!!

Ordered in MAY!. August I am STILL waiting for a refund! No replies to help, just completely ignored! Passed between brand alley and the partner site who sent the perfume and getting nowhere. Appalling service.

Ordered a 50 ml perfume in May. I was sent a 30ml, my confirmation email and receipt confirmed that I had indeed ordered a 50ml perfume. I had to go back and forth even with this and was continually told that what I was sent was correct, even though I showed multiple receipts saying it was advertised as a 50ml and that’s what I believe I bought. They eventually hesitantly agreed to refund me as I had proof of this.

I returned this tracked via Royal Mail. I am still waiting for my refund!!!! I have contacted customer services and have emails stating that the return was in the brand alley warehouse but that they would need to send it over to the partnering perfume site/warehouse for me to get a refund. I am still waiting! I no longer recieve replies from customer services. Online chat is a generic bot who can’t answer anything and when you message the partnering site they just say that I need to contact Royal Mail or brand alley themselves. Literally had my money stolen due to their mistakes by advertising the wrong item on the site! If anything goes wrong with this company this is what you are left with. It’s not worth the stress and it’s not worth the risk! Go elsewhere to a company that has accountability and actually has courtesy to reply and help its customers.

Also** Royal Mail have stated that I need to have this refunded by brand alley not them - but they won’t reply! Disgusting service. STAY CLEAR

UKO144001453512

18 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Kirsty,

Thank you for your review.

We are sorry that you have not received your refund for a return that you have made.

Thank you for your patience and co-operation whilst this return has been raised.

The item that was ordered, and subsequently was returned was sold and delivered by one of our partners. When items are from our partners, the return would need to be made with them directly.

We can see that the return of your order was made to our warehouse. Your order will be forward to the partner, however there will be additional delays due to processing times, relabelling and further transport to the correct location.

The feedback that you have raised will be relayed internally and we are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

I've contacted shop about my missing…

I've contacted shop about my missing order. They're supposed to reply within 7 days but instead their system just add your messages to existing ticket which happens every time you contact them. No response or help though.

7 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Robert,

Thank you for your review.

We are sorry that you have not received your order.

We can see that your order was dispatched by one of our partners and we are sorry that you have not received this and are not able to re-arrange this directly with the courier.

As this item was sold and delivered by our partners, this matter would need to be raised with them directly for support. They would be able to liaise with the courier as the dispatchers of the item.

You can message a partner directly by going to the item in your BrandAlley account and then selecting 'Message'.

Our team will raise this matter with the partner directly from the contact that has been raised.

We are sorry for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. Item returned on 20 July, still no refund. I have emailed 8 times, all answered by an AI bot referring me to a customer service team within 7 days..still waiting nearly 30 days later. Also spoke to a human on the phone a week ago, refund and confirmation email promised - again not received.
I was a repeat orderer - never again.
Avoid

18 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Carol,

Thank you for your review.

We are sorry that you have not received a refund for the return that you have previously made.

We have requested some information via Trustpilot to help us to look into this feedback further, and ensure that this is raised in its entirety.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

I ordered a skirt on 13/7/26 which has…

I ordered a skirt on 13/7/26 which has not been delivered.
I have sent so many mails and all I get is to wait whilst they contact the courier.
They also do not answer their calls.
I have requested for a refund but nothing as yet.
I don't know what to do.

13 July 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry that you have not received your item at this time.

We can confirm that there is a refund being processed for your order and our team will confirm this to you via the thread that you have raised.

We do apologise for the inconvenience that has been caused and the feedback raised has been noted.

Kind regards,
BrandAlley

Rated 5 out of 5 stars

The website is very well organised and…

The website is very well organised and gives you the correct information on how to get help. Once in contact with customer services you are responded to very quickly. My customer contact was extremely helpful and polite and my issue dealt with incredibly quickly and with a very positive outcomes me. Such service means that customers trust the company and that repeated business is assured. A five star service🏅🏅🏅🏅🏅

16 August 2026
Unprompted review
Rated 1 out of 5 stars

Ordered several packs of tshirts never…

Ordered several packs of tshirts never came on time, emailed customer numerous times without reply, absolutely awful service, purchased the order using Klarna who eventually dealt with issues another month later, so after two months no reply to emails and needed 3rd party payment service to resolve the issue. Wouldn't bother using Brandally again.

21 June 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry to read of the experience that you have had.

We've requested some information via Trustpilot to help us to look into this feedback further. This will also help us to ensure that your feedback is raised in its entirety.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Dreadful

Dreadful. I placed an order on 13 July 2026; as of 17 August, it has not arrived. They took 12 days to reply to my email. Their "customer service" number doesn't get answered. This is my first experience with them. I will not be a repeat customer.

17 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Mazda,

Thank you for your review.

We are sorry that you have not received your order.

We have requested for some information through Trustpilot to help us to look into your order further.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

From 5 to zero

I have sent back an item via evri as recomended by brandally on 3 August.it has stopped tracking on 6 August. I have contacted evri and BRANDALLY. They both refuse to reply. Order number UKO144001566593. Evri tracking H0014D0194441073. I have also tried to cancel my last order because of brandally terable service. Guess what no reply. Brandally use to be excellent they are now determid to go bankrupt.

17 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Elwyn,

Thank you for your review.

We are sorry for the experience that you have had with the return that you have made.

Thank you for your patience whilst this has been raised with our Customer Experience team. Our team will liaise directly with you to help ensure that your return is completed as soon as possible and to also help with the cancellation request that you've made.

We have noted the feedback that you have raised and we are sorry for the inconvenience that this has caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Placed an order on the 30th of July and…

Placed an order on the 30th of July and still have not received it. Order status says processing. Impossible to reach anyone from the customer service, have had no response via email or phone call.

17 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Lina,

Thank you for your review.

We are sorry that you have not received your order at this time.

We have requested some details via Trustpilot to help us to look into your orders status further and assist you with any threads that you have opened with our team.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

I have bought from BrandAlley for…

I have bought from BrandAlley for several years now. They used to be quite good but their customer service has become appalling. I returned an item the same day I received it, and have tracking to show they received it 3 weeks ago. I still have not had a refund. I made fruitless attempts to contact them via WhatsApp (which they now seem to have suspended). Nobody answers the phone. Nobody responds to their 'contact us' email form. I regret using them, and do not think I will do so again.
Are they about to go bust? I will have to open a dispute with my credit card company.

24 July 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Gladys,

Thank you for your review.

We are sorry that this order was not more positive like previous that you have had with us.

Thank you for your patience and co-operation whilst this has been raised with our team. We will liaise with you via the raised thread to help assist you further regarding this return.

The feedback raised will be relayed and we are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Dreadful Customer Service

Incorrect order was sent out by this company. I did contact them via email which took a few days to respond to. They asked me to return which I immediately did but they now can't find it in their warehouse. It takes days for Brandalley customer service to reply to anything and its difficult to phone them as the wait time is so long.
I've been inconvenienced because of their mistake but there's no urgency to resolve or refund me.
Dreadful customer service and if possible, I would give zero stars.

17 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Barbara,

Thank you for your review.

We are sorry for the experience that you have had with your return.

Thank you for your patience and co-operation whilst this has been raised with our Customer Experience team. Following the conversation you have had with our team, the refund is being processed for the return made.

The feedback that you have raised with us and directly to our team will be relayed internally and we are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Zero communication

I placed an order 9/7 with expected delivery by 1/8. I have heard nothing and can't get through to anyone. I have used WhatsApp to contact them and have been told I'd receive reply within 7 days. That was 15 and 7 days ago and still nothing. When I asked to cancel order they said I can't . I have to wait till I receive if then return!! Still trying to sort this!!!!

2 August 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Miss Preece,

Thank you for your review.

We are sorry that you have not yet received the dispatch information for your order.

Thank you for your patience and co-operation whilst this has been raised with our team. We will liaise with you via the raised thread to help assist you further with your order.

The feedback raised will be relayed and we are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

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