BowFlex Reviews 

2,797
•
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 1,390 reviews, reviewers had a great experience with this company. Customers frequently praise the staff and customer service team for being very helpful, professional, and providing a smooth purchasing process. People also find the official website extremely easy to navigate when exploring products and ordering heavy fitness equipment. Some reviewers were not happy with order confirmation issues, missing tracking numbers, and unexpected delays in receiving their items. Consumers also mentioned ongoing difficulties reaching support representatives by phone when trying to resolve equipment defects or missing parts. Additionally, a few buyers noted frustrating assembly challenges with certain components not fitting properly.

What people talk about most

Product

People report ambiguous experiences with product, as some consumers highlight durable builds and smooth... See more

Order

Clients share ambiguous opinions on order experiences, as reviewers highlighted trouble with website... See more

Customer service

Users describe ambiguous interactions with customer service, noting that while some representatives were very... See more

Staff

Consumers find staff to be exceptionally helpful, frequently highlighting that certain representatives are... See more

Reviews shaping this summary

Rated 4 out of 5 stars

This is my second pair of Bowflex dumbbells. The first pair dated back almost 20 years ago. Despite the eventual problem with the latching mechanism, the dumbbells were exceptionally constructed.... See more

Company replied

Rated 4 out of 5 stars

Very disappointed so far. Part 3 and 4 won't go together. They sent a replacement to part 3. It's even worse. I have had it 9 days and haven't been able to even put it together. Editing to update my r... See more

Company replied

Rated 3 out of 5 stars

I have no direct confirmation of my order from Bowflex nor a tracking number. My order does not appear on my profile. I HAVE NOT received my equipment yet I've received a bill. Who do I contact to fi... See more

Company replied

Rated 5 out of 5 stars

I have owned a Bowflex before, well I still have it. I just lost parts in a move. I enjoyed using the Bowflex as a way to stay in shape. Due to various injuries related to my previous career as an M1A... See more

Company replied


Company details

Written by the company

Official USA site for BowFlex Home Gyms. BowFlex is your solution for home fitness. No gym membership required. Get a complete workout at home with the BowFlex homegym.


Contact info

3.8

Great

TrustScore 4 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 82% of negative reviews

Typically replies within 1 week

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3.8

All reviews

(2,797)

1,205 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Delivery company is incapable

Delivery company is incapable of delivering. Going on 72 hours of games. They refuse to help and Bowflex refuses to help. My machine has been sitting at delivery terminal 20 mins from my house for 3 days. I’m at a lose! Yet they billed my real quick for the machine and delivery fee

15 July 2026
BowFlex logo

Reply from BowFlex

Thank you for taking the time to share your feedback, Amy.

We're sincerely sorry to hear about your delivery experience. We understand how frustrating it is to have your equipment sitting at the local delivery terminal while you continue to wait for it to arrive, especially after paying for both the product and delivery service.

This is not the level of service we strive to provide. Your feedback regarding the delivery delays, communication, and overall experience has been shared with the appropriate teams for review as we continue working to improve our delivery process and customer experience.

Thank you for bringing these concerns to our attention.

Best regards,
BowFlex Customer Experience Team

Rated 4 out of 5 stars

Simple things.

It was very easy to navigate through the website and get my order placed.

23 July 2026
BowFlex logo

Reply from BowFlex

Thank you for your review, Carlos!

We're delighted to hear that you found our website easy to navigate and that placing your order was a simple and straightforward experience. We strive to make shopping with BowFlex as convenient as possible, and we're glad your experience reflected that.

Thank you for choosing BowFlex. We appreciate your support and hope you enjoy your new equipment for years to come!

Best regards,

BowFlex Customer Experience Team

Rated 5 out of 5 stars
BowFlex logo

Reply from BowFlex

Thank you for your review, Gail!

We're delighted to hear that you found our website easy to use. We strive to make shopping with BowFlex as simple and intuitive as possible, and we're glad your experience reflected that.

Thank you for choosing BowFlex. We appreciate your support and hope you enjoy your new equipment for years to come!

Best regards,

BowFlex Customer Experience Team

Rated 1 out of 5 stars

I was asking a simple question

I was asking a simple question: What lubricant do I buy for my treadmill and where can I buy it? I do not know that it is his fault but he wanted to know the Serial number. Dumb. Just answer the question that is being asked and stop bothering people.

23 July 2026
BowFlex logo

Reply from BowFlex

Thank you for taking the time to share your feedback, Eric.

We're sorry to hear that your experience did not meet your expectations. We understand that you were looking for a straightforward answer regarding treadmill lubricant, and we recognize how frustrating it can be when the process feels more complicated than expected.

While certain information, such as a serial number, may be requested to ensure accurate product support and compatibility, we appreciate your feedback regarding the experience. Your comments have been shared with the appropriate teams for review as we continue working to improve our customer service and support processes.

Thank you for bringing this to our attention.

Best regards,

BowFlex Customer Experience Team

Rated 5 out of 5 stars

Farewell NordicTrack, Hello Bowflex

Details about the product were clear. I know what to expect when I receive the treadmill.
Research done on item confirmed my decision.

22 July 2026
BowFlex logo

Reply from BowFlex

Thank you for your review, Anthony!

We're thrilled to hear that you found the product information clear and helpful in making your decision. It's great to know your research gave you confidence in choosing BowFlex, and we're excited to welcome you to the BowFlex family.

Thank you for choosing BowFlex. We hope your new treadmill exceeds your expectations and supports you on your fitness journey for years to come!

Best regards,

BowFlex Customer Experience Team

Rated 5 out of 5 stars

Well organized info

Well organized info, great photos, questions answered easily. I have owned an Ultimate II for MANY years so you had a head start.

22 July 2026
BowFlex logo

Reply from BowFlex

Thank you for your review, Robert!

We're delighted to hear that you found the information well organized, the photos helpful, and that your questions were answered easily. It's especially wonderful to know you've been part of the BowFlex family for many years with your Ultimate II. We truly appreciate your continued trust and loyalty to our brand.

Thank you for choosing BowFlex once again. We hope your new equipment serves you just as well for years to come!

Best regards,

BowFlex Customer Experience Team

Rated 4 out of 5 stars
BowFlex logo

Reply from BowFlex

Thank you for taking the time to share your feedback, Karen.

We appreciate your suggestion regarding live chat support. We understand that having the option to chat with a representative can make the shopping experience more convenient and provide quicker answers to questions.

Your feedback has been shared with the appropriate teams for review as we continue exploring ways to enhance the customer experience.
Thank you for bringing this to our attention.

Best regards,

BowFlex Customer Experience Team

Rated 1 out of 5 stars

Couldn't use my $50 off welcome code.

Couldn't use my $50 off welcome code.

22 July 2026
BowFlex logo

Reply from BowFlex

Thank you for taking the time to share your feedback, Thomas.

We're sorry to hear that you were unable to use your $50 welcome discount code during checkout. We understand how disappointing that can be when you're looking forward to completing your purchase.

Your feedback has been shared with the appropriate teams for review as we continue working to improve the checkout experience and promotional offer process.

Thank you for bringing this to our attention.

Best regards,
BowFlex Customer Experience Team

Rated 5 out of 5 stars

Website is very easy to navigate…

Website is very easy to navigate without much hassle. Also it's cost effective and I was able to quickly make up the mind for the recent purchase. No hassle in navigating the website.

22 July 2026
BowFlex logo

Reply from BowFlex

Thank you for your review, Dhanya!

We're delighted to hear that you found our website easy to navigate and that it made your shopping experience quick and hassle-free. It's wonderful to know the product information and value helped you make your purchasing decision with confidence.

Thank you for choosing BowFlex. We appreciate your support and hope you enjoy your new equipment for years to come!

Best regards,
BowFlex Customer Experience Team

Rated 3 out of 5 stars

Why aren’t you partnering with affirm

Why aren’t you partnering with affirm? The bread software doesn’t actually enabled good financing.

22 July 2026
BowFlex logo

Reply from BowFlex

Thank you for taking the time to share your feedback.

We're sorry to hear that the financing options available did not meet your expectations. We understand how important flexible financing can be when making a purchase, and we appreciate your comments regarding both the financing experience and your interest in additional payment options.

Your feedback has been shared with the appropriate teams for review as we continue evaluating ways to improve the customer purchasing experience.

Thank you for bringing your thoughts to our attention.

Best regards,

BowFlex Customer Experience Team

Rated 5 out of 5 stars
BowFlex logo

Reply from BowFlex

Thank you for your review, Charles!

We're thrilled to hear you're excited about your BowFlex purchase. Your enthusiasm means a great deal to us, and we appreciate you taking the time to share your feedback.

Thank you for choosing BowFlex. We hope your new equipment provides you with many great workouts for years to come!

Best regards,
BowFlex Customer Experience Team

Rated 3 out of 5 stars

Fair

Going back a page-retyping the information

21 July 2026
BowFlex logo

Reply from BowFlex

Thank you for taking the time to share your feedback, Stephen.

We're sorry to hear that your ordering experience wasn't as seamless as it should have been. We understand how frustrating it can be to have to re-enter information when navigating back through the checkout process.

Your feedback has been shared with the appropriate teams for review as we continue working to improve the website experience for our customers.

Thank you for bringing this to our attention.

Best regards,

BowFlex Customer Experience Team

Rated 5 out of 5 stars

Nicole was patient and answered my…

Nicole was patient and answered my questions clearly and concisely

21 July 2026
BowFlex logo

Reply from BowFlex

Thank you for your review, Thomas!

We're delighted to hear that Nicole provided you with a positive experience. It's wonderful to know she was patient and answered your questions clearly and concisely. We'll be sure to share your kind words with her and the team.

Thank you for choosing BowFlex. We appreciate your support and hope you enjoy your new equipment for years to come!

Best regards,

BowFlex Customer Experience Team

Rated 3 out of 5 stars

FALSE HOPE OF 0%,

You need to get another financial company to represent you with your product. They will give you false hope of 0%, after you get approved for thousands of dollars @ 35%. So I just paid cash for it. I had to change the date of this review to yesterday so it would be posted, Bowflex needs to update there review page.
Have a nice day.

20 July 2026
BowFlex logo

Reply from BowFlex

Thank you for taking the time to share your feedback. We're sorry to hear that your financing experience did not meet your expectations and understand how frustrating it must have been to be approved under terms that differed from what you were hoping to receive.

We appreciate your comments regarding both the financing process and your experience with our review platform. Your feedback has been shared with the appropriate teams for review as we continue working to improve our customer experience.

Thank you for choosing BowFlex, and we appreciate you bringing these concerns to our attention.

Best regards,
BowFlex Customer Experience Team

Rated 5 out of 5 stars

Easy

Was easy to order and no surprises. All the info I needed up front and easily found.

20 July 2026
BowFlex logo

Reply from BowFlex

Thank you for your review, Deb!

We're delighted to hear that your ordering experience was easy and that you found all the information you needed upfront. We strive to make shopping with BowFlex simple, transparent, and hassle-free, and we're glad your experience reflected that.

Thank you for choosing BowFlex. We appreciate your support and hope you enjoy your new equipment for years to come!

Best regards,
BowFlex Customer Experience Team

Rated 5 out of 5 stars

product order

20 July 2026
BowFlex logo

Reply from BowFlex

Thank you for your review, Andrew!

We appreciate you choosing BowFlex for your fitness equipment. Thank you for taking the time to share your feedback, and we're grateful for your support.

We hope you enjoy your new equipment and wish you many successful workouts ahead!

Best regards,
BowFlex Customer Experience Team

Rated 5 out of 5 stars

We shall see if the product works and…

We shall see if the product works and as efficient as needed.

20 July 2026
BowFlex logo

Reply from BowFlex

Thank you for your review, Johnny!

We appreciate you choosing BowFlex and are glad your ordering experience brought you to us. We understand you're looking forward to seeing how your new equipment performs, and we're confident it will help support your fitness goals.

Thank you for your support. We hope your BowFlex product exceeds your expectations and provides you with many great workouts!

Best regards,
BowFlex Customer Experience Team

Rated 5 out of 5 stars

Easy

Easy, fast.

20 July 2026
BowFlex logo

Reply from BowFlex

Thank you for your review, Henri!

We're delighted to hear that your shopping experience was easy and fast. Providing a simple, efficient experience is always our goal, and we're glad we could make your purchase quick and convenient.

Thank you for choosing BowFlex. We appreciate your support and hope you enjoy your new equipment for years to come!

Best regards,
BowFlex Customer Experience Team

Rated 1 out of 5 stars

Customer Service is Horrendous. Still do not have my bike assembled after a week and $349.

I paid for white glove delivery with full assembly. A week ago the company dropped off the box and said they were not assembling it, they only delivered it. I called Customer Service and they said they would put in a ticket and I would hear back in 24 hours. I did not. I had to call back again and got someone with a very thick accent and I could not understand her very well at all. She said that she would submit another ticket and I would hear back in 24 hours. I told her that was unacceptable and I wanted to speak to a manager. She told me they would tell me the same thing and I needed to "follow the process." I continually asked to speak to a manager and she continued to refuse. Finally she put me on hold and after waiting I hung up. The next day I emailed and they did get back to me and said EFW would call me to schedule a delivery. They still have not. It has now been a week and my bike is sitting in box. I've emailed again this morning and 2.5 hours later they still have not helped me. TERRIBLE CUSTOMER SERVICE from what I thought was a good company.

Update: Two men from the freight company came to assemble it. They told me they had never done this before and proceeded to follow directions. They said we just deliver it, we don't typically assemble it. They did their best but the seat is wobbly (unsafe) and the screen is crooked. Called back Bowflex, again, the rep would not let me speak to a manager, and he said he would put in another urgent ticket. I want someone to come out (physically) and make sure the bike is safe. UGH. Never again, Bowflex.

19 July 2026
Unprompted review
BowFlex logo

Reply from BowFlex

Thank you for updating your review, Aleta. We're very sorry to hear that, even after the assembly appointment, your concerns remain unresolved.

We understand how frustrating it must be to receive an assembly service that did not meet expectations and to still have concerns about the safety of your equipment. This is not the experience we want for our customers.

Your updated feedback regarding the assembly quality, communication, and overall service experience has been shared with the appropriate teams for further review. We appreciate you taking the time to provide this additional information as it helps us identify opportunities to improve our processes.

Thank you again for bringing these concerns to our attention.

Best regards,

BowFlex Customer Experience Team

Rated 5 out of 5 stars

Shopping was quick and easy and…

Shopping was quick and easy and financing terms offered were great!

19 July 2026
BowFlex logo

Reply from BowFlex

Thank you for your review, Darren!

We're delighted to hear that your shopping experience was quick and easy and that you were pleased with the financing options available. We strive to make purchasing your fitness equipment as simple and convenient as possible, and we're glad your experience reflected that.

Thank you for choosing BowFlex. We appreciate your support and hope you enjoy your new equipment for years to come!

Best regards,
BowFlex Customer Experience Team

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