Lovely, comfortable, padded bralette. Bit pricey, but liked the shape which I couldn’t find at other retailers. Would have given 5star if cheaper.
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Review summary
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Reviews shaping this summary
Beautiful bikini, great value and quick delivery. Fortunately they fo free returns as the top is too small. I'd recommend anyone buying a size up, I'm a 32g and it wouldn't fasten
I received my parcel a day late due to it being sent to Aberdeen, instead of Wiltshire... But I was kept informed about where it was. Pleased with the item, So happy In the end.
I can't fault the 2x itmes I ordered, sizing and quality are perfect. However the outer packaging when it arrived had been fully opened and then stuck back down with a Royal Mail label. Luckily, the i... See more
Company replied
Company details
- Underwear Store
- also in
- Activewear Store
- Lingerie Store
- Plus Size Clothing Store
- Swimwear Store
- Women's Clothing Store
Written by the company
Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear and swimwear in cup sizes A - G! Our 2021 lingerie collection features a wide range of bras, thongs and knickers. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport & Boux Lounge ranges - our design led collection of activewear & loungewear.
Contact info
3rd Floor 1, St. George’s Road, SW19 4DR, London, United Kingdom
- www.bouxavenue.com
3.8
Great
11K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Quick and easy purchase
Quick and easy purchase. Fast dispatch and delivery also easy to return unwanted items. Only negative is there were no matching bottoms available for 3 of the bikini tops I purchased which was frustrating.
31 July 2026
Unprompted review
Horrific customer service
Horrific customer service. They didn’t deliver my parcel and won’t redeliver or refund me for the items that never reached me (no delivery was even attempted so out of my control)
8 August 2026
Unprompted review
Reply from Boux Avenue Limited
Good Afternoon Laura.
I hope you are well today.
Thank you for taking the time to share your experience with us here at Boux Avenue.
We are very sorry to hear about the issues you have experienced with your delivery and the difficulties you have faced when trying to obtain either a replacement delivery or a refund.
We are sorry that you have been left feeling unsupported and that your experience with our Customer Care team has not met the standard we aim to provide.
So we can look into this matter further, please feel free to respond to the information request form I have sent across on Trustpilot today. Once we have the relevant information, we will do our best to investigate what has happened with your order and help move you towards a resolution.
We apologise again for the inconvenience caused and appreciate you giving us the opportunity to look into this further.
Have a good day!
Sara - Customer Relations Executive
Boux Avenue
Lovely swimsuit
Lovely swimsuit, as per the photo, fast delivery, great service
3 August 2026
Unprompted review
didn’t receive my parcel as it got lost…
didn’t receive my parcel as it got lost on the way
3 August 2026
Unprompted review
Reply from Boux Avenue Limited
Good Afternoon Uma.
I hope you are well today.
Thank you for taking the time to share your experience with us here at Boux Avenue.
I am really sorry to hear about the delay with your delivery and that you were initially advised that your parcel had been lost in transit.
We have checked the latest tracking information and can see that Royal Mail updated the tracking today, 11/08/2026, confirming that they have now received your parcel. This is positive news and it means your order should progress to delivery within the next 48 hours.
We would recommend keeping an eye on the Royal Mail tracking for the latest updates. If your parcel does not arrive within this timeframe, please let us know so that we can look into this further and provide you with additional support.
We apologise again for the delay and inconvenience caused and thank you for your patience while your order makes its way to you.
Have a good day!
Sara - Customer Relations Executive
Boux Avenue
I never received the order they said it…
I never received the order they said it have been returned to sender
4 August 2026
Unprompted review
Reply from Boux Avenue Limited
Good Afternoon Amy.
I hope you are well today.
Thank you for taking the time to share your experience with us here at Boux Avenue.
We are sorry to hear that you did not receive your order and that you have been advised it has been returned to the sender. We appreciate how frustrating it must be to be left without the items you ordered, particularly if you were not expecting the delivery to be returned.
We would like the opportunity to look into what has happened with your order and provide you with further assistance.
Please reach out to our Customer Care team on 03330383438. Alternatively, you can raise a case and email us via our website and we will respond within 48 working hours. Hopefully, our Customer Care team can review the delivery and return details and put this right for you.
We apologise again for the inconvenience caused and look forward to assisting you.
Have a good day!
Sara - Customer Relations Executive
Boux Avenue
The bra and knickers are great and fit…
The bra and knickers are great and fit very well. It came very fast and within the same week I ordered it.
31 July 2026
Unprompted review
Ongoing delivery issues
Terrible service, if you want Boux avenue to hold your money for a week then I’d place an order. If you actually want to receive that order, I’d probably pass. I’ve placed three orders this week and none have been delivered as Royal Mail have notified that the address is unreadable and returned it to sender (address confirmed as correct on each order). I was advised this wasn’t an ongoing issue after the first time, however it’s clear now after three orders with the same delivery issues that they currently are unable to fulfil any orders by post. Very disappointing as if I’d been notified the first time that this was an ongoing issue I’d not have wasted my time or money reordering.
I also sent an email on the 4th with all details and provided the same information when asked via trust pilot with no replies from either - terrible customer service, would definitely avoid.
4 August 2026
Unprompted review
Reply from Boux Avenue Limited
Hi Laura,
Thank you for your review and I am truly sorry to hear this.
So that I can look into this further for you, please can I ask you to provide me with your order number? I have sent you a separate email requesting this.
Apologies again and if you do need anything further, please let us know.
Jack - Boux Avenue Customer Relations
The company didn't even manage to…
The company didn't even manage to deliver my order to the correct address.
With the goods returned before I even received them, the best I've been offered is a refund so that I can then reorder.
Not impressed.
1 August 2026
Unprompted review
Reply from Boux Avenue Limited
Hello Maria,
I am truly sorry to hear this.
Whilst I am glad you have received a refund, I would like to look into this in a little more detail, to raise feedback to the correct areas.
Please can I ask you to provide your order number in response to the separate email I have sent you?
Thank you in advance,
Jack - Boux Avenue Customer Relations
staff in store were very friendly and…
staff in store were very friendly and helpful! very pleasant visit.
3 August 2026
Unprompted review
Bikinis
Visited the store in the Trafford Centre so knew what my size was due to the helpful staff. Ordered bikinis online and all 3 fit lovely. Looking forward to wearing them on holiday. Great quality and will definitely buy from Boux again!
23 July 2026
Unprompted review
Disappointing gift service
I sent a gift card to my daughter for her birthday and paid extra for the gift package. This arrived in time, however the message card was blank so she didn't get my message which was really disappointing. She had no idea how much the gift card was for or who it was from. Plus from an environmental perspective, there was way too much packaging (3 x boxes) for a small gift card.
3 August 2026
Unprompted review
Reply from Boux Avenue Limited
Hello Miss Palmer,
Thank you for your review and I am sorry to hear this.
I have raised this internally with our packing team, however I have also refunded your gift wrapping cost.
Apologies again,
Jack - Boux Avenue Customer Relations
Bad quality
Terrible quality. I’m so disappointed because bout avenue usually has great quality underwear, pjs, swimming costumes etc, but not even an hour into wearing a new pair of underwear and I find a hole in it along the stitching. It’s not what you expect when you pay £5 for a single piece of underwear.
3 August 2026
Unprompted review
Reply from Boux Avenue Limited
Hello Dani,
Thank you for your review and I am so sorry to hear this.
Please be assured we would be more than happy to accept a return from you. Please just contact our Customer Care Team who can get the wheels in motion.
Apologies again,
Jack - Boux Avenue Customer Relations
I’m extremely happy with both the…
I’m extremely happy with both the service and the quality of the products. Everything exceeded my expectations, and the entire experience was excellent. I highly recommend them to anyone looking for great products and outstanding customer service.
28 July 2026
Unprompted review
Wouldn't get bras anywhere else
Wouldn't get bras anywhere else. Incredible quality and competitive prices. Recently purchased knickers as well and I've now been won over by those also! ⭐⭐⭐⭐⭐
24 July 2026
Unprompted review
The courier (Royal Mail) has cancelled…
The courier (Royal Mail) has cancelled my delivery twice so I still haven’t received my order
1 August 2026
Unprompted review
Reply from Boux Avenue Limited
Hello Paula,
I am so sorry to hear this.
Please can I ask you to contact our Customer Care Team directly so that we can look into this further and help resolve things?
Thank you.
Jack - Boux Avenue Customer Relations
Excellent
Excellent quality with a speedy delivery if you’ve ordered online.
29 July 2026
Unprompted review
International returns not possible - great products
EDITED
Thank you for resolving this issue and the refund. I really appreciate it. Please make returning internationally easier because I actually love your products!
Returning internationally (Netherlands) is an absolute disaster. Customer service is extremely bad (AI only), no one is able to help me. I received a return label that's accepted no where. The address on the label doesn't have a house number so sending it wasn't even possible. Return costs would have been €56!!! Absolutely devastated because I loved the product, but with this service I'm never ordering here again.
31 July 2026
Unprompted review
Reply from Boux Avenue Limited
Hello Ineke,
Thank you for your review and I am truly sorry to hear this.
Whilst our partner Global-E do deal with all of our international orders, I have manually stepped in and issued you a full refund for this order on this occasion.
Please keep the items you have, we do not need them returning, or consider donating them to a charity.
I do hope this helps but if you need anything further, please let me know.
Jack - Boux Avenue Customer Relations
Bought pretty PJs as a gift
Bought pretty PJs as a gift. Very good quality. Ease of navigating website, speed of delivery etc were excellent.
24 July 2026
Unprompted review
Not happy
I have been buying underwear from this company for years, but my most recent purchase revealed a problem that the company's management—really ought to resolve. I ordered a promotional set of 7 pairs of panties online—a deal not available in stores.
Unfortunately, I realized I needed a different size. Since I had already unpacked three pairs, I decided to visit a store hoping to exchange the four unopened ones. Sadly, despite the best efforts of the staff, it proved impossible to process the exchange in the system. I had to return those four pairs (at the online promotional price) and separately purchase three pairs under the in-store promotion at a higher cost. I ended up losing out: I had one pair less and I paid nearly double the price per pair compared to the online order. The company state that exchanges are possible at branches, yet in reality, they aren't. This feels unfair to the customer and to the sales staff, who simply couldn't process the exchange because the system didn't allow for it. It’s a shame.
22 July 2026
Unprompted review
Reply from Boux Avenue Limited
Hello Joanna,
Thank you for your review and I am sorry to hear this.
Please be assured I have raised this internally for our review and improvement.
Apologies again and if you need anything further, please do let us know.
Jack - Boux Avenue Customer Relations
Can’t get in touch with a the company…
Can’t get in touch with a the company (not AI!) to help me return some items. Label that I got is wrong.
20 July 2026
Unprompted review
Reply from Boux Avenue Limited
Good afternoon Ideler,
Thank you for your review and I am sorry to hear you are having difficulties returning some items.
I have sent you a separate email to request a few more details. Once received, we would be more than happy to assist further.
Thank you in advance,
Jack - Boux Avenue Customer Relations
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