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boohoo Reviews 

207,765
TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Considering 4,272 reviews, most reviewers were unhappy with their experience overall. Many people found customer service to be unhelpful, unresponsive, and difficult to reach, often encountering only automated responses. Consumers experienced significant delays or outright refusal in receiving refunds, with some reporting partial refunds or deductions. Reviewers frequently encountered difficulties with the return process, including issues with the online portal, unacknowledged returns, and complicated procedures. Many also received incorrect items, wrong sizes, or products that did not match descriptions or had poor quality, with some orders not arriving at all. However, some customers also noted positive experiences with specific customer service representatives, who were described as helpful, quick to respond, and effective in resolving issues.

What people talk about most

Customer service

Clients share negative opinions on customer service, with many reviewers expressing frustration and... See more

Refund

Reviewers express widespread dissatisfaction with the refund process, frequently reporting significant delays... See more

Order

Consumers express significant dissatisfaction with their orders, frequently reporting issues such as... See more

Return policy

Customers consistently note negative experiences with the return policy, describing the process as... See more

Product

People report negative experiences with product, citing issues with incorrect items, sizing discrepancies,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

The service seem nice, however the overall experience is awful. Paid extra for next day delivery, but they sent the wrong item. But when returned there was a fee deducted for the return, and the deliv... See more

Rated 2 out of 5 stars

I ordered something Express delivery with my premier account on 18th May 26. It’s now 2nd June 26 and it hasn’t turned up. The item has clearly been lost by Evri, but boohoo haven’t refunded me yet. Y... See more

Rated 3 out of 5 stars

Items arrived fairly promptly. Was happy with one, but the other was not what I was expecting from the picture, so returned. Bit of a faff as I don't have an account and ordered as a guest. However, o... See more

Rated 1 out of 5 stars

Ordered a dress for a memorial but Boohoo sent me the incorrect size. Contacted them requesting a refund and was told that I needed to wait 2 weeks to be credited. 2 weeks later, I had to con... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

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No recent history of asking for reviews

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2.4

All reviews

(207,765)

4,545 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Clothing suitable for my entire family

Overwhelming positive reviews from friends and family. Deliveries are quick and caters for everyone in my family.

13 July 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Arlene,
We are so happy to hear that our quick deliveries are catering to everyone in your family, and we appreciate you sharing the overwhelmingly positive feedback from your friends and family!
Many thanks,
Raja

Rated 5 out of 5 stars

Great support from Kai

Great support from Kai. I couldn’t locate an order so used the WhatsApp chat service. Response was immediate and my query was resolved in less than a minute. Great customer service.

13 July 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Mark,
We're so glad to hear about your positive experience with our support team! It's wonderful that we could resolve your order query quickly through WhatsApp. We appreciate you sharing your feedback.
Many thanks,
Raja

Rated 1 out of 5 stars

Rubbish .. products services and returns

Firstly they took ages to deliver the items I ordered .. then they sent me an incorrect item which I then had a lengthy process to return .. that was 3 weeks ago .. the return tracker they sent me isn’t recognised so now I can’t even get an update on the return and NO REFUND RECEIVED .. autobot/messages are impersonal and repetitive and achieving nothing .. ORDER AT YOUR PERIL

13 July 2026
Unprompted review
Rated 1 out of 5 stars

Scam of a website

Scam of a website. Their ‘customer service’ is a complete joke. They delivered one item of a 3 piece co-ord set and marked it as delivered. No contact phone number all done online with bots. Had to repeatedly send the same information over and over every single time a new ‘bot’ was assigned my complaint. They literally don’t care and go out of their way to frustrate. I am convinced it’s so you will just leave it and not push for your money back. Complete scam artists and I have no idea how they are getting away with this. Will never ever order from here again

18 June 2026
Unprompted review
Rated 1 out of 5 stars

Avoid Boohoo at all costs.

Avoid Boohoo at all costs.

This has been one of the worst online shopping experiences I’ve ever had. Their customer service is completely incompetent. I was shuffled from one agent to another, forced to repeat the exact same issue multiple times because no one seemed interested in actually reading the previous conversation or taking responsibility. It felt like they were trying to wear me down rather than help.

To make matters worse, the sizing information is misleading. It’s not made clear whether the measurements are UK or US sizing, which led to ordering the wrong size. For a global retailer, that’s an unacceptable oversight.

Then comes the return process, which is unnecessarily difficult and frustrating. Instead of making things right, Boohoo puts the burden entirely on the customer with a return system that feels designed to discourage refunds.

Between the misleading sizing, appalling customer service, and ridiculous returns process, I have absolutely no confidence in this company. They’ve lost me as a customer for good.

Never again. Save yourself the frustration and shop somewhere that values its customers. Buyer beware.

7 July 2026
Unprompted review
Rated 1 out of 5 stars

Watch out for the additional charges which are automatically added!

I ordered 2 items from Boohoo. What I didn’t realise is that insurance and annual delivery is added automatically!! I honestly believe that if you are ordering online then you should be able to be rely on the fact that you are ordering from a reputable company and they should have their own insurance for lost items. This cost should not automatically be passed to the customer. If the customer wants additional security then they should be able to opt in. I think to add these additional charges automatically is not treating customers fairly. I have been back and forth with CS and they keep telling me about the third party insurance company they use. I have no interest in the detail of who they use. They need to change the policy and allow us to purchase it if we want it! CS have categorically refused to escalate my complaint. Stay clear of this company, they do not believe in treating customers fairly and their only line is to tell you it’s not refundable and you cannot escalate your complaint. I have questioned if they receive commission from the additional insurance to which they have not responded. I returned the items the same day I received them, based on comments I wonder how long my refund will take. I’ve lost approx £14 but I’ll take the loss rather than ever ordering from this company again.

By way of an update they have now refunded these charges to me. I have stated that I still standby the fact that these policies need to change so it’s optional for the customer. I’ve been told my feedback is noted.

9 July 2026
Unprompted review
Rated 5 out of 5 stars

Great customer services

Great customer services. Instant response. But my issue hasn't been resolved. Can someone from boohoo help me I've been waiting for my parcel supposed to be delivered last Thursday. Emailing back and forth but the issue hasn't been resolved.

11 July 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey John,
We're so glad to hear you received an instant response and experienced great customer service! Thank you for sharing your positive feedback.
Many thanks,
Raja

Rated 1 out of 5 stars

Terrible experience

In November, I purchased two pairs of shoes from Boohoo using Klarna. I returned both items, but Boohoo failed to confirm the returns with Klarna. Klarna advised me to contact Boohoo directly to resolve the issue.
I first contacted Boohoo via Facebook Messenger on 16 December. Despite repeated attempts to resolve the matter, it took until 19 February—over two months—for Boohoo to acknowledge and resolve an issue that was entirely of their own making.
During this time, I had no choice but to pay the outstanding Klarna balance to avoid late fees or any negative impact on my account.
When Boohoo finally resolved the issue, I was disappointed to find that instead of refunding me for the returned items, they issued gift cards.
On 24 May, I attempted to use the gift cards but discovered they were no longer valid. I contacted Boohoo via Facebook Messenger and was informed that the gift cards were only valid for 90 days. At no point was I made aware of this expiry date when the gift cards were issued.
I requested that the gift cards be reactivated so I could use them immediately, but this request was refused.
The total value of the gift cards was £36.29, leaving me out of pocket despite returning the items correctly and following Boohoo's instructions throughout the process.
I am extremely disappointed by the level of customer service I have received from Boohoo. I have been a loyal customer for many years, but this experience has been unacceptable. I had to wait over two months for Boohoo to correct an error they caused, only to be left with gift cards that expired before I was informed they had a limited validity period.
Boohoo should seriously review its customer service processes. WhatsApp previously provided an excellent and responsive support service, but despite it still appearing to be available, I never received a response and was forced to communicate through Facebook Messenger instead.
As a result of this experience, I will not be shopping with Boohoo again, and I cannot recommend the company's customer service.

25 May 2026
Unprompted review
Rated 1 out of 5 stars

Horrendous customer service

Horrendous customer service, wrong items delivered, wrong colours, returned and money has yet to go into my bank, I have proof of return and nothing! I used to buy everything from boohoo and now I’m closing my account

9 July 2026
Unprompted review
Rated 1 out of 5 stars

Boohoo sent me the wrong item

Boohoo sent me the wrong item. I ordered a BLACK blouse, and got a ugly taupe skirt.
How hard can it be to tell the item your packing is the wrong colour?
They have been fast to reply though, but I do not want to go all the way to the library like they told me to print out a return label. Too much hassle overall for 237,50 swedish SEK (£18).
I will never ever order from Boohoo again.
My daughter thinks they have nice clothes overall,
but as they so desperately want the wrinkly £18/237,50 kr skirt back after causing this problem, she will not be allowed to order from Boohoo again.

8 July 2026
Unprompted review
Rated 1 out of 5 stars

Crap customer service

No response or help from customer service despite over a dozen emails - Avoid this company - premier subscription is a joke and they still charge delivery and refuse to refund - one big con

8 July 2026
Unprompted review
Rated 1 out of 5 stars

Absolute joke

Absolute joke, this company has no interest in customers just leave us floating around the internet try to get in contact with a human being that can help with our extremely late item, with no traceable tracking. Only to be told by a bot that you purchased your items on Debenhams marketplace?? Well that’s not what was informed to me while I was making the purchase. I was under the impression that when I am on the app that l am buy from a shop all in one place. I’ve just got to face it that Debenhams has gone and the good service with it! Once my order does turn up I won’t be making any more purchases from this total sham again. Why don’t they just use their real name and and let people know who they are using and stop using the name they purchased. If I new what I know now I would not have entertained them. Just recived 2 items from 3 that I ordered on the 25th June. And the quality and size is not great. Really surprising as I normally purchase freay from shops when I need new bras. Normally never have a problem with this make. Need to send back, but the return slip has the three items on it so need to wait for the last item to be delivered. Unless one is missing as I have had no conformation of delivery yet.

8 July 2026
Unprompted review
Rated 1 out of 5 stars

Absolute scam.

Absolute scam.
I’ve used boohoo at least 10 years and the last year it is a pure scam.
Items advised as co ords are not.
Nothing looks like the image.
Charged for there false advertising avoid at all costs. Use SHEIN.

7 June 2026
Unprompted review

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