Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more
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As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.
United States
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 97% of negative reviews
Typically replies within 1 week
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Outstanding customer service helping me get the right ring. Timely response to all my inquiries and updates until my ring shipped. Amazing communication

Reply from Blue Nile
The store manager is a great help !

Reply from Blue Nile
My fiance purchased my engagement ring which needed to be resized and came back beautifully.
We then purchased our wedding bands on November 22nd. I purchased (2) bands for myself and (1) for my fiance. He was sized in store and when his came in, it was way too big. He was measured again and we sent his ring back to be resized. My (2) bands were sent back to be soldered together.
We were notified that the rings had arrived and drove the hour to pick them up on February 14th. Mine in fact, had not arrived and they could not give me a status or estimate of arrival. My fiance's ring was once again - too big. He was measured a THIRD time but we could not have his ring resized - we were told we had to return his ring and purchase another. We were told we would be credited in "a few" business days.
We were notified that the rings came in and went to pick them up on March 4th. Finally, his ring fit and my 2 bands were there as well. This process took OVER 3 MONTHS since ordering in November.
As of today (March 11, 2026) - the credit for the returned ring has still not hit my credit card, nearly one month after the return was made. This is unacceptable. I have been in touch with the retail store several times - which has consisted of me emailing and calling and asking for follow up. This has turned what should be a happy and exciting experience into frustration and disappointment. I love my engagement ring and wish my following experiences mirrored my initial experience. The process was so great and seamless which prompted us to purchase our wedding bands from the same location.
It should not have taken (3) attempts for my fiance to be sized properly. I should not have been told that my rings were in store and ready for pick up when they were not. And it should not take (3) weeks and counting to be refunded for a product that has been returned.

Reply from Blue Nile
The diamonds in the ring I ordered were very small. I promptly returned the ring and have been waiting almost a month for my refund.

Reply from Blue Nile
The item I ordered was poorly designed. It literally pinched and hurt my earlobe. Return order initiation was unnecessarilty difficult and unhelpful. After chatting and speaking with multiple agent and they finally sent me return label. The item has been returned and delivered to return address more than two weeks ago. They still have neither notified me of return process or issued a refund. It was a horrible expereince.

Reply from Blue Nile
The service was extremely professional, and the ring we received was exquisite. We were happy with the overall experience and would highly recommend Blue Nile.

Reply from Blue Nile
The ring did not fit after being sized for finance

Reply from Blue Nile
We had a terrible customer service experience. The associate helping was very rude, uninterested and not well versed with the product.
She was irritated to answer even the basic questions and many times gave us completely wrong information about the metal type and size.
Even when the product was shipped to the store, we never received any updates on the pickup schedule.
This was supposed to be once in a lifetime wedding ring purchase and sadly we were left with a poor taste in mouth with Blue Nile.

Reply from Blue Nile
Blue Nile is too careless with your money considering they sell many products over $1000. We bought a very expensive pair of earrings as a birthday present and were charged immediately even though the earrings took over 4 weeks to ship (missing the birthday by the way). We decided not to keep the earrings and returned them within the 30 day period. Now it's been almost 4 weeks since the return has been received and still no refund. So we're going on 3 months of loaning BN more than $1000 without any product. I will not trust Blue Nile with my money again.

Reply from Blue Nile
The return processing time is ridiculous. I ordered 1 carst in and out hoops they were smaller than described so I ordered 2 carats ones and sent the 1 carat back over two weeks ago, still waiting for my refund

Reply from Blue Nile
The person helping my wife listened to what she wanted and quickly showed her the options that matched her objectives. As a result she got exactly what she wanted and is very happy.

Reply from Blue Nile
Stunning Ring! Absolutely beautiful! Very pleased with purchase!

Reply from Blue Nile
It was an excellent experience. I recommend Blue Nile highly. The ring I purchased as a gift to myself is absolutely gorgeous. The delivery was perfect. And everything comes with an appraisal.

Reply from Blue Nile
I had to return the first pair I bought (my wife didn’t like the shape I picked out) and customer service was very helpful. My wife loved the earrings the second time around.

Reply from Blue Nile
decided on ring return, ( February 6 ) looked but never left the store. It has now been over 4 weeks and no refund or even corespondence other than my two calls .
Hard feel good about everything much less recommend
to anyone else.
Sales people were awesome

Reply from Blue Nile
The color of the sapphires for the earrings is so dark it looks like onyx.

Reply from Blue Nile
Excellent selections, pricing & customer service . Keep up the great work !!

Reply from Blue Nile
Remarkable product and extremely good value for the price.

Reply from Blue Nile
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