Blue Nile Reviews 

1,580
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 425 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality of products, often noting that items look exactly as pictured and are well-made. Many appreciate the wide selection of jewelry and the knowledgeable, helpful staff who provide patient guidance. However, some customers experienced issues with customer service, citing unhelpful representatives and a lack of follow-up. Others reported concerns with delivery, including delayed shipments and poor communication. A few also found that product quality or design sometimes fell short, with items not fitting or being poorly designed.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many expressing satisfaction with the... See more

Quality

Reviewers mention positive feedback about quality, highlighting the outstanding craftsmanship, attention to... See more

Staff

Users describe positive interactions with staff, often highlighting their professionalism, knowledge, and... See more

Customer service

Customers had ambiguous experiences with customer service, with many reviewers praising the helpfulness and... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reviewers praising fast and on-time deliveries,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied

Rated 5 out of 5 stars

We were assisted by Megan Small at your Scottsdale, Arizona location. She was incredibly helpful and did not rush our decision making. Megan was able to answer our questions as while as help us unders... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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3.9

All reviews

(1,580)

402 reviews in the last 12 months

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Rated 5 out of 5 stars

Outstanding customer service

Outstanding customer service helping me get the right ring. Timely response to all my inquiries and updates until my ring shipped. Amazing communication

17 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much Suzanne! We value your feedback and cannot wait to "wow" you again next time!

Rated 2 out of 5 stars

Incorrectly Sized and Delay in Returned Credit

My fiance purchased my engagement ring which needed to be resized and came back beautifully.
We then purchased our wedding bands on November 22nd. I purchased (2) bands for myself and (1) for my fiance. He was sized in store and when his came in, it was way too big. He was measured again and we sent his ring back to be resized. My (2) bands were sent back to be soldered together.
We were notified that the rings had arrived and drove the hour to pick them up on February 14th. Mine in fact, had not arrived and they could not give me a status or estimate of arrival. My fiance's ring was once again - too big. He was measured a THIRD time but we could not have his ring resized - we were told we had to return his ring and purchase another. We were told we would be credited in "a few" business days.

We were notified that the rings came in and went to pick them up on March 4th. Finally, his ring fit and my 2 bands were there as well. This process took OVER 3 MONTHS since ordering in November.
As of today (March 11, 2026) - the credit for the returned ring has still not hit my credit card, nearly one month after the return was made. This is unacceptable. I have been in touch with the retail store several times - which has consisted of me emailing and calling and asking for follow up. This has turned what should be a happy and exciting experience into frustration and disappointment. I love my engagement ring and wish my following experiences mirrored my initial experience. The process was so great and seamless which prompted us to purchase our wedding bands from the same location.

It should not have taken (3) attempts for my fiance to be sized properly. I should not have been told that my rings were in store and ready for pick up when they were not. And it should not take (3) weeks and counting to be refunded for a product that has been returned.

11 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for taking the time to share your feedback and we sincerely apologize this has been your experience. We value you returning to us for your wedding band purchases as we understand how special they are. Your refund has been issued and our customer care team is available to assist you with any further questions or concerns. We hope to have the chance to work with you again.

Rated 1 out of 5 stars

Refund taking a loooong time

The diamonds in the ring I ordered were very small. I promptly returned the ring and have been waiting almost a month for my refund.

12 January 2026
Unprompted review
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Reply from Blue Nile

Hi Joann, thank you for your feedback and we apologize for the delay in processing your return. We appreciate your patience and you should have your refund confirmation email. If there is any further assistance our team can provide, please do not hesitate to let us know.

Rated 1 out of 5 stars

Poorly designed item and terrible custormer service

The item I ordered was poorly designed. It literally pinched and hurt my earlobe. Return order initiation was unnecessarilty difficult and unhelpful. After chatting and speaking with multiple agent and they finally sent me return label. The item has been returned and delivered to return address more than two weeks ago. They still have neither notified me of return process or issued a refund. It was a horrible expereince.

10 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing your feedback and we apologize the earrings were not to your liking. We see that our team assisted you with the return and your refund has been issued. We hope to have the opportunity to assist you with something new in the future!

Rated 5 out of 5 stars

The service was extremely professional

The service was extremely professional, and the ring we received was exquisite. We were happy with the overall experience and would highly recommend Blue Nile.

27 January 2026
Unprompted review
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Reply from Blue Nile

Congratulations Erick! We are thrilled to hear how amazing your experience has been!

Rated 1 out of 5 stars

The ring did not fit after being sized…

The ring did not fit after being sized for finance

15 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for choosing Blue Nile for your fiance's ring! We are sorry to hear the first ring was not the best fit Karen, and we look forward to processing your exchange very soon. We hope you and your fiance love the new ring!

Rated 1 out of 5 stars

Terrible purchase experience

We had a terrible customer service experience. The associate helping was very rude, uninterested and not well versed with the product.
She was irritated to answer even the basic questions and many times gave us completely wrong information about the metal type and size.
Even when the product was shipped to the store, we never received any updates on the pickup schedule.
This was supposed to be once in a lifetime wedding ring purchase and sadly we were left with a poor taste in mouth with Blue Nile.

3 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Rohan, thank you for taking the time to share your feedback. We sincerely apologize this has been your experience. We value you choosing Blue Nile for your wedding bands and understand how special this purchase is. If there is any further support we can provide, please do not hesitate to contact our customer care team.

Rated 2 out of 5 stars

Disrespectful of your money

Blue Nile is too careless with your money considering they sell many products over $1000. We bought a very expensive pair of earrings as a birthday present and were charged immediately even though the earrings took over 4 weeks to ship (missing the birthday by the way). We decided not to keep the earrings and returned them within the 30 day period. Now it's been almost 4 weeks since the return has been received and still no refund. So we're going on 3 months of loaning BN more than $1000 without any product. I will not trust Blue Nile with my money again.

6 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Vanvisa, thank you for taking the time to share your feedback and we sincerely apologize for any disappointment during your recent experience. We are working on processing your return and expect Michael will receive the refund confirmation email very soon. If you have any further questions or concerns our customer care team is happy to assist you.

Rated 3 out of 5 stars

The return processing time is…

The return processing time is ridiculous. I ordered 1 carst in and out hoops they were smaller than described so I ordered 2 carats ones and sent the 1 carat back over two weeks ago, still waiting for my refund

20 February 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing details regarding your purchase history. We appreciate your patience and look forward to processing your return very soon. Once completed you will receive a refund confirmation email and our customer care team is happy to assist you with any questions along the way.

Rated 5 out of 5 stars

A real value

A real value. Rep was ery helpful.

11 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Kevin, we appreciate your kind feedback!

Rated 5 out of 5 stars

The person helping my wife listened to…

The person helping my wife listened to what she wanted and quickly showed her the options that matched her objectives. As a result she got exactly what she wanted and is very happy.

12 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you James, we could not be happier to know how pleased you and your wife are with her new jewelry and the experience!

Rated 5 out of 5 stars

Stunning Ring

Stunning Ring! Absolutely beautiful! Very pleased with purchase!

8 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Melissa, we are thrilled to hear you love your new ring!

Rated 5 out of 5 stars

It was an excellent experience

It was an excellent experience. I recommend Blue Nile highly. The ring I purchased as a gift to myself is absolutely gorgeous. The delivery was perfect. And everything comes with an appraisal.

10 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Beatrice! We are thrilled to know how special your ring and experience have been, we always love a self-gift!

Rated 5 out of 5 stars

Good quality and service

I had to return the first pair I bought (my wife didn’t like the shape I picked out) and customer service was very helpful. My wife loved the earrings the second time around.

13 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Philip, we are so glad to hear you found the perfect earrings for your wife!

Rated 2 out of 5 stars

decided on ring return

decided on ring return, ( February 6 ) looked but never left the store. It has now been over 4 weeks and no refund or even corespondence other than my two calls .
Hard feel good about everything much less recommend
to anyone else.
Sales people were awesome

6 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Nels, thank you for your feedback and we sincerely apologize for the delay. We would love to look into the status of your return, please contact our customer care team for further assistance.

Rated 3 out of 5 stars

The color of the sapphires for the…

The color of the sapphires for the earrings is so dark it looks like onyx.

14 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your feedback David. We want you to love your new purchase! If you have any further questions or wish to explore other options within your return window, please feel free to contact our customer care team.

Rated 5 out of 5 stars

Excellent selections

Excellent selections, pricing & customer service . Keep up the great work !!

16 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Kevin! We value your feedback and look forward to the next time we work together!

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