Blue Nile Reviews 

1,594
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 421 reviews, reviewers had a great experience with this company. Customers frequently praise the exceptional quality of the products, noting that items are beautiful, well-made, and exactly as pictured. Many also highlight the staff's professionalism, helpfulness, and knowledge, making the selection and purchasing process enjoyable with attentive and excellent service. However, some customers experienced issues with delivery, including delays or problems with shipping and customs. Some reviewers were not happy with customer service, citing unhelpful or unresponsive agents and poor communication. A few also noted product concerns like design flaws, incorrect sizing, or components appearing to be of lower quality.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and design. Many customers express satisfaction,... See more

Quality

Customers had positive experiences with quality, with many reviewers praising the beautiful craftsmanship,... See more

Staff

Consumers find staff to be positive, with many reviewers highlighting their professionalism, knowledge, and... See more

Customer service

People report ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Delivery service

Users describe ambiguous interactions with delivery services, with many reporting positive experiences such... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 3 out of 5 stars

Walked in and knew exactly what I wanted because the website is great. Salesperson was okay. Fumbled due to lack of experience? Not sure. Spent a lot of money and have never heard back nor has anyone... See more

Company replied

Rated 5 out of 5 stars

We were assisted by Megan Small at your Scottsdale, Arizona location. She was incredibly helpful and did not rush our decision making. Megan was able to answer our questions as while as help us unders... See more

Company replied

Rated 5 out of 5 stars

The customization was my favorite part about the experience. For an engagement ring, every detail matters. Being able to choose the exact style band, material and stone was a cool experience. My fianc... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(1,594)

416 reviews in the last 12 months

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Rated 1 out of 5 stars

The ring did not fit after being sized…

The ring did not fit after being sized for finance

15 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for choosing Blue Nile for your fiance's ring! We are sorry to hear the first ring was not the best fit Karen, and we look forward to processing your exchange very soon. We hope you and your fiance love the new ring!

Rated 1 out of 5 stars

Terrible purchase experience

We had a terrible customer service experience. The associate helping was very rude, uninterested and not well versed with the product.
She was irritated to answer even the basic questions and many times gave us completely wrong information about the metal type and size.
Even when the product was shipped to the store, we never received any updates on the pickup schedule.
This was supposed to be once in a lifetime wedding ring purchase and sadly we were left with a poor taste in mouth with Blue Nile.

3 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Rohan, thank you for taking the time to share your feedback. We sincerely apologize this has been your experience. We value you choosing Blue Nile for your wedding bands and understand how special this purchase is. If there is any further support we can provide, please do not hesitate to contact our customer care team.

Rated 2 out of 5 stars

Disrespectful of your money

Blue Nile is too careless with your money considering they sell many products over $1000. We bought a very expensive pair of earrings as a birthday present and were charged immediately even though the earrings took over 4 weeks to ship (missing the birthday by the way). We decided not to keep the earrings and returned them within the 30 day period. Now it's been almost 4 weeks since the return has been received and still no refund. So we're going on 3 months of loaning BN more than $1000 without any product. I will not trust Blue Nile with my money again.

6 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Vanvisa, thank you for taking the time to share your feedback and we sincerely apologize for any disappointment during your recent experience. We are working on processing your return and expect Michael will receive the refund confirmation email very soon. If you have any further questions or concerns our customer care team is happy to assist you.

Rated 3 out of 5 stars

The return processing time is…

The return processing time is ridiculous. I ordered 1 carst in and out hoops they were smaller than described so I ordered 2 carats ones and sent the 1 carat back over two weeks ago, still waiting for my refund

20 February 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing details regarding your purchase history. We appreciate your patience and look forward to processing your return very soon. Once completed you will receive a refund confirmation email and our customer care team is happy to assist you with any questions along the way.

Rated 5 out of 5 stars

A real value

A real value. Rep was ery helpful.

11 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Kevin, we appreciate your kind feedback!

Rated 5 out of 5 stars

The person helping my wife listened to…

The person helping my wife listened to what she wanted and quickly showed her the options that matched her objectives. As a result she got exactly what she wanted and is very happy.

12 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you James, we could not be happier to know how pleased you and your wife are with her new jewelry and the experience!

Rated 5 out of 5 stars

Stunning Ring

Stunning Ring! Absolutely beautiful! Very pleased with purchase!

8 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Melissa, we are thrilled to hear you love your new ring!

Rated 5 out of 5 stars

It was an excellent experience

It was an excellent experience. I recommend Blue Nile highly. The ring I purchased as a gift to myself is absolutely gorgeous. The delivery was perfect. And everything comes with an appraisal.

10 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Beatrice! We are thrilled to know how special your ring and experience have been, we always love a self-gift!

Rated 5 out of 5 stars

Good quality and service

I had to return the first pair I bought (my wife didn’t like the shape I picked out) and customer service was very helpful. My wife loved the earrings the second time around.

13 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Philip, we are so glad to hear you found the perfect earrings for your wife!

Rated 2 out of 5 stars

decided on ring return

decided on ring return, ( February 6 ) looked but never left the store. It has now been over 4 weeks and no refund or even corespondence other than my two calls .
Hard feel good about everything much less recommend
to anyone else.
Sales people were awesome

6 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Nels, thank you for your feedback and we sincerely apologize for the delay. We would love to look into the status of your return, please contact our customer care team for further assistance.

Rated 3 out of 5 stars

The color of the sapphires for the…

The color of the sapphires for the earrings is so dark it looks like onyx.

14 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your feedback David. We want you to love your new purchase! If you have any further questions or wish to explore other options within your return window, please feel free to contact our customer care team.

Rated 5 out of 5 stars

Excellent selections

Excellent selections, pricing & customer service . Keep up the great work !!

16 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Kevin! We value your feedback and look forward to the next time we work together!

Rated 2 out of 5 stars

Order ring was to large so sent back…

Order ring was to large so sent back for exchange still waiting on the new one! Wish it didn’t take a long for the exchange process!

12 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Lauren, thank you for reaching out about your exchange and we greatly appreciate your patience. We apologize for the wait while we process your request and look forward to updating you with additional details very soon! Please keep an eye your email for further updates, though our customer care team is happy to assist you with any questions along the way.

Rated 5 out of 5 stars

Simply Beautiful!

Swift delivery and exceptional quality!

10 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Vann! We are thrilled to hear how amazing your experience has been!

Rated 1 out of 5 stars

Very poor quality and customer service…

Very poor quality and customer service is nonexistent. My husband purchased diamond hoops for me, but one earring kept falling off due to a poor latching mechanism. I sent them back to be repaired or replaced 2 months ago. I checked with the storefront where the manager said it would only be a few weeks as the company would more than likely just send me a new pair. After several weeks, I questioned the store manager 4 more times, and he said it was out of their hands now. I called customer service and was assured I would receive a call within the day. NOTHING! - I called yet again and received no callback. I needed my earrings for a special occasion, and now I have nothing except the "we are processing your order" email from 2 weeks ago. Do not purchase anyting from Blue Nile as the jewelery may be nice BUT the Customer Service is NOT

4 January 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Karen, thank you for your feedback and we sincerely apologize for any frustration. We value that your earrings are serviced with care and we look forward to updating you very soon.

Rated 5 out of 5 stars

Always discrete shipping and the…

Always discrete shipping and the products are always beautiful and look like what is pictured on the website. Blue Nile jewelry doesn’t look cheap and it is a great value for the price. I always know I’m going to nail a gift when I choose blue Nile.

3 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Julia, we are beyond happy to know how amazing your experiences have been!

Rated 5 out of 5 stars

I found the perfect Valentine's Day…

I found the perfect Valentine's Day gift for my wife. The shopping experience was seamless and the gift arrived on time and in fine condition.

3 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Stuart! We are thrilled to hear this Valentine's was extra special!

Rated 1 out of 5 stars

No Engraving as Requested

I order with engrave request and it did not come with engraving, due to wedding time I had to use the ring. Not a pleasant experience. Not satisfied.

9 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi David, thank you for choosing Blue Nile for your wedding bands. We sincerely apologize that your engraving was not included, and we would love to work with you to add your special message at any time.

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