Very good experience both product wise and customer service. Love their loyalty programme too. Product wise, think all their lines including underwear, casual and sport are great . The quality is... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
This was my initial review. "Wrong size sent and wrong colours. Trying to sort it out required multiple photos of their postage packing which of course hadn't been kept. They took no responsibility.... See more
Company replied
Having been a long term Bjorn Borg customer I am disappointed by the trainers I have purchased. Having only worn them for a couple of months the trainer has come away from the sole. Given the price I... See more
Company replied
We always like to order direct from BjörnBorg.se We like that we get to see all the latest items as well as take advantage of great sales abd promotions. Payment is easy with Klarna and the order pr... See more
Company details
Information provided by various external sources
Björn Borg is an international sports fashion brand for people who want to feel active and attractive. We design products that combine unique expression, perfect fit, good functionality and long-lasting quality.
Contact info
Tulegatan 11, 11353, Stockholm, Sweden
- customerservice@bjornborg.com
- www.bjornborg.com
Replied to 95% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Good Quality products
Good Quality products. The shipping could have been a little bit faster
I like the products
I like the products, but the site is a little slow and the pricing is unclear, can change at checkout withut warning. Also the size guide is not always accurate. However I keep buying because the products are nice and the prices are quite decent when there is a sale.
I recommend they homogenize their delivery policy and make final pricing more clear.
- Very happy with the quality
- Very happy with the quality
- Price was very good
- Delivery was free
- Would recommend :)
Great products and service.
When I saw the email with the message it can take extra time due the sales time, I didn’t know what to expect. Today I collected the package, it’s has taken 8 days from order to collect. (Sweden to the Netherlands)
I’m well pleased with that ! Overall great experience.
Great products and fast delivery!
Very good top notch quality sports wear…
Very good top notch quality sports wear that I have used for many years well recomended.
Quality on demand
Quality products as expected, fast handling and shipping - satisfied customer. Will buy again.
Amazing
Great homepage! Easy to use and shop from, really good system where you get points from your purchases you can use to buy from on the homepage. The delivery was really fast to Stockholm. The prices on the homepage are really good, you can rarely find these prices at the retailers. The products are absolutely awesome quality and look / feel really awesome!
Lousy service and no communication or…
Lousy service and no communication or whatsoever.
I ordered some items and received confirmation via e-mail.
Almost 2 weeks later I didn't receive the items, so I contact the customer service.
They just said, the order was cancelled (without me knowing).....
Im living in Serbia and here is very…
Im living in Serbia and here is very hard to find Bjorn Borg wear. Im buying when Im travel to Nordic countries. I go to gym 5 times a week and im running. All i can say is that Im buying only Bjorn Borg in last two years... PERFECT!!!!!!!!!!!! So all of you with bad comments i think that you all just sayin to say.... Im in sports whole life and from underwear to toilet bag everything is ❤️
Refund delay unacceptable
Refund delay unacceptable
I was always very satisfied with the products offered by Björn Borg. But since my last order (direct purchases in their online shop) my thoughts have changed a bit. After receiving the goods I sent back pieces that didn't fit within 2 days. Now more than one and a half months later I am still waiting for the refund of the already paid stuff I have returned. Also after several inquiries to the support I am always put off with the fact that there is a lot going on at the moment and the package may have arrived but must first be sent back internally to Sweden before the refund process begins. To wait for a refund over 4 weeks after the package is definitely received by Björn Borg according to tracking is unacceptable. This experience unfortunately coincides with the many bad reviews here. Then it's better to order through third parties who offer a better service.
Product not delivered, awful communication
Made an order, hadn't arrived 3 weeks later despite being indicated as 'dispatched.' Had to contact customer services via email - received a single response and then nil further so had to complete another enquiry form. Apparently product out of stock but why did they not inform me of this.
I would strongly urge customers to avoid purchasing from this company
Agree with previous comments and delivery never happened
Agree with previous comments. Long time to dispatch the items, and then the delivery never happened! Been trying to get hold of Bjorn Borg (only an email address with an automated response) and the delivery company (DHL Parcel UK - only an automated call service). Really didn't expect this kind of service from them.
Large delays in dispatching order
Large delays in dispatching order, no customer service responses via email or the website and no telephone number to call. They seem to think an auto response email using slang language means they offer great customer service.
Avoid this company as they have a lot to learn.
AVOID AT ALL COSTS !!!!
Avoid this company
Ordered on 2nd of December- received email on 3rd December saying item had been shipped. Email contained DHL Shipment number - all good - oh no it was not !!!!
17 days later no product - DHL Shipment number does not exist. No phone number to contact Bjorn Borg. Only online. Sent email - no reply!!!
Contacted my bank regarding this and
miraculously the day after customer services email me !! What a surprise !! Apparently my order is now on the way - still not got it though !!!
Delivery to UK took 11 days and customer service didn’t care!
Delivery to UK took 11 days when their website says 4-5 days. I wanted to take the order on holiday but I was gone before it arrived. The customer service was crap when I contacted them and to be honest they didn’t seem to give a hoot. Not what you would expect from a premium brand. They must be losing money hand over fist! Poor service like this really cheapens a brand especially when this is a very competitive niche.
Bjornborg.com - poor website and poor customer service
Bjornborg.com had a sale over Easter. I chose the products I wanted to buy, but couldn't get through to the payment page! There wasn't a chat option, so I sent an email.
I received an email back very promptly to apologise & explain that they had technical issues, which they'd now resolved. Trouble was, the sale had ended.
When I emailed back to ask for a discount voucher so I could get the products at the price in the sale, I was told that 'in fairness to other customers' I'd have to buy now or wait for the next sale.
It was hardly my fault that their site had a technical issue, so it seems a little unfair that they won't give me a discount voucher.
This would have been my first purchase, but i'm not going to bother now. If they can't get the payment page working during a sale it does make we wonder at the quality of their site.
Slow!
Takes ages to get my order delivered to Amsterdam.
Apparently all items are shipped from Sweden, there’s no distribution from other countries.
Been waiting now more than a week, and hoping it will still arrive. No email with track & trace, i had to contact the customer service for that.
👋👋 Bjorn Borg, this is 2018, no one likes to wait 1,5 week for their order.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








