Very good experience both product wise and customer service. Love their loyalty programme too. Product wise, think all their lines including underwear, casual and sport are great . The quality is... See more
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This was my initial review. "Wrong size sent and wrong colours. Trying to sort it out required multiple photos of their postage packing which of course hadn't been kept. They took no responsibility.... See more
Company replied
Having been a long term Bjorn Borg customer I am disappointed by the trainers I have purchased. Having only worn them for a couple of months the trainer has come away from the sole. Given the price I... See more
Company replied
We always like to order direct from BjörnBorg.se We like that we get to see all the latest items as well as take advantage of great sales abd promotions. Payment is easy with Klarna and the order pr... See more
Company details
Information provided by various external sources
Björn Borg is an international sports fashion brand for people who want to feel active and attractive. We design products that combine unique expression, perfect fit, good functionality and long-lasting quality.
Contact info
Tulegatan 11, 11353, Stockholm, Sweden
- customerservice@bjornborg.com
- www.bjornborg.com
Replied to 95% of negative reviews
Typically replies within 24 hours
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The name Bjorn Borg stands for quality
If you read my 5 star review (Mick 28th Dec. 2023) I stated how impressed I was at the service I received from Bjorn Borg Sportswear. Well true to my word I ordered again from this company, this time buying a medium sized sweat shirt. Once again the product arrived so quickly from Stockholm to my home in the UK. The sweat shirt, like my previous t-shirt order, was well wrapped, excellent fit and great quality.
This really is a terrific sportswear company and is great to deal with ! Have no worries of ordering from this company based in Sweden as the firm have out shone many a UK company in their professionalism.
Poor quality boxers
I have generally always worn Calvin Klein or Aussiebum boxers, but liked the styling so thought I would give Bjorn a go. I am really disappointed with the quality, all of the boxers have failed in the crotch in exactly the same place after not a lot of wear. I don’t think I will be buying anymore.

Reply from Björn Borg
Excellent quality
As usual, the quality is excellent and the delivery was quick too. Borg is one of my trusted and favourite brand.
Seamless shopping
We always like to order direct from BjörnBorg.se
We like that we get to see all the latest items as well as take advantage of great sales abd promotions. Payment is easy with Klarna and the order process from shopping till delivery is seamless.
Supersnabb leverans
Supersnabb webb, supersnabb leverans. Enkel köpupplevelse och KANONgrejer att sporta i. :)
Very quick delivery.
Very quick delivery.
Perfect wide fit and very comfy :-)
Pantastrophe
Hello,
I recently purchased some pants from you and I have to admit I was shocked by the standard of the product. Previously, I had some and I found them to be of great quality, durable, and comfortable, however, on this occasion I cannot state that the quality was at all great or that they were durable. The stitching has already started to come away and they have already started to discolour even though I have followed the washing instructions on the product.
I wonder if there is anything that you have changed in your manufacturing to make it this way?
I was so disappointed in the product that I have decided that next time I need to replace any that I have, I will be looking at a different brand.

Reply from Björn Borg
Terrible quality underwear
Terrible quality underwear. Poor stitching and fabric means you're risking ending the day with a pair of briefs that have self destructed.
Had a new pair on today and they already have a hole in them. Have gone through 18 pairs, from the multipacks on top of another 3-6 pairs in a very short space of time, often with pairs failing and ripping on a daily basis. All original and bought directly from Bjorn Borg website.
Best avoided. Gone back to another brand and the difference in quality is significant.

Reply from Björn Borg
#1 go to brand for training gear
#1 go to brand for training gear. the quality and the looks - nothing beats this. clean smart designs, great colors. website is quick and easy and delivery is fast. A+
Quality issues of underwear.
I have use Bjorn Borg underwear for many years, my last ten pairs have all been lower in quality and, without exception, have split at the crotch, within 4-6 wears. Very disappointed.

Reply from Björn Borg
I really like my purchase love wearing…
I really like my purchase love wearing my active wear
Perfectly easy shopping
Perfectly easy shopping. As a regular buyer of boxers I know this but you could make it easier to see that 3 packs contain higher quality boxers than the 5 packs.

Reply from Björn Borg
So happy with order and quality
So happy with order and quality. Came quickly. Only complaint is you can’t do returns of online orders in store
Satisfied with purchase
Satisfied with purchase. Fast delivery. Good products.
Poor quality boxers
My partner has been wearing Bjorn Borg boxers for a very long time but recently we have noticed the quality is not what it used to be. 4 out of 5 pairs have ripped in the same place (crotch area) on each one which to me indicates a weak spot or fault but definitely poor quality.
I’m sure you can appreciate that the cost of these boxers does not match the quality at the moment and it is very disappointing for your loyal customers who buy these boxers because of the amazing fit and style.
I am sorry for the bad review but I just wanted to bring this to your attention as I don’t think we will be buying anymore.

Reply from Björn Borg
Poor quality
‘Made in China’ substandard product. Bought a set for my husband. Extremely disappointed with the quality compared to price.

Reply from Björn Borg
Very good product
Poor underwear
This is the first time I have ever written a review about anything. I have been buying bjorn borg underwear for 10 plus years. I used to love them and still want to but the quality in the last 4 years has really dropped off. I wondered if I had just been unlucky but there seems to be a lot of similar reviews. The stitching on the waste band has come apart on 50% of them. They also have a far lower thread count. This means you can see through them after a short period of time and they don't hold there shape or support for the whole day. Very disappointing! I hope it was a bad few batches and the quality is returning.

Reply from Björn Borg
Never again
I‘ve been wearing Bjorn Borg boxer shorts since 2018 or so and I‘ve always liked how comfortable they fit.
But recently the quality has become unbearably poor- they loose shape within a few minutes, and become very loose. And worse: yesterday I put a brand new one on and while putting it on I punched a hole into a it! Straight from the box and it ripped apart while putting it on! Upon closer inspection I found the fabric to be very very thin and uneven, more like Japanese paper rather than cotton.
Sorry to say: that whole box goes straight into the bin…
Shame! Just think of all the resources that went into producing it, not to mention the CO2 footprint…
Never again!

Reply from Björn Borg
Quality of this boxxers are not what it…
Quality of this boxxers are not what it used to be... its really true because i only use the performance sport boxxers they are thinner quality and they keep rising up. It looks like this company dont care about good products anymore but only wants to earn money. very sad because this was always my favorite brand boxxers i still have the old boxxers i bought before 2019 they where much much better quality you easy feel the difference if you compare them everyone would agree with me that the old are better quality im sorry im not buying anymore.

Reply from Björn Borg
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