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Rated 1 out of 5 stars

I honestly don’t understand how this company is still in business. I tried to make a payment with a credit card and couldn’t complete it. I’ve reached out multiple times, sent emails, and haven... See more

Company replied

Rated 2 out of 5 stars

⭐☆☆☆☆ They took €184.50 and hid behind a bot. I subscribed a year ago, forgot to cancel in time, and got auto-renewed for €184.50. Fine — mistakes happen. I contacted them within 6 days,... See more

Rated 1 out of 5 stars

Maybe someone from support actually reads this. I have a paid account, but for some reason I can't log in. I tried the password recovery, but the email doesn't come through (yes, I've checked spa... See more

Company replied

Rated 1 out of 5 stars

TRASH. Their support is AI. Zero customer support. Not supportive, buggy, do not do business with them. Emailed support multiple times and they just have robots responding to the same message over and... See more

Company replied

Company details

  1. Software Company

Written by the company

Bitly is a link management platform. You bring us your digital content, we make it connect and ignite with your audience. Need support? http://bitly.is/heretohelp


Contact info

  • 5th Ave 139, 10010, New York, United States

  • bitly.com

2.2

Poor

TrustScore 2 out of 5

688 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 40% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

ZERO STARS

ZERO STARS. THIS IS A SCAM— BEWARE. I subscribed to the monthly version for wedding invites and they charged me for the annual and refused to refund and charge me monthly. I reached out to them and they refused to do anything about it even though it was there error. PLEASE do not spend a dollar with this company.

21 April 2026
Unprompted review
Rated 1 out of 5 stars

TRASH

TRASH. Their support is AI. Zero customer support. Not supportive, buggy, do not do business with them. Emailed support multiple times and they just have robots responding to the same message over and over.

21 April 2026
Unprompted review
Bitly logo

Reply from Bitly

Hello Daniel - We're sorry that our Support process was not up to your standards. Through TrustPilot, we attempted to reach out to contact you, but unfortunately, we did not hear back. If you happen to see that request in your inbox, please respond, and then we can contact you directly to look into your issue. Thank you.

Rated 1 out of 5 stars

I honestly don’t understand how this company is still in business.

I honestly don’t understand how this company is still in business.

I tried to make a payment with a credit card and couldn’t complete it. I’ve reached out multiple times, sent emails, and haven’t received any response.

This has been one of the worst customer service experiences I’ve had.

At this point, I’m looking into migrating my QR codes and moving to a different provider.

17 April 2026
Unprompted review
Bitly logo

Reply from Bitly

Hello Marcio - A quick check of our Support records shows a Ticket created on April 4, and our Support Team responded on the same day with billing assistance. We did not hear from you again. :(

The original difficulty in payment came from your bank's side (and not us). It looks like you were able to successfully make a payment later in April to fix your account issues. We're happy to see that. :)

We're disappointed to see that you have a different interpretation of our Support process, but glad that we were able to resolve your issue and keep you as a subscriber.

Rated 1 out of 5 stars

Buyer beware!

Signed up for a corporate account, they refuse to issue a receipt that is required for my accounting team. How can I show that payment was made and when? This is an issue, so I want to use a different service, but there is no support and you cannot get a refund, even same day. They know that you will be unhappy so they take your money and then shut you out. Avoid this shady company!

14 April 2026
Unprompted review
Rated 2 out of 5 stars

⭐☆☆☆☆

⭐☆☆☆☆

They took €184.50 and hid behind a bot.

I subscribed a year ago, forgot to cancel in time, and got auto-renewed for €184.50. Fine — mistakes happen. I contacted them within 6 days, explained the situation, cited EU consumer protection law, and asked politely for a refund.

What I got back: an AI bot. Twice. Copy-pasting the same response. Explaining how to cancel a subscription I had already cancelled. Never engaging with a single legal argument I made.

The irony? In their own response, they admitted that their renewal notice emails "may end up in spam or promotional folders." So they know their notification system is unreliable — and still refuse to refund.

I am a lawyer. I know my rights. I am now pursuing every available remedy: chargeback, EU ODR, consumer authorities in Portugal and Germany, and registered post to their managing director in Berlin.

For €184.50 they are getting all of that. Not worth it, Bitly.

10 April 2026
Unprompted review
Rated 1 out of 5 stars

Non existing support

Maybe someone from support actually reads this.

I have a paid account, but for some reason I can't log in. I tried the password recovery, but the email doesn't come through (yes, I've checked spam). So I can't access my paid account but there is NO WAY to contact this company, because - you've guessed it - you need to be logged in to a paid account to actually contact Bitly. There is no other way.

I've been shouting to a mediocre chatbot for the past 30 minutes, there is absolutely no way to talk to a human or get an email address or whatsoever. This is not how you do business. I'm cancelling my account immediately - if I manage to login that is.

10 April 2026
Unprompted review
Bitly logo

Reply from Bitly

Hello Thierry - We're sorry you've had difficulty accessing your account and Support. Unfortunately, you have been attempting to log in with the wrong credentials (we checked the ones you provided through the information request feature here on TrustPilot).

Your struggles come not from a lack of Support from us, but from our inability to log you in (and the chatbot wouldn't recognize you as a user) because you keep providing the wrong account email. We have sent you an email to help you access your actual account. Thank you.

Rated 1 out of 5 stars

They coopted me into a "free qr"

They coopted me into a "free qr", i tried it all good. And then after printing it in my presentation cards it directs them to a screening page that confuses everyone, it does not even let me redirect it to their "linktree bitly version". They are the worst, now the money on my cards is wasted.

7 April 2026
Unprompted review
Bitly logo

Reply from Bitly

Thank you for your feedback. Ads on free plan links are part of how we're able to keep Bitly accessible for millions of users at no cost — a trade-off that's common across many free-tier tools.

If you need an ad-free experience with full control over your links, our paid plans unlock that along with custom domains, advanced analytics, and more, including redirects to your link-in-bio page.

We'd love to have you — visit bitly.is/Right4U to find the plan that fits your needs.

Rated 1 out of 5 stars

Beware the auto renew and high charges

I wish I could give lower than a 1 star. I was charged for an auto renew on an account that I haven’t even logged into in a year and the renewal notice went to spam. They only have a chat bot to discuss and provides the same responses over and over. The charge is $191 which is ridiculously overpriced for the service in the first place. Very disappointing!

4 April 2026
Unprompted review
Rated 1 out of 5 stars

Zero stars if I could

Zero stars if I could. The shortened link takes you to a bitly page that looks super suspicious with a 99% drop off. Terrible

29 March 2026
Unprompted review
Bitly logo

Reply from Bitly

Thank you for your feedback. Ads on free plan links are part of how we're able to keep Bitly accessible for millions of users at no cost — a trade-off that's common across many free-tier tools.

If you need an ad-free experience with full control over your links, our paid plans unlock that along with custom domains, advanced analytics, and more. We'd love to have you — visit bitly.is/Right4U to find the plan that fits your needs.

Rated 2 out of 5 stars

Basic function now has to be purchased

Sorry. I am migrating to a company that doesn't hide basic stats behind a paywall.

19 March 2026
Unprompted review
Bitly logo

Reply from Bitly

Thanks for sharing this. Bitly's free plan is designed as an entry point — for users who need branded links, full analytics, and higher link/code volumes, our paid plans were built for exactly that.

If Bitly is a meaningful part of how you work, we think a paid plan is worth a look. Visit bitly.is/Right4U to find the best fit.

Rated 1 out of 5 stars

Free Users Now Forced Through Ad Interstitials — No Clear Notice

I’ve used Bitly for years across multiple client campaigns, QR codes, print placements, and marketing materials. Recently, I discovered that links created under free accounts now route users through an interstitial “preview” page that includes advertising before redirecting to the destination.

This was not something I was clearly aware of when it rolled out, and I only found out after a client flagged it. That’s not a great position to be in when you manage brand perception for others.

I understand companies need to monetize free plans. That’s fair. But changing the core behavior of existing links — especially ones already printed in magazines and on QR codes — without prominent, unavoidable communication undermines trust.

I’ve since upgraded to remove the ads, but the damage was already done from a credibility standpoint.

If you rely on Bitly for client-facing marketing materials, be aware that free links may no longer provide a direct redirect experience.

27 February 2026
Unprompted review
Bitly logo

Reply from Bitly

Thank you for the feedback. Ads on free plan links are part of how we keep Bitly accessible at no cost — and upgrading to a paid plan restores the experience you're used to, plus a lot more: custom domains, advanced analytics, and ad-free redirects across all your links.

All users were emailed about free plan changes in 2025. Additionally, the pricing page indicated that ads were included in the free plan.

We think once you explore what's included, you'll find the upgrade worth it.

Rated 1 out of 5 stars

What a dire thing to do to put ads in…

What a dire thing to do to put ads in front of links. So poor.

27 February 2026
Unprompted review
Bitly logo

Reply from Bitly

Thank you for the feedback. Ads on free plan links are part of how we keep Bitly accessible at no cost — and upgrading to a paid plan restores the experience you're used to, plus a lot more: custom domains, advanced analytics, and ad-free redirects across all your links.

We think once you explore what's included, you'll find the upgrade worth it.

Rated 1 out of 5 stars

This is a con for free users

This is a con for free users. Please use tiny url instead who offer a proper ad free experience for a single link.
My single link (which worked totally ad free while I was testing with bit ly), but once I sent the link to the parents of a school fun run I’m organising, ads.
Now I have to fork out $35 for a subscription for a single link for a charitable cause.
Cheers bit ly!
I’ll highly recommend people to AVOID

24 February 2026
Unprompted review
Bitly logo

Reply from Bitly

Thank you for the feedback. Ads on free plan links are part of how we keep Bitly accessible at no cost — and upgrading to a paid plan restores the experience you're used to, plus a lot more: custom domains, advanced analytics, and ad-free redirects across all your links.

We think once you explore what's included, you'll find the upgrade worth it.

Rated 1 out of 5 stars

No effective response to repeated failed links

I used a free version of bitly for more than 15 years. Then last week, all my links stopped working. I learned that tech support requires a paid version, so I paid for an annual subscription. I made a trouble report. The links started working again but then stopped twice more. I am not getting any help today. For that reason, I'm looking at finding a new provider -- and cancelling my bitly membership.

8 February 2026
Unprompted review
Bitly logo

Reply from Bitly

Hello David - We're truly sorry for the issues you experienced last week with your links. Unfortunately, one of Bitly's third-party providers experienced an outage and several ISP did not clear their DNS servers in a timely manner in order to refresh Bitly's service. While your links appear not work via your ISP, we can assure you that they did function properly to your audience on other ISPs. We communicated this outage and fix-in-progress via our Status page and customer service social media pages (available to free users BTW).

Bitly experiences an industry-leading 99.9% uptime, but unfortunately, this was a result of individual ISPs failing to update their systems and not Bitly's product failure.

Rated 1 out of 5 stars

Bitly acquires scam companies/brands…

Bitly acquires scam companies/brands that do false marketing - first telling you can generate free QR code, to later inform you (once you have distributed materials) you have to pay. Wonder why Bitly don't "announce" their shiny brand on these pages... Does investors know you tricks or you trying to fool them, too?

8 February 2026
Unprompted review
Rated 1 out of 5 stars

Sexism and ageism…

Advertisement on Bitly for Bitly reads “ analytics even your grandma can understand” Gotta love a company so off trend they think sexism and ageism to promote a product is the way to go.

26 January 2026
Unprompted review
Bitly logo

Reply from Bitly

Hello - We requested additional information from you to properly investigate your comment, but you never responded.

Thank you for the candid feedback.

We apologize for the content of the ad. We did not intend it that way. We only wanted to share the simplicity of our analytics tools. We've removed the ad from use.

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