While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

I honestly don’t understand how this company is still in business. I tried to make a payment with a credit card and couldn’t complete it. I’ve reached out multiple times, sent emails, and haven... See more

Company replied

Rated 2 out of 5 stars

⭐☆☆☆☆ They took €184.50 and hid behind a bot. I subscribed a year ago, forgot to cancel in time, and got auto-renewed for €184.50. Fine — mistakes happen. I contacted them within 6 days,... See more

Rated 1 out of 5 stars

Maybe someone from support actually reads this. I have a paid account, but for some reason I can't log in. I tried the password recovery, but the email doesn't come through (yes, I've checked spa... See more

Company replied

Rated 1 out of 5 stars

TRASH. Their support is AI. Zero customer support. Not supportive, buggy, do not do business with them. Emailed support multiple times and they just have robots responding to the same message over and... See more

Company replied

Company details

  1. Software Company

Written by the company

Bitly is a link management platform. You bring us your digital content, we make it connect and ignite with your audience. Need support? http://bitly.is/heretohelp


Contact info

  • 5th Ave 139, 10010, New York, United States

  • bitly.com

2.2

Poor

TrustScore 2 out of 5

688 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 40% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Bait and Switch

Initially, Bitly offered free dynamic QR codes that directed straight to the desired webpage. Then, they changed their terms to include a loading page with ads before users are directed to the webpage. This was after I printed the QR code on hundreds of business cards. Now I will have to look elsewhere for truly free dynamic QR codes, and I will have to reprint my business cards.

22 January 2026
Unprompted review
Bitly logo

Reply from Bitly

Thank you for your feedback. Ads on free plan links are part of how we're able to keep Bitly accessible for millions of users at no cost — a trade-off that's common across many free-tier tools.

If you need an ad-free experience with full control over your links, our paid plans unlock that along with custom domains, advanced analytics, and more. We'd love to have you — visit bitly.is/Right4U to find the plan that fits your needs.

Rated 1 out of 5 stars

False positive blocked my wedding QR code — resolved too late

Bitly’s automated safety system falsely flagged a harmless QR code link I created for my wedding day. The QR codes were already printed on cards and placed on wedding tables, so when guests tried to scan them, they were met with a scary “potentially harmful” warning page.

Despite immediately appealing, it took over a week for Bitly to resolve a clear false positive. During that time, I received only automated responses and no sense of urgency — for a once-in-a-lifetime event.

The link was hosted on Netlify, custom-built by me, and completely safe. The issue was eventually fixed, but far too late to avoid embarrassment and stress.

Automation without timely human review is dangerous when real people and real events are involved. I would strongly discourage using Bitly for anything time-sensitive or important.

22 August 2025
Unprompted review
Bitly logo

Reply from Bitly

Hi Krste - Our deepest apologies for our mistake here. Even though we were able to eventually resolve your issue, it's no solace that it didn't work during your wedding. We're actively reviewing our automation processes to prevent future delays and issues like this for other users.

Rated 2 out of 5 stars

It looks like customer service is not…

It looks like customer service is not very helpful whenever you have issue. Product is good but need to take care of their customer problem more seriously

9 January 2026
Unprompted review
Bitly logo

Reply from Bitly

Hello Indrojit - I am terribly sorry that your customer service issue was less than satisfactory. I tried to search for Support Tickets in your name and wasn't able to find any. I will send a request for more information to see if there is any way we can get you the help you need. - DW

Rated 1 out of 5 stars

Purchased Bitly Core Plan for $120 for…

Purchased Bitly Core Plan for $120 for Facebook Ads tracking. Product does not preserve query parameters in redirects - critical feature for advertising. Tested extensively, parameters completely disappear. Support refused refund despite < 24 hour purchase window and obvious product defect. Not recommended for advertising use.

2 January 2026
Unprompted review
Rated 1 out of 5 stars

The free account used to be useful...

The free account used to be useful, but now Bitly.com has take away ALL of the useful basic engagement info on the free account - You can't even see the most basic info, i.e. how many clicks has your Link had?
This is now a pointless service in my view.
Might as well give out the destination address as it's pointless having a Bitly short URL (link) now.

4 December 2025
Unprompted review
Bitly logo

Reply from Bitly

Thanks for sharing this. Bitly's free plan is designed as an entry point — for users who need branded links, full analytics, and higher link/code volumes, our paid plans were built for exactly that.


If Bitly is a meaningful part of how you work, we think a paid plan is worth a look. Visit bitly.is/Right4U to find the best fit.

Rated 1 out of 5 stars

Poor Experience to Say the Least

After being decent and offering a free level for a long time, they pulled the rug out from under their customers and added an ad!!!!!!! in between the click and the page. Just google how bad this was to see what many many people are saying. We just use Chrome and go to page and right click on create QR code to this page. Then AI customer support that is not good IMO.

1 August 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. Deceptive business practice. I signed up for a free trial and tried to cancel with no help or response. I ended up being charged for an annual membership.

13 August 2025
Unprompted review
Rated 1 out of 5 stars

Warning/Achtung

Created a link, generated a QR code, and printed it on a poster. Initially, the link led directly to the page, everything was wonderful. After a week, however, the link redirected to a "preview page" full of advertising, and only after clicking a button could you continue. The only solution is to take out a paid subscription.
---
Link erstellt, QR-Code erzeugt und auf Plakat gedruckt. Zu Beginn kam man über den Link direkt auf die Seite, alles wunderbar. Nach einer Woche leitet der Link dann aber auf eine "Vorschauseite" voller Werbung weiter und erst nach Klick auf einen Button kommt man weiter. Einzige Lösung ist, ein Bezahl-Abo abzuschliessen.

14 November 2025
Unprompted review
Rated 1 out of 5 stars

Unlawful abonnements

Unlawful abonnements, as hidden for vision impaired users (will not be noted from e-reader), no option to contact any human for further assistance. Very discriminating, will start lawsuit.

8 October 2025
Unprompted review
Bitly logo

Reply from Bitly

Hello - We requested additional information from you to properly investigate your comment, but you never responded.

We can only assume you meant to leave this review for another company. Bitly is an industry-leading link shortening and QR Code creation tool with advanced analytics. For nearly twenty years, we've enabled businesses of all shapes and sizes to connect with their audiences.

Rated 1 out of 5 stars

Useless and terrible experience in all possible ways

- No way to contact them (The help page simply redirects to "help" articles.)
- Predatory tactics to trick you into subscribing to their newsletter. (They send an email ressembling an email to validate your email address when you are in th e prcoess of registering.)
- No way to delete your data completely. (You will still receive marketing emails.)
- Almost no features and no stats if you’re using a free account.

15 October 2025
Unprompted review
Rated 1 out of 5 stars

Scam company

3 October 2025
Unprompted review
Bitly logo

Reply from Bitly

Hello - We requested additional information from you to properly investigate your comment, but you never responded.

We can only assume you meant to leave this review for another company. Bitly is an industry-leading link shortening and QR Code creation tool with advanced analytics. For nearly twenty years, we've enabled businesses of all shapes and sizes to connect with their audiences. Clearly not a "scam company."

Rated 1 out of 5 stars

Avoid. Avoid. Avoid.

I wish I had read these reviews before I signed up for this service. I've been stung by their $120 auto-renewal with no warning and no means of redress. Please do not use this service.

20 September 2025
Unprompted review
Bitly logo

Reply from Bitly

All users are notified of plan renewals, as is common in all subscription services. Our Help Center and Support Team are always available via our website to address any questions.

Rated 1 out of 5 stars

They are standard scammers

They are standard scammers, tricking into credit card charges and refusing any refund.

16 September 2025
Unprompted review
Bitly logo

Reply from Bitly

Hello - We requested additional information from you to properly investigate your comment, but you never responded.

We can only assume you meant to leave this review for another company. Bitly is an industry-leading link shortening and QR Code creation tool with advanced analytics. For nearly twenty years, we've enabled businesses of all shapes and sizes to connect with their audiences. Clearly not what you've described here.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look