Becauseofalice Reviews 

2,988
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 749 reviews, reviewers overwhelmingly had a great experience with this company, often sharing wonderful stories about their positive interactions with the support team. Consumers frequently praise the helpful staff for providing exceptionally fast responses, friendly communication, and practical solutions when successfully resolving unexpected order delivery and shipping problems. However, some customers also noted that certain garments unfortunately arrived with minor fabric defects, unexpected creases, or noticeable quality flaws that required prompt assistance. A small group of people additionally experienced occasional technical difficulties using the online returns portal or finding the correct clothing sizing for their purchases.

What people talk about most

Customer service

Clients share positive opinions on customer service, frequently praising quick response times and friendly... See more

Staff

People report positive experiences with staff, highlighting quick turnaround times and professional support... See more

Product

Reviewers express mixed feelings about the products, with some consumers praising the gorgeous pieces,... See more

Response time

Reviewers highlight positive aspects of response time, expressing great satisfaction with the extremely... See more

Order

Consumers find order experiences to be mixed, as some reviewers praise the high quality garments and helpful... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Always a great experience when shopping with BOA. Lucy from customer support was particularly helpful when my refund was taking a little long than usual to process. I emailed CS the details and wi... See more

Rated 5 out of 5 stars

Just spoke to Lucy on customer service, excellent!! Came back straight away so 5 stars … However, I’m still waiting for a refund after 8 weeks …. Hopefully a blip as I love your products !

Rated 5 out of 5 stars

I have just had the best customer experience with BOA. I ordered a dress that I would like to use as my wedding dress and even though the dress is beautiful and I love how it looks on me, it had a sma... See more

Rated 5 out of 5 stars

Parcel arrived promptly and products were just as described. One of my items I love but the other didn’t suit me so I wanted to send it back. When I couldn’t get the returns portal to work, I emailed... See more



Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

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4.4

All reviews

(2,988)

745 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quick customer service

My refund was processed incorrectly, when I emailed customer service I was assisted very quickly by Lucy G who was very helpful, friendly and made the experience very seamless. Thanks to Lucy

11 September 2026
Unprompted review
Rated 4 out of 5 stars

Great Quality & Amazing Customer Service

Firstly, the pieces from BOA are beautifully cut, made from good-quality fabrics, and offered at such a great price point.

Secondly, their customer advisor, Lucy, was incredibly helpful. I didn’t receive the first-time purchase code despite trying to sign up multiple times through the website, but Lucy was very responsive and went out of her way to help resolve my query. It was such a pleasure dealing with her.

Overall, a great experience with both the brand and their customer service. I would definitely recommend BOA.

4 September 2026
Unprompted review
Rated 5 out of 5 stars

Dress refund

Ordered a lovely dress, lovely quality unfortunately was too small so had to return item.
I had not received any confirmation of returned so reached out to customer support. Lucy was very helpful and apologised and issued refund. Thanks so much.

8 September 2026
Unprompted review
Rated 1 out of 5 stars

SCAM COMPANY - do not use

No refund on returned items. It’s a scam company.
Despite providing proof of postage and tracking clearly showing items were received by these con artists, refund is being withheld. It’s a scam company. Do not use.

*Quality of clothing is substandard. Poor tailoring and cheap fabric.

8 September 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

Lucy couldn’t have been any more helpful in dealing with my query and offered me options to bring the matter to a swift conclusion. Whilst my item did not arrive as expected I wouldn’t hesitate in ordering from them again given their excellent customer service :)

5 September 2026
Unprompted review
Rated 1 out of 5 stars

Had a horrible experience with my…

Had a horrible experience with my purchase! Ive ordered 5 pieces. 3 pieces were shipped after writing their customer service multiple times. 2 items never arrived ( actually never been send!) then I requested to cancel my order. They did, however, it’s been 15 days since the cancellation and they still didn’t refund me.
Never again.

5 August 2026
Unprompted review
Rated 1 out of 5 stars

No refund on returned item

I’ve had the worst experience ordering with this brand. I ordered a dress in two different sizes. I first reached out to say I needed an extra two days to return my order (which is within consumer rights) only for them to say no and that I was outside the window and couldn’t return. I mailed them back as I was entitled to and refund took over two weeks. I just got notified that they are not refunding me the full amount as they noticed ‘wear’ on one of the dresses which is impossible as I tried both on only once before mailing back. Wouldn’t recommend ordering from them unless you want a poor customer experience and not being able to get your money back for a brand new dress you returned.

5 September 2026
Unprompted review
Rated 5 out of 5 stars

I’m inpressed!

First of all, I was incredibly impressed by the quality of the items and the price point. I returned a part of my order, and noticed I was not refunded. I reached out to the team and my inquiry was handled by Lucy less than 12 hours later. Thank you Lucy! The combination of highly quality garments for the price point and good customer service will be the reason I order from BOA again!

4 September 2026
Unprompted review
Rated 5 out of 5 stars

Great service

Unfortunately, my order was lost in transit. Lucy G addressed the issue right away professionally and efficiently. Great service!

2 September 2026
Unprompted review

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