Becauseofalice Reviews 2,588

TrustScore 4.5 out of 5

4.3

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, kindness, and professional demeanor, frequently highlighting exceptional customer service. Many people appreciate the quick response times and efficient resolution of issues, making interactions pleasant and productive. The overall experience is often described as excellent, with consumers noting the ease and speed of dispatch and the quality of items. However, some customers were dissatisfied with aspects of the product and order process. A few people reported issues with product quality, such as faulty zips or stained items, and some experienced difficulties with returns, including unhelpful responses or delays in refunds. There were also instances where customers felt the sizing was inaccurate, leading to disappointment.

What people talk about most

Staff

Customers consistently note positive experiences with staff. Reviewers frequently praise individuals like... See more

Customer service

Reviewers mention positive feedback about customer service, frequently highlighting the helpfulness and... See more

Product

Reviewers highlight ambiguous aspects of product. Many customers praise the quality, tailoring, and design of... See more

Response time

Customers generally express satisfaction with response times. Many reviewers highlight quick and prompt... See more

Order

Consumers find order experiences to be ambiguous. While many express satisfaction, praising quick deliveries... See more

Based on these reviews

Rated 4 out of 5 stars

I ordered a jacket that broke less than a month after receiving it (the zip came off). I contacted customer service by email with photos and my order number, and they agreed to resend the item at n... See more

Rated 4 out of 5 stars

I had an unfortunate moment and the order never reached my hands. I sent messages to BOA and I had very good service from Lucy who directly helped me find a solution to the problem, thank you very muc... See more

Rated 5 out of 5 stars

My refund never came through and Lucy was so helpful and refunded me straight away! She was so easy to talk to and so apologetic - exactly what you would like from a customer experience! Put me comple... See more

Rated 5 out of 5 stars

Received a dress required for a Wedding. On opening I saw there was a mark on the satin and there was no way to disguise it. Emailed in immediately and first thing the morning I was contacted b... See more



Contact info

4.3

Excellent

TrustScore 4.5 out of 5

3K reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Great Customer Service

I ordered a few dresses for some weddings and unfortunately the package was lost… I contacted BOA for support & Lucy got in touch with me and provided excellent customer service, following the necessary steps to provide me with a replacement. Within days after protocol, she successfully shipped me my order. I’m now waiting for the package and am very pleased with their support. Thank you Lucy!

15 April 2026
Unprompted review
Rated 5 out of 5 stars

Customer care service

Very glad of the quality of the customer care: Lucy was very kind with me and provide me a very swift answer. I highly recommend it!

17 April 2026
Unprompted review
Rated 5 out of 5 stars

Lost Order - Customer Service

I had a great experience with customer service when dealing with a lost order. Lucy G. was sincere, apologetic, and immediately took steps to resolve the issue. She arranged a replacement right away and followed up to make sure everything was received. I really appreciated the prompt and thoughtful support.

15 April 2026
Unprompted review
Rated 1 out of 5 stars

Horrible customer service

Horrible customer service. I ordered a two piece set I was planning to wear to my rehearsal dinner. It took forever to get to me, didn’t fit me so I returned for a smaller size. They then emailed me saying that the top I ordered and paid for was out of stock (even though it was still listed on their website) and they cancelled the top. so I said okay please just cancel my order I don’t need just the skirt. They still sent me the skirt while I was traveling for work, then I missed the return window, which is very short probably because tons of people return their poor quality items. I emailed explaining the situation saying it was supposed to be cancelled and asking if I could please return it (I was 1 day late) and they told me “it would not be fair to others” if they allowed me to return it. Do not buy from this website, revolve has excellent customer service and has made everything right when I have had an issue.

14 April 2026
Unprompted review
Rated 4 out of 5 stars

Lost return issue

I had an issue with a lost return so I emailed because of Alice support and I got a quick response back within the same day. I have emailed often in the past and I always receive a very quick and helpful response. This time I got through to Lucy she was very kind and friendly to talk to and she solved my problem straight away - thank you!

14 April 2026
Unprompted review
Rated 5 out of 5 stars

Great Customer Service

I had an issue with one of my items and Lucy from customer support was great at helping! I was able to receive a new item and have everything sorted out. Thanks!

14 April 2026
Unprompted review
Rated 1 out of 5 stars

Awful

Awful - item I purchased 3 months again but hadnt worn clearly faulty - I emailed showing tag still attached but a tear from whe I tried it on (along the seam then the fabric) and they did't even try and retain me as a consumer their reply was '
Hey Amy

I am terribly sorry to hear about the issue with your item! In terms of exchanging or refunding the item, our products do have a 30-day returns/warranty period. After this date has passed, we are unable to refund or replace the item.

If an item is faulty within 30 days of receiving the item we deem this a fault with the manufacturing of the item. After this period has passed we can not replace or refund the item.

Thank you so much and have a wonderful day!'

UK consumer rights, is the item can be proved faulty in the first 6 months then a replacement should be provided.

Way to drive up your cost per acquisition and churn but also, very rubbish CS!!!!! Have a nice day.. literally a wet slap fish slapped in my face

14 April 2026
Unprompted review
Rated 1 out of 5 stars

Have bought from here a few times over…

Have bought from here a few times over the years and had no issues until recently. I tried to order a dress and it was repeatedly being cancelled saying that I’ve done too many returns with them. I have placed 3 orders over four years and only returned one item which was the lowest value of the three. I assumed this would be easily cleared up but received a response from a Lucy G sticking by their decision. I asked what else I have returned aside from one item last year and have had no response. Honestly very baffled and insulted, apparently they have no issue losing business from good customers!

11 April 2026
Unprompted review
Rated 4 out of 5 stars

Quick Refund Resolution by Lucy – Great Service

I had to return a dress because it didn’t fit well, and there was a delay in processing my refund. I contacted customer care, and Lucy responded immediately, resolving the issue promptly and ensuring my refund was completed without further hassle. Excellent service!

6 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer care

Received a dress required for a Wedding.
On opening I saw there was a mark on the satin and there was no way to disguise it.
Emailed in immediately and first thing the morning I was contacted by a lady named Lucy who offered apologies and asked if I could upload photographs to show her.
(I was quite pushy if I'm honest as we really needed the dress)
Lucy was polite, professional and prompt in her responses.
Within 24 hours of my email a replacement dress was on its way from Because of Alice.
Delighted in the customer care.
Thankyou Lucy.

9 April 2026
Unprompted review
Rated 5 out of 5 stars

BOA customer service is always very…

BOA customer service is always very responsive and quick to respond to enquiries. I had a recent issue with an order, and Lucy was very helpful in resolving it quickly, with very understanding and friendly customer service correspondence.

9 April 2026
Unprompted review
Rated 5 out of 5 stars

Asked about delivery status - superb help

I had ordered a couple of items but the tracking seemed stalled due to Easter, so I contacted customer service to inquire about the status. Lucy answered very quickly and provided me a comprehensive explanation and an updated tracking link. Lucy was kind, professional, empathetic, clear and helpful - everything that you want from a customer service agent. Thanks so much, Lucy!

9 April 2026
Unprompted review
Rated 5 out of 5 stars

quick and friendly

Got a quick and friendly response from the customer service and can’t wait to reorder! Thanks again:)

8 April 2026
Unprompted review

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