Admiral Insurance Reviews 

161,176
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 23,936 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the affordable pricing and highly competitive quotes that easily beat alternative options available on the comparison market. People also appreciate the remarkably helpful, friendly staff who guide them patiently through the purchasing process with clear, reassuring explanations. Buyers often mention that setting up coverage online or over the phone is remarkably straightforward and completely stress free. Some reviewers were not happy with unexpected, steep price increases when their policies renewed after the initial term ended. A few other people also felt that communication difficulties, along with unhelpful support agents, made resolving account issues quite frustrating.

What people talk about most

Price

Reviewers highlight positive aspects of price, frequently mentioning competitive renewal rates, affordable... See more

Service

Clients share positive opinions on service, highlighting the quick, easy, and efficient online quote process... See more

User experience

Customers had positive experiences with user experience, frequently highlighting that the online system was... See more

Customer service

Users describe positive interactions with customer service, highlighting that representatives are polite,... See more

Staff

Customers consistently note positive experiences with staff, frequently highlighting their patience,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Your staff member was fabulous, calm, kind and efficient. we had a few teething problems with a bicycle accident having been recorded as a motor accident. He explained exactly what we needed to do, he... See more

Company replied

Rated 5 out of 5 stars

Having purchased a new EV car I thought I had nothing better to do than change the vehicle with my present insurer, they declined to cover it without explanation, the broker then offered me a new poli... See more

Company replied

Rated 5 out of 5 stars

After getting ridiculous multicar insurance prices, I phoned Admiral whose prices were much better than even compare websites. Spoke to Paul who was so helpful and went out of his way to get me the be... See more

Company replied

Rated 5 out of 5 stars

Admiral Platinum was the only policy that ticked every box for insuring my Jaguar XJL Supersport without having to add extras such as breakdown cover, everything was included. The policy price was... See more

Company replied


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency
  5. Insurance Agency
  6. Pet Insurance Company
  7. Travel Insurance Company

Written by the company

Admiral was launched in 1993 and is now one of the UK’s largest providers of insurance. As well as car and home insurance Admiral offers black box insurance with Admiral LittleBox and is the home of MultiCar for households with more than one car to insure. For anyone who has to insure their home and their car, Admiral offers MultiCover, designed to cover all your vehicles and home on a single policy giving you a discount on your premium and the ease of one renewal date. Whatever the type of insurance, Admiral’s aim is to give great service and value for money to UK consumers.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

161K reviews

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4.5

All reviews

(161,176)

21,783 reviews in the last 12 months

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Rated 5 out of 5 stars

Very easy to navigate and speedy…

Very easy to navigate and speedy getting docs delivered to my email. Portal is an easy way to make amendments.

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Lindsey.

Thanks for your review! We're delighted to hear you found our website easy to navigate and that your documents were delivered to your email quickly. It's also great to know you're finding the portal a convenient way to make changes to your policy.

Thank you for choosing us, and we're pleased we could make managing your insurance simple and straightforward!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Very good price

Very good price, quick and easy to use.

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Steve.

Thanks for your review! We're delighted to hear you found our price very competitive and that the process was quick and easy to use. Making it simple to arrange your cover while offering great value is exactly what we aim for.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Quick response and competitive price…

Quick response and competitive price which very happy with.

4 August 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Gary.

Thanks for your review! We're delighted to hear you were happy with our quick response and competitive price. Providing great value alongside a smooth and efficient experience is exactly what we aim for.

Thank you for choosing us, and we're pleased we could help you find the right cover. We're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 4 out of 5 stars

Price and service

22 October 2025
Admiral Insurance logo

Reply from Admiral Insurance

Hi Girish.

Thanks for your review! We're delighted to hear you were happy with both our price and service. Providing great value alongside friendly, helpful support is exactly what we aim for, so it's fantastic to know we delivered for you.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Quick and easy to apply for the cover I…

Quick and easy to apply for the cover I wanted

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Patrick.

Thanks for your review! We're delighted to hear you found it quick and easy to arrange the cover you wanted. We work hard to make the process as simple and straightforward as possible, so it's great to know everything went smoothly for you.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Easy to complete the form

Easy to complete the form, great price. Policy documents arrived straight away in my emails

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Suzanne.

Thanks for your review! We're delighted to hear you found the form easy to complete and that we could offer you a great price. It's also wonderful to know your policy documents arrived straight away, helping you get everything sorted quickly and hassle-free.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Excellent Service

Very straight forward. Very helpful staff.

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Steven.

Thanks for your review! We're delighted to hear you found everything straightforward and that our team was helpful throughout. Providing simple, hassle-free service with friendly support is exactly what we aim for.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Everything is great straight forward…

Everything is great straight forward smoothly

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Martin.

Thanks for your review! We're delighted to hear everything went smoothly and that you found the process straightforward. We work hard to keep things simple and hassle-free, so it's fantastic to know we delivered that experience for you.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 4 out of 5 stars

Pet cover

All good cover

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi David.

Thanks for your review! We're delighted to hear you're happy with the cover provided for your pet. Giving owners peace of mind with reliable protection for their furry family members is exactly what we aim for.

Thank you for choosing us, and we hope you and your pet stays happy and healthy!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Very easy and efficient.

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Susan.

Thanks for your review! We're delighted to hear you found the process very easy and efficient. Making insurance simple, quick and hassle-free is exactly what we aim for, so it's great to know we got it right for you.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

Money drainer doesnt refund D&V claims

When a company takes £80 a month to insure your dog and then refuses to cover a claim because the dog previously experienced diarrhoea and vomiting in 2016, it feels very wrong. Like many canines, my dog is a scavenger and sometimes needs vet support for digestive upsets. No other insurer has copped out of refunding a treatment claim in this way. They've taken 6 months and >£500 of my money to refuse payment of a couple of hundred pounds. I'll be cancelling the policy asap and recommend avoiding this pet insurance.

29 September 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello Diane,

Thank you for taking the time to share your experience. We're very sorry to hear that your dog has been unwell and required veterinary treatment. We understand how worrying and stressful this can be when a much loved pet is feeling poorly. We're also sorry to hear you're unhappy with the way your claim has been handled and the outcome reached. We appreciate how frustrating this situation has been for you.

Please can you send your full name and claim number to the email address below. Once we receive your details, we'll contact our pet claims team and request that a formal complaint is raised to ensure the concerns you've raised are properly investigated.

Thank you,
Rach

ReviewFeedbackSupport@admiralgroup.co.uk

Rated 5 out of 5 stars

All done online..

All done online... was nice and easy to do, hardly took any time at all.

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Mr Copas.

Thanks for your review! We're delighted to hear you found the online process nice and easy, and that it only took a short amount of time to complete. We know convenience matters, so it's great to know we could get everything sorted quickly and smoothly for you.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

New quote

A very easy experience

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Paul.

Thanks for your review! We're delighted to hear you had a very easy experience. We work hard to make arranging insurance as simple and straightforward as possible, so it's great to know everything went smoothly for you.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our social channels for advice, tips, and fun competitions!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Caitlyn was great and helped myself &…

Caitlyn was great and helped myself & my partner with our car insurance on two separate policies. We spent shy of an hour on the phone and took her time in explaining everything in detail to ensure a clear understanding. Thank you again!

29 September 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hi Lily-Rose.

Thanks for your wonderful review! We're delighted to hear that Caitlyn was able to help both you and your partner with your car insurance policies. Taking the time to explain everything clearly and making sure customers fully understand their cover is exactly the level of service we aim to provide.

We'll be sure to pass your kind words on to Caitlyn. Thank you for choosing us, and we're so pleased she made the experience such a positive one!

Check out our social channels for advice, tips, and fun competitions!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

It’s very easy and good

21 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Preeti.

Thanks for your review! We're delighted to hear you found everything easy and that you had a good experience. We work hard to keep things simple and straightforward, so it's great to know we made arranging your cover hassle-free.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our social channels for advice, tips, and fun competitions!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Great cover at a good price

Great cover at a good price, easy to buy online

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Derek.

Thanks for your review! We're delighted to hear you found great cover at a good price and that purchasing your policy online was quick and easy. We work hard to make arranging insurance as straightforward as possible, so it's fantastic to know we delivered for you.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our social channels for advice, tips, and fun competitions!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Second car with Admiral (other is EV)

Second car with Admiral (other is EV). I found the cheapest price here again. Website is exemplary. Next year will try and merge both cars onto 1 policy.

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Tim.

Thanks for your review! We're delighted to hear you've chosen us for a second car and that we were able to offer the cheapest price again. It's also fantastic to know you found our website easy to use.

We'd be delighted to help with those plans to bring both vehicles together in the future. Thanks for choosing us once again, and we look forward to continuing to look after your insurance needs.

We’re so happy to hear you had such a lovely experience with us! If you ever feel like sharing Admiral with friends or family, you can earn up to £75 through our Refer a Friend programme by signing up👉🏼 Admiral - Refer a Friend

Rated 5 out of 5 stars

Every Admiral advisor was extremely helpful…

Every Admiral advisor was extremely helpful, have always been professional and communicated clearly.

4 March 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Brian.

Thanks for your wonderful review! We're delighted to hear that every advisor you've spoken with has been helpful, professional, and communicated clearly. Providing friendly, knowledgeable support and making sure our customers feel informed is exactly what we aim for.

Thank you for your continued trust in us and for taking the time to share your experience. We're always here if you need us!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 4 out of 5 stars

Good

Easy to do and good cover

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Mr Harrison.

Thanks for your review! We're delighted to hear you found the process easy and that you're happy with the cover. We work hard to make arranging insurance as simple and straightforward as possible, so it's great to know we got it right for you.

Thank you for choosing us, and we're always here if you need any help in the future!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 3 out of 5 stars

People great, automated systems terrible

The people are great, the automated systems that either fail so frequently as to cause you to need Customer Services in the first place or make it as difficult as possible to talk to a human when you call them are dreadful. I was trying and failing to update my medical details before renewing my soon to expire Annual Travel Policy, as Admiral advise you to do. The system would not let me, as it claimed "my trip had already started" (on an Annual Policy expiring a week later?). The only way around this was to renew anyway and try to update the new policy. Several attempts failed to get the automated system to recognise any changes before I called Customer Services. After endless automated and largely pointless menus I finally talked to Shirley there who was able to replicate everything I had already done online but in a way Admiral's computers did accept. Apart from the 20%+ rise in my annual premium all this caused, I'd have been fairly satisfied. So in conclusion, people great but the automated systems Admiral replaced them with are complete junk.

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Peter.

Thanks for taking the time to leave such detailed feedback. We're sorry to hear you experienced difficulties with our online systems and found the automated process frustrating.

We're delighted to hear that Shirley was able to help and provide the support you needed, and we'll be sure to pass on your kind words. We also appreciate your comments about the digital experience and renewal premium, and we'll share your feedback with the relevant teams.

Thank you for your honesty and for recognising the efforts of our customer service team.
Georgia

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