Admiral Insurance Reviews 

161,226
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 23,936 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the affordable pricing and highly competitive quotes that easily beat alternative options available on the comparison market. People also appreciate the remarkably helpful, friendly staff who guide them patiently through the purchasing process with clear, reassuring explanations. Buyers often mention that setting up coverage online or over the phone is remarkably straightforward and completely stress free. Some reviewers were not happy with unexpected, steep price increases when their policies renewed after the initial term ended. A few other people also felt that communication difficulties, along with unhelpful support agents, made resolving account issues quite frustrating.

What people talk about most

Price

Reviewers highlight positive aspects of price, frequently mentioning competitive renewal rates, affordable... See more

Service

Clients share positive opinions on service, highlighting the quick, easy, and efficient online quote process... See more

User experience

Customers had positive experiences with user experience, frequently highlighting that the online system was... See more

Customer service

Users describe positive interactions with customer service, highlighting that representatives are polite,... See more

Staff

Customers consistently note positive experiences with staff, frequently highlighting their patience,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Your staff member was fabulous, calm, kind and efficient. we had a few teething problems with a bicycle accident having been recorded as a motor accident. He explained exactly what we needed to do, he... See more

Company replied

Rated 5 out of 5 stars

Having purchased a new EV car I thought I had nothing better to do than change the vehicle with my present insurer, they declined to cover it without explanation, the broker then offered me a new poli... See more

Company replied

Rated 5 out of 5 stars

After getting ridiculous multicar insurance prices, I phoned Admiral whose prices were much better than even compare websites. Spoke to Paul who was so helpful and went out of his way to get me the be... See more

Company replied

Rated 5 out of 5 stars

Admiral Platinum was the only policy that ticked every box for insuring my Jaguar XJL Supersport without having to add extras such as breakdown cover, everything was included. The policy price was... See more

Company replied


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency
  5. Insurance Agency
  6. Pet Insurance Company
  7. Travel Insurance Company

Written by the company

Admiral was launched in 1993 and is now one of the UK’s largest providers of insurance. As well as car and home insurance Admiral offers black box insurance with Admiral LittleBox and is the home of MultiCar for households with more than one car to insure. For anyone who has to insure their home and their car, Admiral offers MultiCover, designed to cover all your vehicles and home on a single policy giving you a discount on your premium and the ease of one renewal date. Whatever the type of insurance, Admiral’s aim is to give great service and value for money to UK consumers.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

161K reviews

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4.5

All reviews

(161,226)

21,783 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The staff are always willing to assist

The staff are always willing to assist, when I phoned about increase they were quick to apply a loyalty discount

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear our team was willing to help and could quickly apply a loyalty discount when you got in touch. Thanks for choosing Admiral! 😊 Safe travels 🛩️

Stay connected on our socials for helpful advice, handy hints, and great giveaways!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars

Quick easy set up

Quick easy set up. Great options. Great prices

30 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear you found setting up your policy quick and easy, with great cover options at a great price. Thanks for choosing Admiral! 😊🙌

Follow us on our socials for handy tips, expert advice, and some exciting competitions!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear our agent was helpful and patient throughout. Thanks for choosing Admiral! 😊👌

Join us on our socials for handy hints and useful advice👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars

Very informative and went out of their …

Very informative and went out of their way to sort the problems that occured

30 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear our team was very informative and went the extra mile to help resolve the issues you experienced. Thanks for choosing Admiral! 😊👍

Follow us on our socials for handy hints and helpful advice!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear you found everything easy and efficient. Thanks for choosing Admiral! 😊 Saf travels 🛩️

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 4 out of 5 stars

Fairly easy

30 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear you found the process fairly easy. Thanks for choosing Admiral! 😊🙌

Check out our social channels for advice, tips, and fun competitions!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars

Easy straightforward signup

Easy straightforward signup, inclusive of 2 new drivers in the family.

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear you found the sign-up process easy and straightforward, and that we could help get cover in place for your new drivers. Thanks for choosing Admiral! 😊👍

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars

Great process

Great process, price and customer service.

30 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear you were happy with our service, price and overall experience. Thanks for choosing Admiral! 😊 Safe travels 🛩️.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear our team was helpful and provided great service over the phone. Thanks for choosing Admiral! 😊 Safe travels 🛩️

Stay connected on our socials for helpful advice, handy hints, and great giveaways!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars

Easy

Easy, and straightforward talking with an agent, who was able to help, and explained the different policies. So good in fact that I sorted out my nephews car insurance for him the following day.

30 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear our team made arranging your insurance easy and straightforward. It's great to know you were happy with the service and came back to arrange insurance for your nephew too. Thanks for choosing Admiral! 😊👌

Follow us on our socials for handy tips, expert advice, and some exciting competitions!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars

Great Service

30 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review! We're pleased to hear you received great service. Thanks for choosing Admiral! 😊👍

Join us on our socials for handy hints and useful advice👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars

Easy to navigate on their website and…

Easy to navigate on their website and reasonable prices

30 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear you found our website easy to navigate and our prices reasonable. Thanks for choosing Admiral! 😊👌

Follow us on our socials for handy hints and helpful advice!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars

Good price, flexible policy, UK call centre

I chose Admiral from my search as they are by far the best insurers for price and a flexible policy. I spoke with Richard who was very cheerful, friendly and helpful. I am deaf so he spoke slowly and clearly which was a great help. He explained each part of the policy to me. It is great to speak with a UK call centre. Being deaf I find it very difficult to understand the call centre agents outside of the UK.

30 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're delighted to hear Richard provided friendly and helpful service and made the process easier by speaking clearly and explaining your policy. We'll be sure to pass your kind comments on to Richard. Thanks for choosing Admiral! 😊🙌

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars

Good customer service

Good customer service. Staff was helpful and resolved issue.

30 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear our team was helpful and able to resolve your issue. Thanks for choosing Admiral! 😊👍

Check out our social channels for advice, tips, and fun competitions!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars

The whole process was simple and…

The whole process was simple and accurate. Reasonably priced too.

30 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear you found the process simple and accurate, and that our price was reasonable too. Thanks for choosing Admiral! 😊🙌

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 5 out of 5 stars

Competitive pricing and easy process

The process for taking out car insurance was simple and customer services were helpful, knowledgeable and friendly.

Additionally, the price of the insurance was extremely competitive.

25 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thanks for your review. We're pleased to hear you found the process simple, our team helpful and friendly, and that we could offer a competitive price. Thanks for choosing Admiral! 😊

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk
Admiral Social Media Team 💙

Rated 1 out of 5 stars

Beware of Admiral's policy of charging…

Beware of Admiral's policy of charging additional policy fees if you add a driver who had a non-fault, non cost incident. I.E. not in the vehicle and the third parties insurance paid out on the claim. not even in the car and yet Admiral see fit to penalise! Just keep in mind if you use them - I will be moving when renewal is due...

1 October 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello. We're sorry to hear you're unhappy with the additional charge following the policy change. Premiums can be affected by a range of factors when drivers are added to a policy. We appreciate your comments and will pass your feedback on to the relevant team. We're sorry to hear you're considering leaving us at renewal, we appreciate you taking the time to leave your experience.

Thanks, Stacey.

Rated 5 out of 5 stars

I found the experience easier than any…

I found the experience easier than any other Insurance company I have dealt with in the past.Your website is very user friendly

29 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thanks for your fantastic review! We're delighted to hear that you found your experience with us easier than with other insurance companies and that our website was very user-friendly. We always aim to make things as simple and straightforward as possible for our customers.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 3 out of 5 stars

All my own work

Customer service did not really exist as I did all the work myself on the internet and it was simple but long winded.

27 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Thank you for your feedback. We're pleased you found the process simple, although we're sorry to hear it felt a little long winded. We've shared your comments with the relevant team, as we're always looking for ways to improve the online experience for our customers.

Thanks, Stacey.

Rated 4 out of 5 stars

All good so far

All good so far

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

We're glad to hear everything is going well so far! We appreciate your positive feedback.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

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