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Abel & Cole Reviews 

15,823
TrustScore 4.5 out of 5

4.7

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Rated 4 out of 5 stars

Abel & Cole try hard. I dont usually order unless there is a special discount offer as they are very expensive due to their added delivery charge. Overall their organic fruit & veg are not always as... See more

Rated 5 out of 5 stars

I've been with Abel & Cole for years. Their fresh fruit and vegetables just taste so much better than organic from even posh supermarkets. They have speciality foods which are so delicious - and al... See more

Rated 5 out of 5 stars

Able & Cole service is good - delivery driver always delivers on time and to my front door. Please could the boxes sometimes be a little less heavy and compacted so that I can lift the boxes comfortab... See more

Rated 5 out of 5 stars

Amazing service ,my veg box is always correct with fresh veg and fruit , you get a text giving you a delivery time which is very helpful so you not sitting in all day waiting. Delivery driver is frien... See more

Company details

  1. Supermarket
  2. Grocery Delivery Service
  3. Grocery Store
  4. Organic Food Store
  5. Organic Shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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4.7

All reviews

(15,823)

1,720 reviews in the last 12 months

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Rated 5 out of 5 stars

I1t's fun to unpack a box of super veg

I have a veg box every fortnight. The quality and freshness are usually superb and there's a wide choice of products. I like being able to swap items to suit our tastes and what's currently growing in the garden. In fact, I like the whole ethos of the company, including minimising and recycling packaging. And it's good to speak to a real person if you phone with a query.

25 June 2026
Rated 5 out of 5 stars

I have been buying from Abel and Cole…

I have been buying from Abel and Cole for many years and can highly recommend them. I like that a lot of their products come from independent local farms and are mostly organic and from small businesses. Information on the products and people who provide them and their beliefs about how they grow or manufacture their produce is regularly provided to the customer. The drivers are friendly and helpful and seem to be happy working for the company. Their Help Line is manned by cheerful and helpful people and I have rarely had any problems with ordering or deliveries or choice.

26 May 2026
Rated 5 out of 5 stars

Abel & Cole

Abel & Cole produce & products are really lovely, opening the boxes is such a joy! Would definitely recommend.

25 May 2026
Rated 3 out of 5 stars

Box swap issues

the products are generally good, but the box swaps are often incorrect.

24 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hey there,

Thanks for getting in touch and sharing your feedback.

It's great to hear your fruit & veg is arriving in good condition - that's exactly what we aim for! But I'm sorry to hear that you've had some swaps which were incorrect.

We provide a list of swaps each week for customers to choose from when they edit the contents of their Fruit & Veg Box. It might be that there were some items which were unfortunately unavailable at the time of your delivery, but I'd like to look into this. I'll personally be in touch to chat about this more and to help put things right for you.

Thank you again for leaving a review.

Best,

Mariaa

Rated 5 out of 5 stars

I’ve been shopping with Abel & Cole for…

I’ve been shopping with Abel & Cole for years, and I honestly couldn’t recommend them more. I love their commitment to supporting farmers and providing high-quality organic food. The seasonal fruit and vegetables are always fresh, full of flavour, and the variety available is fantastic. It has completely changed the way my family shops and eats, encouraging us to enjoy what’s in season.

Their website is easy to use, deliveries are reliable, and customer service is excellent. On the rare occasion there’s an issue with an item, it’s resolved quickly and refunds are processed without any hassle. If you’re looking for a simple, convenient way to enjoy fresh, organic food at home, Abel & Cole is an outstanding choice. Highly recommended!

4 June 2026

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