Banner for Abel & Cole

Abel & Cole Reviews 

15,815
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Able & Cole service is good - delivery driver always delivers on time and to my front door. Please could the boxes sometimes be a little less heavy and compacted so that I can lift the boxes comfortab... See more

Rated 4 out of 5 stars

I love Abel and Cole. Two little downsides: the delivery charge is rather steep if one considers weekly orders and there is no option to manage my favourites. Whatever I have ever purchased/received f... See more

Rated 5 out of 5 stars

I've been with Abel & Cole for years. Their fresh fruit and vegetables just taste so much better than organic from even posh supermarkets. They have speciality foods which are so delicious - and al... See more

Rated 5 out of 5 stars

Amazing service ,my veg box is always correct with fresh veg and fruit , you get a text giving you a delivery time which is very helpful so you not sitting in all day waiting. Delivery driver is frien... See more

Company details

  1. Supermarket
  2. Grocery Delivery Service
  3. Grocery Store
  4. Organic Food Store
  5. Organic Shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(15,815)

1,713 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Good customer service.

Abel and Cole go out of their way to help with delivery instructions and to remedy any mistakes on orders. They offer a wide range of products and some good offers. Some items are a bit expensive and the delivery charge makes a small order impractical but otherwise I am happy with their service. Many items are not easily available elsewhere.

7 July 2026
Rated 5 out of 5 stars

A good way to build a healthy diet…

Abel and Cole is an excellent way to ensure you get good fruit and veg with zero air miles and much reduced packaging. Healthy, good for the planet and an easy habit to maintain! They let you skip boxes and swap out veg and fruit. (Best to do this early in the week to get maximum choice.)

1 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Katie,

Thanks for taking the time to leave a review.

I'm pleased to hear you've enjoyed your deliveries overall with us and are on board with our mission to keep excess packaging to a minimum, whether that's through our Plastic Pick Up Scheme or Club Zero refill.

We do work with the seasons, so you should be enjoying the very best of what summer has to offer. I'd like to personally get in touch to see what I can do to help you get the most out of your box. We really appreciate your feedback!

Best,

Sam

Rated 5 out of 5 stars

I'm so happy that I've decided on this…

I'm so happy that I've decided on this journey with Abel& Cole. I subscribed for one veg box per week and sometimes some extra vegatables and fruits that i can add to the basket if i want. Every time I'm super excited what products i will get delivered. The quality is very good and simply delicious. Always delivered with care. I higly recommend.

30 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

Thank you for taking the time to leave such a lovely review. I'm so happy to hear you've been enjoying your journey with us and that you've been able to add a few extras when you've needed them.

If you’d like to share the love, our refer-a-friend perk gives your friends 50% off their first 4 boxes, and you’ll get a £10 voucher as a thank you from us.

We really appreciate your support!

Best,

Sam

Rated 5 out of 5 stars

Great company

I love Abel and Cole because they have a large variety of organic foods ranging from chicken, fish, fruit and veg. It is a bit pricey so those less fortunate would not be able to buy from them which is a shame because I think we should all eat sustainable, ethical organic foods but nevertheless I sacrifice for this food because it's high quality. The customer service is amazing, any issues they quick to fix any issues. Very courteous and I will be a long customer

7 July 2026
Rated 5 out of 5 stars

Great quality produce

Great quality produce. Customer service is great, I've had free gifts which I really appreciate and will order some of them in future. I was impressed with the delivery driver yesterday who found a safe spot for my box when I didn't get to the door in time when he knocked. Thank you.

7 July 2026
Rated 5 out of 5 stars

Great quality food and delivery…

Great quality food and delivery service, mostly organic tasty fresh produce ethically sourced.
We love the recipes cards which change every week/2 weeks with ingredients provided, makes eating a healthy well balanced diet easy, tasty and a pleasure to cook.

23 May 2026
Rated 5 out of 5 stars

Wonderful products, long-time customer

I've used Abel & Cole for 11 years and have always appreciated their effort to support local and artisan producers. Their customer service and delivery has always been fantastic and their products (fresh, and pantry) have been of beautiful quality. One the rare occasion something has gone wrong, they have always been prompt to sort it out. I also appreciate their creative recipes and recipe boxes which have inspired many meals over the years in my large and busy family.

7 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

I'm so happy to hear you've enjoyed your deliveries with us for over 11 years! That is an incredible milestone, and we really appreciate your support.

I'll be in touch shortly to help celebrate the occasion, and thanks for taking the time to leave such a lovely review.

Best,

Sam

Rated 5 out of 5 stars

I've been with Abel and Cole for a few…

I've been with Abel and Cole for a few years and can't think of ordering veggies anywhere else, I usually get a box of veg, milk - which is much nicer from the shop and a few other things and I am very happy with the freshness and quality, also my veggies are not wrapped in plastic, which is great.

29 June 2026
Rated 5 out of 5 stars

I1t's fun to unpack a box of super veg

I have a veg box every fortnight. The quality and freshness are usually superb and there's a wide choice of products. I like being able to swap items to suit our tastes and what's currently growing in the garden. In fact, I like the whole ethos of the company, including minimising and recycling packaging. And it's good to speak to a real person if you phone with a query.

25 June 2026
Rated 5 out of 5 stars

I have been buying from Abel and Cole…

I have been buying from Abel and Cole for many years and can highly recommend them. I like that a lot of their products come from independent local farms and are mostly organic and from small businesses. Information on the products and people who provide them and their beliefs about how they grow or manufacture their produce is regularly provided to the customer. The drivers are friendly and helpful and seem to be happy working for the company. Their Help Line is manned by cheerful and helpful people and I have rarely had any problems with ordering or deliveries or choice.

26 May 2026
Rated 5 out of 5 stars

Abel & Cole

Abel & Cole produce & products are really lovely, opening the boxes is such a joy! Would definitely recommend.

25 May 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look