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Abel & Cole Reviews 

15,815
TrustScore 4.5 out of 5

4.7

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Rated 5 out of 5 stars

Able & Cole service is good - delivery driver always delivers on time and to my front door. Please could the boxes sometimes be a little less heavy and compacted so that I can lift the boxes comfortab... See more

Rated 4 out of 5 stars

I love Abel and Cole. Two little downsides: the delivery charge is rather steep if one considers weekly orders and there is no option to manage my favourites. Whatever I have ever purchased/received f... See more

Rated 5 out of 5 stars

I've been with Abel & Cole for years. Their fresh fruit and vegetables just taste so much better than organic from even posh supermarkets. They have speciality foods which are so delicious - and al... See more

Rated 5 out of 5 stars

Amazing service ,my veg box is always correct with fresh veg and fruit , you get a text giving you a delivery time which is very helpful so you not sitting in all day waiting. Delivery driver is frien... See more

Company details

  1. Supermarket
  2. Grocery Delivery Service
  3. Grocery Store
  4. Organic Food Store
  5. Organic Shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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4.7

All reviews

(15,815)

1,713 reviews in the last 12 months

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Rated 5 out of 5 stars

Thank you Able & Cole for your…

Thank you Able & Cole for your wonderful produce and timely service deliveries.
I subscribe to the small fruit and veg box and small meat and fish box and I'm always pleased with the quality and price.

22 June 2026
Rated 5 out of 5 stars

Simply love shopping with A&C

I've been buying groceries from A&C for some years now. Customer service has been outstanding, and the many gifts of wine, olive oil and other pantry staples have been much appreciated. There are good regular offers on items I want to buy such as organic chicken, Calon Wen butter and cheese, as well as spates of free delivery and £10-off vouchers. The choice of ethically sourced and artisan/small-scale grower/fisher/maker products is quite extraordinary. Products and produce are of good to high quality. This is a principled, honest, fair and generous firm.

29 July 2026
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Reply from Abel & Cole

Hi there,

Thanks so much for taking the time to leave a review, and for your lovely feedback. It's great to hear you've enjoyed some freebies, and explored more of our range. I personally love all the products you've mentioned as well!

If you'd like to spread the joy, our refer-a-friend perk gives your friends 50% off their first 4 boxes, and you'll get a £10 voucher as a thank you for sharing the love.

We really appreciate your support, and hope you continue to love your deliveries with us.

Best,

Sam

Rated 5 out of 5 stars

Excellent

Good variety of food choices, always fresh with reliable delivery , thoughtfully packaged, eco friendly and supportive of local businesses and farmers. Also often generous with free gifts. Can't fault the company and their service.

29 July 2026
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Reply from Abel & Cole

Hi Rebecca,

Thank you for taking the time to leave such a lovely review. We appreciate your support, and I'm so happy to hear you've enjoyed your deliveries with us.

Best,

Sam

Rated 5 out of 5 stars

Great experience as they have some…

Great experience as they have some amazing fresh fruit and veg and various other products

22 July 2026
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Reply from Abel & Cole

Hi Roland,

Thanks for taking the time to leave us a review. I'm really pleased to hear you've been loving your deliveries with us and we really appreciate your support!

Best,

Sam

Rated 5 out of 5 stars

Fresh and tasty!

Reliable, tasty produce that’s always a joy to receive - and healthy to eat! I look forward to my boxes and where possible, stick to UK produce. It’s flexible too - easy to change or skip orders.

23 July 2026
Rated 4 out of 5 stars

Fresh real food!

When it's fresh, the quality is excellent & I think all should be eating like this- it's definitely more expensive but this is what we are supposed to pay for good food. The rest is not real food.
Sometimes the items are rather small & sometimes a bit out of date but they always credit you.

22 July 2026
Rated 5 out of 5 stars

Excellent

Deliveries have been on the door step by the time we wake up which has been excellent! Additionally, we have enjoyed the varied fruit and veg that has been on offer, not to mention the flavour. All of the items have had such excellent flavour!

21 July 2026
Rated 5 out of 5 stars

Abel and Cole

The Delivery service is very good. Always on time and alwsys no matter what the weather is like, the divery drive has a smile.

The fresh fruit and vegetables are of good quality. My grand daughters really like the apples. Thank you.

21 July 2026
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Reply from Abel & Cole

Hi there,

I'm so happy to hear you've been loving your deliveries with us, and we love that your grand daughters are fans of the apples!

Thanks so much for your support, and for taking the time to leave a review.

Best,

Sam

Rated 5 out of 5 stars

Organic fruit and veg and more...

Happy to be getting my weekly shop from Abel & Cole for environmental reasons. The quality of the produce is very good and, with some of the veg boxes, the items can be swapped which is so useful. Also, really good customer service.

14 July 2026
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Reply from Abel & Cole

Hi there,

Thank you so much for taking the time to leave a review.

I'm really pleased to hear you've enjoyed your weekly shop with us and have had a chance to make use of the swaps feature as well.

It's also great that you've found our Customer Care team helpful when you've needed them, and we appreciate your support and feedback!

Best,

Sam

Rated 5 out of 5 stars

Vegetable fruit heaven

Have been receiving deliveries from lovely Abel & Cole for many years. Overall a very good service, reliable delivery and quality products. There has been the odd blip with a food item not being up to standard but that’s rare, and any issues always rectified quickly.

21 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hello there,

Thanks for taking the time to leave a review. I'm so happy to hear you've been enjoying your deliveries with us.

It's also great to hear our Customer Care team have been on hand to help when you've needed them. It's been a pleasure to deliver to you over the years, and we really appreciate your support!

Best,

Sam

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