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Abel & Cole Reviews 

15,813
TrustScore 4.5 out of 5

4.7

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Rated 5 out of 5 stars

Able & Cole service is good - delivery driver always delivers on time and to my front door. Please could the boxes sometimes be a little less heavy and compacted so that I can lift the boxes comfortab... See more

Rated 5 out of 5 stars

I've been with Abel & Cole for years. Their fresh fruit and vegetables just taste so much better than organic from even posh supermarkets. They have speciality foods which are so delicious - and al... See more

Rated 4 out of 5 stars

I love Abel and Cole. Two little downsides: the delivery charge is rather steep if one considers weekly orders and there is no option to manage my favourites. Whatever I have ever purchased/received f... See more

Rated 5 out of 5 stars

Amazing service ,my veg box is always correct with fresh veg and fruit , you get a text giving you a delivery time which is very helpful so you not sitting in all day waiting. Delivery driver is frien... See more

Company details

  1. Supermarket
  2. Grocery Delivery Service
  3. Grocery Store
  4. Organic Food Store
  5. Organic Shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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4.7

All reviews

(15,813)

1,708 reviews in the last 12 months

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Rated 5 out of 5 stars

Good culture.

The company is my go to for organic goods that are difficult to find elsewhere, but it can also be competitively priced when it comes to artisan products.

They have frequent discount and voucher cycles through out the year, showing value to existing customers.

Deliveries have also improved from a couple of years ago.

5 August 2026
Rated 5 out of 5 stars

Excellent company

Excellent company, really appreciate all the environmental focus and flexibility in ordering. Even the drivers are lovely! Thank you

4 August 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Cathy,

Thank you so much for your support and for taking the time to leave us a review. It's much appreciated!

Best,

Sam

Rated 5 out of 5 stars

Lovely company to deal with

Lovely company to deal with. Friendly people, communication is excellent and I use them weekly

21 May 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Tracy,

Thanks for leaving such a lovely review. We really appreciate the support!

Best,

Sam

Rated 5 out of 5 stars
Abel & Cole logo

Reply from Abel & Cole

Hi Larissa,

Thanks for taking the time to leave a review. We really appreciate the support and hope you continue to enjoy your deliveries with us.

Best,

Sam

Rated 5 out of 5 stars

Good quality vegetables

Good quality vegetables. Delivered on time.

4 August 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

I'm so pleased to hear you've been enjoying your deliveries with us, and thanks for your support. We really appreciate it!

Best,

Sam

Rated 5 out of 5 stars

Excellent!

Always a good shopping experience - good quality organic produce with fair pricing and several special offers/promotions every week! No problems with deliveries - always within the advised timescale. Excellent Customer Service - any questions/queries dealt with promptly, politely and amicably. Highly recommend.

3 August 2026
Rated 1 out of 5 stars

Today I have tried to order 2 bat boxes…

Today I have tried to order 2 bat boxes and they won't deliver to Devon so tell me why are you an online retailer if you deliver to me?

4 August 2026
Unprompted review
Abel & Cole logo

Reply from Abel & Cole

Hi there,

Thank you for your feedback and for your interest in our service. I’m really sorry for any confusion; there are still some areas we don’t cover yet. The best way to check if we deliver to your address is by using the Postcode Checker on our website, as we’re always working to expand our delivery areas.

Please feel free to send us an email in my name to organics@abelandcole.co.uk, and I’ll personally look into this for you and share your feedback with our Logistics team so they can consider adding new delivery areas in the future.

Thank you again for sharing your thoughts, and I'm looking forward to hearing from you.

Best,
*Corina

Rated 5 out of 5 stars

Sadly some damaged mouldy fruit and veg…

Sadly some damaged mouldy fruit and veg on a couple of occasions, I had called and mentioned the fruit as it was a couple of nectarines and was refunded for those.
Very handy that you can change and swap items unlike some other providers, but I do feel that some of the food isn’t as tasty as I was expecting, anyway a few boxes in and will see how things go.
Although I do think it would not be great value at the full price.

31 July 2026
Rated 5 out of 5 stars

Great service

Overall we like Abel and Cole, been shopping with them for about 6 years. Very occasionally I’ll have an issue with the produce, but the customer service team and quick to put it right once made aware.

30 May 2026
Rated 5 out of 5 stars

5* Been with Able and Cole for many years

Been with Able and Cole for many years, they are consistently brilliant and if anything is not quite perfect, customer services resolves the issue swiftly and with grace. Thank you for stocking the huge range of organic produce and staples.

23 July 2026
Rated 5 out of 5 stars

Thank you Able & Cole for your…

Thank you Able & Cole for your wonderful produce and timely service deliveries.
I subscribe to the small fruit and veg box and small meat and fish box and I'm always pleased with the quality and price.

22 June 2026

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