Wisdom Panel Reviews 1,676

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 871 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product for its detailed and insightful information, often exceeding expectations by providing comprehensive genetic breakdowns and health insights. People find the user experience straightforward and easy, from sample collection to understanding the results. The service is frequently highlighted for its excellent communication and efficiency, with many appreciating the quick response times. However, some customers also noted issues with the quality of the service, specifically regarding the time it took to receive results, with some experiencing significant delays or even lost samples. A few other people also felt that the information provided about their pet's breed was inaccurate or incomplete, leading to disappointment.

What people talk about most

Product

People report positive experiences with the product. Many customers found the DNA test kits easy to use, with... See more

User experience

Users describe positive interactions with the user experience. Customers found the test kits very easy to... See more

Service

Consumers generally find the service to be positive. Many reviewers praise the efficiency, clear... See more

Response time

Customers consistently note positive experiences with response times. Many reviewers praise the quick... See more

Quality

Reviewers highlight ambiguous aspects of quality. Many customers were impressed and delighted with the... See more

Reviews shaping this summary

Rated 4 out of 5 stars

really surprised it even picked up on the wave down the centre of Mollys back , I was flabbergasted and even rang my son too tell him . slightly disappointed it didn't bring any thing up about parents... See more

Rated 5 out of 5 stars

Five stars to Wisdom panel, they did well, communication was first class, it was worth geting the DNA test done confirmend some of what we thought and also gave us an insight into 3 others that we wou... See more

Rated 5 out of 5 stars

The results arrived quite quickly and gave us so much information about our rescue dogs make up. We now know what's breeds he consists of and it has helped us understand some of his behaviours and tra... See more

Rated 5 out of 5 stars

I messed up & placed 2 orders. Customer services were brilliant sorting out my error & very quickly refunded the 2nd order. The test was easy to do....pretty quick turn around for results. Really ex... See more


Company details

  1. Veterinarian
  2. Pet Store
  3. Pet Supply Store

Written by the company

Trusted by 5m+ pet parents, Wisdom Panel™ is the world's leading pet DNA test company that helps you unlock vital insights about your pet. Screens for 365+ breeds, types and varieties, 260+ health tests, 50+ traits, 15 behaviours, relatives, and more - so that you can help your pet live their happiest and healthiest life. Trusted by over 5 million pet parents worldwide, Wisdom Panel™ is the world’s leading pet DNA test company, dedicated to helping people understand their pets on a deeper level. By combining advanced science with decades of research, Wisdom Panel™ empowers pet owners with meaningful insights that support happier, healthier lives for their dogs and cats. Wisdom Panel’s comprehensive DNA tests screen for more than 365 breeds, types, and varieties. In addition, the test can analyse for over 260 health conditions, helping pet parents identify potential inherited risks early and make more informed decisions about preventative care, diet, exercise, and lifestyle. The results also include insights into 50+ physical traits and 15 behavioural tendencies, offering a clearer picture of why your pet looks and behaves the way they do. Beyond health and breed discovery, Wisdom Panel™ helps uncover your pet’s family story. With relative matching and ancestry insights, many users are delighted to discover siblings or close relatives and arrange reunions! The Wisdom Panel™ team involves veterinarians, geneticists, and researchers who ensure results are accurate, actionable, and easy to understand. Reports are designed to be clear and practical, so pet parents can confidently use the information in everyday life and share it with their vet. Beyond individual results, Wisdom Panel’s experts actively contribute to ongoing dog and cat genome research projects that are advancing the science of pet care. With every test completed, the data becomes richer and more powerful - helping to unlock new discoveries and deepen our understanding of pets for the benefit of future generations. At its core, Wisdom Panel™ believes that knowledge strengthens the bond between pets and their people. By unlocking your pet’s unique genetic blueprint, Wisdom Panel helps you care smarter, love deeper, and give your pet the best possible life - today and for years to come.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

2K reviews

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Rated 5 out of 5 stars

Brilliant

Brilliant! So interesting to find the 24 different breeds (and percentages) in my Ukrainian rescue. The suggested character traits according to her DNA were spot on too. The cherry on top was the screening for potential health issue (264!), which thankfully all came back clear. Really interesting - I’d definitely use Wisdom Panel again for another rescue dog. Ok it’s not the most necessary purchase (I’ve had lots of dogs before now), but so nice to understand my dog better - from her breed mix, colouring, shedding and more.

5 February 2026
Rated 4 out of 5 stars

Test was really easy to use

Test was really easy to use, and return took a few weeks to get results,
Results and ancestry great the only reason for low score is if you wanted to keep results there is no option of a certificate or a print out.

15 January 2026
Rated 5 out of 5 stars

14 breeds! Would never have guessed.

Recommended by a couple of friends I decided to find out what exactly my 10 year old rescue was made up from. Kit arrived quickly and the instructions were really simple. I felt reassured that everything was labelled accurately. Results came back quickly and I was really impressed with how thorough they were. I now know my dog is a mix of 14 breeds and I love him even more!

7 January 2026
Rated 3 out of 5 stars

It’s was very interesting

It’s was very interesting although for the price I believed I would have had some more useful and direct information
They were able to be keep me informed with information on delivery and progress with my pets results

3 February 2026
Rated 4 out of 5 stars

Mollys Pedigree

really surprised it even picked up on the wave down the centre of Mollys back , I was flabbergasted and even rang my son too tell him . slightly disappointed it didn't bring any thing up about parents or where she originates from i.e. Netherlands , Russian , German .

5 February 2026
Rated 5 out of 5 stars

Easy and informative

I was updated at every stage of their process so I knew how far they had gotten with our DNA sample.
The results were easy to access and understand.

6 January 2026
Rated 1 out of 5 stars

Disappointing Experience

In good faith I sent the sample off as set out, the results took longer than suggested (apparently samples held up on way to US).

When I received the report its content was as disappointing. When a DNA sample is sent, with a photo of your pet on the profile, words like “likely” either” would be as likely to be gleaned with a Google search in the breed.

This is the biggest waste of >£108 I have had the misfortune of spending.

My advice to anyone contemplating doing this test, save your hard earned money and treat you and your fur baby to something that will give you pleasure, the Wisdom Panel definitely won’t.

12 January 2026
Rated 1 out of 5 stars

The length of time it took to get our…

The length of time it took to get our results:asked twice to have results in writing, never wanted electronic results! Our, (supposedly Whippet puppy) is too massive, far too heavy for the breed: (having owned five Whippets previously) and too tall! His temperament is not like a Whippet. Convinced he,s a mix (Lurcher).
We therefore, do not trust or believe your findings, or ever will do! 'Not happy with you:nor recommend'

12 January 2026
Rated 1 out of 5 stars

Awful

Awful, no resemblance to my dog whatsoever. Hound you with emails trying to upsell to other products.

10 January 2026
Rated 5 out of 5 stars

Great service

Great service, test arrived quickly after purchase, the instructions were clear & simple and the test was easy to complete & return. During the wait for the results several update emails were received along with the option to upgrade the test to find out more information. The test results were presented in a clear & informative manner with links to specific details on each breed in my pets mix.

9 February 2026
Rated 5 out of 5 stars

Amazing company!

Excellent service! So easy to do, results were slow but only because they go off to Europe for analysis. We were thrilled to find out our Mitzuki's DNA and have the peace of mind it brought us. 100/10!!

5 January 2026

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