Waddle Insurance Reviews 

3,153
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 413 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful and knowledgeable staff members for always taking the extra time to explain insurance policies in thorough detail. Reviewers consistently mention that representatives are patient, polite, and genuinely dedicated to understanding individual needs to find the most suitable coverage. Consumers deeply appreciate the straightforward application process, noting how easy it is to set up policies without experiencing any aggressive sales pressure. People also highlight receiving wonderful welcome packs complete with very helpful guidance, and many are thrilled that advisors successfully managed to lower their monthly premiums.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting that team members are very friendly, patient,... See more

Customer service

People report positive experiences with customer service, highlighting advisors who are exceptionally... See more

Service

Customers consistently note positive experiences with service, highlighting a friendly, professional, and... See more

User experience

Reviewers mention positive feedback about user_experience, highlighting a straightforward and seamless... See more

Price

Consumers find price to be positive, consistently reporting that monthly premiums are easily affordable while... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more

Rated 5 out of 5 stars

Great company really know what there talking about when it comes to insurance and really listen to your needs to give you the best cover they can . I already had 3 insurances from other companys and w... See more


Company details

  1. Life Insurance Agency
  2. Business Insurance Company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection Company

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3K reviews

5-star
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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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5.0

All reviews

(3,153)

392 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Helpful

Liam was the one to help me set up a new life insurance policy ensuring I got the best possible deal for me and my children. He was so nice and helpful and always kept me up to date about everything.

28 May 2026
Unprompted review
Rated 5 out of 5 stars

What makes waddle different is if you…

What makes waddle different is if you have taken life insurance out with another provider and some details are not right or have been missed out my experience is waddle can help particularly if your paying for a policy that will never pay out everything is so detailed and double checked so they’re isn’t anything wrong that if need be one day the policy(s)do pay Matthew and Becky do a magnificent job on getting you this point

27 May 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely a great service

Absolutely a great service from start to finish. Financial advisor Aimee was brilliant and patient, had great knowledge and understanding of our goals.
Bethan at sales support was polite and professional when confirming policy details and explaining next steps. 100% recommend

25 February 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic protection for the family

Absolutely fantastic service
It was good to get my own policy reviewed, but to then manage affordable cover for my whole family was brilliant. And it's something that just ticks nicely in the background giving reassurance for the future.

Professional, thorough and friendly service. Highly recommend Becky who kindly took us through the welcome pack and was able to answer questions that popped up! Thanks for everything so far!

22 May 2026
Unprompted review
Rated 5 out of 5 stars

Friendly

Friendly, helpful staff, no long call waits. Easy to keep up to date with progress.

22 May 2026
Unprompted review
Rated 5 out of 5 stars

Peace of mind...

I was initially contacted by Sam at Waddle because of concerns over my life policy, after a conversation with Nicloa I could understand the concerns they had on payout if i died Nicola suggested a different type of policy(s) I was well informed and monthly costs were cheaper than my life insurance - I'm completely happy with the cover I have now. Bethan and Millie were both very helpful with the welcome pack information - also had a brief discussion with Declan on other types of cover but after all was well explained felt happy to stay with what I now have, great staff, great communication..
Thank you.

19 May 2026
Unprompted review
Rated 5 out of 5 stars

Very helpful

Jessica and Becky were very helpful throughout the whole process, they gave me all the information I needed in detail and were both lovely in general.

19 May 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service from Declan and Bethan!

I reached out to Waddle Insurance to arrange life insurance and critical illness cover, and the whole experience was fantastic. Declan, who helped with the sales process, was brilliant – clear, helpful and made everything easy to understand. Then Bethan looked after my customer service queries, and she was just as amazing; responsive, friendly and really thorough. Both went above and beyond, and I couldn’t be happier with the service. Highly recommended!

18 May 2026
Unprompted review
Rated 5 out of 5 stars

Thank you Amy and Becky

Thank you Amy and Becky for helping with my cover for my house and family after having to alter my policy and come back to yourselves. Thank you for all your help

11 May 2026
Unprompted review
Rated 5 out of 5 stars

Very happy

Ryan was very helpful and clear with his advise setting up my policy.

Becky was very helpful when I called and went through the welcome pack with me.

11 May 2026
Unprompted review

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