VPZ Reviews 

16,025
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 78 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and friendly approach, often going the extra mile to assist with purchases and provide valuable advice. Many people highlight the overall great service, appreciating positive interactions and the option to try products before buying, which helps them discover new preferences. However, some customers noted issues with product quality, such as incorrect liquid ratios, malfunctioning coils, or pods failing prematurely or leaking shortly after use. A few other people also felt that online customer service was problematic, citing delayed deliveries, unhelpful responses, or difficulties with refunds for items ordered online.

What people talk about most

Staff

Consumers find staff to be positive, with many reviewers consistently praising their helpfulness, knowledge,... See more

Product

People report ambiguous experiences with product, with many customers expressing satisfaction with the... See more

Customer service

Clients share ambiguous opinions on customer service, with many expressing significant frustration. Reviewers... See more

Order

Customers consistently note ambiguous experiences with order, with many reporting issues such as undelivered... See more

Service

Users describe positive interactions with service, with many reviewers consistently praising the excellent... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Every time I visit VPZ Swansea I get to have a great friendly service from Cloe with a welcoming smile . Nothing is to much trouble to assist me with my purchase. She always has a bright and friendl... See more

Company replied

Rated 3 out of 5 stars

Asked for 50/50 for my vape, got recommended S - Elf juice, never thought of looking at the bottle got home mixed in the nic shot tried it wasn't like my normal e-juice looked at the bottle 70/30!! Do... See more

Company replied

Rated 5 out of 5 stars

Every time I visit my local shop in fort william they are brilliant very helpful and knowledgeable of products. There service is really good. Its so good that they have the try before you buy testers... See more

Rated 5 out of 5 stars

Been a while since I visited this store. Didn't really know what I wanted, and I asked lots of probably unnecessary questions. The two lovely staff members, Dominque and another lady answered everyth... See more

Company replied


Company details

  1. Electronic Cigarette Store
  2. Battery Store
  3. Vaporizer Store

Written by the company

VPZ began in 2012, when our founders, eager to quit smoking, discovered that vaping was the only method that truly helped them kick the habit. Quitting smoking - especially alone - is no easy feat, and this was the spark that ignited the VPZ journey. What stood out to our founders while switching to vaping was the poor customer experience, limited availability, and lack of choice when sourcing liquids and coils. Motivated to help others quit smoking and aware that there were around 12.4 million smokers in the UK at the time, they opened the first VPZ store in Leith, Edinburgh. Their goal was simple: to help the local community make the switch, provide exceptional customer service, and spread awareness about vaping across the UK. Today, the evidence supports vaping as a powerful tool in the NHS stop-smoking strategy. While the well-known “95% less harmful” figure comes from a 2015 Public Health England review. Recent statistics show that around 5.5 million adults in Great Britain now vape, including roughly 3 million ex-smokers. Over the past five years, approximately 2.7 million people have quit smoking using a vape. In fact, the number of vapers now exceeds the number of smokers, with 5.5 million vapers compared to 4.9 million current smokers. Yet public perception still lags: studies show that 85% of smokers in 2024 underestimated how much less harmful vaping is, often believing it to be as harmful - or more harmful - than smoking. Educating smokers about the reduced risk could help more people make the switch. Our mission remains to assist those who want to quit smoking and support existing vapers on their journey. We do this through excellent customer service, an incredible range of products, cutting-edge technology, and local accessibility via stores across the UK. VPZ is still a family-run business with our headquarters in Edinburgh. Since opening our first store in Leith in 2012, we’ve grown to over 190 stores nationwide - and we’re not stopping there. Once recognised in the Virgin Fast Track 100 as Scotland’s fastest-growing business and 24th fastest-growing in the UK, our aim is to continue expanding until there is a VPZ on every high street, helping communities across the country make the switch to e-cigarettes. We pride ourselves on the expert knowledge and customer service of our vape store staff, who are always happy to help new and existing vapers find the right products to stay on their journey to becoming cigarette-free. Many of our team have been through the journey themselves, so they truly practice what they preach. You can rest assured that you’ll receive top-notch service at any VPZ store. All our Store Managers and Assistant Managers undergo rigorous product and service training before assisting customers. Great customer service, in-depth knowledge, and a genuine passion for vaping are at the heart of everything we do. We strive to provide expert advice and always recommend products that best meet our customers’ individual needs. When visiting any one of our VPZ stores across the UK, you can expect the biggest range of e-liquids nationwide and the best vaping devices on the market. Not only do we stock the hottest e-liquid brands from around the world, but our sister company, Absolute E-juice also create and manufactures our own brand e-liquids such as Self Juice. This is all done with meticulous care and attention at our state of the art production facility right here in Edinburgh and we utilise our staff to help create these flavours, why wouldn’t we. This means we can guarantee the best quality eliquids to every VPZ customer. All of this is crafted with meticulous care at our state-of-the-art production facility in Edinburgh, where our staff are actively involved in developing new flavours. This hands-on approach ensures that every VPZ customer receives e-liquids of the highest quality. So why not pop in-store today or browse the range on our site and make sure to follow us on Facebook, Instagram and X for all of the latest updates!


Contact info

3.8

Great

TrustScore 4 out of 5

16K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 72% of negative reviews

Typically replies within 48 hours

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3.8

All reviews

(16,025)

76 reviews in the last 12 months

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Rated 1 out of 5 stars

Pushy and bad quality

Pushed a vape onto us after we wanted a different one. Then went out of stock on the pods. Pushed another pod onto us that doesn’t last as long and blaming it on a manufacturing problem? Called customer service to get NO help. And asking for a refund on the devices we can’t use to get one where we can buy pods in other vape shops to be told no they can’t help. Would avoid them and their products. Greedy and cannot keep up with demand.

21 July 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Michelle, we're really sorry to hear about your recent experience. This definitely isn’t the level of service we aim to provide. While we always try to match customers with the best options available, we completely understand your frustration if stock availability later caused issues. We appreciate your feedback and will pass it on to the relevant teams so we can improve going forward.

If you'd like to discuss anything else, email us on support@vpz.co.uk

Rated 5 out of 5 stars

Great customer service.

Great customer service.
This is the first time that I have been in this shop and I was very impressed.
The staff were extremely helpful and professional, and the customer service was 10 out of 10.
I will definitely use this store again.
Definitely recommend.
5*****

11 July 2025
Unprompted review
VPZ logo

Reply from VPZ

Hiya Paul

We're happy to hear that you were impressed with your first visit! We appreciate your kind words regarding our team's helpfulness and professionalism. Thank you for the excellent rating and recommendation!

Thanks

VPZ

Rated 5 out of 5 stars

Andrew was very helpful friendly…

Andrew was very helpful friendly patient keeping wee one laughing great service nd lib also

30 June 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Chris,

We're so glad to hear you had a positive experience with our staff!

We strive to provide excellent customer service and appreciate your kind words about Andrews helpfulness and service offered. We'll be sure to pass along your feedback to the team.

If you need anything further or have any more questions, don’t hesitate to reach out.


Kind Regards,
VPZ

Rated 1 out of 5 stars

Stay well away from this company

Stay well away from this company, I bought a vape kit recently and have been unable to purchase coils for the equipment for over a month, rendering the equipment of no use.
Contacted customer services and was fobbed of offering points added to my account after refusing the offer of points cheap infererer equipment to what I had purchased offered as a resolution.
I now find myself in a position where I require to progress with formal action to get a satisfactory resolution.
Customer service is shocking

23 June 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Gary

We’re very sorry to hear about your experience and sincerely apologize for the frustration this has caused. Your concerns are valid, and we understand how disappointing it must be to purchase a vape kit and then be unable to use it due to unavailability of coils.

We also regret that our proposed resolution didn’t meet your expectations. Please know that our intention was to provide a workable solution while we address the stock issue, which we acknowledge should have been handled better..

Thank you for your feedback — it helps us improve our service.

Kind regards,
VPZ

Rated 1 out of 5 stars

I went into my local store in Wimbledon…

I went into my local store in Wimbledon yesterday (which was a warm day). After two minutes i had sweat dripping off my face onto the counter. I could not believe how hot it was in the shop, and worst of all is how your company expect your staff to work in that enviroment. There is an AC unit in the store which i know has not worked for at least the last two years. The staff are friendly and helpful and im sure its not too much to ask to spend a couple hundred pounds to fix the AC.

19 June 2025
Unprompted review
VPZ logo

Reply from VPZ

Hiya Moosh

We're really sorry to hear that the temperature in our shop made your visit uncomfortable. We completely understand how important a cool and welcoming environment is, especially during warmer days. We're already looking into ways to improve this and appreciate your feedback—it helps us do better. We hope you'll consider giving us another try soon.

Thanks

VPZ

Rated 1 out of 5 stars

OMG!!...Please read the Negative…

OMG!!...Please read the Negative feedback on this company, there are pages and pages!!....I have copied and pasted my correspondence with them, AVOID LIKE THE PLAGUE!
Hello, I have been a good customer of yours for a while now and have always had a good experience in your shop as have a number of friends and family whom I recommended to become customers, unfortunately I had a very bad experience on the 13/06/2025....I had been in previously to buy a new Limax mod which turned out faulty and the young gentleman who served couldn't be more helpful and after checking thoroughly and agreeing that it was faulty suggested to change it for a Smok IPX 80. After returning home and using it, it became apparent that it was leaking and I found it was quite difficult to work for me as my eye sight is poor and I have large hands, so I returned it to the shop the next day and explained to the young lady that it was leaking and I was having difficulty with it and would like to replace it with a more robust original type as I am a 60 year old mechanic but to my dismay she refused to replace it saying it was not faulty and went on further to supply another type but would not take off the price of the IPX because she said it was not faulty!!...anyway the bottom line is I left in disgust at her terrible attitude leaving me feeling humiliated in front of other customers. I am not the complaining type and feel this has been an awful way to be with your customers, all I wanted was another vape that I could manage easier and didn't leak, I had no problem with paying more I just wanted to be refunded for the IPX.
Please can you advise me what to do...I certainly don't want go back to your shop in Lochee High Street, Dundee, DD2 3BZ, I have the receipt and also a new pack of coils but there doesn't appear to be anywhere on your contact form to leave an attachment. I have tried using this but it still leaks in my pocket and isn't any good for my needs...what ever happened to good customer care!, I thought I would come directly to your site to let you know what happened before leaving bad reviews
Regards Alexander Knight.

Dave (VPZ)

19 Jun 2025, 9:28 am BST

Hiya Alexander

Thanks for your message and sorry to hear about the expereince that you had in store. I have spoken with the store in depth and they have advised that the device was tested fully and no fault was found with this regarding the leaking and because of this we would not be in a position to replace or refund this device. What i can do however is offer you a 20% discount code to use on the website if you wish which would reduce the cost of any new device you would wish to purchase

Again sorry this is not the resolution you are working for however as there is no fault with the device we would not be in a position to exchange this device

Thanks
If you have received this message in error, please notify us and remove it from your system. Any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Employees of Vaporized are expressly required not to make defamatory statements in email communications. Any such communication is contrary to company policy and outside the scope of the employment of the individual concerned. The company will not accept any liability in respect of such communication, and the employee responsible will be personally liable for any damages or other liability arising from said communication.

19 June 2025
Unprompted review
VPZ logo

Reply from VPZ

Hiya Alexander

We appreciate you bringing this to our attention. We're sorry to hear about the trouble you experienced and that the resolution wasn't ideal. Your comments are valuable, and we'll use them to improve our customer interactions. We're looking into the matter to ensure better service in the future.

Thanks

VPZ

Rated 1 out of 5 stars

Started using my local store but I will…

Started using my local store but I will now go elsewhere. After being quite happy initially, I went in and asked if they stocked a certain model which I was sure I had purchased from the store. They said no. I went back to double check and then was told after he had checked the system "oh we used to but don't anymore, but we still stock the pods". The pods were what I was looking for and I needed to be clearer in what I asked for.
The icing on the cake was sadly after I had my purse stolen I was told to redeem any loyalty points (I'll add I've never even had the loyalty point system explained)I had to pay £1 replacement fee for a new card yet my postcode sufficed previously to add points. I've never heard of anything so ridiculous. No store or bank charges for stolen cards. I will not be returning and will take my custom elsewhere.

11 June 2025
Unprompted review
VPZ logo

Reply from VPZ

Hiya Emma

We appreciate you taking the time to share your experience. We're sorry to hear about the confusion regarding the product and we will certainly feed this back to the store to make sure that this does not happen again. Regarding the loyalty scheme we certainly take your feedback on board and sorry for the lack of explanation of how the scheme works. We value your feedback as we strive to improve and would love to make this right for you. If you would contact support@vpz.co.uk we would love to chat further over this and see what we can do

Thanks

VPZ

Rated 2 out of 5 stars

Problem with Online Order, No response from support

Usually a great store with a good selection and helpful staff in person. But this time I ordered online. I didn't receive all my order. tried to contact support but haven't had any response.

22 May 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Benedict,

Thank you for your review,

We're sorry to hear that this has happened! I've had a look in our inbox and I am unfortunately unable to see any communication to us. Please email us on support@vpz.co.uk and we will look to get this sorted out for you,

Kind Regards,
VPZ

Rated 1 out of 5 stars

Ripped off and abused.

When you have a loyalty card does that mean that the loyalty only goes one way?Not only did i not get a refund for a dead vape i now find out that the shop staff have not been entering my loyalty points.

19 May 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Pete,

Thank you for your review,

We're sorry to hear that this has happened, as we have said, please reach out to us as we would love to understand your issue further.

Please email us on support@vpz.co.uk and provide us with your order number and we will be able to sort this out for you,

Kind Regards,
VPZ

Rated 1 out of 5 stars

Problem with online order

Usually it’s great store with good assortment. In store personal is friendly and helpful.
I made an online purchase this time, ordered 6 Terea Green but received only 5 packs. Contacted support but still no response. Very disappointed.

5 May 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Galyna,

Thank you for your review,

We're sorry to hear that this has happened, unfortunately we are unable to see any contact to us from yourself.

Please email us on support@vpz.co.uk and provide us with your order number and we will be able to sort this out for you,

Kind Regards,
VPZ

Rated 4 out of 5 stars

The young man sorted me with a vape and…

The young man sorted me with a vape and let me try several favors as I only wanted menthol he was so helpfull and great with me just like to say a big thankyou to him excellent customer service

11 May 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Hazel

We're thrilled to hear about your positive experience!

It's wonderful to know that our team member went above and beyond to help you find the perfect vape. We strive to provide excellent customer service, and we're happy to hear that our team member made your visit enjoyable.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Staff in this store are really friendly…

Staff in this store are really friendly and knowledgeable, particularly Kate who was extremely helpful with my requirements.

30 April 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Nicola,

We're so glad to hear you had a positive experience with our staff!

We strive to provide excellent customer service and appreciate your kind words about Kate's helpfulness. We'll be sure to pass along your feedback to the team.

If you need anything further or have any more questions, don’t hesitate to reach out.


Kind Regards,
VPZ

Rated 5 out of 5 stars

Would like to thank the brilliant store…

Would like to thank the brilliant store in East Kilbride great staff and customer service

25 April 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi J B,

Thank you for your kind words!

We're so pleased to hear you had a great experience and found our services excellent. The East Kilbride store will be thrilled to know how much you enjoyed your visit.

If you need anything further or have any more questions, don’t hesitate to reach out.

Kind Regards,
VPZ

Rated 4 out of 5 stars

Recently just bought the v raspberry…

Recently just bought the v raspberry liquid unfortunately it has no flavour

22 April 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Laura,

Thank you for your feedback. We're sorry to hear that you're experiencing a lack of flavour with your liquid.

We’ve received your email and have responded—please check your inbox. We look forward to your reply so we can work together to resolve this for you.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Great service excellent price

Great service excellent price
Very helpful from Garry and Terence

22 April 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Juwon,

Thank you for your kind words!

We're so pleased to hear you had a great experience and found our prices excellent. Garry and Terence will be thrilled to know they were helpful during your visit.

If you need anything further or have any more questions, don’t hesitate to reach out.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Violet is friendly and so helpful .I've…

Violet is friendly and so helpful .I've just stopped smoking and she had good advice explained everything and how to work/refil the device 10/10 service I will be back for sure!

13 April 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Debbie,

We're thrilled to hear about your positive experience!

It's wonderful to know that you found Violet to be so helpful and knowledgeable. We strive to provide excellent customer service and are delighted that she was able to assist you with your journey.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Outstanding customer experience Kelso

Popped into the Kelso store today for a new liquid. Served by Shaun. Customer service was phenomenal. Loyalty deals explained and accepted. Amazing way to run a business. Many thanks.

27 March 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Jamie,

We're thrilled to hear about your positive experience at our Kelso store!

It's wonderful to know that Shaun provided you with exceptional customer service and helped you understand our loyalty program.

We strive to create a welcoming and helpful environment for all our customers, and we're delighted that you had such a great experience.

Kind Regards,
VPZ

Rated 4 out of 5 stars

My local vpz

I use my local penznace store quite often for liquids and coils. Staff are generally well educated. As with some jobs you have to learn about certain things and with an ever evolving stock it's not always easy to keep track of brands flavours, what coils for what mods. Especially now as some devices will run multiple coils. Anyway. I find the staff here are good at the job. They're friendly and will go as far as helping you set up new devices should you require. Overall good store.

23 March 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Tom

Thank you for your kind review and for highlighting the helpfulness of our staff!

We appreciate you recognising their dedication to providing excellent customer service and their willingness to assist customers with setting up new devices.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Good shop

Good shop went to one in Glasgow guy was really nice and professional had a good laugh with him aswell cheers

13 March 2025
Unprompted review
VPZ logo

Reply from VPZ

Hi Cody,

Thank you for your wonderful feedback!

We're glad you had a great experience with our team in the Glasgow store. We aim to provide excellent and professional service and are glad to hear that this was your experience.

Kind Regards,
VPZ

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