Every time I visit VPZ Swansea I get to have a great friendly service from Cloe with a welcoming smile . Nothing is to much trouble to assist me with my purchase. She always has a bright and friendl... See more
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VPZ began in 2012, when our founders, eager to quit smoking, discovered that vaping was the only method that truly helped them kick the habit. Quitting smoking - especially alone - is no easy feat, and this was the spark that ignited the VPZ journey. What stood out to our founders while switching to vaping was the poor customer experience, limited availability, and lack of choice when sourcing liquids and coils. Motivated to help others quit smoking and aware that there were around 12.4 million smokers in the UK at the time, they opened the first VPZ store in Leith, Edinburgh. Their goal was simple: to help the local community make the switch, provide exceptional customer service, and spread awareness about vaping across the UK. Today, the evidence supports vaping as a powerful tool in the NHS stop-smoking strategy. While the well-known “95% less harmful” figure comes from a 2015 Public Health England review. Recent statistics show that around 5.5 million adults in Great Britain now vape, including roughly 3 million ex-smokers. Over the past five years, approximately 2.7 million people have quit smoking using a vape. In fact, the number of vapers now exceeds the number of smokers, with 5.5 million vapers compared to 4.9 million current smokers. Yet public perception still lags: studies show that 85% of smokers in 2024 underestimated how much less harmful vaping is, often believing it to be as harmful - or more harmful - than smoking. Educating smokers about the reduced risk could help more people make the switch. Our mission remains to assist those who want to quit smoking and support existing vapers on their journey. We do this through excellent customer service, an incredible range of products, cutting-edge technology, and local accessibility via stores across the UK. VPZ is still a family-run business with our headquarters in Edinburgh. Since opening our first store in Leith in 2012, we’ve grown to over 190 stores nationwide - and we’re not stopping there. Once recognised in the Virgin Fast Track 100 as Scotland’s fastest-growing business and 24th fastest-growing in the UK, our aim is to continue expanding until there is a VPZ on every high street, helping communities across the country make the switch to e-cigarettes. We pride ourselves on the expert knowledge and customer service of our vape store staff, who are always happy to help new and existing vapers find the right products to stay on their journey to becoming cigarette-free. Many of our team have been through the journey themselves, so they truly practice what they preach. You can rest assured that you’ll receive top-notch service at any VPZ store. All our Store Managers and Assistant Managers undergo rigorous product and service training before assisting customers. Great customer service, in-depth knowledge, and a genuine passion for vaping are at the heart of everything we do. We strive to provide expert advice and always recommend products that best meet our customers’ individual needs. When visiting any one of our VPZ stores across the UK, you can expect the biggest range of e-liquids nationwide and the best vaping devices on the market. Not only do we stock the hottest e-liquid brands from around the world, but our sister company, Absolute E-juice also create and manufactures our own brand e-liquids such as Self Juice. This is all done with meticulous care and attention at our state of the art production facility right here in Edinburgh and we utilise our staff to help create these flavours, why wouldn’t we. This means we can guarantee the best quality eliquids to every VPZ customer. All of this is crafted with meticulous care at our state-of-the-art production facility in Edinburgh, where our staff are actively involved in developing new flavours. This hands-on approach ensures that every VPZ customer receives e-liquids of the highest quality. So why not pop in-store today or browse the range on our site and make sure to follow us on Facebook, Instagram and X for all of the latest updates!
1 Huly Hill Rd, EH28 8PH, Edinburgh, United Kingdom
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Pushed a vape onto us after we wanted a different one. Then went out of stock on the pods. Pushed another pod onto us that doesn’t last as long and blaming it on a manufacturing problem? Called customer service to get NO help. And asking for a refund on the devices we can’t use to get one where we can buy pods in other vape shops to be told no they can’t help. Would avoid them and their products. Greedy and cannot keep up with demand.

Reply from VPZ
Great customer service.
This is the first time that I have been in this shop and I was very impressed.
The staff were extremely helpful and professional, and the customer service was 10 out of 10.
I will definitely use this store again.
Definitely recommend.
5*****

Reply from VPZ
Andrew was very helpful friendly patient keeping wee one laughing great service nd lib also

Reply from VPZ
Stay well away from this company, I bought a vape kit recently and have been unable to purchase coils for the equipment for over a month, rendering the equipment of no use.
Contacted customer services and was fobbed of offering points added to my account after refusing the offer of points cheap infererer equipment to what I had purchased offered as a resolution.
I now find myself in a position where I require to progress with formal action to get a satisfactory resolution.
Customer service is shocking

Reply from VPZ
I went into my local store in Wimbledon yesterday (which was a warm day). After two minutes i had sweat dripping off my face onto the counter. I could not believe how hot it was in the shop, and worst of all is how your company expect your staff to work in that enviroment. There is an AC unit in the store which i know has not worked for at least the last two years. The staff are friendly and helpful and im sure its not too much to ask to spend a couple hundred pounds to fix the AC.

Reply from VPZ
OMG!!...Please read the Negative feedback on this company, there are pages and pages!!....I have copied and pasted my correspondence with them, AVOID LIKE THE PLAGUE!
Hello, I have been a good customer of yours for a while now and have always had a good experience in your shop as have a number of friends and family whom I recommended to become customers, unfortunately I had a very bad experience on the 13/06/2025....I had been in previously to buy a new Limax mod which turned out faulty and the young gentleman who served couldn't be more helpful and after checking thoroughly and agreeing that it was faulty suggested to change it for a Smok IPX 80. After returning home and using it, it became apparent that it was leaking and I found it was quite difficult to work for me as my eye sight is poor and I have large hands, so I returned it to the shop the next day and explained to the young lady that it was leaking and I was having difficulty with it and would like to replace it with a more robust original type as I am a 60 year old mechanic but to my dismay she refused to replace it saying it was not faulty and went on further to supply another type but would not take off the price of the IPX because she said it was not faulty!!...anyway the bottom line is I left in disgust at her terrible attitude leaving me feeling humiliated in front of other customers. I am not the complaining type and feel this has been an awful way to be with your customers, all I wanted was another vape that I could manage easier and didn't leak, I had no problem with paying more I just wanted to be refunded for the IPX.
Please can you advise me what to do...I certainly don't want go back to your shop in Lochee High Street, Dundee, DD2 3BZ, I have the receipt and also a new pack of coils but there doesn't appear to be anywhere on your contact form to leave an attachment. I have tried using this but it still leaks in my pocket and isn't any good for my needs...what ever happened to good customer care!, I thought I would come directly to your site to let you know what happened before leaving bad reviews
Regards Alexander Knight.
Dave (VPZ)
19 Jun 2025, 9:28 am BST
Hiya Alexander
Thanks for your message and sorry to hear about the expereince that you had in store. I have spoken with the store in depth and they have advised that the device was tested fully and no fault was found with this regarding the leaking and because of this we would not be in a position to replace or refund this device. What i can do however is offer you a 20% discount code to use on the website if you wish which would reduce the cost of any new device you would wish to purchase
Again sorry this is not the resolution you are working for however as there is no fault with the device we would not be in a position to exchange this device
Thanks
If you have received this message in error, please notify us and remove it from your system. Any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Employees of Vaporized are expressly required not to make defamatory statements in email communications. Any such communication is contrary to company policy and outside the scope of the employment of the individual concerned. The company will not accept any liability in respect of such communication, and the employee responsible will be personally liable for any damages or other liability arising from said communication.

Reply from VPZ
Started using my local store but I will now go elsewhere. After being quite happy initially, I went in and asked if they stocked a certain model which I was sure I had purchased from the store. They said no. I went back to double check and then was told after he had checked the system "oh we used to but don't anymore, but we still stock the pods". The pods were what I was looking for and I needed to be clearer in what I asked for.
The icing on the cake was sadly after I had my purse stolen I was told to redeem any loyalty points (I'll add I've never even had the loyalty point system explained)I had to pay £1 replacement fee for a new card yet my postcode sufficed previously to add points. I've never heard of anything so ridiculous. No store or bank charges for stolen cards. I will not be returning and will take my custom elsewhere.

Reply from VPZ
Great staff and huge selections of juice.

Reply from VPZ
Usually a great store with a good selection and helpful staff in person. But this time I ordered online. I didn't receive all my order. tried to contact support but haven't had any response.

Reply from VPZ
When you have a loyalty card does that mean that the loyalty only goes one way?Not only did i not get a refund for a dead vape i now find out that the shop staff have not been entering my loyalty points.

Reply from VPZ
Usually it’s great store with good assortment. In store personal is friendly and helpful.
I made an online purchase this time, ordered 6 Terea Green but received only 5 packs. Contacted support but still no response. Very disappointed.

Reply from VPZ
The young man sorted me with a vape and let me try several favors as I only wanted menthol he was so helpfull and great with me just like to say a big thankyou to him excellent customer service

Reply from VPZ
Staff in this store are really friendly and knowledgeable, particularly Kate who was extremely helpful with my requirements.

Reply from VPZ
Would like to thank the brilliant store in East Kilbride great staff and customer service

Reply from VPZ
Recently just bought the v raspberry liquid unfortunately it has no flavour

Reply from VPZ
Great service excellent price
Very helpful from Garry and Terence

Reply from VPZ
Violet is friendly and so helpful .I've just stopped smoking and she had good advice explained everything and how to work/refil the device 10/10 service I will be back for sure!

Reply from VPZ
Popped into the Kelso store today for a new liquid. Served by Shaun. Customer service was phenomenal. Loyalty deals explained and accepted. Amazing way to run a business. Many thanks.

Reply from VPZ
I use my local penznace store quite often for liquids and coils. Staff are generally well educated. As with some jobs you have to learn about certain things and with an ever evolving stock it's not always easy to keep track of brands flavours, what coils for what mods. Especially now as some devices will run multiple coils. Anyway. I find the staff here are good at the job. They're friendly and will go as far as helping you set up new devices should you require. Overall good store.

Reply from VPZ
Good shop went to one in Glasgow guy was really nice and professional had a good laugh with him aswell cheers

Reply from VPZ
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