VPZ Reviews 15,998

TrustScore 4 out of 5

4.0

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and friendly demeanor, making every interaction pleasant and informative. People frequently highlight the excellent customer service received both in-store and online, appreciating the personalized approach and quick resolution of issues. Many consumers also value the great deals and wide selection of products available. However, some customers were dissatisfied with certain product experiences, noting issues like a lack of flavor in liquids or products malfunctioning prematurely. A few other people also felt that the recycling service was discontinued without proper notice. Additionally, some reviewers reported negative experiences with online customer service regarding refunds for opened products and a lack of responsiveness, leading to frustration and a decision to take their business elsewhere.

What people talk about most

Staff

People report positive experiences with staff, consistently praising their helpfulness, politeness, and... See more

Product

Customers consistently note ambiguous experiences with product. While many reviewers praise the staff's... See more

Retail

Users describe ambiguous interactions with retail. Many customers praise the in-store experience,... See more

Customer service

Consumers find customer service to be ambiguous. Many reviewers praise the helpfulness and friendliness of... See more

Service

Clients share ambiguous opinions on service. Many customers report excellent in-store service, praising staff... See more

Based on these reviews

Rated 4 out of 5 stars

Visiting your Clydebank store today, firstly i was pleased store was open on a BH. I needed help as i had fallen back to smoking. Harry was very patient and listened to me so he could advise what may... See more

Company replied

Rated 4 out of 5 stars

Friendly staff. Great shop. I have been using them for a good while. Very disappointed when I went to recycle my used products to be told they have stopped the service. Why why why!! Surely it'... See more

Company replied

Rated 4 out of 5 stars

The young man sorted me with a vape and let me try several favors as I only wanted menthol he was so helpfull and great with me just like to say a big thankyou to him excellent customer service

Company replied

Rated 4 out of 5 stars

Recently just bought the v raspberry liquid unfortunately it has no flavour

Company replied


Company details

  1. Electronic Cigarette Store
  2. Battery Store
  3. Vaporizer Store

Written by the company

VPZ began in 2012, when our founders, eager to quit smoking, discovered that vaping was the only method that truly helped them kick the habit. Quitting smoking - especially alone - is no easy feat, and this was the spark that ignited the VPZ journey. What stood out to our founders while switching to vaping was the poor customer experience, limited availability, and lack of choice when sourcing liquids and coils. Motivated to help others quit smoking and aware that there were around 12.4 million smokers in the UK at the time, they opened the first VPZ store in Leith, Edinburgh. Their goal was simple: to help the local community make the switch, provide exceptional customer service, and spread awareness about vaping across the UK. Today, the evidence supports vaping as a powerful tool in the NHS stop-smoking strategy. While the well-known “95% less harmful” figure comes from a 2015 Public Health England review. Recent statistics show that around 5.5 million adults in Great Britain now vape, including roughly 3 million ex-smokers. Over the past five years, approximately 2.7 million people have quit smoking using a vape. In fact, the number of vapers now exceeds the number of smokers, with 5.5 million vapers compared to 4.9 million current smokers. Yet public perception still lags: studies show that 85% of smokers in 2024 underestimated how much less harmful vaping is, often believing it to be as harmful - or more harmful - than smoking. Educating smokers about the reduced risk could help more people make the switch. Our mission remains to assist those who want to quit smoking and support existing vapers on their journey. We do this through excellent customer service, an incredible range of products, cutting-edge technology, and local accessibility via stores across the UK. VPZ is still a family-run business with our headquarters in Edinburgh. Since opening our first store in Leith in 2012, we’ve grown to over 190 stores nationwide - and we’re not stopping there. Once recognised in the Virgin Fast Track 100 as Scotland’s fastest-growing business and 24th fastest-growing in the UK, our aim is to continue expanding until there is a VPZ on every high street, helping communities across the country make the switch to e-cigarettes. We pride ourselves on the expert knowledge and customer service of our vape store staff, who are always happy to help new and existing vapers find the right products to stay on their journey to becoming cigarette-free. Many of our team have been through the journey themselves, so they truly practice what they preach. You can rest assured that you’ll receive top-notch service at any VPZ store. All our Store Managers and Assistant Managers undergo rigorous product and service training before assisting customers. Great customer service, in-depth knowledge, and a genuine passion for vaping are at the heart of everything we do. We strive to provide expert advice and always recommend products that best meet our customers’ individual needs. When visiting any one of our VPZ stores across the UK, you can expect the biggest range of e-liquids nationwide and the best vaping devices on the market. Not only do we stock the hottest e-liquid brands from around the world, but our sister company, Absolute E-juice also create and manufactures our own brand e-liquids such as Self Juice. This is all done with meticulous care and attention at our state of the art production facility right here in Edinburgh and we utilise our staff to help create these flavours, why wouldn’t we. This means we can guarantee the best quality eliquids to every VPZ customer. All of this is crafted with meticulous care at our state-of-the-art production facility in Edinburgh, where our staff are actively involved in developing new flavours. This hands-on approach ensures that every VPZ customer receives e-liquids of the highest quality. So why not pop in-store today or browse the range on our site and make sure to follow us on Facebook, Instagram and X for all of the latest updates!

VPZ

Written by the company

The Vaping Specialist
VPZ is the UK's leading vape shop. Visit us in-store or online for the best deals on e-liquid, vape kits, mods, tanks, coils and more. Free next day delivery and click & collect are available across the UK. VPZ started in 2012 when the owners, who had a desire to stop smoking, tried various ways to switch from cigarettes and found that vaping was the only thing that helped them kick the habit. We now have over 180 vape stores across the UK, with more store openings on the way.

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4.0

Great

TrustScore 4 out of 5

16K reviews

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Rated 4 out of 5 stars

Every time I visit VPZ Swansea I get to…

Every time I visit VPZ Swansea I get to have a great friendly service from Cloe with a welcoming smile . Nothing is to much trouble to assist me with my purchase. She always has a bright and friendly approach to each and every customer. Not many places left with a great service these days.
10 let's do it again, thanks to Cloe.💫

1 April 2026
Unprompted review
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Reply from VPZ

Hi Shey,

Thank you for your amazing review! We're glad to hear that Cloe assisted you with a friendly manner and helped you out during your visit, she will be thrilled to hear about your feedback :)

Kind Regards,
VPZ

Rated 5 out of 5 stars

Staff are extremely helpful and also…

Staff are extremely helpful and also very polite understanding in your quest to quite great vapes n oils are the best the reward card great thank blamche

13 April 2026
Unprompted review
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Reply from VPZ

Hi Blanche,

We appreciate you taking the time to leave us such a wonderful review! We're so glad that our staff and products met your expectations, and that you enjoy our rewards program.

Kind Regards,
VPZ

Rated 4 out of 5 stars

Clydebank VPZ Easter Monday

Visiting your Clydebank store today, firstly i was pleased store was open on a BH. I needed help as i had fallen back to smoking. Harry was very patient and listened to me so he could advise what may work for me. I look forward to returning to buy more juice and hopefully tell Harry that the AEQ is working well and no more cigarettes purchased!!! Was refreshing to get great customer service. Thanks Harry & Sam.

6 April 2026
Unprompted review
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Reply from VPZ

Hi Elyson,

We're happy to hear that the store being open on a bank holiday was helpful. We appreciate your kind words regarding the service you received and hope the product is effective for you. Thank you for your positive feedback.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Went in the shop in Swansea and was…

Went in the shop in Swansea and was served by Dave had an amazing experience

2 April 2026
Unprompted review
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Reply from VPZ

Hi Lisa

Thank you for the great review! We’re so glad to hear you had an amazing experience in our Swansea store.

Dave will be really pleased to hear your kind words, we’ll be sure to pass them on. We truly appreciate your support and hope to see you again soon!

Kind Regards,
VPZ

Rated 2 out of 5 stars

Replacement pods degrading way too quickly or leaky

Recently, I've had three 3-packs of replacement pods, and the majority of them went bad within just 1-3 days of replacing instead of lasting the usual 5-10 days. Because of this, my local store exchanged these for me (I specifically asked for a batch distant from what I had) – however, only one pod in the pack of three worked with no issues, the other two leaked even though newly installed. Disappointing and suggests poor quality control.
On top of that, the VPZ website's "Forgot Your Password" feature does not send the email at all, despite multiple attempts (my email is registered, before you ask Reader).
Because of that, I've decided to move away from VPZ and have now ordered a new device from a different manufacturer - I'm very much looking forward to using a more consistent and reliable kit without the same pod-quality issues.

30 March 2026
Unprompted review
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Reply from VPZ

Hi Al,

Thank you for your review,

We're sorry to hear about your pods not working even after they were exchanged. We will pass this feedback on to the relevant team for them to investigate this.

Regarding the "Forgot your password" section on the website, it will send the email if you have registered and account online rather than a store account as they are two different systems. However, we will also look into this,

Kind Regards,
VPZ

Rated 2 out of 5 stars

Terrible sit/ app

Ok. So when I open the site, it's locked into 16:9 screen format which makes it really awkward to navigate. Also when trying to to filter products it constantly buffers and freezes. The app/site is terrible and needs sorting.

24 March 2026
Unprompted review
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Reply from VPZ

Hi Willie,

Thank you for your feedback. We apologise that you encountered difficulties with the site's screen format, filtering, and freezing issues. We'll investigate these problems to improve the user experience.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Fabulous store, products and staff 😌

The Derby branch is a very popular store because all staff are faultless in customer care and have exceptional knowledge of VPZ products and the health benefits of vaping over smoking. I visited the lovely store today and Ali was extremely warmhearted & knowledgeable about my VPZ requirements. Her gentle sense of humour, people skills and incredible empathy go hand in hand with her knowledge of cost effectiveness for the customer. She is an asset to the store and her manager. She values her colleagues too and enjoys working there - which is a rarity in today’s workplace! Great lady, great staff and fabulous products. Unequalled. 👍🏻😌🌸

18 March 2026
Unprompted review
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Reply from VPZ

Hi Rowan,

Thank you so much for such a wonderful review! 😊 We’re delighted to hear how much you enjoy the store, our products, and the team.

Ali will be over the moon with your kind words, we’re very lucky to have her, and it’s great to hear she made your visit so positive.

We really appreciate your support and look forward to seeing you again soon!

Kind Regards,
VPZ

Rated 1 out of 5 stars

Went into the shop to buy some vape…

Went into the shop to buy some vape stuff and the guy behind the counter refused to sell to me as my daughter was standing outside the shop. I've spent thousands with vpz over the years and I will never be back again. You've lost a customer.

14 March 2026
Unprompted review
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Reply from VPZ

Hi Andrew

We appreciate you sharing your experience. We're sorry that our refusal to serve you, due to your daughter's presence, has caused you to leave. We'll review this to ensure better customer experiences.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Jarred Is the best!

Whenever I’m in need of anything Vape Related, Jared is the go to Man for the job.
Always a pleasure and a get crack up.

14 March 2026
Unprompted review
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Reply from VPZ

Hi There,

We're happy to hear that you find our service helpful for your vape needs! We appreciate your positive feedback and are glad you enjoy your experiences with us.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Silly Goose

Spoke to Jarred, very helpful and polite. If you ever need anything Jarred is your man

14 March 2026
Unprompted review
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Reply from VPZ

Hi Bethany,

We're happy to hear that you had such a positive experience! We appreciate you taking the time to leave us this great feedback.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Wonderful staff in Sheffield. UK…

What fabulous staff in the Sheffield centre branch. Really helpful and very knowledgeable. I could not have asked for better service. They sold me a multi charging kit to put in my keyring just what I needed. Use this shop it's the best.

13 March 2026
Unprompted review
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Reply from VPZ

Hi Elaine

We're happy to hear that our Sheffield team was so helpful and knowledgeable! It's great to know you found exactly what you needed. Thank you for the positive feedback.

Kind Regards,
VPZ

Rated 5 out of 5 stars

I visited the Exeter store today and…

I visited the Exeter store today and was greeted by Luke with a smiling and bubbly manner and took time to go through different flavours of vape juices and the new devices that he had in store
Keep up the good work Luke as I will be back

2 March 2026
Unprompted review
VPZ logo

Reply from VPZ

We're happy to hear that you enjoyed your visit to our Exeter store! We appreciate your positive feedback regarding the service you received and the time spent assisting you. We look forward to your return!

Rated 1 out of 5 stars

Vpz Customer relations let me down

I’ve Always had positive non problematic experiences with vpz over a long time.

,I’ve been a good customer & Could not fault them (UNTIL) very recently when I was due a refund & wasn’t unlike a comedy of errors/misunderstanding by vpz which had me going in circles more/less by going from one vpz branch to another from appox 7th-18th feb ,Then alas I got my refund finalised.
Im sure their refund procedure could probably be more straightforward ,Quite embarrassing .
Ironically the refund was all cleared up at the very 1st branch I went to prior to my wild goose chase to the other vpz store .
On a positive point with this ordeal,credit to the lady in the other vpz branch who got the ball rolling despite the refund finalisation being a somewhat lenghthy muddle..
Needless to say I won’t be returning.

18 February 2026
Unprompted review
VPZ logo

Reply from VPZ

Hi There,

We appreciate you sharing your experience and are sorry to hear about the difficulties you faced with the refund process. We'll review our procedures to prevent similar issues. We value your feedback and thank you for bringing this to our attention.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Swindon store.

I visited the Swindon store for the 1st time today. As soon as I walked in I was greeted by the store manager, he was extremely helpful, he showed me the huge variety of options and I found the the juice I was looking for. All in all a great experience.
If there was an app for the shop then this would definitely be the go to for all my vaping needs.

17 February 2026
Unprompted review
VPZ logo

Reply from VPZ

Hi Lee,

We're happy to hear that you had a great first visit to our Swindon store! It's great to know that our store manager was helpful and that you found what you were looking for. We appreciate your feedback regarding an app for our shop.

Kind Regards,
VPZ

Rated 2 out of 5 stars

I don’t like having my time wasted and…

I don’t like having my time wasted and usually the guys in store are really good. My car is in the garage so I ordered online and selected my current address. When it processed it said my old house which I can’t get to. I sent an email and got a rude reply from a Fiona and don’t appreciate being spoken to curtly when the glitch isn’t my fault. Had to reprocess my order and now wait for the other one to be refunded. Frustrating UX and not even an apology. Clearly this is an issue their side as she told me to delete the old address when it goes through. A little customer service goes a long way and this is the first experience I’ve had in literal years god bless my Poor lungs of being a customer.

17 February 2026
Unprompted review
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Reply from VPZ

We appreciate you sharing this. We're sorry the online ordering process caused issues and that the reply you received wasn't helpful. We'll review this internally to improve our system. Thanks for your patience.

Rated 1 out of 5 stars

Bought a vaporesso from the Cumbernauld…

Bought a vaporesso from the Cumbernauld branch late yesterday. Took it home, primed it and was obviously coil had malfunctioned. Took it back this morning and was told they wouldn't refund or replace as the battery pack was working. Wouldn't even give me a new coil. Will not be back.

11 February 2026
Unprompted review
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Reply from VPZ

Hi Andrew,

I’m sorry to hear about your recent experience, and thank you for bringing this to our attention. We take feedback like this seriously and will be looking into the matter internally.

If you’d like to share any further details, please feel free to contact us at support@vpz.co.uk
— we’d be happy to review this further.

Rated 2 out of 5 stars

Revised review

Sorry to have to do this but I feel that I need to amend my last review of my experience with this company. My view has not changed as to the friendliness of the staff just that the advise given was not what I expected. A couple of weeks ago I went into a VPZ branch for the first time looking to move off cigarettes and my pipe to a vape. I had done some research and thought that a Geekvape B100 kit was a good fit. The branch had a unit in stock so I bought it. Today I visited my local branch only to be told that they did not have replacement coils. The staff member then checked on stock at another store close by (the one from which I made my original purchase) and they had no stock. I was directed to another vape store only to be told that the model I had purchased was old stock and should try Amazon!! What is the point of having a loyalty card when I can’t buy the needed accessories? Why was I not told that this is an outdated model? I am not happy at all and query whether I should go back to a VPZ store

7 February 2026
Unprompted review
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Reply from VPZ

Hi Sine1,

We appreciate you amending your review and sharing your experience. We're sorry the advice and product availability didn't meet your expectations, especially regarding coil replacements and the model's age. We will address this internally to improve our service and product guidance. Thank you for bringing this to our attention.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Great service, friendly staff.

Been a while since I visited this store. Didn't really know what I wanted, and I asked lots of probably unnecessary questions. The two lovely staff members, Dominque and another lady answered everything with a smile, super friendly, attentive and knowledgeable. Great little shop, has everything you need and lots of flavours. Highly recommend.

26 January 2026
Unprompted review
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Reply from VPZ

Hi Alex

We're happy to hear that you enjoyed your visit! We appreciate your kind words regarding our team's attentiveness and knowledge. It's great to know that you found everything you needed. Thank you for the recommendation!

Kind Regards,
VPZ

Rated 1 out of 5 stars

Never had stock

I have been using VPZ only for four and half years.
The last two weeks Leeds city center haven't had the pods I need and can't get them anywhere else.
I was told two weeks ago they would order.
And didn't poor.
Considering using another company

26 January 2026
Unprompted review
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Reply from VPZ

Hi John,

We appreciate your feedback and apologize that the Leeds city center branch didn't have your pods. We're sorry the order wasn't placed as promised and will investigate this.

Kind Regards,
VPZ

Rated 5 out of 5 stars

Best vape shop around

I order from VPZ all the time for all my vaping needs. Delivery is super fast. I order and a day later I recieve it. Customer service is super helpful and friendly both online and in store. I always recommend VPZ to any of my friends who vape :)

21 January 2026
Unprompted review
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Reply from VPZ

Hi Alisa

We're happy to hear that you consistently have a positive experience with our fast delivery and helpful customer service. We appreciate you recommending us to your friends!

VPZ

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