Every time I visit VPZ Swansea I get to have a great friendly service from Cloe with a welcoming smile . Nothing is to much trouble to assist me with my purchase. She always has a bright and friendl... See more
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Asked for 50/50 for my vape, got recommended S - Elf juice, never thought of looking at the bottle got home mixed in the nic shot tried it wasn't like my normal e-juice looked at the bottle 70/30!! Do... See more
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Every time I visit my local shop in fort william they are brilliant very helpful and knowledgeable of products. There service is really good. Its so good that they have the try before you buy testers... See more
Been a while since I visited this store. Didn't really know what I wanted, and I asked lots of probably unnecessary questions. The two lovely staff members, Dominque and another lady answered everyth... See more
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Company details
Written by the company
VPZ began in 2012, when our founders, eager to quit smoking, discovered that vaping was the only method that truly helped them kick the habit. Quitting smoking - especially alone - is no easy feat, and this was the spark that ignited the VPZ journey. What stood out to our founders while switching to vaping was the poor customer experience, limited availability, and lack of choice when sourcing liquids and coils. Motivated to help others quit smoking and aware that there were around 12.4 million smokers in the UK at the time, they opened the first VPZ store in Leith, Edinburgh. Their goal was simple: to help the local community make the switch, provide exceptional customer service, and spread awareness about vaping across the UK. Today, the evidence supports vaping as a powerful tool in the NHS stop-smoking strategy. While the well-known “95% less harmful” figure comes from a 2015 Public Health England review. Recent statistics show that around 5.5 million adults in Great Britain now vape, including roughly 3 million ex-smokers. Over the past five years, approximately 2.7 million people have quit smoking using a vape. In fact, the number of vapers now exceeds the number of smokers, with 5.5 million vapers compared to 4.9 million current smokers. Yet public perception still lags: studies show that 85% of smokers in 2024 underestimated how much less harmful vaping is, often believing it to be as harmful - or more harmful - than smoking. Educating smokers about the reduced risk could help more people make the switch. Our mission remains to assist those who want to quit smoking and support existing vapers on their journey. We do this through excellent customer service, an incredible range of products, cutting-edge technology, and local accessibility via stores across the UK. VPZ is still a family-run business with our headquarters in Edinburgh. Since opening our first store in Leith in 2012, we’ve grown to over 190 stores nationwide - and we’re not stopping there. Once recognised in the Virgin Fast Track 100 as Scotland’s fastest-growing business and 24th fastest-growing in the UK, our aim is to continue expanding until there is a VPZ on every high street, helping communities across the country make the switch to e-cigarettes. We pride ourselves on the expert knowledge and customer service of our vape store staff, who are always happy to help new and existing vapers find the right products to stay on their journey to becoming cigarette-free. Many of our team have been through the journey themselves, so they truly practice what they preach. You can rest assured that you’ll receive top-notch service at any VPZ store. All our Store Managers and Assistant Managers undergo rigorous product and service training before assisting customers. Great customer service, in-depth knowledge, and a genuine passion for vaping are at the heart of everything we do. We strive to provide expert advice and always recommend products that best meet our customers’ individual needs. When visiting any one of our VPZ stores across the UK, you can expect the biggest range of e-liquids nationwide and the best vaping devices on the market. Not only do we stock the hottest e-liquid brands from around the world, but our sister company, Absolute E-juice also create and manufactures our own brand e-liquids such as Self Juice. This is all done with meticulous care and attention at our state of the art production facility right here in Edinburgh and we utilise our staff to help create these flavours, why wouldn’t we. This means we can guarantee the best quality eliquids to every VPZ customer. All of this is crafted with meticulous care at our state-of-the-art production facility in Edinburgh, where our staff are actively involved in developing new flavours. This hands-on approach ensures that every VPZ customer receives e-liquids of the highest quality. So why not pop in-store today or browse the range on our site and make sure to follow us on Facebook, Instagram and X for all of the latest updates!
VPZ
Written by the company
- The Vaping Specialist
- VPZ is the UK's leading vape shop. Visit us in-store or online for the best deals on e-liquid, vape kits, mods, tanks, coils and more. Free next day delivery and click & collect are available across the UK. VPZ started in 2012 when the owners, who had a desire to stop smoking, tried various ways to switch from cigarettes and found that vaping was the only thing that helped them kick the habit. We now have over 180 vape stores across the UK, with more store openings on the way.
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Contact info
1 Huly Hill Rd, EH28 8PH, Edinburgh, United Kingdom
- 0131 322 8888
- support@vpz.co.uk
- vpz.co.uk
3.8
Great
16K reviews
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Great customer service
Great customer service, nice people:) Derby!!
12 December 2024
Unprompted review
Reply from VPZ
Hi Conor,
We're thrilled to hear you had a positive experience with our team. Thank you for taking the time to share your feedback.
Many thanks,
VPZ
Can't recommend them highly enough!
I would never go anywhere else for my vaping needs. The customer service is second to none, and they make every visit an absolute pleasure. They also always go out their way to show me what deals will offer me best value for money, and how to get the best performance from my device. If they did a 10* rating they would easily get that from me. Can't recommend them highly enough
12 December 2024
Unprompted review
Reply from VPZ
Hi There,
Thank you for your kind words and glowing review!
We're thrilled to hear that you've had such a positive experience with our team. We strive to provide exceptional customer service and are delighted that you've found our team helpful and knowledgeable.
We appreciate your loyalty and are committed to continuing to offer you the best possible service and value.
Thank you,
VPZ
Derby shop visited today
Derby shop visited today, great friendly & helpful service as always
12 December 2024
Unprompted review
Reply from VPZ
Hi Zoe
We're glad to hear you had a positive experience!
It's wonderful to know that our team was friendly and helpful. We strive to provide excellent customer service and appreciate your kind words.
Thank you,
VPZ
Reply from VPZ
Hi Andrew,
We're so glad to hear that you had a positive experience with our team. We appreciate your kind words about Elliot and the rest of the team!
Many thanks,
VPZ
Elliot in Derby
Elliot provided me with loads of information to make sure I make the right purchase! I am very happy with my vape liquids
12 December 2024
Unprompted review
Reply from VPZ
Hi Kacper,
We are thrilled to hear that you had a positive experience with Elliot.
We strive to provide our customers with the information they need to make informed decisions, and it's wonderful to know that Elliot was able to assist you in finding the perfect vape liquids.
We appreciate your kind words and feedback.
Thank you,
VPZ
Vpz Arbroath
Staff at vpz Arbroath are very friendly and welcoming no matter who is working! It’s always a delight to come to come into the store… always well presents and always clean and tidy
12 December 2024
Unprompted review
Reply from VPZ
Hi Shamara,
We're thrilled to hear about your positive experience at our store!
We strive to create a welcoming and friendly environment for all our customers. We appreciate your kind words about our staff and the overall cleanliness and presentation of our store.
We're glad you enjoy visiting us.
Thank you,
VPZ
Reply from VPZ
Hi Gareth,
We appreciate your kind words and are glad to hear that you had a positive experience.
Thank you,
VPZ
I go to the local vpz in Newton…
I go to the local vpz in Newton aycliffe and I have to say they are some of the most helpful assistants I have ever encountered. Nothing is too much trouble for them. The choice is fantastic and I love the fact that I can try before I buy. Your choice and flavour has converted me from another brand totally. I now only exclusively use the vpz shop. Brilliant addition to the town
11 December 2024
Unprompted review
Reply from VPZ
Hi Debra,
Thank you for your kind words.
We are thrilled to hear about your positive experience. We strive to provide our customers with exceptional service and a wide selection of products, and it's wonderful to know that our team has exceeded your expectations.
We appreciate your loyalty and are delighted that you have become a regular customer.
Many thanks,
VPZ
Reply from VPZ
Hi John,
We appreciate your kind words!
We strive to provide a welcoming and helpful environment for our customers, and we're glad you found our staff friendly and helpful.
Thank you,
VPZ
Jon is great!
We had Jon serve us, wonderful customer service, very helpful and gave us a great deal on liquids, very much recommend, big smash
10 December 2024
Unprompted review
Reply from VPZ
Hi Gemma,
Thank you for taking the time out of your day to leave us this 5 star review!
We're glad that Jon managed to get you a great deal!
Thanks again,
VPZ
Very helpful and made to feel at ease
This is the first time I had brought a vape. I wasn’t sure the best one to get. So I explained it to the manager in the Berwick-upon-tweed branch. He was so helpful and even set it up for me. He also said if I had any problems at all to come back and he would be happy to help and advise . I was made to feel at ease.
6 December 2024
Unprompted review
Reply from VPZ
Hi Donna,
Thank you for your review!
We’re so glad to hear your first experience buying a vape was a positive one.
Our team takes pride in providing helpful advice and support, and it’s great to know the manager made you feel at ease. If you ever need further assistance, don’t hesitate to visit us!
Thank you,
VPZ
I used VPZ in Lowestoft all the time
I used VPZ in Lowestoft all the time. The staff are fantastic! The products are the best. I was in there today with my friend Jacky and Bobby was dressed as The Grinch. Had to take a photo of us 😁
7 December 2024
Unprompted review
Reply from VPZ
Hi Jayne,
Thank you for your review!
We’re thrilled you enjoy our Lowestoft store and had fun with Bobby as The Grinch. We hope you and Jacky had a great time and look forward to seeing you again soon!
Thanks,
VPZ
nuisance email
Received an email a few months ago and i unsubscribed due to no longer vaping. Today i receive another email from VPZ, something about the government and a vape bill. I had to unsubscribe again.
Next time this will be reported.
7 December 2024
Unprompted review
Reply from VPZ
Hi David,
Thank you for your feedback, and we’re sorry to hear about your experience.
We take unsubscribe requests seriously and aim to ensure they are processed correctly.
We’ll review our processes to prevent this from happening again. If you’d like to discuss this further, please don’t hesitate to contact us directly on 0131 322 8888 or support@vpz.co.uk.
Thank you,
VPZ
VPZ Dundee/Lochee
VPZ is my go to provider for all vape products. I normally shop at the Dundee Central store where the staff are excellent. I recently went to the Lochee branch as it has easier parking options (and it's free). Once again staff were knowledgeable, helpful and friendly. I now have two options 😁
4 December 2024
Unprompted review
Reply from VPZ
Hi Eric,
Thank you for your review! We’re thrilled you’ve had great experiences at both our Dundee and Lochee stores.
It’s wonderful to hear our staff have been helpful and friendly. We appreciate your support and look forward to seeing you again soon!
Thank you,
VPZ
Jakub was a pleasure to deal with
Jakub was a pleasure to deal with. I was infact the one who got the situation wrong. He was always polite and rectified what needed to be done. Jakub was so courteous and extremely professional. An example of five star customer service. Thank you
4 December 2024
Unprompted review
Reply from VPZ
Hi There,
Thank you for your kind words!
We’re delighted to hear that Jakub’s professionalism and courteous service made a difference.
Providing five-star experiences is our priority, and your feedback means so much. We truly appreciate your support!
Thanks again,
VPZ
My partner was in the shop looking for…
My partner was in the shop looking for a new vape for myself and the staff were absolutely amazing,my partner even video called me with one of the staff to show me my new vape so grateful to the staff for the help and service thank you so much guys and to my partner.
3 December 2024
Unprompted review
Reply from VPZ
Hi Scott,
Thank you for sharing your wonderful experience!
We're so glad our team could assist you and your partner in finding the perfect vape. We truly appreciate your kind words and are always here to help.
Thanks,
VPZ
Very helpful and knowledgeable staff.
2 December 2024
Unprompted review
Reply from VPZ
Hi Anne,
Thank you so much for your kind words!
We're thrilled to hear that you had a positive experience with our staff. Your feedback means a lot to us, and we’re always here to help whenever you need.
Thank you,
VPZ
The staff at Cramlington store couldn’t…
The staff at Cramlington store couldn’t be better, Sarah is always helpful and Stephen is a great manager wouldn’t go anywhere else! Been using this shop since it opened can’t say enough about how fab the whole team is
1 December 2024
Unprompted review
Reply from VPZ
Hi Nicola,
Thank you for your kind words and loyal support!
We’re so glad Sarah, Stephen, and the team have made a great impression. Your feedback means a lot to us, and we look forward to seeing you again soon!
Many thanks,
VPZ
Chloe was very nice and helpful when…
Chloe was very nice and helpful when telling me about the products
30 November 2024
Unprompted review
Reply from VPZ
Hi Georgia,
We're delighted to hear that Chloe was helpful and informative. We’ll be sure to share your kind words with her!
Thank you,
VPZ
Coulby Newham Store spot on again
Coulby Newham Store spot on again!
After purchasing my AEQ Pro with Rich recently, I went back into the store today to choose some new liquids.
The two male staff members in store today were brilliant, and definitely knowledgable about all of the products and gave some me some brilliant recommendations and advice.
I’ve purchased some more liquids and I’ll definitely be back in for more.
It’s really good having a store on the doorstep where literally all of the staff are easy to talk to, know their products (through using them themselves) and are so approachable and patient.
Thank you again.
30 November 2024
Unprompted review
Reply from VPZ
Hi Dannii,
Thank you for your fantastic feedback!
We're thrilled to hear you’ve had such positive experiences at our Coulby store. It’s great to know our team, including Rich, provided you with excellent advice and recommendations. We’re proud to have such knowledgeable and approachable staff, and we’ll be sure to pass on your kind words. Looking forward to welcoming you back soon for more liquids!
Thank you,
VPZ
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