CRAFTD London Reviews 

7,721
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,641 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality and craftsmanship of the products, noting their durability and unique design, often lasting for years without tarnishing. Many people also highlight the excellent customer service, describing it as quick, helpful, and professional in resolving issues and providing replacements. Reviewers frequently mention fast and efficient delivery services. However, some customers experienced difficulties with the order process, particularly concerning returns and exchanges, citing slow or unresponsive customer service when issues arose. A few other people also felt that the product quality had decreased over time or reported issues like items losing color or corroding, leading to disappointment.

What people talk about most

Product

Consumers find product quality to be a significant positive, with many praising the durability and... See more

Quality

Reviewers highlight positive aspects of quality, with many praising the durability and craftsmanship of the... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the helpfulness, quick... See more

Order

Users describe ambiguous interactions with order, with some customers expressing satisfaction and a... See more

Delivery service

People report positive experiences with delivery service, often praising the speed and efficiency of their... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke. Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent imm... See more

Company replied

Rated 4 out of 5 stars

Not cheap but worth it. I like the quality and the shine on it. My chain did break because it got pulled hard during an altercation but they were able to replace it and the process was really easy and... See more

Company replied

Rated 5 out of 5 stars

Excellent quality, this is the only company that cares about their jewellery and doesn't just slap their logo on a basic chain from China and call it a brand! I just love the tiny details that are in... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(7,721)

1,664 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent Service

My pearl necklace broke, but it was swiftly replaced and the customer service was excellent. Will be buying from CRAFTD again!

7 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review! We're sorry your necklace broke, but we're glad our team could get a replacement arranged quickly. We appreciate your support.

CRAFTD London

Rated 5 out of 5 stars

Needed to file a warranty claim - Great Service!

Needed to file a warranty claim. The team responded promptly and lived up to their lifetime warranty. Very happy with CRAFTD London.

12 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review! We're glad we could help with your warranty claim and that you were happy with the service.

We really appreciate your support.

CRAFTD London

Rated 1 out of 5 stars

Craftd London…missing item!

I ordered a ring from Craftd London for my son’s 16th birthday paid for by my elderly parents as a gift from them, when the package was delivered via the post office, the plastic bag and the pouch were empty. The package was undamaged. I contacted their customer services via the messaging service on the website and received no response, despite multiple attempts to contact them and receive some explanation and resolution before coming to Trustpilot to review their company. The service has been abysmal and I am left with no idea how to resolve this issue and no way of communicating with them other than via the messaging service as there is no number to call. I am very disappointed as I previously had no issue with another order but quite frankly feel like we have been robbed of £45! Would not recommend in case any other customers experience the same shoddy service!

13 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear about your experience and understand how disappointing this must have been, especially as the ring was a birthday gift.

However, we can see that you've been in contact with our support team regarding this issue. Once we were made aware of the problem, a replacement was arranged, and we can see that it has since been delivered successfully.

We apologise for the frustration caused and hope the replacement has now resolved the issue.

CRAFTD London

Rated 5 out of 5 stars

CRAFTD has high quality affordable…

CRAFTD has high quality affordable everyday wear products.
They also have great customer service/support if you happen to have any issues with their products.

13 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review! We're glad to hear you're happy with both our jewellery and customer support.

We really appreciate your support.

CRAFTD London

Rated 1 out of 5 stars

Illegal returns policy

This company's return policy is not in accordance with UK law and I would ask that they update it. Under statutory law, online purchases can be returned within 30 days, regardless of what it states in the contract. This company tries to get around this by tricking consumers through their contract which states returns must be made within 14 days. That is not in accordance with UK law. This is obviously a conscious decision of theirs to mislead consumers.
I have flagged this with them, and had to wait more than 6 weeks, chase multiple times, go through various email exchanges, do my legal research and threaten to report to the UK watchdog in order for them to finally refund me.
Actively and consciously misleading consumers is a dreadful way of conducting business. Imagine having to go to those lengths?

1 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear you were unhappy with your experience.

We'd like to clarify that our returns policy is in line with UK consumer legislation. Customers have the right to cancel their order within 14 days of receiving their goods, and in accordance with our policy, returned items must also be sent back within 14 days of delivery to be eligible for a refund.

We never aim to mislead our customers, and we're sorry that your refund took longer than expected to resolve. We appreciate your feedback and will continue to review our processes to improve the experience we provide.

CRAFTD London

Rated 5 out of 5 stars

Simply amazing affordable eye stopper

Everyone just wants what I have on my wrist. And inquire where I bought my bracelets. And great services with the delivery

10 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review! We're glad to hear you're enjoying your bracelets and that your delivery experience was a good one.

We really appreciate your support.

CRAFTD London

Rated 1 out of 5 stars

Nice products, poor experience

Nice products but shopping experience and refunds etc not really good enough. Seems to be outsourced to Shopify. E.g. I've requested a return, but haven't received an email QR code, and if I try and access it via the website it just says I've already requested a return. Email communication with the help desk very infrequent so it's eating into the quite short return window. Help please.

9 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your feedback, and we're sorry to hear about your experience.

We'd love to look into this for you. Please send us your order number or the email address used for your order, and we'll investigate the issue with your return QR code and get this sorted as quickly as possible.

We look forward to hearing from you.

CRAFTD London

Rated 1 out of 5 stars

Absolutely appalling customer service.

Absolutely appalling customer service.
Sent messages by email, Facebook and Instagram - all ignored.

E gift voucher purchased which was not sent to recipient in the first place, then resolved and then they ‘disabled’ the voucher so cannot be used.
So I have paid for an order which was not fulfilled.
No telephone number to contact either - which is ridiculous.

This Company appears to be a scam.
Unless they sort out the gift voucher, or refund me. I will be taking this a lot further and also to Trading Standards.

9 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're very sorry to hear about your experience. We'd really like the opportunity to look into what happened with your gift voucher and get this resolved as quickly as possible. Please contact our support team with your order number or the email address used for the purchase, and we'll investigate this for you.

We appreciate your feedback and hope to put things right.

CRAFTD London

Rated 5 out of 5 stars

Great customer service

Great customer service. And amazing products. I’ve been buying from them for over 5 years and never had any problem with their jewelry. The one time I did (the chain became tangled) they honored their lifetime warranty and sent me a replacement right away! (Keep in mind this was over a year of me having the chain) GREAT BREAND!!

9 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review and for being a loyal customer for over five years!

We're glad we could help with your warranty claim and get a replacement out to you quickly. We really appreciate your continued support and hope you enjoy your CRAFTD pieces for years to come.

CRAFTD London

Rated 1 out of 5 stars

This is the worst company I ever dealt…

This is the worst company I ever dealt with. They are fraud. I purchased 3 bracelets from them and it took much longer than their quoted timeline. Beside that it missed my event but when I wanted to return them due to low quality and appearance , they said it’s passed the 14 day policy! Which it wasn’t really. I explained that it was received late and there is time but David from craftd ignored me and said refer to the return policy!! This is a true scam! Do not waste your hard earned money on this platform. Shameful!!!!

7 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for taking the time to share your feedback. We're very sorry to hear about your experience.

We've been unable to locate an order based on the information provided in your review, but we'd really like the opportunity to look into this further for you.

Please respond with your order number or the email address used to place your order, and we'll investigate what happened, including the delivery timeline and your return request.

CRAFTD London

Rated 5 out of 5 stars

Absolutely Recommend and GREAT customer service

I absolutely recommend CRAFTD jewelry! Over the past few years, I’ve built up quite a collection, and their pieces never disappoint. Recently, one of my chains started to lose its color. It only took one quick email, and they offered an immediate replacement. Since I mix and match my chains with different pendants, I told them I honestly couldn't remember exactly which chain it was, but I guessed it was the one that originally came with the bear pendant. They didn't just send me a new chain...they sent the pendant with it as well!

Really outstanding customer service. Thanks so much, CRAFTD! I will definitely keep ordering from you guys in the future.

1 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for taking the time to leave such a great review!

We're really glad we could get everything sorted for you and that you had a positive experience with our support team. We truly appreciate your continued support and look forward to your next order.

CRAFTD London

Rated 5 out of 5 stars

Amazing quality

Amazing quality! Recommend these pieces to everyone.

7 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review! We're so pleased to hear you're happy with the quality of your jewellery.

We really appreciate your recommendation and support.

CRAFTD London

Rated 1 out of 5 stars

What a terrible company to deal with

What a terrible company to deal with - jewellery is great but customer service useless - my son was gifted a gift card, went to use it but said expired - contacted Craftd several times via email as there’s no contact number and was told card was cancelled - why ?? No one knew but then told it was reinstated and a new card was emailed / went to use that and came up expired again / contacted Craftd yet again and once more several emails later Chloe said the card had been cancelled ??? I explained the previous situation of Craftd mistakenly cancelling the card for no apparent reason and could she please reissue so that we can use it and NOTHING !!! Still emailing but no response -really really bad form/ very angry as this was a 21st birthday gift
DO NOT purchase from this company

1 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear about your experience and understand how disappointing this must have been, especially as the gift card was for a 21st birthday.

After reviewing your case, we can see that the gift card purchase was automatically flagged by our security system due to a potential fraud risk. We provided the possible reasons this can happen, and as a result, the order was automatically cancelled and refunded to the original payment method.

Unfortunately, once a gift card has been refunded, we're unable to reinstate or reactivate it. A new gift card purchase would need to be made if you still wish to purchase one.

We sincerely apologise for the frustration this has caused and appreciate your understanding.

CRAFTD London

Rated 1 out of 5 stars

I've ordered a gold cross pendent set…

I've ordered a gold cross pendent set due to be delivered tommorroe Wednesday 8th July2026 got a message at 10:49 am saying it will be processed shortly i ordered it on Monday 6th July 2026 6hours later nothing processed and then just blanked me after now there not back untill 810 Thursday morning total joke and I've had a silver half iced chain last year which I've had changed since the. 7 times as it fades and turns my neck green

7 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for taking the time to leave your feedback. We're sorry to hear that you've had a frustrating experience.

We'd love the opportunity to look into both the status of your recent order and the issues you've experienced with your previous chain. Please contact our support team with your order number, and we'll investigate this for you as quickly as possible.

We appreciate your feedback and hope we can help resolve this.

CRAFTD London

Rated 5 out of 5 stars

Nice jewelry and great customer service

Ordered a necklace set and it arrived quickly internationally. The quality seems good and I really like the design.

I had a small issue with my order and after contacting customer support, they fixed it within the day.

Overall, very pleased with trying CRAFTD London and will be ordering from them again!

26 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review! We're glad to hear your order arrived quickly and that our team could resolve the issue for you.

We really appreciate your support and look forward to your next order.

CRAFTD London

Rated 5 out of 5 stars

Great jewellery

Great jewellery, always my go to place to buy

1 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review! We're really glad to be your go-to for jewellery.

We appreciate your support and hope you continue to enjoy your CRAFTD pieces.

CRAFTD London

Rated 5 out of 5 stars

I had great experience with this…

I had great experience with this company. The product quality and customer service is fantastic! Highly recommend!!

6 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review! We're really glad to hear you're happy with both our jewellery and customer support.

We appreciate your recommendation and look forward to your next order.

CRAFTD London

Rated 1 out of 5 stars

Genuinely scrap at quality prices.

I got pearl necklace with silver cross for £99-00...a beautiful piece. However, lifetime guarantee? I've owned it for less than one year and it is now rolling down the road in all its glory having broken. Simply just fallen apart as I walk...no pressure just fallen apart. I don't like negative comments but what was a beautiful necklace now no longer exists.

6 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for your feedback, and we're so sorry to hear about your necklace.

Please reach out to our support team with your order number and a photo of the defective item. We'll be happy to review your lifetime warranty claim and help get this resolved for you as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

Customer Service was disgraceful

This company were terrible to deal with. Refusing to refund me for an item I returned. Only communication is through email which I found very difficult, just going around in circles.

8 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for taking the time to leave your feedback. We're sorry to hear that your experience didn't meet your expectations.

We'd really like the opportunity to look into this for you. Please reach out to our support team with your order number or the email address used to place your order, and we'll review your case and do our best to help.

CRAFTD London

Rated 4 out of 5 stars

Good warranty

I've ordered from CRAFTD London several times and have always had a great experience. Unfortunately, one of my earrings broke, but their customer support was quick, friendly, and very helpful. Thanks to their warranty, they're already sending me a replacement, which I really appreciate. Great customer service and a company that stands behind its products. Highly recommended!

6 July 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for taking the time to leave us a review.

We're sorry to hear your earring broke, but we're glad we could get a replacement arranged for you under our warranty. It's great to hear that our support team was able to help and that you were happy with the experience.

We really appreciate your continued support and hope you enjoy your replacement.

CRAFTD London

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