This is Beauty Reviews 

837
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 188 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality of the products, often noting they are exactly as described and in perfect condition, even when packaging is mentioned as damaged. Many appreciate the fast and efficient delivery service, with items arriving quickly and well-packed. People are particularly impressed with the competitive pricing, finding products at significantly lower costs than elsewhere, which allows them to purchase luxury brands or hard-to-find items affordably. However, some customers also noted issues with order fulfillment, including missing items, incorrect products being sent, or problems with international shipping that led to delays and additional taxes. A few other people also felt that delivery times were sometimes longer than expected, despite advertised next-day shipping.

What people talk about most

Product

Clients share positive opinions on product, frequently praising the quality, variety, and competitive pricing... See more

Delivery service

Consumers find delivery service to be positive, with many reviewers praising the fast shipping times and... See more

Price

Customers had positive experiences with price, consistently reporting that prices are unmatched, wonderful,... See more

Quality

Reviewers mention positive feedback about quality, with many customers receiving products in great or perfect... See more

Order

Users describe positive interactions with order, frequently praising the quick shipping and timely delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stumbled across this seller whilst searching for my favourite daily moisturiser (which can be tricky to source as often sold out). Was a wee bit sceptical when item was being offered at half retail p... See more

Rated 5 out of 5 stars

Arrived quickly. No damage to product packaging - the "fault" with Timeless 20% Vitamin C serum packets which listed there would be labeled 28 sachets - there were 30 :). Also purchased Avene Cicalfat... See more

Rated 5 out of 5 stars

Great first experience with ordering quality beauty products. Recently made my first order, the item came quickly, was in perfect condition and fit my budget. Feel good purchasing from this website so... See more

Rated 5 out of 5 stars

This is Beauty delivered my toothpaste directly to my door quickly and efficiently. I would recommend this store to anyone who may live in an area where a specific product brand is considered a "Spec... See more


Company details

  1. Cosmetics Store

Written by the company

This is Beauty is the online retailer helping tackle unnecessary waste in the industry. Born from a desire to impact real change, This is Beauty partners with leading retailers and global brands to offer an alternative solution for their damaged inventory. Items may have imperfections, but what's on the inside is a perfectly good product. So, when you shop with This is Beauty, not only do you save money, but you contribute to saving the planet with every purchase.


Contact info

4.8

Excellent

TrustScore 5 out of 5

837 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 40% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(837)

192 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The product was perfect quality

The product was perfect quality. Its an Aromatherapy oil and sometimes can be stale with other vendors. It is fresh and smells delicious. Shipping was extremely fast, just a couple of days. Definitely will order again from This Is Beauty.

26 March 2026
Unprompted review
Rated 3 out of 5 stars

Bad service (until posting here)

No tracking information or rather no information at all since we paid. No response to emails. Cmplaint via PayPal has been filed.

Update: After posting this the shop actually tried to get it right and today the order arrived. Some additional import taxes added another not ideal twist to the whole story. Import taxes are however nothing the shop is responsible for and the effort after posting here makes me update the rating to a 3 star rating.

15 February 2026
Unprompted review
This is Beauty logo

Reply from This is Beauty

Hello,

I am sorry that you faced this experience in buying from us. Please contact us with information on the import duties and we will reimburse you for these.

Best regards,

This is Beauty

Rated 5 out of 5 stars

Very pleased

I enjoy the 2 products that I purchased. They were good prices and I received them in a timely manner. No complaints. Will be purchasing again

12 February 2026
Unprompted review
Rated 5 out of 5 stars

Quality delivery

I've used this product before when I bought from Ulta. But they stopped carrying it. The same product was delivered through This Is Beauty. In great condition and sealed. Was actually surprised how well preserved it was and sealed.

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Great communication

I was waiting for an order that was taking longer than expected- so I emailed the company to ask, got a very prompt reply, and the items were shipped quickly. Really appreciate the communication and fast response, plus quality products offered.

7 March 2026
Unprompted review
Rated 5 out of 5 stars

Great product with great price!

Loved buying my Tea Tree Scalp conditioner and shampoo from This is Beauty. Price was excellent because of a packing defect, which just gives me a great product at a great discount!

11 February 2026
Unprompted review
Rated 4 out of 5 stars

Never received my order

Never received my order, but once I placed a complaint, the founder got in touch and solved my issue promptly.
Thank you for your help, Ian!

18 February 2026
Unprompted review
Rated 3 out of 5 stars

This is beauty

Update 19th feb: heard from them and they told me the order got stuck in the system and will ship as soon as possible :) For now it looks good, I will update again upon receiving my order!

Ordered on the 6th of February. The confirmation e-mail stated my order would arrive on the 11th or 12th, but I got no information whatsoever and my order did not arrive. Sent them an e-mail asking for information (I don’t mind it taking a month, but I do appreciate knowing what’s going on since it should have already been delivered according to their e-mail). I have not gotten a response from them in two days, so definitely be very wary ordering here. I will update this review as soon as I get news on my order.

6 February 2026
Unprompted review
This is Beauty logo

Reply from This is Beauty

Hi Noa,

I am the Founder of This is Beauty. Please contact me personally at ian@thisisbeauty.com and I will have this rectified at speed for you. I am so sorry this happened.

Best regards,

Ian Pearson

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