I subscribed after Don promised in his webinar that “if you’re not satisfied, cancelling is very easy, you don’t have to dance to get your refund.” In reality, they refused to honor my cancellation... See more
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I paid for a membership to TheoTrade. Shortly after, I had a massive stroke and was unable to use their services. They didn't have to , but they refunded my emtire amount without any questun. I giv... See more
Misleading they advertise one time payment for life time, then they hit you with an annual fee, no way to see renewal fees that are on your account to manage it, they seem to be hidden on purpose to c... See more
Company replied
Amazing Team of Traders with Brian Axelrod the "BEST" reversal trader I've seen and a hit rate a cut above ! Having Brian driving the daily chat room is brilliant as he guides all and educates consis... See more
Company details
Written by the company
At TheoTrade, we believe every trader deserves a clear path to success...and the right team behind them. That’s why we’ve built one of the largest and most supportive trading communities in the industry. Our team is led by Don Kaufman, a recognized expert in the trading world and the former Director of Trader Education at TD Ameritrade, where he helped guide over 7 million clients. Don’s leadership, paired with our experienced trading staff, gives you access to decades of real-world insight and proven strategies. Whether you're new to trading or looking to sharpen your skills, TheoTrade offers comprehensive education across stocks, options, futures, technical analysis, and more. Our live trading chat room is open every market day, providing real-time analysis, support, and community...so you're never trading alone. We’re not just here to teach trades—we’re here to help you build a lifelong skill set that has the potential to create real financial freedom for you and your family. Our Proven 3-Step Formula for Trading Success: Education + Experience = Excellence At TheoTrade, this isn’t just a formula...it’s the foundation of everything we do.
Contact info
PO BOX 24790, 00820, CHRISTIANSTED, U.S. Virgin Islands
- 18002568876
- support@theotrade.com
- theotrade.com
3.5
Average
113 reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 1 month
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Providing education and guidance
Several years ago while still working, I blew up a 25K+ account with my first foray into trading. I've been fully retired since 11/28/24 and decided a couple years ago to try again. For a year and a half I began to learn and follow an overnight vertical credit spread program using the SPX called the retirement income trade which claimed a 94-96% success rate, which turned out to be true! Upon retiring at the end of Nov. I set myself up to begin trading again. (With a much smaller account!) I actively started trading again at the beginning of Feb. To date I've had 21 trades. The 16 that were the retirement trade were 100% successful, and better yet I understood the process well enough that I was able to do 13 of them on my own. The other 5 were buying long calls 3 of which I lost money on. After trying a couple different programs I came to the conclusion that it was a very expensive and risky way to go. Then I stumbled upon your $7 add. After a little exploring I saw that you were doing vertical call programs, exactly what I wanted to do. Plus you appeared interested in providing education and guidance to members. That got me jazzed enough to jump right into the in/out spreads program. I feel like I’ve found a trading home and am looking forward to learning and growing. The retirement income trade will get me where I want to go within the next 2-3 months. Theo Trade will hopefully give me the further momentum and education so I can do some real good for my children, grandchildren, Church and community.
6 March 2025
Unprompted review
Reply from TheoTrade
Tom,
Now this is the kind of story that fires us up! First off, hats off to you—not just for sticking with trading through the ups and downs, but for doing it with the kind of purpose that really matters. Taking the time to sharpen your skills so you can do more for your children, grandchildren, church, and community? That’s what it’s all about.
And hey, sounds like you’ve found your lane with the retirement income trade—love to see it! We’re thrilled you found TheoTrade and that our In/Out Spreads program is hitting the mark. Education, guidance, and giving traders the confidence to execute? That’s the mission.
You’re just getting started, and we’re pumped to have you on board for the next leg of the journey. Keep stacking those wins and keep that momentum rolling—we’re here for you every step of the way!
Sincerely,
JR
Reply from TheoTrade
Tony, my man! Love the energy, love the 5 stars—right back at ya! Glad you’re enjoying the deal, and we’ll keep bringing the good stuff your way. Appreciate you!
JR
More entertainment than trading value
As previously noted, while Seinfeld quotes may provide some entertainment, the discussions in this room have increasingly devolved into rants on various topics. Initially amusing, these conversations about iguanas, his various homes, Tesla, Elon Musk, Canadians, and Europeans have become repetitive. Although Don asserts that the discussions are not political, there appears to be a noticeable bias in the recent dialogue.
The trades associated with the regular subscription tend to be contrarian in nature. While there are occasional winners, the losses incurred from unsuccessful trades often exceed the gains from quick wins, which average around 30%. Particularly significant losing trades, such as the Ultima short positions, seem to be overlooked entirely.
Additionally, there is a persistent promotion of various high-cost programs, including Genesys Cog, Catapult, Earnings Flips, Golden Setup, Masterminds, Deep Currents, Trinity Trade, and the Million Dollar Portfolio. Throughout the day, comments are frequently made regarding the successful trades within these programs. However, other initiatives, such as TradeZaba, have fallen out of favor and are rarely mentioned, likely due to negative feedback, as evidenced by participant reviews in this forum alone. I observed during one of the webinars that a moderator deleted a participant's inquiry about TradeZaba, which raises concerns about transparency.
For instance, over the past two years, we have repeatedly heard claims that Bitcoin was on the verge of collapse when its price was in the mid-20K range. This resulted in missed opportunities during its ascent toward the 100K mark, and now there is a sense of vindication as the price has retreated to the 80K range. It is important to remember that even a broken clock is right twice a day.
This service is certainly not suitable for individuals with smaller accounts, as the contrarian trades can lead to rapid financial depletion. With an initial membership cost ranging from $700 to $1,000 and a risk of approximately $250 to $300 per contract, the potential returns of $30 to $130 are insufficient for those with accounts under $25K. Engaging in single contracts will likely result in significant losses before achieving any semblance of breakeven.
28 February 2025
Unprompted review
Reply from TheoTrade
Jeff, I appreciate you taking the time to share your experience—seriously. We never want a trader walking away feeling like they didn’t get what they signed up for. So let’s break this down.
First off, we get it—trading rooms have personalities, and Don’s mix of market insight and occasional offbeat humor isn’t for everyone. We aim to strike a balance between education, strategy, and yes, some entertainment to keep things engaging. If that mix didn’t land for you, that’s on us to refine.
Now, on to the real meat of your review: trade performance and transparency. Contrarian trades aren’t for the faint of heart, but they’re built on market inefficiencies that, when executed properly, have the potential for strong returns. That said, no strategy is bulletproof, and we don’t claim otherwise. The key is risk management, and we strive to teach that at every turn.
As for the broader offering—yes, we introduce advanced programs for traders looking to level up, but that doesn’t mean the core subscription lacks value. We’re always open to feedback on how we can better structure the experience so every member, regardless of account size, gets actionable insights.
Now, here’s the deal—we don’t like leaving things on a bad note. If you’re open to it, we’d love a do-over. Let’s set you up with a fresh approach, dig into what really suits your trading style, and see if we can turn this around. No hard sell, no pressure—just a real attempt to make sure you walk away with value.
Let us know—we’re game if you are.
JR
I do not sit in front of my computer…
I do not sit in front of my computer all the time. So I need a text of some other notification when to look at the lead. Secondly, if your leads are not more explicit forget about the above.
27 February 2025
Unprompted review
Reply from TheoTrade
Clarence,
Hey there, we hear you loud and clear! If you’re not glued to the screen 24/7, you need alerts that actually reach you—that’s totally fair. We’re always looking to improve how we deliver trade notifications, and feedback like yours helps us fine-tune that process.
Now, about those leads—sounds like you’re looking for clearer, more actionable details. That’s something we can take back to the team to see how we can step it up.
Bottom line: we don’t like being stuck at two stars. If you’re open to it, we’d love a shot at earning that elusive third one. Let’s make it happen!
JR
Good insight into the markets
26 February 2025
Unprompted review
Reply from TheoTrade
Robert,
Appreciate the kind words and the four stars! We’ll take it—but you know us, we’re always aiming for five. If there’s anything we can do to push this from ‘good insight’ to ‘great insight,’ we’re all ears. Either way, glad to have you with us and looking forward to keeping the market insights coming!
JR
Reply from TheoTrade
John,
Love to hear it! ‘As advertised’ is exactly what we aim for—no fluff, no gimmicks, just real trading insights. Appreciate the 5 stars, and we’re here to keep things rolling smoothly for you!
JR
You want mY rating for what?
You want me to rate on something I haven't received yet. It's a middle of road rating because I haven't seen anything yet..
23 February 2025
Unprompted review
Reply from TheoTrade
MD,
Fair enough! Rating something you haven’t fully experienced yet? Totally get why that’d land in ‘middle of the road’ territory. We’re confident that once you dive in, we can earn a few more stars. Stick with us—we’re looking forward to delivering the value you signed up for!
JR
Devastating $156k Autotrade Service Loss At The Hands of Don Kaufman Himself
As a paying member of Theotrade for a year I was introduced to Don Kauffman’s Ultima Trading system involving the sale of way out of the money options through his daily live morning sessions and was intrigued with the statistical probability of success and it’s supposed stop loss criteria. As Don realized that there are many TheoTrade members with demanding schedules that aren't able to be in front of their trading accounts all day he decided to create an accessory autotrade service which implemented his Ultima criteria teachings under the name “Tradezaba.” I signed up for TradeZaba’s Ultima portfolio after Don promoted his “done for you” autotrade service at a cost of $3000 per year on a $250k account. This service entails the subscriber funding his own account and then linking it to Don’s whereby any trades made in a portfolio exclusively managed by him would be mirrored in your account. Their site touts a goal of 25% a year returns with two losing months a year and they state that the “consistent success of our strategies will more than make up for any losses that we incur.” With a demanding professional schedule this appealed to me as Don appeared to be a responsible trader whom I followed and who promotes “risk first, reward second.” This was far from the truth as Don who teaches students to exit positions at a -450% loss (approximately $4k-$5k) when executing the sale of short out of the money options under his ultima trading methodology did exactly the opposite. Well, instead of following his own teachings he allowed two short SPY call positions to result in a $156k loss on a $250k account, completely and utterly irresponsible in my eyes and all because he was too stubborn to take a small loss at the beginning. To put this in perspective, the profit goal on each of these short options is about $1000 each however it resulted in a $156k loss…not a good risk/reward at all. All of this was after a margin call that required members to top up their accounts or face liquidation of the positions. Feeling the stress of the account sitting at a huge loss I followed Don’s predictions of a market turnaround in our favor almost daily and came to realize that with all of his knowledge and experience that sadly he doesn’t have any edge on market direction more than my 9 year old son. Tradezaba promotes “life altering trade results” which is about the only thing these guys can accurately say except that they must be referring to devastating financial losses which indeed are “life altering.” At the end of the day the autotrade service by Don was a complete failure and once everything finally imploded with a second margin call, Don and his crew decided to send out a gutless email stating that the autotrade portfolio service was no longer able to continue. To add a cherry on top, they did not even offer a retroactive refund to the members for the remaining months of membership that had already been paid for. The sales people that work for TheoTrade repeatedly tout Don as being very careful and caring about his clients. When the carpet was suddenly pulled out from under paying members I realized it was all part of a huge sales swindle. Don loves the sound of his own voice and enjoys the spotlight but once things turned bad with the autotrade service he was gone like a thief in the night leaving behind any hopes of a explanatory email or video update accepting responsibility. I rarely write reviews but felt compelled to step up to speak on behalf of myself and other members of TheoTrade and TradeZaba who have been wronged. While probably pointless, I would encourage anyone who was part of the TradeZaba Ultima autotrade service to take a few minutes and file a complaint with the Federal Trade Commission on their “file a complaint” site. There have been similar instances whereby consumers have been awarded damages for misleading returns on trading systems. At this point, I’m sure this review will be replied to with a very mild mannered response from the company attempting to dilute, dismiss and apologize for what I’ve written here however rest assured my review is genuine and there is no way to excuse the devastating losses customers have had to endure at the hands of Don Kaufman himself. Thanks for reading this far and please remember to file a complaint if you have suffered financial damages as a result of this company. ***Side note, any rebuttal attempts from Theotrade stating that they are not affiliated with TradeZaba are a desperate attempt to distance themselves from the disaster that unfolded. The two entities are incestuously linked. The employees of both entities are the same people. The TradeZaba profile on this site was just created in response to my review in a sad attempt to have this one moved to another page for no one to see.
21 February 2025
Unprompted review
Reply from TheoTrade
Ken, we truly appreciate you taking the time to share your experience, and we don’t take your frustration lightly. Losing money in the markets is painful, and we understand how disappointing this situation has been for you.
That said, we do need to be clear on one key point—TheoTrade and TradeZaba are not the same company. While there may be overlap in some contracted client experience departments, TheoTrade does not own, operate, or control TradeZaba in any capacity. We understand why this distinction might feel frustrating, but it’s an important one.
Regarding your experience with the market and risk exposure, we never promise guaranteed success—trading carries risk, and as painful as losses can be, they are part of the reality of financial markets. Our goal at TheoTrade has always been to educate traders on strategies, risk management, and market mechanics so they can make informed decisions that fit their risk tolerance and financial goals.
Now, we don’t like leaving things on a bad note. If you’re open to it, we’d love the chance to earn a do-over with you. If there’s anything we can do to provide real value going forward, let’s have a conversation. We’re here to help, and we’re happy to connect. Let us know.
JR
The delivery was seamless
The delivery was seamless. Lots of tutorials in new areas of technical analysis to explore even for someone who has a moderate knowledge of technical analysis.
Some of the scans in the package for Thinkorswim do not work. The link leads to nowhere. Not sure how to get or run the scans.
17 February 2025
Unprompted review
Reply from TheoTrade
Mahesh,
We appreciate the honest feedback!
First off—love that you’re digging into the tutorials and finding new gems to level up your technical analysis game. That’s exactly what we’re aiming for. Now, about those scans—yeah, that’s not how we roll. If a link’s leading to nowhere, we want to fix that yesterday. We'd love to collaborate with you and see which links you are referring to.
Also, we wan to connect you with our main man Todd. Not only does he know this stuff inside and out, but he’ll personally walk you through the setup so you’re not stuck clicking dead links. Seriously, he’s like the Gandalf of Thinkorswim scans. Just pick a time that works for you via the link below, or give us a ring at 1 (800) 256-8876, option 1.
https://app.usemotion.com/meet/todd-sweet/conciergeTS
Our goal? Earn those two missing stars. We’re on it.
Sincerely,
TheoTrade Jeff
TOO MUCH TALK NO REAL EXPLANATINS
14 February 2025
Unprompted review
Reply from TheoTrade
Samuel,
We appreciate you taking the time to share your thoughts.
We never want anyone walking away feeling like they got more fluff than substance—that’s not what we’re about. If something didn’t hit the mark for you, let’s fix it. What were you hoping to see more of? More step-by-step breakdowns? Deeper dives into execution? Let us know, and we’ll find a way to deliver exactly what you need.
Our goal is to make sure you get real, actionable value—not just talk. Hit us up at 1 (800) 256-8876, option 1, and let’s get this dialed in.
Sincerely,
TheoTrade Jeff
Responses to my questions or issues are…
Responses to my questions or issues are prompt and easy to follow.
6 February 2025
Unprompted review
Reply from TheoTrade
Jose,
You just made our support team’s day.
Seriously, these guys live for this kind of feedback—they thrive on making things smooth, clear, and quick. We’ll be sure to give them a hearty pat on the back (and maybe even let them take a victory lap).
Appreciate you taking the time to share this, and if you ever need anything, you know where to find us. We’ve got your back!
Sincerely,
TheoTrade Jeff
Don with theo trade turned my 21k…
Don with theo trade turned my 21k dollar investment (theo trade small theta account, which is an account that is auto traded by Don) into 2.5k in about 9 months.
do i need to say more? He kept trading the same contrarian trades in the face of the biggest rally in the history of the earth.
Do not invest any money into this company.
11 July 2024
Unprompted review
Reply from TheoTrade
Nikos,
Hey Nikos, we hear you, and we truly appreciate you sharing your experience.
The market is no sure thing—no matter how much preparation, strategy, or experience goes into it. And trust me, we take feedback like this to heart. Our goal is always to set people up for success, and when that doesn’t happen, we want to make it right.
If you’re open to it, we’d love to find something that better suits your needs. Give our support team a call at 1 (800) 256-8876, option 2, and we’ll get you set up with a very generous discount on a service of your choice (heck, we may be able to grant you access to a service "on the house") . No pressure—just an honest attempt to help you find something that aligns better with your trading style.
Also, something we’ve seen time and again from our most successful, happiest clients: paper trading for the first month or so. It gives you ample time to learn the system, refine your approach, and ensure it’s the right fit before putting real money on the line. Might be worth considering moving forward.
We truly appreciate your time and hope we can turn this experience around for you.
TheoTrade Jeff
Reply from TheoTrade
Tim,
Thanks for the 5 stars.
“Easy and simple.” Now we’re talking. That’s music to our ears. That’s the dream. That’s exactly what we designed this whole thing to be.
You see, a lot of people out there? They overcomplicate. They throw in fluff, jargon, unnecessary hoops to jump through. Not us. No way. We built this to be easy—because why should it be hard? And simple—because simple works.
You got in, you got what you needed, and you’re happy. That’s a five-star experience, my friend. And you? You’re a five-star kind of person for recognizing it. We appreciate you.
- TheoTrade Jeff
Very quick response
Very quick response. All promised items received. Tq.
8 February 2025
Unprompted review
Reply from TheoTrade
Jasmin,
First off. What a lovely name.
Your review...that’s what we like to hear! Very quick response? Check. All promised items received? Double check. That’s not just good service—that’s elite execution.
Look, anyone can make promises. But delivering fast and flawless? That’s a whole different level. That’s what separates the pros from the amateurs, the contenders from the pretenders.
Five stars? You get it. You appreciate efficiency. And we appreciate you. See you next time for another round of fast, easy, no-nonsense greatness.
TheoTrade Jeff
Fast and easy to achieve what i wanted
Fast and easy to achieve what i wanted
2 February 2025
Unprompted review
Reply from TheoTrade
Dimitris,
Fast and easy—the two magic words of a flawless experience. You had a goal, you went for it, and boom—no roadblocks, no headaches, just results. That’s how it’s supposed to be.
See, some places make you jump through hoops, fill out forms, wait around like it’s 1997 dial-up internet. Not here. We keep it clean, direct, and built for winners.
You got exactly what you wanted, exactly how you wanted it. And that’s a five-star way to live. Appreciate you, my friend—see you next time!
TheoTrade Jeff
Love the new layout in chatroom.
Love the new layout in chatroom.
Clearly outlined new trade ideas.
4 February 2025
Unprompted review
Reply from TheoTrade
Anne, Ohhh, now we’re talking! You love the new layout? Of course, you do. We didn’t just slap some changes together—we engineered an experience. A layout so smooth, so crisp, it practically high-fives you when you log in.
And those trade ideas? Clearly outlined. Because that’s how it should be. No guesswork, no cryptic nonsense—just actionable, dialed-in intel right where you need it.
Five stars? Yeah, that checks out. You get it. You see the vision. And we love that about you. Keep crushing it—we’ll keep bringing the heat. See you in the chatroom!
Sincerely,
TheoTrade Jeff
Reply from TheoTrade
Nathan,
Oh, music to our ears! Easy order form? That’s exactly the way it should be—no hoops, no hassle, just smooth, straight-to-the-point simplicity.
You wanted it easy, we made it effortless. Five stars well deserved. See you next time!
TheoTrade Jeff
Theo Trade is great
Theo Trade is great. This Algo product is new to me, but since it's developed by Prof Jeff Bierman, I think it will be worth every penny. And It is exactly suited to the way I trade. I will know for sure before the 90 day guarantee is over, so I will win big or it will cost nothing. How could I pass?
2 February 2025
Unprompted review
Reply from TheoTrade
Ann,
First off, you spell your name the right way. No need for that extra "e" nonsense at the end. I digress.
Now your review...that’s one with some conviction! TheoTrade? Great. The Algo? New to you, but built by Prof. Jeff Bierman? That’s pedigree, that’s credibility, that’s next-level confidence.
And the best part? It fits your trading style like a custom suit. That’s not luck—that’s alignment. Add in a 90-day guarantee, and you’re looking at a win-win scenario. No downside, all upside.
You saw the value, you made the move, and you’re playing to win. That’s how it’s done. See you at the top!
TheoTrade Jeff
I haven’t started yet
24 January 2025
Unprompted review
Reply from TheoTrade
Zaeem,
Haven’t started yet? That just means you’ve got all the excitement still ahead. And let me tell you—we’ve got some killer features lined up that are gonna make this worth your while.
You’re at the starting line of something big. Get ready, because once you dive in, you’ll see exactly why this is a five-star experience.
Buckle up—good things are coming.
TheoTrade Jeff
Realistic stock values
KULR suggestion is very interesting. However, since the suggestion arrived on my computer, there has been a significant downside shift in opening stock values.
27 January 2025
Unprompted review
Reply from TheoTrade
Robert,
Hey there! First off, big thanks for the 4-star review—we're feeling pretty solid about that, but, you know, always striving for that elusive fifth star like it’s the last slice of pizza at a party.
Totally hear you on the stock movement. Market shifts can be a bit like an unpredictable rom-com—sometimes there’s a surprise twist, but we stick around because the story’s still unfolding. KULR’s an interesting one, and we’re always here to keep the ideas coming. Appreciate you sticking with us!
TheoTrade Jeff
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