Easy to use website and very efficient customer service. They quickly corrected my order details when contacted about a failed order through a 'marketing company'. The delivery was fast, the price goo... See more
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Review summary
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Reviews shaping this summary
I mistakenly ordered two of an item , realised quite quickly and contacted them . I got an immediate reply and they sorted my order before I received it . Delivery was really quick and items are... See more
Company replied
Ordered a Bibi doll as a Christmas present for my granddaughter ..was not disappointed when it arrived.. what a beautiful doll..lovely features soft to touch a lovely little well made outfit this spec... See more
Company replied
Have purchased from this Company numerous times. The items I have bought are always of excellent quality and are definitely value for money. They arrive super quick and are packaged really well. I... See more
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Company details
Written by the company
Visiting The Magic Toy Shop is truly as enchanting as it sounds – thanks to our rich selection of toys and games, you’ll find something for kids of all ages and interests (yes, really!), whether you’re looking for inside or outside entertainment.
Contact info
Unit 6, Edenbridge Trade Centre, Hever Road, TN8 5EA, Edenbridge, United Kingdom
- 01732866922
- info@themagictoyshop.co.uk
- themagictoyshop.co.uk
4.4
Excellent
726 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from The Magic Toy Shop
Dear Rishika,
Thank you so much for the five-star rating! We are delighted to hear that your order arrived quickly and that the items were exactly as listed.
We strive to provide an efficient and accurate service for all our customers, and it is great to know we met your expectations. We hope you enjoy your new items!
Kind regards,
MN
The Magic Toy Shop
I purchased the interactive cat.
I purchased the interactive cat with two kittens, it is absolutely beautiful, the kittens are adorable. All the different sounds, songs,kittens suckling sound, cat meows and you can also record. So pleased, can't wait to see my greatgrandaughters face on her birthday 😍
5 March 2026
Unprompted review
Reply from The Magic Toy Shop
Dear Tena,
Thank you so much for the five-star review! We are delighted to hear that you are so pleased with the interactive cat and her adorable kittens.
It is wonderful to know that you are enjoying all the different features, from the suckling sounds and songs to the recording function. We can only imagine how exciting it will be to see your great-granddaughter's face on her birthday!
Thank you for choosing The Magic Toy Shop for such a special gift.
Kind regards,
MN
The Magic Toy Shop
I love the bird clock and on every hour…
I love the bird clock and on every hour the birds sing, it was a fantastic price with free delivery. The staff are extremely helpful, special thanks to Momin N. Any questions will get answered and sorted asap. highly recommend.
4 March 2026
Unprompted review
Reply from The Magic Toy Shop
Dear Tracy,
Thank you so much for your wonderful review! We are thrilled to hear that you are enjoying your bird clock and its hourly songs. It is great to know you were pleased with the price and our free delivery service.
Our team takes great pride in providing timely support, and we truly value your recommendation. We look forward to serving you again soon.
Kind regards,
The Magic Toy Shop
My grandaughter will love these.
16 February 2026
Reply from The Magic Toy Shop
Hello,
Thank you so much for the five-star rating! We are delighted to hear that your granddaughter will love her new items. It is always wonderful to know that our products are bringing joy to the family.
We truly appreciate your support and look forward to serving you again in the future!
Kind regards,
MN
The Magic Toy Shop
Amazing customer service
Amazing customer service and great products. Really pleased with speedy delivery too. Will definitely be buying from here again!
6 March 2026
Unprompted review
Reply from The Magic Toy Shop
Dear Alison,
Thank you so much for the five-star review! We are delighted to hear that you experienced amazing customer service and are pleased with our products.
Providing a speedy delivery is a top priority for us, and it is wonderful to know we met your expectations. We truly appreciate your support and your kind words. We certainly look forward to serving you again in the future!
Kind regards,
MN
The Magic Toy Shop
Advertising next day delivery
Advertising next day delivery, allowed 3 days for delivery but not been delivered in time for grandchild birthday, very dissatisfied will be requesting refund
3 March 2026
Unprompted review
Reply from The Magic Toy Shop
Dear Anna,
We are very sorry for the frustration caused by this delivery delay, especially given it was for a birthday gift.
We want to resolve this for you immediately, but we currently do not have an order ID to reference. We have reached out to you through Trustpilot to request your order details so we can investigate the shipping issue and see how best to help. Please provide those details at your earliest convenience so we can look into this for you.
Kind regards,
MN
The Magic Toy Shop
Great customer service …
Great customer service very quick delivery and there to help if needed thank you
27 February 2026
Unprompted review
Reply from The Magic Toy Shop
Dear Paul,
Thank you so much for the 5-star rating! We are very happy to hear that you experienced such quick delivery and felt well-supported by our team.
Providing excellent customer service is a top priority for us, and it is great to know we were there to help when needed. We truly appreciate your feedback!
We look forward to serving you again soon!
Kind regards,
MN
The Magic Toy Shop
Adore this shop!
Adore this shop!
Great old school toys
and other great items.
Good prices and prompt delivery.
14 February 2026
Unprompted review
Reply from The Magic Toy Shop
Dear Sarah,
Thank you so much for the 5-star review! We are delighted to hear that you adore our shop and enjoy our selection of old-school toys.
Providing great items at good prices with prompt delivery is what we strive for, and it is wonderful to know we hit the mark for you. We truly appreciate your support!
We look forward to serving you again soon!
Kind regards,
MN
The Magic Toy Shop
Ordered a door draught excluder
Ordered a door draught excluder
Sent back my parcel as it was too small
Waiting now 10 days and customer service
saying it’s still in transit, and for me to sort it
out through Evri !
6 February 2026
Unprompted review
Reply from The Magic Toy Shop
Dear Sandra,
Thank you for bringing this to our attention. We are sorry to hear you are having trouble with your return transit through Evri.
We would like to help, but we are currently unable to locate your order. We have requested further information from you through Trustpilot so we can identify your Order ID and see how we can assist. Once we have your order details, we will be happy to look into the status of your return and provide a solution.
We look forward to hearing from you so we can put this right.
Kind regards,
MN
The Magic Toy Shop
Great experience and trusted seller.
Great experience and trusted seller.
Fast delivery and instant communication.
Highly recommend
9 February 2026
Unprompted review
Reply from The Magic Toy Shop
Dear Joanne,
Please accept our sincerest gratitude for the 5 star rating. We are delighted to know that you had a great experience with us. Your recommendation means a lot!
Kind regards,
MN
The Magic Toy Shop
Lovely pack of hand puppets
21 January 2026
Reply from The Magic Toy Shop
Hello,
Thank you so much for the 5 star rating, we are delighted to know that you are more than satisfied with your order, finding the hand puppets to be lovely!
Kind regards,
MN
The Magic Toy Shop
Missing part but prompt customer service.There was an important structural piece…
There was an important structural piece missing from a traffic light bought for my grandson and his face said it all when he realised this.
However, when I emailed The Magic Toyshop about the problem they politely and promptly replied and sent the missing part to my grandson. It was speedily delivered … all good!
28 January 2026
Reply from The Magic Toy Shop
Dear Jane,
Thank you for your feedback and for your understanding. We are sorry for the initial disappointment with the missing part, but we are pleased our support team was able to resolve the issue quickly and efficiently. We hope to welcome you back soon and provide you with a perfect experience.
Kind regards,
MN
The Magic Toy Shop
Reply from The Magic Toy Shop
Dear Mrs. Marie,
Please accept our sincerest gratitude for the 5 star rating, it means a lot to us. We are glad to know you are more than satisfied with your order, finding the BiBi Doll to be of great quality!
Kind regards,
MN
The Magic Toy Shop
Really excellent toys at good prices
Bought a fabulous big penguin at the best price anywhere.Postage was fast and I am very happy with the purchase and would recommend to anyone.
20 January 2026
Reply from The Magic Toy Shop
Dear Ann,
Thank you for the 5 star rating, we are pleased to know that you are more than satisfied with your order, finding the Big Penguin fabulous and the delivery to be fast. We look forward to serving you again soon!
Kind regards,
MN
The Magic Toy Shop
Thankyou for your reply i did contact…
Thankyou for your reply i did contact support about not reciving the discount or free gift . And was told i didnt order it . But i tried to buyone so should of been in my basket . Will not be buying again from magic toy shop. As support guy wasnt helpful . Never even repliedabout discound . Also smyths is a lot cheaper anyway . And can buy from there shop so no postage to pay
19 December 2025
Unprompted review
Reply from The Magic Toy Shop
Dear Kerry,
Thank you for your feedback. We are sorry that your initial experience with our support team was frustrating.
We took a second look at your order and identified a technical conflict between the discount code and the free gift selection. To make this right, we have processed a 10% refund to your original payment method.
We apologize for the confusion regarding the checkout process and hope this resolution restores some faith in our service.
Kind regards,
MN
The Magic Toy Shop
GREAT EXPERIENCE
Easy to find the item I was looking for, well described, easy to order and delivery was swift, all in all a great experience, than you.
29 December 2025
Unprompted review
Reply from The Magic Toy Shop
Dear William,
Thank you so much for the 5 star rating. We are pleased to know that you are satisfied with your order, finding the item to be well described, easy to order and with great delivery. We appreciate your support and look forward to serving you again soon!
Kind regards,
MN
The Magic Toy Shop
Reply from The Magic Toy Shop
Dear Jayne,
Please accept our sincerest gratitude for the 5 star rating. We are delighted to know that you are more than satisfied with your order. Thank you so much for your feedback, we look forward to serving you again soon!
Kind regards,
MN
The Magic Toy Shop
Quality toys
The product I bought ( a large soft unicorn) was of top quality. The service and buying process was first rate. If all the toys from The Magic Toy Shop are this good then I would have no hesitation in buying from them again. Delighted with the experience..highly recommended.
17 December 2025
Unprompted review
Reply from The Magic Toy Shop
Hello Gerry,
Please accept our sincerest gratitude for the 5 star rating, it means a lot to us. We are delighted to know you are more than satisfied with your order, finding the quality of the large soft unicorn to be great. Your recommendation means a lot to us. Thank you for your feedback, we look forward to serving you again soon!
Kind regards,
MN
The Magic Toy Shop
No response and dangerous toy
I ordered 2 dolls for my daughters and one doll came dirty, stained and filling was falling out of the doll's neck. I emailed them about it and there was no response that's why I decided to write this review. The doll is apparently suitable for 18 months+ however we all know that kids that age still like to put everything in their mouth. The filling is choking hazard and thankfully I am of the parents that check everything in details before giving it to my kids but what about people who doesn't do that? It could be disastrous for someone else. Not to mention the doll makes sound but this piece of plastic is just inserted in the opened type of pocket on doll's chest it's not closed in no ways and we all know kids are playing and undressing dolls. I paid for 2 dolls and one of them is in the bin now because this company never responded to me and I wish I never purchased from them on the first place because the dool is pricey and now I'm at loss. Very irresponsible and I wouldn't trust them. I even have photos of the faulty doll. Don't buy from them .
11 December 2025
Unprompted review
Reply from The Magic Toy Shop
Hello Tea,
Thank you for sharing your concerns. We are sorry to hear about your experience and understand how important product safety is, especially for young children.
We would like to clarify that we did respond to your original message after receiving the images and offered a partial refund. It appears this response may not have reached you, and we apologise for any confusion caused.
All of our dolls meet UK and EU safety standards for 18 months+ use. The sound box is securely placed in a fabric pocket beneath the doll’s clothing, and the plastic tab is included to preserve battery life and must be removed by an adult to activate the sound.
We regret that this matter was not resolved to your satisfaction and appreciate your feedback. In case you still require assistance, please feel free to reach out to our team.
Kind regards,
MN
The Magic Toy Shop
Bibi doll for my granddaughter
Ordered a Bibi doll as a Christmas present for my granddaughter ..was not disappointed when it arrived.. what a beautiful doll..lovely features soft to touch a lovely little well made outfit this special doll came in.. would certainly recommend any little girl will fall in love with this doll.. l decided to order the pram covers set to go with it .. Thsnk you for prompt deliveries on both orders
9 December 2025
Unprompted review
Reply from The Magic Toy Shop
Dear Georgie,
Thank you so much for the 5 star rating. We are absolutely delighted to know that you found the BiBi Doll to be beautiful, with lovely features, soft touch and well made outfit. We appreciate you choosing BiBi Doll for your granddaughter. Welcome to the BiBi community, we look forward to serving you again soon!
Kind regards,
MN
The Magic Toy Shop
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