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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the product's effectiveness in optimizing content and improving SEO rankings, noting its user-friendly interface and comprehensive features. Many appreciate how the tool simplifies complex SEO tasks, making it accessible even for those with limited prior knowledge. The content editor, keyword research, and AI-powered ranking features are consistently praised for their ability to streamline workflows and provide valuable insights. However, some customers expressed dissatisfaction with the cost, particularly regarding AI credits and the overall value for money. A few users also mentioned occasional inaccuracies in NLP terms or SERP data, and some found the navigation challenging at times. There were also concerns about the AI tool's output not always being suitable for transactional content and discrepancies in AI detection compared to other tools.

What people talk about most

User experience

Users describe positive interactions with the user experience, highlighting the platform's ease of use and... See more

Website

Consumers find the website to be positive, highlighting its effectiveness in improving SEO rankings and... See more

Product

People report positive experiences with the product, often describing it as a "decent piece of software" and... See more

Artificial intelligence

Clients share ambiguous opinions on artificial intelligence. Many reviewers praise the AI tools for being... See more

Value for money

Reviewers highlight ambiguous aspects of value for money. Many consumers praise the platform, stating it... See more

Reviews shaping this summary

Rated 4 out of 5 stars

SurferSEO is an amazing tool for content optimization and SEO analysis. It’s super helpful for improving on-page SEO, keyword density, and overall content structure. However, I’ve noticed that somet... See more

Rated 4 out of 5 stars

Aside from the cost, which is high for one user, Surfer is an easy to use tool for article writing. For someone with little computer experience and zero SEO knowledge I've found moving from keyword re... See more

Rated 4 out of 5 stars

Surfer has been a great help for our pages and clients in English. However, even when the audits are done in English-speaking countries, it is not very good at analyzing Spanish content in those count... See more

Rated 5 out of 5 stars

Surfer helps us a lot in terms of content optimization. We wouldn't be able to implement some changes, or it would take a lot of time to improve our articles to such a significant extent. We also va... See more


Company details

  1. SEO Service
  2. Internet Marketing Service

Written by the company

Surfer helps brands win visibility in both traditional search and AI-generated answers. Our all-in-one platform tracks where your brand appears across Google, ChatGPT, Perplexity, Gemini, and more—then shows you exactly how to improve your presence. From AI Tracker and GSC-powered site insights to rank-ready content templates, one-click optimization, and automated internal linking, Surfer turns SEO and AI visibility into a single, scalable workflow. Built for teams, designed for predictable growth, and proven to double your chances of ranking in the top 10 within 30 days.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

214 reviews

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Replied to 23% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Best SEO Tool I have ever used

Best SEO Tool I have ever used, highly recommend!

7 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hi Sebastian, thank you for your awesome review! 🎉
If you ever have any questions, ideas, or just want to share more feedback, we're all ears.
Here's to more SEO wins together! 🚀

Rated 4 out of 5 stars

Great SEO tool, but expensive

**Here's what I like about Surfer**
The best part about Surfer is its content editor with entity optimisation. This makes it one of the best tools for content creation optimised for SEO in the true sense. It's easy to set up guidelines & processes around this as well.

The other features like keyword research & topical map creation are good as well. But I use SEMRush for all keyword research - haven't really tried switching entirely to Surfer.

Finally, the AI editors are really robust. Lot of customisation possible.

**Here's what I don't like about Surfer**
Surfer is expensive! Both the content editors & AI editors are pricey if you're on beginner plan. Of course, the costs get justified the moment you move to higher plans.

Overall, Surfer does solve a real problem for me. I use Surfer primarily for content generation. It helps us create content through a uniform & structured way. My only concern is its high price tag.

15 July 2024
Surfer logo

Reply from Surfer

Hello Reema, thanks for sharing your detailed review of Surfer—really appreciate you taking the time to highlight both the good and the not-so-good! 😊

Glad you're loving the Content Editor and all the customization Surfer offers—sounds like it’s a game-changer for your workflow.

As for keyword research and topical maps, it’s cool you’ve got your system down with Semrush. If you ever feel like exploring more of what Surfer offers in that area, we’d love to know your thoughts on how it stacks up!

We hear you loud and clear on the pricing. While the beginner plan may feel steep, we’re glad you see the value as you move up to higher plans. Your feedback about the cost is super important to us—it helps us look at ways to make Surfer even better and more accessible!

At the end of the day, we’re so happy to hear that Surfer solves real problems for you and helps keep your content structured and consistent. Thanks again for the honest feedback—it helps us grow! 💪

Rated 5 out of 5 stars

Great company and product

Great company and product. Totally levelled up my SEO content marketing game. I now have lots of happy customers.

3 December 2024
Unprompted review
Surfer logo

Reply from Surfer

Hey there Jamie, thanks so much for the awesome feedback! We're excited to hear that Surfer has helped you step up your SEO content game and bring smiles to your customers. That’s exactly what we aim for!
Keep crushing it, and let us know if you ever need any tips or tricks along the way. 🚀

Rated 5 out of 5 stars

A great holistic SEO tools, excels at entity optimisation!

I started using Surfer primarily for entity optimisation, and use Ahrefs for content & topic research. But their other tools like topical map creation, page audit etc. are equally robust as well. In fact, I am planning to switch entirely to Surfer.

Finally, the best part about Surfer is their amazing support team.

I’ve been using for Surfer for ~2 years. Here’s my detailed take:
Pros:
1. Entity Optimization
- Surfer nails entity optimization
- It boosts content relevance and visibility

2. Topical Map Creation
- Makes planning content clusters easy
- Ensures you cover all related topics

3. Page Audit Tool
- Gives detailed page analysis
- Pinpoints areas to improve
- Offers actionable tips for better rankings

4. All-in-One Solution
- Combines many SEO tools in one place
- Reduces the need for multiple tools
- Streamlines your workflow

5. Top-Notch Support
- Super responsive and knowledgeable team
- Great for troubleshooting and advice
- They genuinely want you to succeed

Cons:
1. Pricing
- It’s on the pricey side, especially for entry level users
- I am on the enterprise plan, so the per feature/editor cost is affordable at that price point

2. Setup
- You need to customise things yourself (especially the AI editors) to make the most out of Surfer

15 January 2024
Unprompted review
Surfer logo

Reply from Surfer

Hey there Hrishikesh! Thanks for such an in-depth and thoughtful review—really appreciate you sharing your experience! 🙌

It’s awesome to hear how Surfer has become such a central part of your SEO workflow. Entity optimization and the topical map creation tools are definitely game-changers, right? 🚀 And we’re super stoked that you’re considering making the full switch to Surfer—it means a lot to us!

Totally get your point about pricing and setup. We’re always looking for ways to make Surfer even more accessible and user-friendly, and feedback like yours is what helps us improve. 🙏

Oh, and a big shoutout to our support team—they’ll be thrilled to hear they’re making a difference! 💛

Thanks again for being part of the Surfer fam for 2+ years. Here’s to even more SEO wins ahead! 🎉

Rated 5 out of 5 stars

Lots of tools out there

Lots of tools out there, but surfer is our main arm for content writing. Tracking KWs while you write in Google Docs is a huge need. Great tool.

2 December 2024
Unprompted review
Surfer logo

Reply from Surfer

Hi Alex! Thanks for the awesome review! 🎉
Glad to hear Surfer is your go-to for content writing.
Keeping track of keywords in Google Docs is a game-changer, right? We're stoked it's making your workflow easier.
Keep rocking those great articles!

Rated 5 out of 5 stars

We've been using SurferSEO for our content workflow

We've been using SurferSEO for our content plan for almost 2 years and it consistently produces results. Since they released their Content Score there have been plenty of copycat solutions implementing this, but none seem to be effective as the original. Highly recommened tool for any serious content workflow.

3 December 2024
Unprompted review
Surfer logo

Reply from Surfer

Hi Edward, thanks a ton for sticking with Surfer for almost 2 years! So glad to hear we're delivering results for you and we’re flattered by the shoutout about Content Score. Originality matters, right? 😉
Appreciate the recommendation—it means the world to us!

Rated 4 out of 5 stars

Does what it says on the tin

Effective software that performs as advertised. Support from the company is good and a recent webinar to demonstrate new and updated features was very helpful. Price is higher than I would like.

30 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hi Sandra, thanks for the feedback!
Glad you’re finding Surfer effective and our support helpful! 🎉 We get you on the pricing—always working to keep the value worth it.
Appreciate you sticking with us!

Rated 5 out of 5 stars

Know how and what to write

I've been using Surfer for more than 3 years and I don't want to miss it. It helps me know how and what to write, always!

30 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hey there! Thanks for sticking with us for over 3 years – that's amazing! So glad it's been a game-changer for your writing. We're here to help you keep crushing it.
Cheers!

Rated 5 out of 5 stars

Do the work, get the results

I have been using Surfer SEO for about a year and have found in increase in my traffic, my revenue has increases as well. This was not instant, it requires doing the working, and waiting for the changes to take effect.

1 December 2024
Unprompted review
Surfer logo

Reply from Surfer

Hi Regina!
Thanks for sharing your experience! We're excited to hear that Surfer helped boost both your traffic and revenue.
You're absolutely right—success takes work and patience, but it’s awesome to see those efforts paying off for you.
Keep crushing it!

Rated 5 out of 5 stars

Amazing SEO Tool I don't wanna Miss.

I am using Surfer SEO for a year at work. It is so easy to use, amazing to see new features coming regularly and lot of gamification fun to reach the 100 Score for high valuable Content.

30 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hi Josephine! Thanks for sticking with us for a whole year 🙌 So awesome to hear you're loving the ease of use and all the new features we're rolling out!
And yeah, chasing that perfect 100 Score can be super fun, right?
Appreciate your feedback—keeps us motivated to make things even better for you!

Rated 5 out of 5 stars

SurferSEO is an absolute must for copywriters

SurferSEO is an absolute must for my copywriting and content writing. It constantly gets better - the upgrades seem to be always rolling out, and it's insanely intuitive to navigate. It makes my writing work a breeze, honestly.

30 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hello Shae! Thanks a ton for the awesome feedback! 🎉
We're excited to hear that Surfer is making your content game strong and your writing smoother.
We'll keep those upgrades rolling—promise! 🚀

Rated 5 out of 5 stars

I've been using Surfer SEO for over 3…

I've been using Surfer SEO for over 3 years and it's the best tool for content marketing on the market.
The guys working there are also super nice and helpful.

7 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hey Jarek, thanks a ton for the kind words!
So awesome to hear you’ve been rocking with Surfer for over 3 years.
We’re thrilled you’re loving the tool and the team – your support means the world to us.
Keep crushing it with your content, cheers!

Rated 5 out of 5 stars

Best SEO tool in the game

Best SEO tool in the game, has everything you need to accelerate your growth and build your SEO. Been using for over a year, won't be going anywhere!

29 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hey there, thanks a ton for the love Max! So excited to hear Surfer's been your go-to tool for over a year.
Here's to even more growth and SEO wins together!

Rated 5 out of 5 stars

Content Editor with the new topics feature is amazing

I have been using Surfer for a couple of months and the content editor tool is amazing. It's a very intuitive tool which checks the live SERPs and guides you based on the top rankings for both entities and newly added topics feature.

29 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hey there Ozgur! Thanks for the awesome feedback! 🎉 So glad you're loving the content editor—it’s a game-changer, right?
Keep crushing those SERPs with it!

Rated 5 out of 5 stars

Surfer makes it really easy to crate…

Surfer makes it really easy to crate grat content for my websites.

28 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hi Annika, thanks for the great feedback!
We're thrilled Surfer is making content creation a breeze for you.
Keep rocking those websites!

Rated 5 out of 5 stars

SurferSEO is a must have tool for small agency owners

SurferSEO has saved me countless hours of competitive research and theres been a noticeable increase in client page ranking. As a small agency owner this is a must have tool.

28 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hey there Jeffrey! 🌟 Thanks a ton for the awesome review. We’re super happy that Surfer is saving you time and boosting your clients’ rankings.
Here’s to your agency’s continued success! 🚀🙌

Rated 5 out of 5 stars

I've been using Surfer SEO since 2021

I've been using Surfer SEO since 2021, and it's the best tool for content optimization. It saves me hours of research every month or hundreds of dollars I’d otherwise spend outsourcing. Plus, I use it to help grow my clients' websites with its content optimization features.

21 March 2024
Unprompted review
Surfer logo

Reply from Surfer

Hello Imran!
Thanks for being a loyal user since 2021! 🙌
We're thrilled to hear Surfer saves you time and money while helping you grow your clients' websites.
Keep crushing it with content optimization! 🚀

Rated 5 out of 5 stars

So far

So far, after 2 months of use, I'm very happy with SEO Surfer. They feature many options to help scale your websites performance, even with little to no knowledge of SEO.

28 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hey Travis!
Thanks for sharing! We're stoked to hear you're loving Surfer and finding it handy for both your site and your clients' growth.
Keep crushing it with those optimizations!

Rated 5 out of 5 stars

I've been using SurferSEO for years now…

I've been using SurferSEO for years now and I just can't imagine running any SEO campaign without it's time-saving features. Content Editors are super helpful for creating briefs, SERP analysis shows me where I stand and whether or not it's a good idea to go after a keyword, and the new bulk audit feature is promising for knowing exactly which pieces of content to edit at any given moment. Did I mention topical authority maps? This tool is essential for anyone who is serious about more than just optimizing for SEO.

28 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hey Brandon,
Wow, thank you so much for the glowing feedback! 🎉
It’s awesome to hear how integral Surfer has become to your workflow. We’re stoked that Content Editor, SERP Analyzer, and Content Audit are hitting the mark for you.
And yes, those topical authority maps are a total game-changer, right? 🚀

Here’s to crushing your SEO goals and staying ahead in the game! If you’ve got any ideas or feedback for future features, you know where to find us.

Keep dominating those SERPs! 💪

Rated 5 out of 5 stars

Quality content for websites and articles

SurferSEO has helped me to take the quality of my content for clients websites and articles to the next level. I run everything through SurferSEO. Appreciate their audit suggestions too.

27 November 2024
Unprompted review
Surfer logo

Reply from Surfer

Hey Deborah,

Thanks a ton for sharing your experience! We're stoked to hear Surfer has been a game-changer for your content. Running everything through Surfer and seeing those quality gains? That’s what we’re all about! And yeah, those Audit suggestions are like secret weapons, right?

Keep up the good work – we’re here cheering you on. Surf’s up! 🌊

Cheers!

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