Superpet Limited Reviews 794

TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 94 reviews, reviewers had a great experience with this company. Customers frequently praise the excellent and fast service, highlighting the reliability and trustworthiness of the company. Many appreciate the swift delivery, often noting that orders arrive promptly and are well-packaged, making it convenient for heavy items. The products are consistently described as high quality and great value, with many expressing satisfaction with their purchases. However, some people were dissatisfied with customer service, describing interactions as unhelpful, abrasive, or rude, with issues like ignored refund requests or lack of response to queries. There were also occasional concerns about packaging, with some reporting damaged or improperly sealed items, and a few instances of incorrect or missing items in orders.

What people talk about most

Delivery service

Reviewers highlight positive aspects of delivery service, with many customers praising the fast and speedy... See more

Product

Consumers find product to be positive, with many reviewers praising the quality and value of items like... See more

Service

Clients share ambiguous opinions on service, with many reviewers praising the excellent, fast, friendly, and... See more

Order

Customers had ambiguous experiences with order, with some reporting prompt dispatch and on-time deliveries,... See more

Customer service

People report negative experiences with customer service, describing it as appalling, slow, curt, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Always excellent service from Superpet Ltd. Repeat orders are despatched promptly, and delivery being free on all orders is a plus I know that I can rely on fast delivery from Superpet. It beats h... See more

Rated 5 out of 5 stars

Thank you for the swift supply and I was even more pleased that it was delivered by Lee in Alresford via Royal Mail. I thought it was going to be Parcel Force and I was concerned how I was going to b... See more

Rated 5 out of 5 stars

I have been buying from Superpet for some years now. I have subscriptions for sunflower hearts, dried mealworms, suet pellets and peanuts. The goods are really good quality and reasonably priced. Serv... See more

Rated 5 out of 5 stars

Fantastic friendly service from local family business. Very pleased with good quality items and competitive prices. Will be back for more regularly now I've found them.


Company details

  1. Pet Store

Written by the company

Superpet Ltd opened its first shop in 1982 in New Milton. A family run business with a wealth of knowledge and experience. As the retail market has changed to become more online so has Superpet Limited, creating our Amazon and Ebay shops that now sell all over the world.


Contact info

3.9

Great

TrustScore 4 out of 5

794 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 86% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Appauling Customer Service

I unfortunately had the experience of their appauling customer service following a delivery issue with an Amazon purchase, supplied by Superpet. David, customer services, was rude, aggressive, offered zero support, and clearly needs re-training!

Not my problem, he said, your parcel was delivered. Yes it was, but left in a skip, emptied before I arrived at work!

I was told that I should have checked my parcel tracking. Amazon later confirmend that I was not sent my ETA advice.

I would have expected this problem to have been taken up with the courier, after all the driver took it upon himself to leave it in a safe place...hardly safe!

Anyway, thank God for Amazon customer service. After explaing my situation, they awarded me a full refund immediately.

My advice is...if you deal with these people, buy through Amazon. Had I have purchased through their own website I would have lost out, £123.

I wished I'd have read the reviews. All is good unless you have a problem. Buyer beware!

FOLLOW UP after response from Superpet Limited.

As I mentioned in my review, this item was purchased through Amazon, not on their website.

When I went through the Amazon returns policy, after retrieving the item out of the back of the skip lorry (loads of images to prove) , THEIR clear instruction is to call their customer services number, starting 01202....

David answered the call....

If you don't operate your marketplace sales from the same location, you need to provide the correct contact details. This review was really to highlight how unprofessionally my call was handled.

6 August 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hello,

Thank you for your feedback. After a thorough check, we have no record of this order or customer on our direct website, Superpet.co.uk. We handle only direct sales through our site, and all marketplace orders, including Amazon, are managed separately by those platforms and their own customer service teams.

We do not operate our marketplace sales from the same locations or under the same business entity as our direct sales. For any marketplace orders, please use the respective platform’s channels to raise concerns and leave reviews, as they handle fulfillment and customer support independently.

We kindly ask you to review your feedback accordingly. If you have any issues with a direct purchase through Superpet.co.uk, we would be happy to assist you.

Thank you for your understanding.

Best regards,
Superpet Customer Service Team

Rated 1 out of 5 stars

Fishmate p7000 superpet will Not repair…

Fishmate p7000 superpet will Not repair or replace it’s only 8 months old (they put phone down on me )

15 July 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi there,

I’m sorry to hear this. I can personally confirm that we did not end the call on our side. In fact, we thought you had hung up on us. It may have been a dropped line, but we were expecting a call back to continue the conversation.

To clarify, we do offer a 30-day money-back guarantee with free returns. Additionally, you are covered by law for any manufacturer faults within the first six months. We also mentioned that this item comes with a 3-year manufacturer’s warranty. The warranty details can be found either on the product box or in the documentation you received when you registered the device. At the time, we believed the call was disconnected.

Rated 5 out of 5 stars

Competitive prices

Competitive prices - quick and easy to navigate the webpages and order - with loyalty points too! Repeat Customer especially for the Calciworms and Sunflower hearts.

10 July 2025
Unprompted review
Rated 5 out of 5 stars

Quality service.

Regular delivery of mealworms for our birds. Quality birdfood, quality service. Simple and useful for both sides

24 June 2025
Rated 5 out of 5 stars

Reliable Service

I order my cat litter from Superpet. It always arrives within a few days and is well packed in a very tough plastic bag.
They are also very helpful when you phone them.

16 June 2025
Unprompted review
Rated 3 out of 5 stars

All Customers Are Crooks!

I have been dealing with this company for a little while now as they are reasonably priced & fairly local to me.
My recent order consisted of 2 x 2kg bags of Hedgehog food, when the order arrived I had been short delivered by 1 bag. I rang immediately to report the shortage & was told to email & include photographs of the empty cardboard box that contained my order & also the address label?!, no apology!
My response to that request was 'why'? What on earth does that prove, clearly they were not prepared to accept my word for it, although I had been dealing with them for quite sometime.
I was not prepared to waste my time on completely pointless exercises as per their request so did not comply. My further response was to advise them that I am not in the habit of conning companies & that if they happened to physically check the stock level of that item against their computer records there should be a discrepancy of 1 bag.
Up until this particular incident I had nothing but good to say about this company but I am afraid that having been short delivered on an item costing around £9 I will not be dealing with them again.
Customer service is sadly lacking & their attitude is clearly one of complete distrust for all of their customers.

17 June 2025
Unprompted review
Rated 1 out of 5 stars

DEFENSIVE, DISHONEST, GREEDY

avoid this company. they dont do remedies - they do excuses. Look at all their replies to neg feedback. always an excuse. no promise to do better next time, no vouchers to make up for wrongdoings, no discounts offered as apologies. Other companies do this! and keep their customers. Superpet are penny-wise and pound foolish

1 June 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look