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Review summary

Created with AI, based on recent reviews

Evaluating 213 reviews, most reviewers were somewhat happy with their experience overall. Many visitors frequently praise the extremely friendly and knowledgeable staff members across different store locations who constantly go above and beyond to assist people with personal recommendations and professional beauty treatments. Local shoppers deeply appreciate receiving helpful guidance when selecting various items and conveniently navigating attractive in-store promotions. Some reviewers were not happy with online ordering processes and overall customer support communication responses. Customers experienced significant difficulties when trying to resolve delivery issues through digital channels and online communication lines. Additionally, a few patrons reported frustrating encounters regarding strict store policies and specific product usage problems.

What people talk about most

Staff

Consumers find staff to be positive, helpful, and professional across many store locations. Reviewers... See more

Product

Clients share ambiguous opinions on product experiences, highlighting both helpful guidance and notable... See more

Service

Reviewers mention positive feedback about service, highlighting helpful and knowledgeable staff across... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying dramatically across... See more

Order

Customers consistently note negative experiences with order processes, frequently citing unexpected... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Livingston store. Bought 8 items yesterday, 3 of which were on 3 for 2 offer. Didn't appreciate it wasnt mix and match over makes. Not pointed out at till point. Returned today to discuss at the a... See more

Rated 5 out of 5 stars

My wife lost her health &beauty card, website was not helpful at all,you have to use web chat which was a waste of time. We went into the Sittingbourne shop today explained the situation, Zara and Sad... See more

Rated 5 out of 5 stars

I had such a great experience at the Superdrug in Westfield White City thanks to Christine. She was genuinely kind, attentive and incredibly knowledgeable about the products I needed. Instead of rushi... See more

Rated 5 out of 5 stars

Visited the St James street store yesterday which was tidy & clean & fairly busy. I was greeted by Tony who was very helpful with sorting me out the type of body moisturiser I was looking for &... See more


Company details

  1. Fitness and Nutrition Service
  2. Vitamin and Supplements Store

Information provided by various external sources

Superdrug Stores PLC is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK.


Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

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No history of asking for reviews

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3.6

All reviews

(1,542)

203 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I came to Superdrug Doncaster for wax and tint

I came to Superdrug Doncaster frenchgate yesterday for a wax and tint. I was seen by Bryony and she was amazing! So gentle and professional! Speaking to me throughout to make sure I was comfortable! I will be back! Such an amazing service!

13 March 2026
Unprompted review
Rated 5 out of 5 stars

Visits to store on St Stephens st…Lovely staff,

Visits to store on St Stephens st Norwich have always been positive for me ,staff are always polite and helpful.
A particular shout out to Jodie and Alisha who have both been very helpful in assisting me with make up choices ,
However I often shop online to avoid carrying heavy items and would not give five stars for this service at all .
It’s become incredibly difficult to get help with order problems and phone numbers are no longer obtainable .

3 March 2026
Unprompted review
Rated 5 out of 5 stars

Lovely experience instore

I popped into the store in Bitterne, Southampton to purchase a replacement lipstick. Assistant Tina came over to help with my colour choice and told me about the current offer of 3 for 2 on cosmetics! Needless to say, I took advantage of the offer and was able to replace more of my current makeup at a fraction of the price. Well done Tina for your great customer service.
All the staff I encountered at Bitterne were helpful and cheerful, a very pleasant shopping experience 😀

3 March 2026
Unprompted review
Rated 1 out of 5 stars

Went into Superdrug Tottenham court rd…

Went into Superdrug Tottenham court rd waited 10 minutes whil the women behind the counter was chatting to a customer all about were she came from that she was going on holiday next month I had my dog outside so I couldn’t wait so Superdrug lost out on £60 absolutely terrible service I will use boots in future

28 February 2026
Unprompted review
Rated 5 out of 5 stars

Matthew at Bishop Auckland

Looking for perfume I was served by Matthew at Bishop Auckland, Tindal Crossing Superdrug. He was so helpful and there is nothing this young man does not know about perfumes. If you need a new perfume go and visit this branch you won't be disappointed. His customer service is fabulous

25 February 2026
Unprompted review
Rated 5 out of 5 stars

1396 - Dharmi

1396 - Dharmi

I often get my eyebrows threading from Dharmi. She is amazing and I am always fully satisfied with her service.

23 February 2026
Unprompted review
Rated 1 out of 5 stars

Ordered from them and needed to cancel…

Ordered from them and needed to cancel the order, but it’s from their ‘marketplace’ sellers so clicked the link they provided, which turns out to be unsafe and won’t load. Total scam. Marketplace is just bad dropshippers with BS websites and return policies it seems to me. Beware.

22 February 2026
Unprompted review
Rated 1 out of 5 stars

I am using wex strips ages but I didn't…

I am using wex strips ages but I didn't face any problem in years but I buy wex strips from superdrug and honestly it's not good they makes my bikini area so irritated and bad rashes, my skin irritating me so bad. I am not recommended to anyone. Thanks

16 February 2026
Unprompted review
Rated 1 out of 5 stars

Unprofessional security

I went into the superdrug in limerick city on william street with a friend and was looking for a setting spray. we used a TESTER of the morphe setting spray and put it back and decided to keep looking for a different one as we didn’t like that one. the security guard working there approached us and and loudly declared that we would have to buy it. when we asked why he said because we used it, after telling him it was a tester he said “i know but you shouldve just sprayed it on ur hand” mind you it wasn’t like we sprayed an unreasonable amount of this tester we just sprayed a bit on our faces and didn’t like how it sprayed so we were planning on buying a different one. he was making a big scene and stood by the door and wouldn’t let us leave unless we bought it. as we only had 5 minutes until our bus we had no choice but just to purchase it. it was a very humiliating experience and i think we should be compensated in some sort of way. i’ll give you a week to respond to me and if you don’t i’ll have to take this to social media.

18 February 2026
Unprompted review
Rated 5 out of 5 stars

Thank you Savia for your help :)

I visited the Superdrug Manchester Arndale store. The lovely Savia was beyond helpful. She is approachable and attentive towards customers.

I was looking for a particular make up product which was not in the store and she suggested other products that were similar.
After she had helped me, I noticed she was helping other customers and asking customers if they need any help which is always lovely to see.

Thank you for your very cheerful and lovely customer service skills Savia. You are a real gem at the store! :)

11 February 2026
Unprompted review

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