SunLife Reviews 

26,398
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 6,387 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being professional, friendly, and helpful, making interactions pleasant and the process easy and stress-free. People appreciate the clear explanations and the patient, understanding approach from agents who ensure all questions are answered without pressure. The overall service is frequently described as excellent, with consumers highlighting the ease and simplicity of setting up policies and navigating the process online. Reviewers frequently highlight the quick and straightforward nature of obtaining quotes and completing applications, often calling the entire experience brilliant.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpfulness, politeness, and... See more

User experience

Reviewers mention positive feedback about user experience, consistently highlighting the ease and speed of... See more

Customer service

Consumers consistently report positive experiences with customer service, highlighting the ease of obtaining... See more

Service

People report positive experiences with service, often highlighting the helpfulness and efficiency of staff.... See more

Website

Customers had positive experiences with the website, finding it very easy to use, navigate, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very polite person on the phone, was not pushy or trying to talk me round. Very knowledgable about everything repeated stuff that I hadnt heard talked me through everything to make sure i was getting... See more

Rated 5 out of 5 stars

Very pleasant gentleman called Jay handled our policies,quick and efficiently, he explained everything clearly and the whole prices was wuick and easy from beginning to end! Would definitely recommen... See more

Rated 5 out of 5 stars

Proffesional, polite and informative. Got me to sign up after explaining that the policy still pays out in first year for accidental death and at least money back if medically die through illness in f... See more

Rated 5 out of 5 stars

I took this policy out as my mum had he plan with sun life & I was happy how her experience was so I decided to also take out the policy now im 50 giving me peace of mind .


Company details

  1. Life Insurance Agency

About SunLife

Written by the company

This is the SunLife

SunLife, the 200 year-old company

SunLife is one of the UK’s best-known financial services companies, dedicated to making things as straightforward and good value as possible, with benefits specially developed to meet the needs of everyone over 50. We help people protect their world, prepare for the future and pursue their ambitions – with services such as over 50s life insurance, our Guaranteed Inheritance Plan, and equity release.


Contact info

4.8

Excellent

TrustScore 5 out of 5

26K reviews

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4.8

All reviews

(26,398)

6,151 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

It was easy to do online

It was easy to do online

10 July 2026
SunLife logo

Reply from SunLife

Good afternoon David,

Thank you for taking the time to leave us your review and I'm glad to hear you found our online application process easy to use.

If you require any assistance regarding your policy at any point in the future, please don't hesitate to contact out Customer Services team on 0800 008 6060, Monday to Friday 8am-8pm.

Alternatively, you can contact me directly by email at social@sunlife.co.uk should you need to.

Thanks

Dan
SunLife

Rated 3 out of 5 stars

There good but only put 3 stars because…

There good but only put 3 stars because off the wait for the thankyou gift vouchers because ime am existing customer and was only topping up my life cover

19 October 2025
SunLife logo

Reply from SunLife

Good afternoon,

Thank you for taking the time to leave a review, and I'm sorry you weren't fully satisfied with your experience on this occasion. I will make sure this feedback is passed onto the relevant team.

I'd be happy to check your records to ensure your application has been processed correctly and that your gift card is due to be received within the correct timescales.

I will ensure this is investigated by our Customer Service team who will be in touch in due course to ensure everything is correct.

In the meantime, if you need to contact me directly, you can email me at social@sunlife.co.uk.

Kind regards,

Jenni
SunLife

Rated 5 out of 5 stars

First class service

First class service and explained very well. We completed numerous quotes until we reached the correct S/A and monthly payment.

9 July 2026
Rated 1 out of 5 stars

I received a letter just before my…

I received a letter just before my birthday about a funeral plan
I decided to fill all the details in online and thought no more of it,two days later I recieved a phone call from Sunlife telling me I had not completed the form and would I like to resolve the matter over the phone and once again thought no more of it.
The following day I recieved my policy and two days later another policy,I checked the policy numbers and both were different ,so to cut a long story short I now have two funeral policies and double the monthly payments,I have since cancelled both polices because I do not feel confident in the way Sunlife runs there business.

2 July 2026
SunLife logo

Reply from SunLife

Good afternoon Terry,

Thank you for your review and my apologies for the upset and confusion caused.

Please be assured we will investigate this further and I have raised your concerns with the relevant team to get this underway.

In the meantime, if I can be of any further assistance, please don't hesitate to contact me at social@sunlife.co.uk

Thanks

Dan
SunLife

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