Very polite person on the phone, was not pushy or trying to talk me round. Very knowledgable about everything repeated stuff that I hadnt heard talked me through everything to make sure i was getting... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
About SunLife
Written by the company
This is the SunLife
SunLife, the 200 year-old company
SunLife is one of the UK’s best-known financial services companies, dedicated to making things as straightforward and good value as possible, with benefits specially developed to meet the needs of everyone over 50. We help people protect their world, prepare for the future and pursue their ambitions – with services such as over 50s life insurance, our Guaranteed Inheritance Plan, and equity release.
Contact info
United Kingdom
- 0800 904 7674
- sunlife.co.uk
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Explained well and answered all my…questions
Explained well and answered all my questions Beth was very pleasant. And helpful
From beginning to registering
From beginning to registering , no fuss andceasy to register. Thank you
There good but only put 3 stars because…
There good but only put 3 stars because off the wait for the thankyou gift vouchers because ime am existing customer and was only topping up my life cover

Reply from SunLife
The ladyi spoke to was lovely and was…
The ladyi spoke to was lovely and was very helpful. The service was great. Thank you.
I gave 5 stars because lizzie helped me…
I gave 5 stars because lizzie helped me all the way through the process and did not pressure me in to spending more than I need to so thank you
was very friendly
It was quick and simple to set up and…
It was quick and simple to set up and tom was a lovley man freindly and explaned each step thoroghly
If everything in life was as simple as…
If everything in life was as simple as taking out an over 50’s plan then the world, well, my world would be a better place
I am just simply happy with sun life…
I am just simply happy with sun life you are excellent
First class service
First class service and explained very well. We completed numerous quotes until we reached the correct S/A and monthly payment.
excellent customer service advisor
excellent customer service advisor. easy to understand ,no pressure to purchase. value for money
So easy to open up an over 50 sunlife…
So easy to open up an over 50 sunlife plan, all done in less than 10 minutes
I received a letter just before my…
I received a letter just before my birthday about a funeral plan
I decided to fill all the details in online and thought no more of it,two days later I recieved a phone call from Sunlife telling me I had not completed the form and would I like to resolve the matter over the phone and once again thought no more of it.
The following day I recieved my policy and two days later another policy,I checked the policy numbers and both were different ,so to cut a long story short I now have two funeral policies and double the monthly payments,I have since cancelled both polices because I do not feel confident in the way Sunlife runs there business.

Reply from SunLife
Carol was absolutely brilliant great service explained everything to me gave me options
Carol was absolutely brilliant a great service and fab customer service. Thank you.
Application was easy and very quick.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







