Subdial Reviews 2,238

TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Evaluating 425 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent service, highlighting the helpful and professional staff. Many people appreciate the competitive pricing for both buying and selling watches, and the overall user experience is frequently described as seamless and efficient. The products themselves are often noted for their excellent condition and accurate descriptions. However, some customers also noted an occasional issue with receiving a different watch model or size than initially described.

What people talk about most

Service

Reviewers highlight positive aspects of service, consistently praising the professionalism, efficiency, and... See more

Staff

Consumers consistently express high satisfaction with the staff, highlighting their professionalism,... See more

Product

Users describe positive interactions with the product. Many customers express delight with their watch... See more

Price

People report positive experiences with price, consistently finding fair and competitive offers. Many... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers describe the process as... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Decided to sell my watch and asked a well known watch seller and buyer a price they offered me a figure and told me if it wanted servicing or anything the price would come off that figure I was not th... See more

Rated 5 out of 5 stars

Really superb experience of trading in and looking to boost from their fantastic watch collection. Wanted to drop off in person but need not have worried for next time via insured courier. Felt... See more

Rated 5 out of 5 stars

I have both bought or sold a number of watches with Subdial over the last couple of years. They keep in contact throughout the process and transactions are quick. Unlike many watch sites, they provi... See more

Rated 5 out of 5 stars

Another watch from my collection sold via the consignment service at a better net price than I would have got as a private seller. Subdial really takes all the hassle out of trying to sell a watch you... See more


Company details

  1. Watch Store
  2. Online Marketplace

Written by the company

Subdial is a home for watch enthusiasts to discover, manage and trade watches. We're turning the traditional dealer model on its head: our network-powered trading model allows users to take control of the collecting journey by accessing a global network of watches that aren't on the public markets.


Contact info

5.0

Excellent

TrustScore 5 out of 5

2K reviews

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Replied to 100% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

High Quality Online Retailer

Excellent secure selling process and customer notification when selling a Rolex watch. However, some patience is required with timelines for advertising etc. I would certainly recommend Subdial as a high quality online watch retailer.

18 November 2025
Rated 5 out of 5 stars

Top Service 5*

Can’t fault the Subdial team. Fair price based on market dynamics and quick payment once the watch arrived. No BS refurb fee like Watchfinder. They pay the price quoted. Great comms from the team too.

14 November 2025
Rated 5 out of 5 stars

Will use again

Speaking from a selling perspective, all communications were answered by email promptly.

Dropped the watch off at DHL which was delivered next day, and then inspected and payment within the 24-48 hours. The price offered was more than competitors had offered and a real fair price for the Rolex, without the hassle of a private sale. The full amount offered was paid without issue.

I will certainly use again for selling, and if buying in the future I will certainly use subdial. Highly recommended.

13 November 2025
Rated 5 out of 5 stars

Sold 2 watches

Sold 2 watches. One direct with a fair price, efficient service and prompt payment. The other as a consignment. This sold in 5 days, which was quicker than expected. Good service and I would use them again.

5 November 2025
Rated 5 out of 5 stars

Would recommend for everyone

Very professional and extremely timely service, very clear guidance provided for every step of the process. Even there were courier issues out of their control, they were super responsive and make things right.

10 November 2025
Rated 3 out of 5 stars

The service is great

The service is great! Communications were perfect, always someone to answer questions when buying or selling.
I've bought and sold on consignment and recieved a lot more cash than i could've if sold privately. The platform is pretty good also.
When it comes to selling, they could have processed the sales payment sooner eg the morning after the 14days period for online sales. I had to remind them to make the payment and I'm still waiting for it to clear in my account. Should be soon though.

5 November 2025
Unprompted review
Rated 5 out of 5 stars

Sublime Subdial

Another great experience dealing with Subdial. I worked with Rob to change an existing watch for 2 new watches and they always endeavour to make the deal work.
The Subdial space in Farringdon is always nice to be in and look forward to visiting more often for events and watch shopping.

28 October 2025
Rated 5 out of 5 stars

An excellent dealer selling interesting watches in a really professional manner!

I have bought/sold more and one watch with Subdial, but I want to focus on the Royal Oak 15202 I recently bought through them.

I traded in another watch with Rob in order to purchase it and the sale went incredibly smoothly. I knew the market value and he right away gave me an honest price for the watch I wanted to sell.

I'm fortunate to be able to buy most of the watches I want at retail with a small amount of waiting, so the fact Subdial offer watches off the beaten path (read: interesting) and vintage is perfect for me!

I won't get into details but long story short there was a significant problem when it came to picking up my new watch. Rob called me instantly, took responsibility and sat down with me and offered several ways to make it right, which they did!

The reason I mention this is accidents happen. But what's important is how someone remedies it. And after that, I am still more than happy to trade with them. Their range is genuinely eclectic, but well-curated and fairly priced.

Something that instantly put my mind at ease is the face you can see their watchmaking workshop as soon as you walk in. I know what good watchmaking equipment looks like (yes, I'm that nerdy) and they have everything correct. It also turns out that I know of their head watchmaker! I got to see their test results on the quality of how the movement was running and it was the same as my equipment at home and those of the watchmaker at the AP boutique when I went in to have it looked over.

All too often we see either bad reviews or short one sentence positive ones. Having had the privilege to be able to visit watchmakers, brands and boutiques around the world I wanted to write this to make sure that people who are honest and go above and beyond are recognised (especially in this industry where many could be ripped off unknowingly)

I'd recommend Subdial and in particular Rob to friends and family (I already have) and look forward to seeing what they drop every Thursday. I'm already eyeing up my next piece!

23 October 2025

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