Sport It First Reviews 

I've attempted to order something from Sport It First now twice, and they've sent me the wrong size both times. I don't think their website has accurate stock information and they just 'make it up' when they send something. Sounds like a strange business model but emailing to say something is out of stock instead of sending the wrong sizes saves time not only for the person ordering but also the company. I tried phoning and emailing, but they don't pick up the phone and emails have gone unanswered.

Item arrived extremely late however kept it due to necessity otherwise it would have gone back. The item itself was very nice but sadly it had a defect which showed up within a small amount of use therefore tried to open up a communication with the seller.

Did everything the seller requested including pictures and a description then had to wait a number of days for a response, the response was not worth the wait.

A very poorly constructed message in which the seller ignored all the information given to them and instead made a decision based off personal preference?

To completely miss the point of the dialogue and come to a very strange conclusion has me thinking this company has no idea what they are doing.

Complaint raised and i definitely wouldn't recommend this company based on the service received as a whole. (Poor delivery, poor item, poor aftercare service). Thanks

1 star as no option to leave zero stars.
Ordered online through boohoo. Received used item with no box or tags.
Emailed asking for return details. 2 weeks later no reply. Emailed again, was eventually sent details a week later and returned straight away. 3 months later, still no refund.

Bought some Puma running shoes, never heard of the company before but the price was good so I bought them, no problems, fast delivery, good company

The product’s quality is what I expected

Excellent service from ordering to delivery, product quality was excellent, well done, would recommend

Utterly applaud, stay away got blocked after enquiring to speak to manager after waiting a month for 1 item.
Not parcel, no refund, blocked me from emails.
Scam alert.

Absolutely disgusting, a joke that they exist. How they are even allowed to still sell on Amazon is a crime.
Literally they are scammers, i have been liasing for a whole month to get my parcel then eventually requested refund.
Kid you not my communication was blocked from their side when asked to speak to management.

Item not received. They claimed there was a failed delivery attempt which was not true as we were in the property all the time. Unable to speak to anyone in "customer service" at either Sport it First or Decathlon where I bought the racket from.

Returned an item bought from Debenhams (tried on, didn't fit, put back in box). They refunded me £10 less than I paid because they claimed the box was damaged. If it was, it was damaged in the post, and they notably couldn't provide any evidence.

They also made up a section of their returns policy about damaged boxes which isn't on their website. It only mentions sticking labels to boxes. I did neither of those things.

I'll be charging back for this and I would encourage others to do the same.

Bought Brooks Ghost trainers from this seller but through Amazon. Trainers fell apart at 5 weeks. Seller won’t refund as it’s outside of the 1 month return. The item is faulty but they say because they’re not they don’t make the product they don’t honour the same warranty. Unacceptable.

I purchased several Crep laces in different colours from this company. But I had an issue with all black and all white laces. I called and explained the issue and then followed it up with an email and images of what had been sent in error, clearly stating website shows the white laces with white end caps and the black laces with black end caps. The order I received both colour laces had gold end caps.

My email 04th August 2025 and Sport it First subsequent correspondence:

"Good day,

Following our conversation, please see the image attached.

The black and white laces I have received are shown on your website as either full white or full black. But, with the 2 orders I have placed with you both colours have gold end caps."

Sport It First response:

On 4 Aug 2025, at 10:50, Support wrote:

Hello,

Thank you for your email.

Could you please confirm whether the laces contained the gold tips on all of the items received?

My response:
Yes, all the laces have gold ends.

Sport It First reply 04 Aug 2025
Hello,

Thank you for your email.

We can confirm that our listings team are currently looking into whether we have an error regarding the listing for this item. As soon as we have further information, we'll let you know.

Today I called and as I hadn't had a response after a waiting over a week. Only to be told, I had stated every lace I had ordered had gold end caps, which wasn't correct. Because my initial email clearly states the full black and full white laces, as opposed to the other laces from the combined orders, which are white/grey and sky/navy.

I asked had anyone read my initial email - I got no response to that question and was told I had stated all the laces had gold end caps.

Rather than supply what was advertised on their website, I was told if wasn't happy I should return the items for a refund.

Today 13th August the website is still advertising the laces in all black and all white. So, it doesn't look as if any investigation has taken place or the website corrected.

If it was possible, I wouldn't even give this company a star rating. One star is too high in my opinion.

Absolute rubbish
Promise a 1-2 day delivery 12 days later nothing so they blame the courier

Do not buy from this company. I bought trainers via Debenhams which were too big. Had problems returning them. I was eventually given a barcode to return. I am still fighting for my refund, umpteen emails to customer service. This has been going on since June with no progress.

Would not help with an item that developed a fault. Worn 5 times, less than 6 months old. Just kept saying 30days return over and over again. Your consumer rights will be disturbed.

DO NOT BUY FROM THIS STORE. Sold through Debenhams but no goods sent and it took me to email them a week later to get a response. No money back yet, but I just know it’s going to be an issue!

STOLEN MONEY AND NO GOODS! JUST SOLD ME A PICTURE ON LINE WITHOUT SELLING PHYSICAL GOODS, AMAZON HAVE STEPPED IN DELIVERY TWO DAYS ITS 11 DAYS LATER NOW, TRACKING NOT VALID 180 DAYS TO 6 MONTHS OLD, CONNED ME AND STOLE MYMONEY! DO NOT BUY FROM THE SELLER!
7 DAYS LATER NO REFUND, NO COMMUICATIONS FOR SELLER. seller labelled my goods into the wrong country and stuck in customs for weeks.

First time purchaser and the experience was great. I found some Hoka trainers that I wanted at a great price.

I placed the order on the Saturday evening and they arrived on the Tuesday.