I recently started using Smul as part of my weight-loss journey, and the results have been absolutely magnificent. Their products are phenomenal — clean, tasty, and perfect for healthier eating w... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
If you ever see me eating a protein bar that isn't one of Smul's, please alert the authorities immediately, I have been replaced, that is NOT me, y'all. These are the BEST protein bars I have ever tri... See more
By far the best tasting plant protein powder that I've tasted - which I have repurchased monthly for over a year now. It's not sickly sweet and loaded with artificial sweeteners, and is a lot e... See more
Company replied
Smul products are so tasty - I love that they have different sizes plant protein powder, so you can try out all the flavors - I really like the caramel flavor! Their granola is also really delicious,... See more
Company replied
Company details
Written by the company
healthy, nutritious, and incredibly tasty. our delicious plant-based range helps you meet nutritional goals without compromising flavour.
Contact info
23 Eiland St, 7646, Paarl, South Africa
- +27877565715
- info@smul.com
- smul.com
4.7
Excellent
279 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 25% of negative reviews
Typically replies within 24 hours
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The cocoa protein bar
The cocoa protein bar is really not great! No flavour, its bland and very hard to bite and chew really not a favourite.
13 June 2025
Unprompted review
Reply from smul
Hi Tracy, I'm so sorry that you didn't like the smul bars but appreciate the feedback.
They were very helpfull
4 June 2025
Reply from smul
Hi Ronel
Thank you for taking the time to give feedback. Glad that you had a positive experience!
Reply from smul
Hi Maria, thank you for taking the time to give us feedback. Sorry to hear that you didn't enjoy the protein bars.
Best products
Best products
I ordered the Vanilla and Cafe Latte whey protein and the quality and taste is amazing. Highly recommend!
2 June 2025
Reply from smul
Hi Dalenza, thank you for taking the time to give feedback. Glad that you enjoy the protein powder!
Reply from smul
Hi Michelle, thank you so much for the positive feedback. Our team is committed to delivering the highest quality and ensuring your satisfaction every step of the way!
Granola
Officially the best Granola by far. And I think the healthiest as well. No refined sugar. Only 5g per serving.
26 May 2025
Reply from smul
Hi Ina, you're very welcome! It's always great to hear that I could meet your expectations.
Reply from smul
Hi Alta, thank you for the positive feedback!
The service is as good as the taste! It has been so refreshing engaging with…
It has been so refreshing engaging with Smul. From seamless ordering to quick delivery. And then the wonderful surprise to receive a stunning free gift with my order. That was just the cherry on top and so unexpected. I am not a lover of protein powders, but have to increase my intake due to health concerns. Well, I am pleasantly surprised by the taste. I ordered the chocolate and the cafe latte flavours. Love both. I have just placed an order for the strawberry one. Thanks Smul. Loving your brand!
19 May 2025
Reply from smul
Hi Janine, Thank you for the positive feedback! We're glad to meet your expectations and contribute to your health and well-being.
Great service and ordering was super…
Great service and ordering was super easy. Packaging was great, absolutely love it!
23 May 2025
Unprompted review
Reply from smul
Hi Nico, thank you for the positive feedback! Our team is committed to delivering the highest quality and ensuring your satisfaction every step of the way! See you back soon.
Quick and easy!
Ordering and delivery was quick and easy. Really cool that Smul has the smaller packets to first try new protein flavour. I'm enjoying the latte flavour, never thought I would. Thank you!
29 April 2025
Reply from smul
Hi Marika, thank you for the positive feedback! smul products really makes life easy!
The product is great and sustained me…
The product is great and sustained me on the trail for day's when we did not have other food.
29 April 2025
Reply from smul
Hi Helen, that is good news! Thank you for your feedback.
Love the product
Love the product, love the service. Quick, friendly. I will definitely support you again.
8 May 2025
Reply from smul
Hi Rentia, thank you so much for the feedback. We're happy that we met all your expectations! See you back soon.
Honest feedback
The marketing and especially your choice of social media influencers and packaging is what made me decide to place an order. In comparison to the other products in the market you are quite expensive. On the taste side, it doesn't work for me as most of what I ordered is pretty tasteless (this is obviously very subjective). I will probably not order again. For the rest, ordering, processing and getting my order, it was great and effective, thank you.
8 May 2025
Reply from smul
Dear Marius,
Thank you for taking the time to share your feedback, we truly appreciate it.
We’re pleased to hear that you found the ordering and delivery experience smooth and effective, and that our packaging and social media presence resonated with you. However, we’re genuinely sorry to learn that the taste of our products didn’t meet your expectations.
As taste is such a key part of our offering, your comment is something we take very seriously. If you're open to it, we would greatly value any additional insights you could share about your experience. Feedback like yours helps us refine our recipes and better serve our customers.
Thank you once again for your honest review and for giving us the opportunity to learn and improve.
Reply from smul
Hi Heidi, thank you so much for the feedback. Our team is committed to delivering the highest quality and ensuring your satisfaction every step of the way! See you back soon.
Healthy & tasty!
7 April 2025
Reply from smul
Hi Naclanche, thank you for taking the time to share your experience with us!
Great bars, but protein powder has an after taste
I tried both the strawberry and coffee-flavored protein powders - but after taste is not great.
I bars are however great - not often one can find dairy and gluten free options for protein bars that taste good.
10 April 2025
Unprompted review
Reply from smul
HI Kare, we appreciate that you took the time to share your experience with us. Maybe try to use the protein powders in a smoothie and see if there is any difference. Glad that you enjoyed the bars!!
Perfect Breakfast on Hike
The SMUL protein shakes was the perfect breakfast for our recent 5day hike at De Hoop Nature Reserve. Easy, nutritious and delicious we tried all the different flavours and each found something they loved. The perfect “your bag” meal!
4 April 2025
Unprompted review
Reply from smul
Hi Zelda, thanks so much for the great review! We're thrilled that smul was the perfect start to your days at De Hoop. So glad everyone found a flavour they loved — that’s what it’s all about! Happy hiking!
— The smul team
Good communication and prompt delivery!!
2 April 2025
Reply from smul
Hi Colleen, thank you for the time to share your experience with us. Hope to see you back soon!
Order delivered to different location than confirmed
I received a confirmation email that my order had been delivered to my chosen pickup location. I went to the location the next day to get it. The store attendant told me that not only did they not have my order, but they also did not receive a confirmation email about it as they normally do. Eventually they called your team who confirmed that my order was delivered to Cape Town — I live in Johannesburg and chose a pickup location here. I’m in the market for a plant-based protein shake and, needless to say, this was a disappointing first experience with Smul. Let’s hope the shake itself is good.
2 April 2025
Reply from smul
Hi Rifumo, again apologies for this. We will make sure your next delivery will be on time at the correct location.
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