SmilePro Reviews 

182
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 158 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the highly effective teeth whitening kits, noting truly noticeable results and a much brighter smile within a short period. People also appreciate that the items are gentle on sensitive gums and very easy to incorporate into their daily personal care routines. Though some customers experienced issues, noting that the electronic device stopped working after a few days or failed to deliver visible changes. A few other people also felt that the treatment was a complete waste of money due to disappointing outcomes and poor overall value.

What people talk about most

Product

Clients share positive opinions on product, noting that the teeth whitening kit is gentle on gums and... See more

Quality

Consumers find quality to be positive, highlighting noticeable and natural-looking whitening results in a... See more

User experience

Users describe positive interactions with user experience, noting that shopping is quick and easy with clear... See more

Value for money

Customers had positive experiences with value for money, highlighting affordable prices and effective results... See more

Price

Reviewers express mixed feelings regarding the pricing, with many consumers praising the affordable costs,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

IT WORKS…. Have used a few different types of Tooth whitening kits and Smilepro are by far the best I had used in way of noticeable results in a short period of time! No issues with sore gums either... See more

Rated 5 out of 5 stars

whitening pen pack I have been using Smile Pro for approximately 7 months. I have smoked for over 35 years and had never had any whitening done to my teeth before. Although not a huge difference th... See more

Rated 5 out of 5 stars

Charcoal toothpaste Working for a vending machine company, i tend to drink / sample alot of coffee and tea this toothpaste does help remove stains on teeth caused by this along with whitening strip... See more

Rated 5 out of 5 stars

Really impressed with SmilePro, the shopping experience was quick and easy with super fast delivery. I got the Advanced Kit and have used two pens so far, my teeth are pearly white to the extent that... See more


Company details

  1. Teeth Whitening Service
  2. also in
  3. Dental Clinic

Written by the company

SmilePro is a global oral care brand focused on delivering safe, effective, and convenient at-home teeth whitening solutions and oral care. Trusted by over 500,000 customers worldwide, SmilePro's mission is simple: to make professional-level teeth whitening accessible without the cost, hassle, or sensitivity often associated with traditional treatments. Our products are designed using advanced whitening technology to target stains caused by coffee, wine, smoking, and everyday lifestyle habits. With quick, easy-to-use treatments that fit into your daily routine, SmilePro helps customers achieve visibly whiter teeth from the comfort of home. We understand that no two smiles are the same. While our formulas are developed to work across a wide range of staining types, individual results can vary depending on factors such as enamel condition and the cause of discolouration. That’s why we focus not only on results, but also on education, support, and transparency. Customer experience is at the core of everything we do. From product development to after-sales support, we’re committed to ensuring every customer feels confident in their purchase. We offer a 30-day satisfaction guarantee and a responsive support team to help guide you through your whitening journey. SmilePro has been recognised by leading publications and experts, and continues to grow as a trusted name in at-home teeth whitening. Whether you’re preparing for a special event or simply want to boost your confidence, we’re here to help you smile brighter.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

182 reviews

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No recent history of asking for reviews

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Replied to 90% of negative reviews

Typically replies within 2 weeks

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4.4

All reviews

(182)

146 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

SmilePro Sonic Brush Heads

SmilePro Sonic Brush Heads

Delighted and impressed by the smilepro toothbrush. The brush heads and their affordability is a huge factor of why I tried this toothbrush. With other brands of electric toothbrush I just couldn't afford the brush heads. I love that the smilepro brush head is not the usual small and round. The design is simple but effective. Thank smilepro

24 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience all round

Excellent experience and really surprised at how good the teeth whitening pen and LED light is. I’ve used others before that didn’t really make a difference but this product really works and you see a difference within 3 uses especially if you use 3 days or more in a row. I have sensitive teeth and it has caused me no sensitivity problems at all I will definitely keep up with using this product. Great customer service very helpful and quick to reply I can’t fault the product or company nothing but a really good experience.

16 February 2026
Unprompted review
Rated 1 out of 5 stars

Does not work

Does not work . Waste of money

16 April 2026
Unprompted review
SmilePro logo

Reply from SmilePro

Hi Teresa, it’s David here, founder of SmilePro.

Thanks for taking the time to share your experience.

While our products are very effective at removing common surface stains, there are certain situations where teeth whitening can be limited or not work as expected. This can depend on factors like enamel condition, staining from antibiotics, internal discolouration, tooth trauma, or existing dental work such as fillings. In these cases, results can be minimal regardless of the product used.

That said, we completely understand your frustration, which is exactly why we offer a 30-day satisfaction guarantee on our teeth whitening kits.

If you’re open to it, please reach out to our team at contact@smileproworldwide.com
and mention you’ve spoken with me. We can either guide you on the best option for your specific situation or organise a refund if that’s what you prefer.

Thanks again for raising this, and I appreciate the opportunity to make it right.

David
Founder, SmilePro

Rated 5 out of 5 stars

Smile Pro

Smile Pro
This is great for people with sensitive teeth. You have a noticeable difference after the first application. I will be purchasing again


1 April 2026
Unprompted review
Rated 1 out of 5 stars

Look at this product very carefully

Look at this product very carefully. Five star reviews are a stretch in my opinion. The tubes are about 2/3 full at best and the product did not work for me. I see it's basically not for sale now. It's like most teeth whiteners all hype and wasted money. My advice is if you want to waste your money try just one tube.
I stand by my review, I purchased the product in a tube/pen - you squeeze it and the balck gel appears, you put it on your toothbrush and clean your teeth. I rang customer service to complain and they sent me a further tube /pen that was also only 2/3 capacity. May be my fault for not checking the amount IN the tube but it's something I'm pointing out to potential customers. The product I received is 100% smile pro, extortionate price for small amount of gel thwt did not work for me. As stated above buy one tube (unfortunately I have no way of uploading a pic) if I can work that out I'll upload the tube picture . I made this purchase several months back and it was a tube and unequivocally empathically supplied by smile pro.
I was extremely disappointed with the product!

13 April 2026
Unprompted review
SmilePro logo

Reply from SmilePro

Hi James, it’s David here, founder of SmilePro.

Thanks for taking the time to share your experience and for updating your review with more detail.

Our whitening toothpaste comes in a tube, which sounds like what you’re referring to. Our whitening kits are different, they use a clear gel supplied in pens.

In terms of the fill level, our toothpaste tubes are filled by weight. This is standard across the industry and can sometimes make it appear underfilled, even though the correct amount of product is inside.

When it comes to results, whitening doesn’t work the same for everyone. Our products are designed to effectively remove surface stains, however results can be limited depending on factors like enamel condition, staining from antibiotics, tooth trauma, or internal discolouration. In those cases, results can be minimal regardless of the product used.

Thanks again for raising this, and all the best with your whitening journey. If you’d like any guidance, or want to explore our award winning Advanced Whitening Kit which may be better suited for your type of staining, feel free to reach out to the team at contact@smileproworldwide.com

David
Founder, SmilePro

Rated 1 out of 5 stars

I paid £66 for my order and only…

I paid £66 for my order and only received one pen. This is not what I ordered and is extremely disappointing.
Very poor experience — I would not recommend.

7 April 2026
Unprompted review
SmilePro logo

Reply from SmilePro

Hi Ashleigh, it’s David here, founder of SmilePro.

As discussed with my team, the item you received is not a SmilePro product, it’s from a different company. Your actual SmilePro order was attempted for delivery by Royal Mail, and I'm glad to see my team has already guided you on how to arrange a redelivery.

I understand how this situation would be confusing, and please reach out again at contact@smileproworldwide.com if you need help getting this resolved with Royal Mail.

David
Founder, SmilePro

Rated 1 out of 5 stars

Product didn’t work for me

Product didn’t work for me. Made no difference after following the directions very carefully on a number of occasions.
I contacted them to say how it made no difference. They will then ask you to return all items that have not been opened. This costs you, the customer, to return, then they will only refund you part so after a lengthy process, you get a few quid back. Gutted I wasted money on this after such dramatic promises.

6 April 2026
Unprompted review
SmilePro logo

Reply from SmilePro

Hi Kara, it’s David here, founder of SmilePro.

Thanks for your feedback, and I’m sorry to hear you didn’t see results. Our products are effective for many types of surface staining, but there are cases where results can be limited depending on enamel condition or certain types of discolouration, for example from certain antibiotics.

I'm glad to see my team responded to your email promptly, and offered a refund for the whitening kit under our satisfaction guarantee, along with returns on any unopened items.

If you’re still open to resolving this, please reply to our previous email or contact contact@smileproworldwide.com
and mention you’ve spoken with me. I’ll make sure it’s handled properly.

David
Founder, SmilePro

Rated 5 out of 5 stars

Excellent quality that works!

Very happy with the results of the SmilePro whitening strips. I plan on doing this twice a year going forward. And equally happy with ordering and delivery!

16 March 2026
Unprompted review
Rated 5 out of 5 stars

A product that really works

A product that really works
I can’t use the usual whitening toothpaste due to sensitivity, but absolutely delighted that I have used this one with no issues. I will be buying again!

26 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent

Excellent
Love this toothpaste, definitely keeps teeth white between whitening treatments. Will order again!

10 March 2026
Unprompted review
Rated 5 out of 5 stars

Best Electric Toothbrush!

I have been using the SmilePro sonic toothbrush and whitening toothpaste for 3 weeks and I'm seriously impressed. I also used the whitening strips twice.

They leave my mouth feeling super clean, visibly increase the brightness of my teeth, and were compatible with sensitive teeth and gums.

I avoided buying an electric toothbrushes for years because the previous ones I used were far too loud and aggressive. I was actually worried they were doing more harm than good.

In just 3 weeks of using the SmilePro trio, friends and strangers were asking me how I got my teeth so white! Love the confidence boost, and my boyfriend will be thanking me soon as I've just purchased him one too!

8 March 2026
Unprompted review
Rated 1 out of 5 stars

Didnt work at all for me. Company doesnt respond to contact

Didnt work at all for me. No response from company for money back guarantee.
Tried several times to submit a review but it seems those that are less than 4 stars have to junp through hoops to get it added!!

13 August 2025
Unprompted review
SmilePro logo

Reply from SmilePro

Hi Kristy, it’s David here, founder of SmilePro.

Thanks for taking the time to share your feedback, and I’m sorry to hear the product didn’t work for you.

I wanted to clarify that we haven’t received any emails from a Kristy requesting a refund or enquiring about our satisfaction guarantee, so it’s possible the message may not have come through or may have been sent to a incorrect email address. If you could please contact us at contact@smileproworldwide.com
, our team will be happy to look into this for you.

I should also mention that you noted the purchase was made 8 months ago. Our satisfaction guarantee is valid within 30 days of receiving the product, which means this falls outside that timeframe. However, we still want to help where we can. If you reach out to us, we can provide guidance on the best options available to help you reach your whitening goals.

Thanks again for raising this, and I appreciate you giving us the opportunity to assist.

David
Founder, SmilePro

Rated 1 out of 5 stars

Waste of time

I used the whitening kit as discribed .
Did nothing for whitening my teeth. Don’t waste your money. No different than the whitening strips on TikTok .Rubbish results

5 March 2026
Unprompted review
SmilePro logo

Reply from SmilePro

Hi Fiona, thank you for taking the time to share your feedback. We’re sorry to hear that teeth whitening didn’t work out for you.

Our products have been proven to remove a wide range of surface stains, which is why we’re grateful to have so many positive reviews and awards across multiple platforms and publishers. However, there are certain conditions where whitening results can be limited, such as:

- Imperfections or thin enamel

- Tooth decay or infection

- Discolouration caused by metal fillings

- Staining from specific antibiotics

- Discolouration due to tooth trauma

We completely understand that our product won’t be suitable for everyone, which is why we offer a 100% money-back satisfaction guarantee within 30 days of receiving your order.

Please reach out to our team at contact@smileproworldwide.com
for further guidance, and we’ll be happy to help.

Kind regards,
The SmilePro Team

Rated 5 out of 5 stars

Outstanding customer support

The customer support for this company is outstanding. When I needed more detailed information about using their whitening kit, they quickly provided it. They're also true to their word that if the product doesn't work for you, you will be refunded. Unfortunately I did not see any whitening of my teeth with the kit, which just means it didn't work for me. I shipped it back and was refunded.

25 February 2026
Unprompted review

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