IT WORKS…. Have used a few different types of Tooth whitening kits and Smilepro are by far the best I had used in way of noticeable results in a short period of time! No issues with sore gums either... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
SmilePro is a global oral care brand focused on delivering safe, effective, and convenient at-home teeth whitening solutions and oral care. Trusted by over 500,000 customers worldwide, SmilePro's mission is simple: to make professional-level teeth whitening accessible without the cost, hassle, or sensitivity often associated with traditional treatments. Our products are designed using advanced whitening technology to target stains caused by coffee, wine, smoking, and everyday lifestyle habits. With quick, easy-to-use treatments that fit into your daily routine, SmilePro helps customers achieve visibly whiter teeth from the comfort of home. We understand that no two smiles are the same. While our formulas are developed to work across a wide range of staining types, individual results can vary depending on factors such as enamel condition and the cause of discolouration. That’s why we focus not only on results, but also on education, support, and transparency. Customer experience is at the core of everything we do. From product development to after-sales support, we’re committed to ensuring every customer feels confident in their purchase. We offer a 30-day satisfaction guarantee and a responsive support team to help guide you through your whitening journey. SmilePro has been recognised by leading publications and experts, and continues to grow as a trusted name in at-home teeth whitening. Whether you’re preparing for a special event or simply want to boost your confidence, we’re here to help you smile brighter.
Contact info
United Kingdom
- contact@smileproworldwide.com
- smileproworldwide.com
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 90% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
SmilePro Sonic Brush Heads
SmilePro Sonic Brush Heads
Delighted and impressed by the smilepro toothbrush. The brush heads and their affordability is a huge factor of why I tried this toothbrush. With other brands of electric toothbrush I just couldn't afford the brush heads. I love that the smilepro brush head is not the usual small and round. The design is simple but effective. Thank smilepro
Excellent experience all round
Excellent experience and really surprised at how good the teeth whitening pen and LED light is. I’ve used others before that didn’t really make a difference but this product really works and you see a difference within 3 uses especially if you use 3 days or more in a row. I have sensitive teeth and it has caused me no sensitivity problems at all I will definitely keep up with using this product. Great customer service very helpful and quick to reply I can’t fault the product or company nothing but a really good experience.
I find this product very good & easy to…
I find this product very good & easy to use similar to what I have had done @ Dentists in Asia ,overall very pleased with the whole experience
Teeth whitening
Teeth whitening
I use this everyday
I get a lot of compliments that my teeth are so white
Smile Pro
Smile Pro
This is great for people with sensitive teeth. You have a noticeable difference after the first application. I will be purchasing again
Look at this product very carefully
Look at this product very carefully. Five star reviews are a stretch in my opinion. The tubes are about 2/3 full at best and the product did not work for me. I see it's basically not for sale now. It's like most teeth whiteners all hype and wasted money. My advice is if you want to waste your money try just one tube.
I stand by my review, I purchased the product in a tube/pen - you squeeze it and the balck gel appears, you put it on your toothbrush and clean your teeth. I rang customer service to complain and they sent me a further tube /pen that was also only 2/3 capacity. May be my fault for not checking the amount IN the tube but it's something I'm pointing out to potential customers. The product I received is 100% smile pro, extortionate price for small amount of gel thwt did not work for me. As stated above buy one tube (unfortunately I have no way of uploading a pic) if I can work that out I'll upload the tube picture . I made this purchase several months back and it was a tube and unequivocally empathically supplied by smile pro.
I was extremely disappointed with the product!

Reply from SmilePro
I paid £66 for my order and only…
I paid £66 for my order and only received one pen. This is not what I ordered and is extremely disappointing.
Very poor experience — I would not recommend.

Reply from SmilePro
Product didn’t work for me
Product didn’t work for me. Made no difference after following the directions very carefully on a number of occasions.
I contacted them to say how it made no difference. They will then ask you to return all items that have not been opened. This costs you, the customer, to return, then they will only refund you part so after a lengthy process, you get a few quid back. Gutted I wasted money on this after such dramatic promises.

Reply from SmilePro
Very easy to use and great results
Very easy to use and great results. I use mine once a week for twenty minutes, and you can see the difference within the first few weeks
Excellent quality that works!
Very happy with the results of the SmilePro whitening strips. I plan on doing this twice a year going forward. And equally happy with ordering and delivery!
I saw a difference after one month of regular use.Packaged very well including charger.
Packaged very well including a charger all in one box.
Recommend you use the colour chart first and underline your present colour.
I saw a difference after one month of regular use of 15mins then click again for a further 15 mins if needed.
Easy to order component parts.
A product that really works
A product that really works
I can’t use the usual whitening toothpaste due to sensitivity, but absolutely delighted that I have used this one with no issues. I will be buying again!
Excellent
Excellent
Love this toothpaste, definitely keeps teeth white between whitening treatments. Will order again!
Best Electric Toothbrush!
I have been using the SmilePro sonic toothbrush and whitening toothpaste for 3 weeks and I'm seriously impressed. I also used the whitening strips twice.
They leave my mouth feeling super clean, visibly increase the brightness of my teeth, and were compatible with sensitive teeth and gums.
I avoided buying an electric toothbrushes for years because the previous ones I used were far too loud and aggressive. I was actually worried they were doing more harm than good.
In just 3 weeks of using the SmilePro trio, friends and strangers were asking me how I got my teeth so white! Love the confidence boost, and my boyfriend will be thanking me soon as I've just purchased him one too!
Didnt work at all for me. Company doesnt respond to contact
Didnt work at all for me. No response from company for money back guarantee.
Tried several times to submit a review but it seems those that are less than 4 stars have to junp through hoops to get it added!!

Reply from SmilePro
Waste of time
I used the whitening kit as discribed .
Did nothing for whitening my teeth. Don’t waste your money. No different than the whitening strips on TikTok .Rubbish results

Reply from SmilePro
Outstanding customer support
The customer support for this company is outstanding. When I needed more detailed information about using their whitening kit, they quickly provided it. They're also true to their word that if the product doesn't work for you, you will be refunded. Unfortunately I did not see any whitening of my teeth with the kit, which just means it didn't work for me. I shipped it back and was refunded.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







