Smileie 

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Rated 1 out of 5 stars

SCAM COMPANY. The aligners do not work as advertised. They will promise you are a suitable candidate just to get the sale, when you raise concerns throughout the process they tell you to wait till th... See more

Company replied

Rated 5 out of 5 stars

Straightening my teeth has been such an easy process with Smileie. I wish I had done it sooner. They are well priced and have a responsive support team. As an adult I would seriously recommend reachin... See more

Rated 5 out of 5 stars

I’m happy with the process so far and would definitely recommend Smileie to anyone who wants a quick and affordable way to straighten their teeth.

Rated 5 out of 5 stars

The process is super simple and very time efficient as well. Nicky has been so helpful along the way and has been able to answer any annoying questions I have and also with such a great customer servi... See more


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48 reviews in the last 12 months

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Rated 1 out of 5 stars

Avoid Smileie if you value quality…

Avoid Smileie if you value quality treatment, proper customer service, and professional accountability.

My experience with Smileie has been extremely disappointing from start to finish. What was advertised as a straightforward aligner treatment turned into months of delays, poor communication, contradictory treatment plans, and poorly fitting aligners.

The original aligners fit terribly. I then had to pay extra for a digital scan because the initial treatment was clearly inaccurate. Even after the updated scan, Smileie repeatedly changed the treatment plan with no clear explanation and continuously shifted responsibility back onto me instead of taking ownership of the clinical issues.

At one point, the number of lower aligners was suddenly reduced despite no new scans or clinical information being provided. I spent weeks going back and forth just trying to get them to honour their own previously issued treatment plan. The amount of corporate waffle, scripted responses, and attempts to avoid responsibility was unbelievable.

Customer service was extremely poor throughout the process:

* Long delays between responses
* Constantly repeating the same scripted explanations
* No meaningful follow-up after aligners were delivered
* Repeated attempts to make me “approve” questionable treatment changes
* Attempts to limit their responsibility for treatment outcomes

The aligners themselves have been poor quality and poorly fitting compared to what you would expect from a professional orthodontic service. In my opinion, this is very much a case of “you get what you pay for.”

If you are considering teeth aligners, I strongly recommend spending the extra money and going through a reputable orthodontist instead of risking months of frustration dealing with Smileie.

I would not recommend this company to anyone.

30 October 2025
Unprompted review
Smileie logo

Reply from Smileie

We are disappointed to read your review, particularly as it does not accurately reflect the full history of your case or the level of support and accommodation provided throughout your treatment journey.

From the beginning, your impressions, treatment previews, approvals, shipment updates, tracking details, clinical escalations, revised scans, and treatment modifications were all responded to and handled continuously by our team. The email history clearly shows that every concern you raised was acknowledged and addressed step by step.

You initially approved your treatment preview on November 24, 2025, and your aligners were subsequently fabricated and shipped within the stated timeframe. When you later raised concerns regarding the lower aligner fit, your case was escalated for further clinical review. Despite the fact that impression-based treatments can occasionally require refinement depending on tooth tracking and anatomy, we still offered additional support and solutions to help progress your case appropriately.

You also specifically requested digital scans instead of a replacement impression kit, and we accommodated this request by arranging scans in Perth following your approval and payment for that service. Updated treatment previews were then provided accordingly.

Regarding the aligner quantities changing between previews, this is a completely normal part of clinical refinement after updated scan data and reassessment by the clinical team. Treatment plans are not static documents and may evolve depending on updated records, movement predictability, and professional review. Presenting this as “contradictory treatment” is misleading.

It is also important to clarify that despite repeatedly expressing dissatisfaction, you continued approving treatment plans and confirming that you wished to proceed with treatment. On February 21, 2026, you clearly confirmed in writing that you wished to move forward with the revised treatment plan.

At no stage did we refuse assistance, ignore your case, or “avoid responsibility.” In fact, the correspondence shows repeated clinical escalations, multiple reviews, detailed replies, replacement solutions, and ongoing communication from our team throughout the process.

We fully understand that orthodontic treatment can sometimes require adjustments and patience, particularly in remote aligner treatment cases. However, describing the entire experience as fraudulent, unprofessional, or lacking accountability is simply not an accurate reflection of the documented communication history.

We remain willing to assist you professionally and respectfully moving forward and hope future feedback shared publicly reflects the full context of your treatment journey rather than selective portions of it.

Kind regards,
Smileie Support Team

Rated 5 out of 5 stars

A great smileie experience

I’ve really enjoyed my smileie experience so far, there’s been great communication, and easy to follow instructions!
I’m at the stage in my journey where I’ve approved the aligners for production, I can’t wait to how they go!
It’s been a fantastic guided journey! I’m also super pleased with the price as it’s made my aligner goals achievable.

19 May 2026
Unprompted review
Rated 1 out of 5 stars

They don't provide a trustworthy service

I have tried to reach out for a…
I have tried to reach out for a resolution. I started treatment now over 2 years ago, my teeth have not improved and they refuse to provide a solution or even a refund.

I would recommend you report this company to the below bodies and engage in legal assistance in Queensland.

QCAT
ACCC
AHPRA
OHO

11 May 2026
Unprompted review
Rated 1 out of 5 stars

Won't recommend to anyone

It's all scam - they aren't genuine orthodontists. The aligners are promised to straighten your teeth and meet your expectation, they will ensure you the results but it's all fake and they don't do anything if you have concerns or you feel the aligners aren't working. Once your money is gone - it's gone. But the only way around it to stay safe and get CBS - ACCC involved so they can investigate.

16 April 2026
Smileie logo

Reply from Smileie

We would like to clarify your statement as it does not accurately reflect your treatment journey.

You have already completed your full aligner treatment plan, and a complimentary refinement stage was also provided to help optimise your results. This additional refinement was offered as a goodwill support, even though your original treatment plan had already been delivered.

At this stage, requesting an entirely new treatment cycle free of cost is not part of the agreed clinical process or treatment terms.

We always aim to support patients throughout their treatment, and our team has remained available to assist you at every stage. If you still have concerns about your results, we are happy to review your case again through the proper clinical channel.

We encourage honest and fair feedback based on the full treatment provided.

Rated 5 out of 5 stars

Amazing experience

Amazing experience, I started my journey with Smileie after letting my teeth shift after braces.
The process was made so simple, I have had my personal consultant Nicky throughout my entire experience including follow up. It’s not often that you find a company with exceptional communication skills.
I highly recommend Smileie to get your smile back on track!

12 March 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommended!

Excellent value and ongoing support throughout the whole process. The feedback, response times and wait times for the products was exceptional. Their service from the very first query to post treatment has been seamless and stress free. Highly recommend Smileie!

12 March 2026
Unprompted review
Rated 5 out of 5 stars

Affordable prices and the retainers…

Affordable prices and the retainers work- I got it for my gap. They also sent a teeth whitening product (havent’t used it yet), but I have gone to my dentist afterwards and have no issues. The retainers work! So worth the price!

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Great value and support

Great value and ongoing support via email has been top-notch.
Halfway through treatment, some good visible improvements so far and no issues.
Lost a couple of aligners and a simple email and replacements were all sorted.

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Couldn't be better

Couldn't be better, especially at this price!
The customer service is online only, but they are very responsive to emails. I have had multiple impression kits sent and replacement aligners taken care of when they have been lost or broken in a very timely manner.
I have about 20 weeks to go but I'll be back to post my before and after pics.

28 February 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommended

I had such a great experience with Smileie throughout my aligner journey. The whole process was smooth, well-explained, and very friendly from start to finish.

A special thank you to Nicky — she was incredibly helpful, patient, and always ready to answer my questions. Her support really made me feel confident and comfortable during the treatment.

I’m so happy with my results. My smile looks natural and I feel so much more confident now. Highly recommend!

14 June 2025
Unprompted review
Rated 5 out of 5 stars

Ordering from Smilie

Clear and simple to use website made ordering a product easy.
Helpful and quick to respond to any queries.
Simple kit with clear instructions and easy process for taking moulds.
Detailed images for expected progress regarding treatment.
Really pleased with the process so far and looking forward to starting my treatment.

15 December 2025
Unprompted review
Rated 5 out of 5 stars

so far so good!

I have been concerned about my teeth since my 40s when they started to become crooked. Ive been very self conscious , so was looking online and found smiley. My customer service agent is Nicky and she has been amazing! promptly replies to all my questions, and is very helpful. The process of making the moulds of my teeth has been easy to navigate and I am expecting to receive my retainers very soon! am so excited and will be leaving a finished result review in. a few months, thus far the process has been easy and seamless. Am so happy that this service is available and affordable. am feeling very grateful :)

17 February 2026
Unprompted review
Rated 4 out of 5 stars

Smileie Aligners

Everything is going well so far. I havent received my aligners yet but the 3D preview looked pretty well done. And customer service is very good.
I would definitely recommend 👍👍

12 February 2026
Unprompted review

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