Smileie 

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Rated 5 out of 5 stars

The process is super simple and very time efficient as well. Nicky has been so helpful along the way and has been able to answer any annoying questions I have and also with such a great customer servi... See more

Rated 4 out of 5 stars

I purchased a top and bottom set of night time aligners, and I began my teeth straightening journey January 17th of this year. First thought? They HURT! Each time you are ready to go up a s... See more

Rated 5 out of 5 stars

We've been in contact with Smileie for nearly two years now, and we have found that they are prompt, professional and caring. Their prices are amazing and the results for our daughter have been wonder... See more

Rated 5 out of 5 stars

I really loved how easily accessible this company was, everything was done through the post and through email. Really suited my busy lifestyle and the response from the team was super quick which made... See more


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44 reviews in the last 12 months

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Rated 4 out of 5 stars

Follow ups would be nice...

I purchased a top and bottom set of night time aligners, and I began my teeth straightening journey January 17th of this year.
First thought? They HURT!
Each time you are ready to go up a step, they HURT all over again.
I went to upload my progress photos but could not work out where to do so, so I stopped taking progress photos. There isn't much follow up help either?
I don't even know if it hurting this much is normal...
Second thought; My teeth now feel very soft, each morning after I take the aligners off, I absolutely cannot bite down on anything, my teeth need to breathe for at least a few hours before I could bite anything, luckily I habitually drink smoothies for breakfast!!
6 months in now, and geuss what?! I can actually SEE a difference!!! Running my tongue over my teeth, they are straighter, my snaggle tooth is getting back in line!!

I am BEYOND stoked to have given these aligners a go!
I'm only knocking a star off because some sort of follow up would have been really helpful. Are they supposed to hurt this much, is it normal for them to feel so soft and tender in the mornings ? I geuss I'll never know...

DO I recommend?! Absolutely!!!

17 January 2026
Unprompted review
Rated 5 out of 5 stars

I had a really positive experience with…

I had a really positive experience with Smileie. The whole process was straightforward, and whenever I had any questions, Nicky was always quick to reply to my emails. She was friendly, professional, and took the time to explain everything clearly, which made me feel supported throughout the entire process. Great customer service and a smooth experience overall. I would definitely recommend Smileie!

14 July 2026
Unprompted review
Rated 5 out of 5 stars

Very good service

The process is super simple and very time efficient as well. Nicky has been so helpful along the way and has been able to answer any annoying questions I have and also with such a great customer service. Would recommend Smilie to all people looking to align their teeth.

9 July 2026
Unprompted review
Rated 5 out of 5 stars

customer service

I liked that the customer service was always great buy always responding to my questions and the impression kit was received within days

6 July 2026
Unprompted review
Rated 5 out of 5 stars

I have just completed 4 months of…

I have just completed 4 months of aligners to straighten my teeth.

Absolutely blown away from the results. I thought how could this be as good as Invisalign
For the price. Totally worth it and results will amaze you. Worth a try!!

1 July 2026
Unprompted review
Rated 5 out of 5 stars

A professional and friendly experience

We've been in contact with Smileie for nearly two years now, and we have found that they are prompt, professional and caring. Their prices are amazing and the results for our daughter have been wonderful. Much thanks for Nicky, our Smile Specialist. We've felt very looked after. Highly recommended - if fact we do recommend Smileie to people we know.

17 June 2026
Unprompted review
Rated 5 out of 5 stars

Affordable and amazing service

I really loved how easily accessible this company was, everything was done through the post and through email. Really suited my busy lifestyle and the response from the team was super quick which made it even better! I'm really happy with my outcome and smile once this was finished. A huge plus for me was that this company was the most affordable on the market and they delivered the best service, one very pleased customer :)

30 November 2025
Unprompted review
Rated 5 out of 5 stars

Extremely Happy with My Smileie Aligners!

My experience with Smileie has been excellent. The cost was a tenth of the quote from my dentist (that I couldn't afford). The kit is mailed to you and has everything you need and the instructions are clear. The steps to make the impression of my upper teeth were simple to follow. My aligners are always comfortable, there's never any pain. I'm half way through my 30-week alignment journey and my teeth are straightening nicely. I've had no issues so far. I'm very happy. Nicky, my Smileie specialist is super helpful and responds to my emails promptly. All records are stored on an app. I'm so glad I decided to go ahead with using the aligners. Best thing I ever did! Thank you!

9 December 2025
Unprompted review
Rated 5 out of 5 stars

Nicky and the team have been amazing!

Nicky and the team have been amazing to work with. They were always prompt and helpful with communicating each step. They made the whole process so easy. I love that you can do this all from the comfort of home.

3 June 2026
Unprompted review
Rated 1 out of 5 stars

Avoid Smileie if you value quality…

Avoid Smileie if you value quality treatment, proper customer service, and professional accountability.

My experience with Smileie has been extremely disappointing from start to finish. What was advertised as a straightforward aligner treatment turned into months of delays, poor communication, contradictory treatment plans, and poorly fitting aligners.

The original aligners fit terribly. I then had to pay extra for a digital scan because the initial treatment was clearly inaccurate. Even after the updated scan, Smileie repeatedly changed the treatment plan with no clear explanation and continuously shifted responsibility back onto me instead of taking ownership of the clinical issues.

At one point, the number of lower aligners was suddenly reduced despite no new scans or clinical information being provided. I spent weeks going back and forth just trying to get them to honour their own previously issued treatment plan. The amount of corporate waffle, scripted responses, and attempts to avoid responsibility was unbelievable.

Customer service was extremely poor throughout the process:

* Long delays between responses
* Constantly repeating the same scripted explanations
* No meaningful follow-up after aligners were delivered
* Repeated attempts to make me “approve” questionable treatment changes
* Attempts to limit their responsibility for treatment outcomes

The aligners themselves have been poor quality and poorly fitting compared to what you would expect from a professional orthodontic service. In my opinion, this is very much a case of “you get what you pay for.”

If you are considering teeth aligners, I strongly recommend spending the extra money and going through a reputable orthodontist instead of risking months of frustration dealing with Smileie.

I would not recommend this company to anyone.

30 October 2025
Unprompted review
Smileie logo

Reply from Smileie

We are disappointed to read your review, particularly as it does not accurately reflect the full history of your case or the level of support and accommodation provided throughout your treatment journey.

From the beginning, your impressions, treatment previews, approvals, shipment updates, tracking details, clinical escalations, revised scans, and treatment modifications were all responded to and handled continuously by our team. The email history clearly shows that every concern you raised was acknowledged and addressed step by step.

You initially approved your treatment preview on November 24, 2025, and your aligners were subsequently fabricated and shipped within the stated timeframe. When you later raised concerns regarding the lower aligner fit, your case was escalated for further clinical review. Despite the fact that impression-based treatments can occasionally require refinement depending on tooth tracking and anatomy, we still offered additional support and solutions to help progress your case appropriately.

You also specifically requested digital scans instead of a replacement impression kit, and we accommodated this request by arranging scans in Perth following your approval and payment for that service. Updated treatment previews were then provided accordingly.

Regarding the aligner quantities changing between previews, this is a completely normal part of clinical refinement after updated scan data and reassessment by the clinical team. Treatment plans are not static documents and may evolve depending on updated records, movement predictability, and professional review. Presenting this as “contradictory treatment” is misleading.

It is also important to clarify that despite repeatedly expressing dissatisfaction, you continued approving treatment plans and confirming that you wished to proceed with treatment. On February 21, 2026, you clearly confirmed in writing that you wished to move forward with the revised treatment plan.

At no stage did we refuse assistance, ignore your case, or “avoid responsibility.” In fact, the correspondence shows repeated clinical escalations, multiple reviews, detailed replies, replacement solutions, and ongoing communication from our team throughout the process.

We fully understand that orthodontic treatment can sometimes require adjustments and patience, particularly in remote aligner treatment cases. However, describing the entire experience as fraudulent, unprofessional, or lacking accountability is simply not an accurate reflection of the documented communication history.

We remain willing to assist you professionally and respectfully moving forward and hope future feedback shared publicly reflects the full context of your treatment journey rather than selective portions of it.

Kind regards,
Smileie Support Team

Rated 5 out of 5 stars

A great smileie experience

I’ve really enjoyed my smileie experience so far, there’s been great communication, and easy to follow instructions!
I’m at the stage in my journey where I’ve approved the aligners for production, I can’t wait to how they go!
It’s been a fantastic guided journey! I’m also super pleased with the price as it’s made my aligner goals achievable.

19 May 2026
Unprompted review
Rated 1 out of 5 stars

They don't provide a trustworthy service

I have tried to reach out for a…
I have tried to reach out for a resolution. I started treatment now over 2 years ago, my teeth have not improved and they refuse to provide a solution or even a refund.

I would recommend you report this company to the below bodies and engage in legal assistance in Queensland.

QCAT
ACCC
AHPRA
OHO

11 May 2026
Unprompted review

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