Since buying my children vests and then treating myself to some, I have branched out to try their long sleeved t shirts and now their socks and snoods. My daughter was delighted with her socks and put... See more
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I've ordered a few items from Smalls and I've been really pleased with them. I'm interested in being more sustainable and buying less, doing less laundry and taking less with me when travelling. In... See more
Company replied
easy to order excellent quality product. bad bit delivery by DPD let you down shockingly bad, it is not just you DPD is terrible everywhere to the extent that i have a policy of not purchasing from co... See more
I basically haven’t taken these off since I got them.... ok, a little hyperbole but these are frankly amazing! Price and size were my worries: the prompt site chat directly with EJ gave lots of reassu... See more
Company replied
Company details
- Clothing Store
- Activewear Store
- Children's Clothing Store
- Winterwear Store
- Women's Clothing Store
- Youth Clothing Store
Written by the company
Multi Award winning Ethical Sustainable and Traceable Merino Essentials for Layering & Lounging. A British brand with New Zealand heritage, Smalls brings you the best Merino the world can offer. “We are about buying less and choosing well, and working with very best makers, farmers and mills.” From Happy Sheep. We ONLY work with ZQ Merino certified farms, ensuring our wool is held to the highest standards of farming, land management and animal welfare. Our fabric mill in Italy is the only one in the world with EMAS certification and 100% vertical supply chain. We have partnered with a family run factory in Portugal to make our Smalls with love.
Contact info
6 Snow Hill, EC1A 2AY, London, United Kingdom
- 020 7002 7799
- hello@lovemysmalls.com
- smallsmerino.co.uk
Might be the best trousers in the…
Might be the best trousers in the world! Super comfy and very well made.
Excellent quality and delivery. Staff were very helpful when I called for advice.
Holes in the first season
I bought three pairs of wool socks and a pair of pants for my son. Out of 6 socks, 4 have holes in them, some multiple holes. The pants have a hole too. Didn’t even make it one season. Will not buy again.

Reply from Smalls Merino
Great quality and fast delivery
Great quality and fast delivery. Pleased with the vest top. Have found it useful but I wish it was a bit longer.
Prompt and helpful communication. Fabulous products - wonderful quality
Lovely room divider .
Lovely room divider .. Looks great in my therapy room . I've dressed it up with fake ivy 👌
Love the swing chair with its large sunscreen.
I love smalls products
I love smalls products. They are top quality and feel so wonderful to wear. You'll never regret buying them. They last for years too! I'll be ordering more!!!
The early delivery
The early delivery, great value for the price, and amazing customer service are all reasons why I will continue to shop with this seller.
They are perfect way to keep warm, comfortable and look good.
bought a long-sleeved tee and I loved…
bought a long-sleeved tee and I loved it, it fits me comfortably with a good material.
Comfortable and warm
Comfortable and warm. My son dislikes anything with labels or scratchy seams was happy to wear with no fuss. Washed well too.
Best merino ever.
My whole family loves our Smalls!
I’ve been ordering from Smalls for years now. The quality is amazing. Most pieces still look new even after my son wears them nonstop for a year. He wears the vests when it’s warm and the long sleeved shirts in cold weather. I wish they would bring back the short sleeved tees for children. I finally started wearing Smalls and I love them. I was very worried it would irritate my sensitive, eczema prone skin but it hasn’t. Love that I can rewear the clothes without washing everyday. My husband is even now a convert. I’ve worn the same shirt skiing the last 4 days and it still feels clean. I wore the same long sleeved shirt hiking in Borneo this summer. Love how version the clothes are. I would love the slip in a shorter length so I can wear it underneath dresses and I would love the wide leg pajama bottoms in midnight (I have the pink pair but was too late to buy the navy ones). They drape beautifully and would work well for everyday wear. I also wish they had v-neck shirts for women. Sizes run a bit small so I would recommend sizing up for men and women. The kids’s clothing runs true to size to a little big. The kids’s trousers are designed to grow with your child (they are long) so you can easily get a year or two out of them if your child is skinny.
I am a costumer since 9 years
I am a costumer since 9 years. I love the high quality and sustainability of these unique products. The clothes I bought for my boys last forever. I highly recommmend the company.
Prompt service
Prompt service, beautiful presentation.
I bought the navy polo neck, and while it is expensive, it is worth the price.
We love your clothes so much
We love your clothes so much. Beautiful quality. So simple and comfortable.

Reply from Smalls Merino
easy to order excellent quality let down by DPD
easy to order excellent quality product. bad bit delivery by DPD let you down shockingly bad, it is not just you DPD is terrible everywhere to the extent that i have a policy of not purchasing from companies that employ them only slightly better than Evrie and that is truly saying something !!
A quality product
This merino wool fabric is very soft and feels good on my skin. Nice colours too. The added bonus is that it is machine washable.
“I had an amazing experience online…
“I had an amazing experience online shopping with this company. The website was outstanding, and they were exactly what I was looking for.”
“The fit is perfect and the quality is truly exceptional.”

Reply from Smalls Merino
Beautiful products.
Small Merino products are incredible
Small Merino products are incredible! The quality and performance of their merino wool items are outstanding.

Reply from Smalls Merino
Short sleeved Merino Tee
Easy to order from a trusted site. The short sleeved tee is really lovely. I’ve been looking forward to this design being sold as a short sleeved version. You can wear it by day or sleep in it by night.
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