This is by my favourite clothing brand and app. Every piece I buy gets endless comments, the delivery is quick (enough), the return process is so easy and at times they’ve even let me keep items for f... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Sarah was absolutely brilliant in helping me return my order after missing the timeline! She was quick, efficient and incredibly helpful. She understood my situation straight away and resolved my issu... See more
Company replied
I was able to find and access customer service chat line quickly, after having my Cider package stolen. Response time was quick! They offered 100% store credit refund, or to resend the package. I opte... See more
Company replied
I haven’t received my order yet, but oh my gosh! Costumer support has truly been so very helpful! I made an order for my elopement dress with heels, a dress for my fiancé’s BCT grad with cute flats an... See more
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Company details
Written by the company
Cider is a globally-minded, social first fashion brand. We ship anywhere possible, and make clothes for a new generation. At Cider, you are also making the industry less wasteful. We are committed to a pre-order model, only producing specific styles we know people want in controlled amount. Together, we can make a zero-inventory future possible.
Contact info
Hong Kong
- hi@shopcider.com
- shopcider.com
4.5
Excellent
13K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 99% of negative reviews
Typically replies within 24 hours
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Very quick to respond and settle my…
Very quick to respond and settle my queries
13 August 2026
Unprompted review
Reply from Cider
Thank you for your kind words. We are truly glad to hear that our team was able to respond quickly and address your queries effectively. Providing prompt and helpful support is always our goal, and your feedback is a wonderful encouragement to us. We look forward to serving you again in the future. 🍎
Great customer service!!
Great customer service!!! Very helpful and very efficient!!!
13 August 2026
Unprompted review
Reply from Cider
Thank you so much for your enthusiastic feedback — we truly appreciate it! We are absolutely delighted to hear that you found our team both helpful and efficient. Providing excellent support is what we strive for every day, and your kind words are a wonderful encouragement to us all. We look forward to serving you again soon! ❤️
Great customer service
I had a delivery of a gorgeous dress. A few weeks passed before I decided to wear it however the zip was faulty. I hopped onto live chat and with a couple of questions and photos they resolved my issue quickly and efficiently. Many thanks
13 August 2026
Unprompted review
Reply from Cider
Thank you so much for your lovely feedback — we truly appreciate it! We're so sorry about the faulty zip on your dress, but we're really glad our live chat team was able to jump in quickly and get it sorted for you. It means so much to us that you took the time to share your experience. We hope you'll enjoy wearing your dress now, and we look forward to welcoming you back again soon! ❤️
Reply from Cider
Thank you for your kind words. We are truly glad to hear that you had a positive experience with our customer service team. Your satisfaction is important to us, and we hope to have the pleasure of serving you again in the future. ❤️
Provides assistance quickly.
13 August 2026
Unprompted review
Reply from Cider
Thank you for your kind words. We are truly glad to hear that our team was able to assist you quickly. Your satisfaction is important to us, and we hope to have the pleasure of serving you again in the future. ❤️
Customer service was very helpful
12 August 2026
Unprompted review
Reply from Cider
Thank you for your kind words. We are truly glad to hear that you found our customer service helpful. Your satisfaction means a great deal to us, and we hope to have the pleasure of serving you again in the future. ❤️
Reply from Cider
Thank you for your kind words. We are truly glad to hear that you had a positive experience with our customer service team. Your satisfaction is important to us, and we hope to have the pleasure of serving you again in the future. ❤️
Amazing service beautiful products…
Amazing service beautiful products would definitely recommend
12 August 2026
Unprompted review
Reply from Cider
Thank you for your lovely words — we truly appreciate it! We are absolutely delighted to hear that you enjoyed both our service and our products, and that you would recommend us. Your support means a great deal to our team, and we look forward to welcoming you back again soon! ❤️
The sizes and the fits are catastrophic…
The sizes and the fits are catastrophic so is the quality. Things look good online but once you have the clothes at home you realise that it's cheap and really badly produced. It's almost impossible to send something back. It took me months to figure out how to get my money back and I had to pay for the shipping back to China. It's impossible to get someone to answer an email or customer service in any way. Absolutely no recommendation for this shop
18 September 2025
Unprompted review
Reply from Cider
Thank you for your honest feedback. We deeply regret that your experience with us has been so disappointing. We take your comments regarding sizing, fit, quality, and the return process very seriously, and we are sorry that we failed to meet your expectations. We fully understand your frustration, and we sincerely apologise for not providing the support you needed promptly. We would like to personally look into your case and ensure that your concerns are properly addressed. Could you please send your order number and relevant details to customer-feedback@shopcider.com? Our team will investigate the issues and do our best to find a fair solution for you. We are continuously working to improve our quality, fit, return process, and customer service — your feedback is a valuable part of that effort. We truly hope to have the opportunity to make things right for you. ❤️
Very satisfying customer service and…
Very satisfying customer service and great products.
11 August 2026
Unprompted review
Reply from Cider
Thank you for your kind words — we truly appreciate it! We are delighted to hear that you were satisfied with both our customer service and the quality of our products. Knowing that we met your expectations means a great deal to us. We look forward to welcoming you back again soon! ❤️
Awful customer service, no accountability or transparency
I ordered two items from Cider on 18/07/2026 to take advantage of their sales and was given a delivery window of 28/07/2026–31/07/2026.
That window passed with no delivery and no communication from Cider. When I contacted customer service, I was told they could not classify the package as significantly delayed until a week after the delivery window had passed. Fair enough—but it still would have been nice for Cider to actually communicate the delay rather than forcing me to spend hours chasing them for answers myself.
A week later, still nothing. The last shipping update was from 27/07/2026. I contacted customer service again specifically to confirm that they had not lost my package. I was assured it was still in transit and offered a 15% off coupon—which expires after a month, as if I would be eager to place another order after this experience. Despite promising the coupon, they didn’t actually provide it until two days later, after I repeatedly contacted customer service asking them to honor their own offer.
Of course, there was still no package.
I continued contacting customer service and was promised by TWO separate agents that my package would be delivered within 72 hours. After escalating the issue, I was finally contacted by customer support and offered either a refund or reshipment. At this point, neither was an equivalent solution: I had specifically placed this order during the sales and, while waiting weeks for Cider to fulfill it, had missed sales at other stores where I could have spent that money instead.
I responded and reminded the agent that two of their colleagues had explicitly promised delivery within 72 hours. No response.
Unsurprisingly, the promised 72 hours passed. Still no package. Still no communication.
I contacted them yet again and finally received an email the following day—after already being ignored for approximately 48 hours—telling me that, actually, they HAD lost my package. Even better, both items I ordered were now out of stock, meaning they couldn’t even reship them.
So after weeks of repeatedly assuring me that my package was still in transit, making me chase them for a coupon they themselves offered, and having two separate agents explicitly promise delivery within 72 hours, Cider finally admitted the package was lost and the items were no longer available.
Their only remaining solution is a refund. Meanwhile, I’ve missed the opportunity to purchase comparable items during sales elsewhere, and my money has effectively been tied up for weeks because Cider repeatedly gave me inaccurate information instead of identifying that the package was lost.
How useless can a customer service team be? Cider managed to surpass all my expectations. Shout out Rachel from the service team for being entirely unhelpful and disrespectful.
I’ve placed multiple orders with Cider since 2021 and spent hundreds of dollars with them over the years. This experience will absolutely be my last. At least I have a useless 15% off coupon for a store I’ll never order from again.
Avoid at all costs.
11 August 2026
Unprompted review
Reply from Cider
Thank you for sharing your experience with us in such detail — and for the time and patience you have shown throughout this process. We fully understand your disappointment. We sincerely apologise that the delivery delays, poor communication, and repeated unfulfilled promises have caused you such a frustrating experience. We also understand that a refund, while necessary, cannot make up for the sales opportunities you missed elsewhere, nor can it undo the weeks of uncertainty you endured. We truly hope to resolve this properly for you. To help us follow up more efficiently, please reach out to us at customer-feedback@shopcider.com — we will prioritise your case. 🍎
Unacceptable refund delay & missing return package (Ticket 36758) 簽收超過10天拒不退款，客服推諉無下限（工單 36758）
SF Express confirmed that my return package (SF0212085814993, Order 11164506849) was successfully delivered and signed for on August 1, 2026. However, over 10 days have passed, and Cider still refuses to process my HKD 1,554.79 refund or commit to any resolution timeframe, hiding behind "internal warehouse investigation." Internal log issues between Cider and its warehouse should not be shifted onto the customer. Extremely disappointing customer service—credit card chargeback and consumer protection reports have been officially filed. 順豐速運紀錄明確顯示，本人訂單 11164506849 的退貨包裹（單號：SF0212085814993）已於 2026 年 8 月 1 日由貴司倉庫簽收。然而超過 10 天過去，Cider 仍以「內部調查、未入庫」為由拒絕退還 HKD 1,554.79，甚至無法提供任何具體處理時間表。倉庫與物流的內部管理失誤不應由顧客承擔！極度劣質的售後體驗，本人已正式向發卡銀行申請信用卡爭議退款（Chargeback）並向消委會舉報。SF Express confirme que mon colis de retour (SF0212085814993, Commande 11164506849) a été livré et signé le 1er août 2026. Plus de 10 jours plus tard, Cider refuse toujours de rembourser mes 1 554,79 HKD et ne fournit aucun délai précis, invoquant une "enquête interne de l'entrepôt". Les erreurs de gestion interne entre Cider et son entrepôt ne doivent pas être imposées au client. Service client déplorable. Une procédure de rechargement par carte bancaire (Chargeback) et un signalement aux autorités de consommation ont été lancés. 配送業者（SFエクスプレス、追跡番号：SF0212085814993）の記録によると、注文番号 11164506849 の返品商品は2026年8月1日にすでに倉庫へ配達完了しています。しかし10日以上経った現在も、Cider側は「内部調査中・未入庫」を理由に返金額 HKD 1,554.79 の返金を拒否し、明確なスケジュールの提示すら拒んでいます。社内倉庫の管理ミスを顧客に押し付けるのは非常に不当です。最悪のカスタマーサービスです。現在、クレジットカードの異議申し立て（チャージバック）手続きおよび消費者保護機関への通報を行っています。SF Express 배송 기획서(운송장 번호: SF0212085814993)에 따르면 주문 번호 11164506849 의 반품 물품은 2026년 8월 1일 물류창고에 정상 수령되었습니다. 그러나 10일이 지난 지금까지도 Cider 측은 "내부 조사 중"이라는 이유로 HKD 1,554.79 의 환불을 거부하고 있으며, 구체적인 처리 일정조차 제시하지 않고 있습니다. 창고 내 재고 관리 실수를 고객에게 전가하는 것은 매우 부당합니다. 최악의 고객 서비스입니다. 현재 신용카드 차치백(Chargeback) 신청 및 소비자 보호 기관 신고를 완료했습니다.
1 August 2026
Unprompted review
Reply from Cider
感謝您向我們提出這個問題。對於您所經歷的困擾與不滿，我們深表歉意。我們已第一時間將您的案例提交相關部門進行緊急核實。我們充分理解您的顧慮，並承諾會盡快為您妥善處理。我們將在48小時內通過郵件向您發送具體的處理進展。衷心感謝您的耐心，真誠希望為您圓滿解決此事。如需任何進一步的協助，歡迎隨時通過 customer-feedback@shopcider.com 與我們聯繫。❤️
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Thank you for bringing this to our attention. We sincerely apologise for the frustration and inconvenience you have experienced. We have already escalated your case to the relevant teams for urgent verification as a top priority. We fully understand your concerns and are committed to resolving this for you without further delay. We will send you a confirmed update via email within 48 hours. We truly appreciate your patience and hope to resolve this matter to your satisfaction. Should you need any further assistance, please don't hesitate to reach out to us at customer-feedback@shopcider.com. ❤️
Cider is amazing
Cider is amazing. They’re clothes are so cute and when you need help with a return, they’re right there for you or an exchange.
11 August 2026
Unprompted review
Reply from Cider
Thank you so much for your lovely words — we truly appreciate it! We are absolutely delighted to hear that you love our clothes and that our team has been there for you when you needed support with returns or exchanges. Knowing that we've earned your trust means a great deal to us. We look forward to welcoming you back for more cute finds soon! ❤️
Once you get trough the annoying bot…
Once you get trough the annoying bot that keeps repeating the same things to you- the customer service is very helpful. The bot was saying that I should contact cider to make further investigation for my order but I was in “customer support”?!?! Nevertheless I give 4 stars just because of the bot. Otherwise 5/5.
11 August 2026
Unprompted review
Reply from Cider
Thank you for your honest and thoughtful feedback — we truly appreciate it. We're so glad you were able to get the help you needed from our live team, and we completely understand how frustrating the bot experience must have been. Thank you for bringing this to our attention — we've shared your feedback with our tech team to help improve the AI experience and make the handover to human support much smoother. We truly hope to give you a seamless five-star experience next time. ❤️
Reply from Cider
Thank you for your kind words. We are truly glad to hear that you found our replies both helpful and fast. Providing efficient and effective support is always our goal, and your feedback is a wonderful encouragement to our team.
We look forward to serving you again in the future. ❤️
Luna assisted my and she was so helpful
Luna assisted my and she was so helpful
10 August 2026
Unprompted review
Reply from Cider
Thank you for your kind words. We are truly delighted to hear that Luna was able to assist you so helpfully. We will be sure to pass along your appreciation to her — it will mean a great deal, and it is also a wonderful encouragement to our entire customer service team. Your feedback and trust are deeply valued, and we look forward to serving you again in the future. ❤️
I love this store
I love this store, the quality of the items is amazing! Costumer service very helpful!
10 August 2026
Unprompted review
Reply from Cider
Thank you so much for your kind words — we truly appreciate it! We are absolutely delighted to hear that you love our brand and that both the quality of our items and our customer service have met your expectations. Your satisfaction means a great deal to us, and we look forward to welcoming you back again soon! ❤️
Purchased several times
Bought a few items from them on several occasions. Sizing is always good - returns easy and hassel free, customer support always good
10 August 2026
Unprompted review
Reply from Cider
Thank you for your kind feedback — and for being a loyal customer over multiple orders. We truly appreciate your continued trust in us. We are delighted to hear that our sizing, returns process, and customer service have consistently met your expectations. Your satisfaction is what we strive for every day, and we look forward to serving you for many more orders to come. ❤️
Dress arrived damaged (one strap was…
Dress arrived damaged (one strap was not attached). Customer service has stated that they will send a refund in 48 hours, free of charge. It was a bit difficult figuring out how to get a replacement, which had to be done via chat. The dress also came with a shirt that was great. A little cheap, but it arrived on time and looked exactly like the picture. Only part of my order arrived, so I hope the second shipment arrives soon.
9 August 2026
Unprompted review
Reply from Cider
Thank you for your detailed feedback. We sincerely apologize that your dress arrived with a detached strap and that the resend process wasn't as smooth as we would have hoped – we will continue to improve our customer service experience. We're glad to hear that you liked the shirt that came with your order, and that it arrived on time and matched the product images. Regarding the quality of the dress and the separate shipments, we will follow up internally to ensure the remaining package is dispatched as soon as possible. Every piece of feedback you've shared is truly valuable to us, and we hope to provide you with a much better shopping experience next time.❤️
Great clothes and awesome customer…
Great clothes and awesome customer service.
9 August 2026
Unprompted review
Reply from Cider
Thank you for your kind words! We strive to provide excellent customer service, and we are glad to hear that you had a positive experience with us. We look forward to serving you again in the future. ❤️
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