Shepherds Friendly Reviews 941

TrustScore 4 out of 5

4.1

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently highlight the ease and simplicity of setting up accounts and navigating the website, finding the processes straightforward and efficient. Many people appreciate the clear and understandable information provided, which helps them make informed decisions. The overall user experience is frequently described as positive, with quick and smooth interactions. However, some people were dissatisfied with aspects of payment processing, noting difficulties with adding money or issues with bonus payments. Some reviewers also experienced problems with customer service, mentioning slow responses, conflicting information, or unexpected account closures. A few other people also raised concerns regarding payouts or cashback.

What people talk about most

User experience

Consumers find the user experience to be positive. Many reviewers highlight the ease and simplicity of... See more

Payment

Reviewers highlight ambiguous aspects of payment. While some customers found it easy to set up accounts and... See more

Customer service

People report ambiguous experiences with customer service. Many customers praise the excellent and helpful... See more

Service

Users describe ambiguous interactions with service. While many customers praise the helpful, friendly, and... See more

Staff

Reviewers mention ambiguous feedback about staff. Many customers praise the staff as helpful, professional,... See more

Based on these reviews

Rated 4 out of 5 stars

i do sincerely apologise for the review I left yesterday frustrated as I am out of the UK and had completely forgotten it was a bank holiday. It was even worse when the voice message didn't specify... See more

Company replied

Rated 4 out of 5 stars

The Shares ISA account has some appealing features however, it’s not as easy to add money as other providers, e.g. having to use a debit card. Similarly, the colour scheme of the app means that you ca... See more

Company replied

Rated 4 out of 5 stars

A bit of confusion with money going into my account instead of my wife's, but all sorted with a phone call. A shame that joint accounts are no longer available.

Rated 4 out of 5 stars

Nice and easy to join and get set up, but the platform and profile are somewhat limited (in terms of information about the stocks and shares invested in, direct debit controls etc.). Overall nice UX a... See more

Company replied


Company details

  1. Money & Insurance

Written by the company

It is an incorporated society in the United Kingdom within the meaning of the Friendly Societies Act 1992.


Contact info

4.1

Great

TrustScore 4 out of 5

941 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

LOW INTEREST RATE. CANNOT WITHDRAW YOUR MONEY EASILY.

IN NOVEMBER 2025 I INVESTED SOME MONEY WITH SHEPHERDS FRIENDLY. I WAS INFORMED IN APRIL 2026 I HAD MADE 3.75% INTEREST ON MY INVESTMENT. I WAS VERY DISAPPOINTED AS I EXPECTED A BETTER DIVIDEND THAN 3.75% FROM A FRIENDLY SOCIETY.
I DECIDED TO REMOVE MY MONEY AND REINVEST ELSEWHERE.
I THEN TRIED TO WITHDRAW MY MONEY FROM SHEPHERDS FRIENDLY AND FOUND IT IMPOSSIBLE TO DO THIS ONLINE.
I CONTACTED THEM VIA EMAIL AND FOUND IT VERY DIFFICULT TO GET THEM TO RELEASE MY MONEY.
WHY DOES THIS COMPANY TAKE YOUR MONEY THEN MAKE IT VERY DIFFICULT FOR THE CUSTOMER TO GET IT BACK.
THE MONEY BELONGS TO THE CUSTOMER NOT THE INVESTMENT COMPANY.
NOT IMPRESSED WITH THIS COMPANYS RETURN ON MY INVESTMENT OR THE FACT THAT YOU HAVE NO CONTROL OF YOUR MONEY ONCE IT IS INVESTED.

VERY UNHAPPY EXPERIENCE WITH SHEPHERD FRIENDLY.
I DO NOT RECOMMEND.

17 April 2026
Unprompted review
Rated 5 out of 5 stars

Great company

Very clear information about the products on offer and extremely easy to open a plan. Regular updates on how the plan is performing. Great service

1 April 2026
Unprompted review
Rated 1 out of 5 stars

Offered £325 bonus through website…

Offered £325 bonus through website TopCashback, and then declined the claim. One star review!

2 January 2026
Unprompted review
Shepherds Friendly logo

Reply from Shepherds Friendly

Hello,
Thank you for your review. I'm sorry to hear about your experience. I'd like to assure you that our cashback and voucher offers are honoured when all terms and conditions are met.

So that I can look into this for you, I've sent you an email through Trustpilot asking for more information. Please could you reply with your full name, plan number and email address?

Or, you can reach out to our Member Services team here: shepherdsfriendly.co.uk/help-and-support/.
Kind regards,
Elena

Rated 5 out of 5 stars

Easy to set my account up

It was easy to set my account up and arrange a monthly direct debit. My first payment went in on the planned date. Great communication upon setting up my saving plan.

23 March 2026
Unprompted review
Rated 5 out of 5 stars

A Great Introduction to Investments

Really simple setup, all done electronically and everything seems really clear. Great initial offer to start with and hoping to get some great returns from my investments. I like the app and how clear all the documentation was too.

23 March 2026
Unprompted review
Rated 5 out of 5 stars

Isa set up

Really easy and straight forward to open isa, lots of information to help make informed choice, options of investment opportunities

30 March 2026
Unprompted review
Rated 1 out of 5 stars

no cashback for almost a year!

Opened ISA with SF in may 2025 via quidco cashback.
it says cashback claim can take up to 6months, but its been almost a year with no response. when contacting quidco they say retailer hasnt responded yet. easy to trick people and they they money, harded to meet their own obligations. shamefull business tactics, especially for company that you trust your money with!!

4 May 2025
Unprompted review
Shepherds Friendly logo

Reply from Shepherds Friendly

Hello Hubert,
Thank you for your review. I'm sorry to hear about your experience. I'd like to assure you that our cashback and voucher offers are honoured when all terms and conditions are met.

I've looked into this for you, and the transaction didn't track through Quidco. Whilst most transactions track successfully, this can happen occasionally, particularly if Cookies are rejected.

We'll pay the cashback to Quidco on the 3rd April and then they will credit it to your account. This may take a few days.

If you have any questions in the meantime, please don't hesitate to reach out to our Member Services team here: shepherdsfriendly.co.uk/help-and-support/.
Kind regards,
Elena

Rated 1 out of 5 stars

I opened a junior ISA

I opened a junior ISA, arranged £1000 to be deposited and claimed £125 bonus. A total of £1125 appeared in the account within the day but then it all disappeared and a week later it keeps showing £0! Not impressed. Spoke to a very nice man and assured me they will investigate and get back to me in 2-3 days. Fingers crossed. At least the money has not gone from my account.
Also, it is very difficult to find the log out button on your webpage. Poor security.

UPDATE 01/0/2026 I had to call again a week later to find out what is happening with my account because no one followed up on it as promised. My initial payment did not go through but no one could tell me why and no one bothered to follow up on that to make sure I knew what was going on.
I have lost all trust and confidence in Shepherds and cancelled the account. I will not use them again.

27 March 2026
Unprompted review
Shepherds Friendly logo

Reply from Shepherds Friendly

Hello Kate,

Thank you for your review. I'm sorry to hear about your experience. I'd like to look into this for you, but I need a few details. I've sent you an email through Trustpilot asking for these. Please could you reply to the email with your full name, plan number and email address?

If you have any questions or further feedback please don't hesitate to reach out to our Member Services team here: https://www.shepherdsfriendly.co.uk/help-and-support/.

Kind regards,
Elena

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