National Friendly Reviews 384

TrustScore 4 out of 5

4.2

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and friendly demeanor, noting their patience and supportive approach. The service provided is frequently highlighted as excellent, with many people appreciating the efficiency and ease of their overall experience, especially regarding prompt responses and clear communication. The customer service team is often described as responsive and understanding, making interactions pleasant and productive. However, some people were dissatisfied with the claims process, mentioning concerns about the speed of resolution and the clarity of information provided. Feedback also indicated challenges with claim outcomes and a perceived lack of care during stressful times.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, professionalism,... See more

Claim

Customers had ambiguous experiences with claim. Many reviewers report positive interactions, highlighting... See more

Service

Clients share positive opinions on service, frequently highlighting the promptness and helpfulness of staff.... See more

Payment

Customers consistently note ambiguous experiences with payment. While some reviewers praise prompt payments... See more

Customer service

Consumers generally express satisfaction with customer service, highlighting helpful, professional, and... See more

Based on these reviews

Rated 5 out of 5 stars

LONGEST PAYING MEMBER NOT OLDEST! Benefits paid out in last few years a reward for being in membership 93+yrs.continuously! No complaints about Service received during this period. Staff in Bristol... See more

Company replied

Rated 5 out of 5 stars

Quick pick up time on telephone calls, friendly helpful staff (who i spoke with). Settled my income protection claim , after a unfortunate accident at work, within 4 weeks , no complaints at all, so... See more

Company replied

Rated 5 out of 5 stars

I thank God I took out an income protection insurance with National Friendly before my diagnosis and surgery. I would have been in a mess as to how to handle my bills all through my off work and reco... See more

Company replied

Rated 5 out of 5 stars

Managed to provide me with an excellent policy that more than covered my needs for a very reasonable price. Simple and effective communication very efficient telling me everything I need. As with al... See more

Company replied


Company details

  1. Insurance Agency

Written by the company

National Friendly is the trading name of National Deposit Friendly Society, a British friendly society providing financial products and services.


Contact info

4.2

Great

TrustScore 4 out of 5

384 reviews

5-star
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Rated 5 out of 5 stars

Great experience

Great experience. Claims are paid on time and without excessive paperwork. This is exactly how an insurance company should operate!

15 April 2026
Unprompted review
Rated 5 out of 5 stars

Missed payment

I missed a monthly payment, due to my cat being sick and the vet fees were horrendous. After cancelling the Direct Debit, I had a call from National Friendly, who were absolutely marvelous. They gave me three options to repay the monthly figure and, as I was upset about my sick cat, they were so understanding and phoned me back a second time to take the payment. I couldn't have received better treatment, they are great!

15 April 2026
Unprompted review
Rated 5 out of 5 stars

I had been looking for a funeral plan…

I had been looking for a funeral plan for a while but thought the prices being asked were extortionate and So when I was called about the National Friendly policies I was pleasently surprised. I opted for the Over 50s Life Cover which fits the bill perfectly, it does what I want with relatively small monthly payments. The Lady who called me, Kate, I think, was, while very persuasive was also very professional and friendly, explaining the plan very well.

6 April 2026
Unprompted review
Rated 5 out of 5 stars

Friendly and professional.

Friendly indeed. Simon is professional and knowledgeable. Thank you.

15 April 2026
Unprompted review
National Friendly logo

Reply from National Friendly

Hi John,

Thank you for taking the time to leave a kind review.

Best wishes,
National Friendly

Rated 5 out of 5 stars

I had a really positive experience with…

I had a really positive experience with National Friendly during what was a very stressful time for me. I had to make a claim due to a shoulder condition that meant I was unable to work, and the support I received throughout the process was genuinely reassuring.

The claims process was straightforward, and the team were clear about what they needed from me at each stage. Payments were made as explained, and I always felt kept in the loop. I also appreciated how understanding and respectful they were when my situation changed and I needed to provide further medical evidence.

A special thank you to Rachael in the claims team, who was helpful and professional throughout.

Overall, I felt supported at a time when I really needed it, and I’m grateful to have had this policy in place.

14 April 2026
Unprompted review
National Friendly logo

Reply from National Friendly

Dear Gemma,

Thank you so much for taking the time to share such a great review.

We’re really pleased to hear that we were able to support you during what sounds like a very challenging time. It’s great to know the claims process felt clear and straightforward, and that you felt informed throughout.

We appreciate your kind words about Rachael - she’ll be delighted to hear your feedback, and we’ll be sure to pass it on to her.

Thank you again for your trust in us, and we’re glad your policy was able to provide support when you needed it most.

Best wishes,
National Friendly

Rated 5 out of 5 stars

Everything is ok

Everything is ok, sadly I can't say the same about royal mail...

14 April 2026
Unprompted review
National Friendly logo

Reply from National Friendly

Hi Benjamin,

Thank you for sharing your positive feedback.

Best wishes,
National Friendly

Rated 5 out of 5 stars

This Company helped me to get a better…

This Company helped me to get a better price for my life insurance. They were very patient with me as usual there was a lot of information to take in . I am happy with the outcome . Well done to the company

9 April 2026
Unprompted review
National Friendly logo

Reply from National Friendly

Dear Glynis,

Thank you for leaving a kind review. We really appreciate it and we are glad that you are happy with the outcome.

Best wishes,
National Friendly

Rated 5 out of 5 stars

Friendly

Friendly, informative advisor

9 April 2026
Unprompted review
National Friendly logo

Reply from National Friendly

Hi Caroline,

Thank you for sharing a positive review.

Best wishes,
National Friendly

Rated 4 out of 5 stars

Straightforward and easy process

It was easy and the process was efficient and was exceptionally easy to complete,straightforward.

11 April 2026
Unprompted review
National Friendly logo

Reply from National Friendly

Dear Hilda,

We're really pleased that you found the process efficient and straightforward. Thank you for sharing your positive experience.

Best wishes,
National Friendly

Rated 5 out of 5 stars

The staff was very polite and understanding

My phone call with National Friendly about changing my address was so easy to do and so quick

11 April 2026
Unprompted review
National Friendly logo

Reply from National Friendly

Hi,

We’re really happy to hear our team made things easy for you. Providing clear and efficient support is what we aim for.

Best wishes,
National Friendly

Rated 5 out of 5 stars

Prompt consideration of my claim

Prompt consideration of my claim, clear decision and rapid payment.

10 April 2026
Unprompted review
National Friendly logo

Reply from National Friendly

Dear Mr Taylor,

We’re really pleased to hear your claim was handled smoothly. Supporting our members when it matters most is our priority.

Best wishes,
National Friendly

Rated 3 out of 5 stars

Having received unnecessary email

Having received unnecessary email (in my opinion) after talking to the person involved she resolved the email promptly.

9 April 2026
Unprompted review
National Friendly logo

Reply from National Friendly

Hi,

Thank you for your feedback.

Sorry for any inconvenience caused, and I’m glad we were able to resolve this promptly once you got in touch.

Best wishes,
National Friendly

Rated 5 out of 5 stars

Friendly (aptly named) and helpful

The staff at National Friendly are always very obliging, and clarify any procedures with follow-up emails.

9 April 2026
Unprompted review
National Friendly logo

Reply from National Friendly

Hi Susan,

Thank you for the positive feedback regarding our procedures. We really appreciate you taking the time to leave a review.

Best wishes,
National Friendly

Rated 5 out of 5 stars

Praise... interaction between member and…

The interaction between member and yourself is what I have become accustomed to expecting. With the nagging though that what I have asked for takes time for it to be sent to me, each occasion I raise the issue.

30 March 2026
Unprompted review
National Friendly logo

Reply from National Friendly

Dear Barry,

We’re really pleased to hear our team made things easy for you. Providing clear and helpful support is what we aim for.

Best wishes,
National Friendly

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