Shade & Story  Reviews 346

TrustScore 4 out of 5

4.0

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the high quality of the products, noting that the blinds are well-made, fit perfectly, and are easy to install. Many people appreciate the efficient and prompt delivery service, often receiving their orders earlier than expected. The overall service is frequently highlighted as excellent, with consumers finding the ordering process straightforward and the staff helpful and professional. However, some customers experienced issues with their orders, including incorrect items or damaged products upon arrival. A few people also mentioned that dispatch times were misleading or that the communication regarding delivery updates was insufficient. There were also occasional concerns about the quality of certain components, such as lightweight mechanisms or poorly fitted parts.

What people talk about most

Product

Consumers generally express satisfaction with the product, highlighting its quality, precise measurements,... See more

Quality

Customers had positive experiences with quality. Many reviewers praised the excellent quality of the blinds,... See more

Delivery service

People report positive experiences with delivery service. Many customers praise the prompt manufacture and... See more

Order

Clients share ambiguous opinions on order. Many customers found the ordering process easy, with some praising... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the quick and efficient... See more

Based on these reviews

Rated 4 out of 5 stars

Nice blinds in the Caravelle pattern, turned around in a couple of weeks, well packaged and safely delivered. I was consulted before the blinds were cut because the fabric had to be ‘turned’ I.e. cut... See more

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Rated 4 out of 5 stars

Blinds were supplied with the wrong chains, and John Lewis were extremely unhelpful in their efforts to sort the problem. However, Paul from shade and story got in touch directly, and was brilliant.... See more

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Rated 4 out of 5 stars

On the whole the service was very good. Initially, they were very quick to send samples of materials and to give advice over the phone about installation. The delivery was satisfactory but not made qu... See more

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Rated 4 out of 5 stars

Purchasing 3 blinds from Shade & Story was a very easy process. However we have found fitting them ourselves wasn’t as easy as we were led to believe and the instructions were not that clear. The one... See more

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Rated 5 out of 5 stars

The whole experience was great from beginning to end. Good info about how to measure up, easy to understand. Lots of choice of colours, good communication keeping you up to date. The blind came before... See more

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Rated 1 out of 5 stars

Misleading dispatch times which changed after order was placed (would like to clarify order did not take long, website just claimed it would be ludicrously fast). Blinds arrived and support was initia... See more

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Rated 5 out of 5 stars

From choosing the fabric for my blinds, to clear instructions to measure, to ease of order and timely delivery, to seeing my new blinds in my kitchen windows! Every step was smooth, stress free and go... See more

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Rated 5 out of 5 stars

We were very impressed with all aspects of the service. Free material samples were much appreciated and ensured we made the right choice of colour and material. Service and delivery were very prompt,... See more

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Rated 5 out of 5 stars

This is my second purchase from Shade & Story. Lots of samples to choose from but wanted a roller blind to match my new curtains. Easy to order and Customer Services were very helpful when I had inadv... See more

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Rated 5 out of 5 stars

Love our vertical blinds. Excellent quality and quick service. Easy to hang. We choose chainless - we have a nosy spaniel! - and they hang beautifully and are very responsive to movement caused by our... See more

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Rated 5 out of 5 stars

This was my first time with Shade & Story and should I need more blinds it will not be my last. The blinds were delivered promptly as advised and I am very happy with the quality. I had a query on t... See more

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Rated 3 out of 5 stars

Chaotic website advising two weeks to manufacture, then advised it was made in one day with delivery when we were away. No response to request to change delivery until after it was delivered. Misle... See more

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Rated 1 out of 5 stars

Order was wrong when it arrived. I asked for split blinds and they just open one side. Still waiting for an update on their replacement. Third party Courier system gives no warning or update on when t... See more

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Rated 5 out of 5 stars

I have ordered bathroom blind via John Lewis website from Shade & Story. I could not have been happier with the service. Easy to navigate website, super efficient production process and great deliver... See more

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Rated 5 out of 5 stars

The goods arrived a day early and were in perfect condition. The blind was unpacked and fitted within the hour. My only criticism would be that a magnifying glass is required to read the instructions... See more

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Rated 5 out of 5 stars

I found this firm because they were linked to by John Lewis so I presumed they were good quality and reliable. Ordered some stick on Venetian blinds, arrived quickly, ways to reschedule the delivery,... See more

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Rated 3 out of 5 stars

The delivery and service was great but the blinds lifting mechanism looks lightweight compared with previous blinds we have purchased from John Lewis. Time will tell if this is a problem. What was... See more

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Rated 5 out of 5 stars

Quick and reliable service. Very easy to contact by phone to ask for a minor alteration to my order. Kept well informed by e mail as to progress and delivery and they arrived on the day I was advise... See more

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Rated 5 out of 5 stars

Website & ordering - straight forward and days to use. Customer services - responsive on the phone and chat function Delivery - kept updated and arrived on time Mis measurement insurance - the pr... See more

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Rated 5 out of 5 stars

Fast efficient service. I ordered a made to measure wooden Venetian blind. Just sent in the measurements and the blind arrived in a couple of days. Excellent quality and reasonable price. Highly recom... See more

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Rated 5 out of 5 stars

I am very pleased with my new kitchen blinds. Gemma was amazing help which made the process so much smoother. She was efficient and knowledgeable which ensured the order was made and completed in a ti... See more

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Rated 5 out of 5 stars

Delivery came well packaged and on time placed in safe space . Very good quality product and colour as on website . Excellent communication . Thank you

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Rated 5 out of 5 stars

Following an efficient and successful delivery of 9 blinds I contacted Shade & Story’s customer service team with two post-delivery questions. I was assisted by Caitlen C who was helpfully able to re... See more

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Rated 5 out of 5 stars

I had a really good experience with this company. I contacted customer services regarding likely delivery times and we discussed tips to measure the recess accurately, to avoid paying an extra surchar... See more

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Rated 5 out of 5 stars

Great service from Shade and Story with our home now looking perfect with our Faux Wood Blinds expertly measured and fitted by their team 🙏

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Rated 5 out of 5 stars

I ordered the twist fit blinds that didn’t stay up. I realised a year later and asked for new fittings. Ellie managed to get a replacement screw-in fitting sent out, which now work great. I’m very hap... See more

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Rated 1 out of 5 stars

The blinds were delivered successfully however the quality is very poor, for example the pulley (cord) is in poor quality that it snapped on first go when tried to pull the blind up. Another issue enc... See more

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Rated 5 out of 5 stars

I had a few issues with my Venetian blinds and Gemma in your customer services was extremely helpful. The issues were resolved really quickly and Gemma was really friendly, polite and professional... See more

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Rated 1 out of 5 stars

Bought a pair of blinds that had been discontinued and was issued a full refund after almost a week. Then purchased another set and received the wrong blinds - wrong opening mechanism and size. Tur... See more

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Rated 2 out of 5 stars

Unusable. Website enabled me to navigate from non-drill to drill required blinds with nothing to alert me to my mistake. Total mess. They said they would remedy and then came back and said no, dime... See more

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Rated 3 out of 5 stars

Having ordered my blinds I was informed that manufacture had been halted. This was due to my choice of fabric not being wide enough for the size of roller blind. It could only be made with the design... See more

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Rated 1 out of 5 stars

I ordered 3 blinds and when they arrived 2 were damaged. When I telephoned I was told to contact customer services and there was no apology and told that the warehouse would review the images. Still... See more

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Rated 5 out of 5 stars

Excellent service, excellent product and very quick delivery. What more can one say. Get your order in, you won’t be disappointed.

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Rated 5 out of 5 stars

A quality product which fits perfectly and is easy to put up. The fabric samples enabled us easily to find the right colour and fabric for the room. A great experience.

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Rated 1 out of 5 stars

I ordered 3 blinds for my bifold doors. A parcel arrived but it was just the blinds and no fittings. It took me several days to get through to someone on the phone when it became apparent that the cou... See more

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Rated 3 out of 5 stars

Shades seem reasonable quality and instructions are clear - but no screws provided to install is pathetic really. Ordered via John Lewis -come on JL you can do better than that.

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Rated 5 out of 5 stars

Easy to order, good communication about status of making and posting, and delivered within about 10 days. The blinds are beautiful and fit perfectly. Very impressed.

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Rated 5 out of 5 stars

Super friendly after sales person ( Paul) and very helpful - re my issue - went beyond my questions and was keen to assist me further - great follow up email - thankyou

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Rated 5 out of 5 stars

Very quick turnaround from order to delivery. All blinds fitted perfectly and were very straightforward to put up. And we are very pleased with the blinds, both in how they look and how they operate.... See more

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Rated 5 out of 5 stars

Such a quick and efficient service. They were even able to change the delivery address mid order as I had made a mistake. Blind looks lovely and fits perfectly.

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Rated 5 out of 5 stars

Fantastic. Great quality product, easy to install - very happy owner of first double roller blind. Will be ordering more :)

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Rated 2 out of 5 stars

I split my order for quick fit roller blinds into two, as there were a lot of blinds. The August order was delivered as promised and one fault was rectified promptly. I was shocked when, a month later... See more

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Rated 4 out of 5 stars

I chose the William Morris willow pattern for my kitchen blinds. Good idea to send for samples first to get the true colour. Very pleased with them, well made, stylish and arrived in good time.

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Rated 4 out of 5 stars

Five stars for the product and service: exact size; nice fabric; colour as sample; came quickly. Deducted one for poor instructions.

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Rated 3 out of 5 stars

At no point did you contact me to say when my blinds would be delivered. I arrived home after being abroad to find the package left at my door. This was the same last time as well. The quality of th... See more

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Rated 5 out of 5 stars

Followed the directions for measurements, the blind was delivered within 2 days and installed upon arrival. No problem and its a great looking blind.

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Rated 5 out of 5 stars

Ordered a blind to match previous John Lewis curtains. Really lovely quality, very pleased with it. Shade & Story kept us informed by email every step of the way which was really nice. Would highly re... See more

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Rated 1 out of 5 stars

I ordered a roller blind from this company via John Lewis. It was made to measure. The quality was very poor. The fabric was not fitted properly into the bar at the bottom. The bar was unevenly fitted... See more

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Rated 5 out of 5 stars

Amazing array of different materials to catch the eye. Knew exactly which colour was needed - Ercu. Easy to order and quick dispatch.

Company replied


Company details

  1. Blinds Shop
  2. Interior Designer
  3. Window Treatment Store

Written by the company

At Shade & Story, we believe every window tells a tale. Our journey began with a simple mission: to craft bespoke blinds that don’t just dress your windows but transform your home. With over 40 years of expertise, we offer bespoke made-to-measure blinds and shutters. From precision craftsmanship to premium materials, every blind is designed to elevate your space and create a story that’s uniquely yours.​ We offer an incredible range of exquisite designs, including many from renowned interior brands. Proudly partnered with John Lewis, we’re committed to quality and exceptional service every step of the way—from inspiration to installation.​


Contact info

4.0

Great

TrustScore 4 out of 5

346 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 94% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Pleased with the successful process of…

Pleased with the successful process of ordering and delivering of the blind online.

29 March 2026
Shade & Story  logo

Reply from Shade & Story

Hi Margaret,

Thank you for taking the time to leave us a review.

We’re really pleased to hear that you were happy with the smooth and successful ordering and delivery process for your blind.

If you need any further assistance or have another project in mind, we’re always here to help.

Thanks again for choosing Us.

Kind regards,
The Shade & Story Team

Rated 2 out of 5 stars

Too short cord

Even though it’s 160 cm long vertically, the cord for lowering the sunshade is far too short, which makes it very difficult to use.
必要であれば、より丁寧な表現やクレーム文向けの文章にも調整できます。

21 March 2026
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Reply from Shade & Story

Hi Segawa,

Thank you for sharing your feedback. We’re sorry to hear that the cord length is too short and that it’s making the blind difficult to use — that’s certainly not the experience we want for our customers.

A member of our after‑care team will be reaching out to you to discuss the chain length and resolve this for you. We’ll make sure you receive a solution that makes operating your blind much easier.

Thank you again for bringing this to our attention — we really appreciate the opportunity to put things right.

Kind regards
The Shade & Story Team

Rated 5 out of 5 stars

Excellent service

Excellent service. Very imoressed with the speed of deluvery. Quality of blind was good. Recommend

27 March 2026
Shade & Story  logo

Reply from Shade & Story

Hi Veronica,

Thank you so much for your lovely review.

We’re really pleased to hear you were impressed with our service, the speed of delivery, and the quality of your blind.

Your recommendation means a lot to us. If you ever need any further assistance, we’re always here to help.

Thanks again for choosing us.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Great quality, prompt delivery

Easy to do the measurements. Prompt manufacture and delivery. I am very happy with my purchase.

25 March 2026
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Reply from Shade & Story

Hi Sara,

Thank you so much for your lovely review.

We're delighted to hear that you found the measuring process easy and that you were impressed with the prompt manufacture and delivery.

It’s great to know you're happy with the quality of your new blind — that’s exactly the experience we aim for.

If you ever need anything else or have another project in mind, we’re always here to help.

Thanks again for choosing us.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars
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Reply from Shade & Story

Hi Carole,

Thank you for your review! We’re really pleased to hear that you found our service quick and efficient. Providing a smooth, hassle‑free experience is always our goal.

Thanks again for choosing Shade & Story — we’re here if you need anything in the future.

Kind regards,
The Shade & Story Team

Rated 3 out of 5 stars

Poor fittings

The blinds are good but the metal clips used to attach the blinds to the ceiling/wall are difficult to use and poor. The are just thin sprung metal and the instructions provided severely underestimate the task of attaching the blinds to these clips when they are in place.

18 March 2026
Rated 5 out of 5 stars

Blinds look fab

Guidance on measurement was excellent and the blinds fit perfectly and look great

2 March 2026
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Reply from Shade & Story

Hi Lynette,

Thank you so much for your lovely review.

We’re delighted to hear that our measuring guidance was helpful and that your blinds fit perfectly and look fantastic.

Thank you again for choosing Shade & Story — if you ever need any help in the future, we’re always happy to assist.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Blind faith

Spoke to them, they were helpful. Ordered samples which came in short order. Ordered blinds which are now up. Quality is great. Happy all round. Five stars

4 March 2026
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Reply from Shade & Story

Hi Zach,

Thank you so much for your five‑star review.

We’re really pleased to hear that you found our team helpful, that the samples arrived quickly, and that you’re happy with the quality of your blinds now they’re installed.

It’s great to know you had a smooth experience from start to finish and that everything met your expectations. Thanks again for choosing Shade & Story — we truly appreciate your support.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Lovely vertical Blinds. Quick and reliable service

Quick and reliable service. Very easy to contact by phone to ask for a minor alteration to my order.
Kept well informed by e mail as to progress and delivery and they arrived on the day I was advised.
Vertical blinds very well made and easy to install.

25 February 2026
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Reply from Shade & Story

Hi Mary-Louise,

Thank you so much for your lovely review! We’re delighted to hear that you found our service quick and reliable, and that it was easy to get in touch with the team to make a small alteration to your order.

It’s great to know you felt well informed throughout the process and that your vertical blinds arrived exactly when expected. We’re also really pleased to hear that you found them well made and straightforward to install.

Thank you again for choosing Shade & Story — if you ever need anything in the future, we’re always happy to help.

Kind regards,
The Shade & Story Team

Rated 4 out of 5 stars

On the whole the service was very good

On the whole the service was very good. Initially, they were very quick to send samples of materials and to give advice over the phone about installation. The delivery was satisfactory but not made quite as swiftly as initially promised. However, installation was very straightforward and I am very pleased with the end result.

19 February 2026
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Reply from Shade & Story

Hi Graham,

Thank you very much for your thoughtful review.

We’re really pleased to hear that you found our sample service helpful and that our team were able to give clear installation advice over the phone. It’s great to know the installation itself went smoothly and that you’re happy with the final result.

We’re sorry the delivery took a little longer than originally indicated — we appreciate your patience, and your feedback helps us continue improving our service.

Thank you again for choosing Shade & Story. If you need anything at all in the future, we’re always here to help.

Kind regards
The Shade & Story Team

Rated 5 out of 5 stars

Efficient service

Efficient service, well made blinds.

15 February 2026
Shade & Story  logo

Reply from Shade & Story

Hi Colette,

Thank you for your review.

We’re really pleased to hear that you found our service efficient and that you’re happy with the quality of your blinds. It’s great to know everything met your expectations.

Thanks again for choosing Shade & Story — if you ever need anything else, we’re always here to help.

Kind regards
The Shade & Story Team

Rated 5 out of 5 stars

Great product (Sanderson fabric) and…

Great product (Sanderson fabric) and delivered quickly.

19 February 2026
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Reply from Shade & Story

Hi Keith,

Thank you for your review.

We’re really glad to hear you’re pleased with your Sanderson fabric blinds and that delivery was quick and smooth. It’s great to know the product met your expectations.

Thanks again for choosing Shade & Story — if you ever need anything else, we’re always here to help.

Kind regards
The Shade & Story Team

Rated 5 out of 5 stars

Good quality blinds arrived on time …

Good quality blinds arrived on time without any issues. Well done.

17 February 2026
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Reply from Shade & Story

Hi Monica,

Thank you for your review.

We’re really pleased to hear that your blinds arrived on time and that you’re happy with the quality. It’s great to know everything went smoothly from start to finish.

Thanks again for choosing Shade & Story — we appreciate your feedback and are here if you ever need anything else.

Kind regards
The Shade & Story Team

Rated 5 out of 5 stars

Outstanding Service and Dedicated Support

The team is highly professional, responsive, and truly committed to customer satisfaction. Their support staff handled my queries efficiently and ensured everything was resolved smoothly. It’s clear that they value their clients and strive for excellence in every interaction.

6 February 2026
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Reply from Shade & Story

Hi Vladimir,

Thank you so much for your outstanding review.

We’re thrilled to hear that you found our team professional, responsive, and fully committed to supporting you throughout your experience. Ensuring every customer feels valued and well looked after is incredibly important to us, so your feedback truly means a lot.

We’re delighted that your queries were handled smoothly and that the process felt seamless from start to finish. Thank you for recognising the team’s dedication — they’ll be so pleased to hear your kind words.

Thanks again for choosing Shade & Story. If you ever need anything in the future, we’re always here and happy to help.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Excellent Quality & Service

Love our vertical blinds. Excellent quality and quick service. Easy to hang. We choose chainless - we have a nosy spaniel! - and they hang beautifully and are very responsive to movement caused by our inquisitive dog

16 February 2026
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Reply from Shade & Story

Hi Sheena,

Thank you so much for your fantastic review.

We’re delighted to hear how much you’re loving your new vertical blinds. It’s great to know the quality, quick service, and easy installation all hit the mark for you.

Choosing chainless was a brilliant decision — especially with a nosy spaniel in the house! We’re so glad to hear the blinds hang beautifully and move smoothly, even with a curious pup investigating.

Thank you again for choosing Shade & Story. We really appreciate your feedback and are here anytime you need us.

Kind regards
The Shade & Story Team

Rated 5 out of 5 stars

Good night's sleep again

Easy to order. Fast delivery.
Easy to install. Easier to sleep without any light peering through.
Very happy with my purchase.

6 February 2026
Shade & Story  logo

Reply from Shade & Story

Hi James,

Thank you so much for your lovely review.

We’re thrilled to hear that ordering was easy, delivery was fast, and installation was straightforward — that’s exactly the experience we aim to provide.

And even better, we’re so glad your new shade is giving you the dark, peaceful sleep you were hoping for. No light peeking through makes all the difference.

Thank you again for choosing Shade & Story.

We’re really happy you’re enjoying your purchase, and we’re here anytime you need us.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Great service & product.

11 February 2026
Shade & Story  logo

Reply from Shade & Story

Hi Sandra,

Thank you so much for your review.

We’re delighted to hear that you’re pleased with both the service and the product. Your feedback means a lot to us.

Thanks again for choosing Shade & Story — if you ever need anything else, we’re always here to help.

Kind regards,
The Shade and Story Team

Rated 2 out of 5 stars

Really disappointed

Really disappointed, we were subject to serious delays and had to make a huge compromise and change colour choice after being threatened with a further delay of an extra 2 months. John Lewis have just been to install them and one window can't be fitted as they were manufactured to the wrong size. 16 chains are the wrong length and I'm quite shocked at the lack of bracket covers as the images on the website don't show the huge ugly brackets that the double rollers sit on.

20 February 2026
Unprompted review
Rated 2 out of 5 stars

Wide roller blinds are slightly sagging.

Two of the roller blinds are 188cm wide. When the blinds are pulled down there is a distinctive 'V' shape from each top corner to the central point. So the roller is not quite strong enough to support the width of the material.

3 February 2026
Shade & Story  logo

Reply from Shade & Story

Dear Christine,

Thank you for your review and for sharing your feedback with us.

We’re glad to hear you’re otherwise happy, but we’re sorry to learn that the wider roller blinds are sagging slightly — we understand how disappointing that can be, especially on larger widths.

This type of “V” shape can sometimes occur with very wide blinds, and we’d like to take a closer look to ensure everything is working as it should.

A member of our AfterCare team will be contacting you to discuss this further and help find the best solution.

Thank you again for bringing this to our attention — we’re here to help get this resolved for you.

Kind regards,
The Shade & Story Team

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