I wanted to leave a review for Esther who works at Selfridges. I needed help with braiding hair options and also styling options and not only did she assist but she went above and beyond. I will defin... See more
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Rayne was really helpful and supportive through my experience here in Selfridges. She showed me beautiful products and helped me find the exact one that I am looking for
Order placed but not received. No responses from company despite numerous chases. Recent reviews are all showing the same They should be ashamed considering everyone is financially struggling!... See more
Company replied
The team is absolutely wonderful. I messaged via Instagram to get a texture match and product recommendations and they were spot on! As recommended, I got the corks crew clip ins and ponytail. They’re... See more
Company replied
Company details
Written by the company
We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.
Contact info
United Kingdom
- help@rukahair.com
- rukahair.com
4.2
Great
154 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
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Reply from rukahair.com
Thank you so much for your lovely review! We're really glad to hear that Fran was friendly, helpful and informative during your visit. Your kind words mean a lot, and we’re grateful you chose Ruka.
With love,
Team Ruka xx
I met Francesca who was so helpful and…
I met Francesca who was so helpful and knew exactly which product, colour and amount of hair I needed for my next style, she was very knowledgeable and so kind ! Thankyou so much!
27 November 2025
Unprompted review
Reply from rukahair.com
Hi lovely,
Thank you so much for taking the time to share your experience with us. We’re really glad to hear that Francesca was able to guide you so well; she’s amazing, and I know she’ll be thrilled to hear your kind words.
We’re so happy you found the right product, colour, and amount of hair for your next style, and we truly appreciate your support - Tram Ruka xx
Selfridges salon
I had my hair cornrowed and it looks so lovely! Aaliyah and Elsie were very nice and the hair looks neat and was done very quickly - I will be coming back :)
26 November 2025
Unprompted review
Reply from rukahair.com
Hi Isabel,
Thank you so much for your lovely review! 💛 We’re so happy to hear that you loved your cornrows and had a great experience with Aaliyah and Elsie.
We appreciate you choosing Ruka, and we can’t wait to welcome you back again soon!
With Love,
Team Ruka
Ruka Selfridges
I got my hair done at the Ruka Selfridges stand and was very pleased with the experience. My stylist Faith was very professional and quick and I’m very happy with the style! I’ve used Ruka hair for a while now but this was my first in store experience.
Not quite 5 stars as they didn’t have an adjustable chair which made things uncomfortable for both me and my stylist.
25 November 2025
Unprompted review
Reply from rukahair.com
Hi Annice,
Thank you so much for taking the time to share your experience with us and we’re thrilled to hear that you loved your style and that Faith took great care of you! 🖤
We also really appreciate your honest feedback about the chair setup at our Selfridges stand. Comfort is so important, and we’re sorry this affected your experience. Please know we’ve shared this with the team so we can work on improving the setup for both our customers and stylists.
We look forward to welcoming you back for an even better visit next time!
With Love,
Team Ruka
Great quality and customer service
I've purchased from Ruka Hair a few times, and their quality and customer service are genuinely commendable!
24 November 2025
Unprompted review
Reply from rukahair.com
Hi Chineme,
Thank you so much for your lovely review! We’re so happy to hear you’ve had great experiences with both our quality and customer service. We truly appreciate your support 🖤
With Love,
Team Ruka
I booked an install with the November…
I booked an install with the November offer. Francesca and Elsie were incredible. I also had a great experience buying the hair and getting booked in with a shop assistant the previous week. My hair looks amazing but they need more staff and support. Francesca and Elsie had both been working back to back with no break. They did a great job but they need to rest!
21 November 2025
Unprompted review
Reply from rukahair.com
Hi Kimberly,
Thank you so much for sharing your experience. We’re thrilled to hear that Francesca and Elsie made your install amazing! We truly appreciate your kind words.
And thank you for the honest feedback about staffing. We’ve shared this with the team to ensure our stylists get the support and rest they need.
Looking forward to giving you an even better experience on your next visit.
With Love,
Team Ruka
Elsie was amazing
Elsie was amazing! Great service I am excited to come back and braid my hair. Highly recommend I will be shopping here.
18 November 2025
Unprompted review
Reply from rukahair.com
Hi Chanai,
Thank you so much for your lovely review! We’re so happy to hear Elsie took great care of you.
We can’t wait to welcome you back, and we truly appreciate your recommendation and support. 🖤
With Love,
Team Ruka
Francesca was so thorough and dedicated…
Francesca was so thorough and dedicated throughout the appointment and made sure i was happy and comfortable with the style! Lovely conversation with lovely people!
14 November 2025
Unprompted review
Reply from rukahair.com
Thank you so much for sharing your wonderful feedback, Maryam! We’re absolutely delighted to hear that you had such a positive experience with Francesca.
She puts so much care into making sure every appointment feels personal and comfortable. We’re also glad you enjoyed the conversation and the overall experience with the team; it means the world to us.
With love,
Team Ruka
Selfridges Stand
I saw Ruka were doing a promotion for a free installation so I headed to their stand in Selfridges. I had a lovely conversation with Francesca and Elsie who gave me amazing advice and guidance - I left so happy! Special thanks to Francesca for being so patient and understanding!
13 November 2025
Unprompted review
Reply from rukahair.com
Hi Freya,
Thank you so much for taking the time to share this lovely feedback! We’re delighted to hear that you visited our Selfridges stand and had such a positive experience with Francesca and Elsie.
Our team puts so much care into offering personalized advice and creating a welcoming space, so it’s wonderful to know that their guidance left you feeling happy and confident.
With love,
Team Ruka
Fabulous customer service team!
I had to contact customer service after I made an error with the order I had placed. The response time was excellent and Winn who is on the customer service team was exceptionally professional, efficient and polite. My order was shipped within hours of me speaking to Winn and was received the next day. I was so impressed with the service from start to finish!
7 November 2025
Unprompted review
Reply from rukahair.com
Thank you so much for taking the time to share your wonderful feedback!
We’re delighted that you received a quick response and that your order was shipped so swiftly. We always aim to support our customers with care, and it’s wonderful to know you experienced the seamless service we strive for!
With love,
Team Ruka
The team were so amazing and helpful
The team were so amazing and helpful, making sure my order got to me quickly. I ordered the kinky half wig and it’s absolutely gorgeous! Beautifully packaged and amazing texture, can’t wait to wear it :)
5 October 2025
Unprompted review
Reply from rukahair.com
Thank you so much for taking the time to share your lovely feedback, Adwoa. We’re so happy to hear that you had a great experience with our team and that you love your Kinky Half Wig!
We put a lot of care into making sure every order arrives beautifully packaged and ready to wear, so it’s wonderful to know that you’re pleased with it. We can’t wait for you to rock your new look!
With love,
Team Ruka
I ordered the four aye clip ins
I ordered the four aye clip ins. Very nice at first but the hair tangles a lot. I have tried washing them and conditioning them and the hair shedding was intense. The hair gets very matted and had to spend several hours detangling the hair. Further after washing the hair i noticed the clips started removing a black material so they became silver in color. Concerned as to what material was used and wether this even safe for my scalp.
Not sure if i would order again or just stick to ordering from ali express for cheaper hair that lasts longer and doesnt tangle as much.
4 September 2025
Unprompted review
Reply from rukahair.com
Hi Kate,
Thank you so much for taking the time to share your experience with us. We’re really sorry to hear about the matting, tangling, shedding, and concerns you’ve had with your clip-ins; that’s not the experience we want for you at all.
Your feedback is incredibly valuable to us, and while issues like this are rare, we’re committed to investigating it thoroughly and making sure you’re fully taken care of and compensated.
Could you kindly email us at our support email - help@rukahair.com with your order number and, if possible, a few photos of the clip-ins? If you don’t mind, it would also be really helpful to know the steps and products you used when washing them - this will give our quality team the full picture so we can properly investigate and provide you with the best support.
Your trust means the world to us, and we’ll make sure this is handled with care. 💛
With love,
Team Ruka xx
My experience with Ruka has been…
My experience with Ruka has been excellent. thanks to their b2be service, they made it so easy for me to get the right products in a quick manner. Their products are very good and reliable.
4 September 2025
Unprompted review
Reply from rukahair.com
Thank you so much for sharing your experience with us! We’re delighted to hear that our B2B service made it easy for you to find the right products quickly and that you’re happy with the quality and reliability of your items. Your feedback truly means a lot to us, and we look forward to supporting you again in the future.
With love,
Team Ruka XX
Great service
Needed hair urgently for a quick turn around. Great service from start to finish thanks to Lauren for making it painless and stress free!
21 August 2025
Unprompted review
Reply from rukahair.com
Hey Lisa,
Thank you for sharing your recent experience with our team! We're so pleased Lauren was able to ensure your order was as smooth as possible. We'll be sure to pass your kind words and feedback on to her!
With love,
Team Ruka xx
Quick and helpful customer service
Winn from the team was helpful in assisting me with an issue I had regarding the store credit. The issue was resolved quickly and the customer service throughout was great.
7 August 2025
Unprompted review
Reply from rukahair.com
Hey Shantelle,
Thank you for your review! We're so glad Winn was able to help you with this quickly.
We appreciate your feedback and will be here should you ever need support in the future!
With love,
Team Ruka xx
This is my 5th purchase from Ruka and…
This is my 5th purchase from Ruka and I’m speechless! I placed an order on Friday last week and sent the team an email asking if shipping could be expedited so I could have the wig before my trip on Tuesday. It wasn’t possible which was totally fine, but then they called me on Monday saying a member of their team would hand deliver it to my house! I’m blown away by the level of attentiveness, and care they’ve taken just to make sure I was able to take the wig with me on holiday. If you’re on the fence about ordering, this is your sign - the quality is great and the customer service is A1.
18 August 2025
Unprompted review
Reply from rukahair.com
Hey Abi,
Thank you so much for your kind words, for taking the time to leave this review and for placing your 5th order with us! We're so glad that we could get your order to you in time for your trip and hope that you have the best time on holiday.
If you need anything at all, please don't hesitate to reach out 🫶
With love,
Team Ruka xx
Great customer service!
18 July 2025
Unprompted review
Reply from rukahair.com
Hey Ophelia,
Thanks so much for your review, we're so glad our team was able to help you! If you need anything else at all, please don't hesitate to drop us an email at help@rukahair.com 🫶
With love,
Team Ruka xx
Super helpful product exchange experience
I’m still waiting on my order and will update my review when I receive it to share my thoughts on the quality of the product and the shipping experience. However, I wanted to share my experience with Ruka’s customer service team! I ordered the Think kink clipins and literally minutes later realized the Fluff and fro would be a better match for my hair texture. I emailed Ruka after business hours ended on Friday requesting an exchange and they got back in touch with me the following Monday! Their response was incredibly prompt which was appreciated because I ordered these clipins for my birthday. The customer service rep, Winn, said she was happy to help accommodate. They didn’t have the same length in stock of the clipins I was switching to so the price was more expensive. They were super kind tho and gave me a discount so that the difference in price wasn’t as steep.
14 July 2025
Unprompted review
Reply from rukahair.com
Thank you so much for taking the time to share your experience so far, Victoria; we truly appreciate it! We're so glad to hear that Winn was able to step in quickly and support your exchange request, especially with your birthday coming up 🎉 That kind of flexibility and care is exactly what we aim for, so it’s great to know it made a difference.
We’re also really grateful for your patience while you wait for your order to arrive—and we completely understand how important timing is, especially for a special occasion. We're looking forward to hearing your thoughts once you’ve had a chance to try the Fluff and Fro clip-ins!
Thanks again for choosing Ruka, and if you need anything at all in the meantime, we’re just a message away
Incredible Customer Service
Incredible Customer Service
I have been a fan of RUKA for a few years now. Their extensions are high quality, human hair that can last for several months at peak quality if they’re looked after as per the instructions.
I had an issue with my most recent order - there was an overly chemical scent coming from the extensions that I hadn’t received before.
I wrote to RUKA to explain the issue and the service I received was incredible - they took my concerns seriously, provided me with the appropriate returns process and gave me a full refund. They’re currently investigating the issue and are regularly in contact. I spoke with Winn and their messages were prompt, sincere and reassuring.
I will certainly purchase with Ruka again. I think I’ve been so comforted by this non-ideal experience that I essentially don’t have any concerns about getting a new product from them! Thank you so much.
15 July 2025
Unprompted review
Reply from rukahair.com
Hi Rose. Thank you so much for taking the time to share this honest and thoughtful review—it truly means a lot to us.
We’re so sorry again that your recent experience wasn’t perfect, but we’re really grateful for the opportunity to make things right. Your trust in us, even when something went wrong, is something we don’t take lightly.
We’re glad to hear that Winn was able to support you in a way that felt sincere and reassuring—that’s exactly the kind of care we aim to provide. And thank you for recognizing the ongoing efforts to investigate and resolve the issue. Feedback like yours plays a huge role in helping us maintain the quality you’ve come to expect.
We honestly can’t wait to welcome you back for your next order, and if there’s ever anything you need, we’ll be right here!
Team Ruka xx
I had a wonderful experience with Ruka…
I had a wonderful experience with Ruka Hair’s customer service team. They were super helpful, friendly, and quick to respond to my questions. The whole process was smooth and professional from start to finish.
25 February 2025
Unprompted review
Reply from rukahair.com
Thank you so much for taking the time to leave this review Tounko; it really means a lot to us. We're so glad to hear that you had a smooth experience and that the team was able to support you in a friendly and helpful way. That’s exactly what we aim for!
If you ever need anything else or have any questions down the line, we’re always here to help.
With love
Team Ruka xx
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