Myself and my partner chose Pravins as the company to buy our engagement ring from for several reasons... firstly the selection of rings genuinely were of a better quality in the price range we chose... See more
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Established in London in 1969, Pravins is a family-owned independent jeweller with over 50 years of experience. From our stores in Cardiff, Reading and Milton Keynes, and through our online store, we help customers across the UK celebrate life's most meaningful moments.
We specialise in diamond engagement rings, wedding rings, fine jewellery and bespoke jewellery, featuring carefully selected natural diamonds, lab-grown diamonds and coloured gemstones. Every piece is crafted or chosen to meet the exacting standards that have defined Pravins for more than five decades.
Known for quality, craftsmanship and personal service, our experienced team is committed to helping you choose with confidence, whether you're visiting one of our stores or shopping online.
2-3 Holybrook Walk, RG1 2AQ, Reading, United Kingdom
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In 2023, I bought my mother a £500 pearl and diamond necklace for her birthday. She has since worn it less than 10 times and the necklace has broken. She brought it to the store and a staff member sent the necklace off for a repair and told my mother that it would be free under the 10 year guarantee.
We then had a phone call to say that they have assessed the necklace and it was not a manufacturer's issue, and that we would need to pay for the repair.
I have no issue paying for the repair if my mum had broken it or if she wore it every day for the past 2 years. I don't understand the point of a 10 year guarantee if they don't listen to our concerns.
We have previously bought 3 rings from them, and have never raised an issue.
We are sincere people looking for good customer service, and feel very let down with the after sales customer service.
Amazing service, bought both wedding rings and band here. The staff are always friendly and helpful, would recommend.

Reply from Pravins
We bought our wedding rings at Pravins, expecting quality and care for such an important purchase. Within three weeks, both rings were in very poor condition – completely unacceptable for something meant to last a lifetime.
We returned to the store and were told the rings would be sent to their head office for assessment. We were left without our rings during this time, which was upsetting enough. After the wait, the rings were returned to us without any solution offered – no repair, no replacement, and no accountability.
We felt dismissed and let down. For such sentimental and valuable items, we expected better service and support. Instead, we were treated like an inconvenience. Very unhappy customers, and sadly cannot recommend Pravins based on this experience.
pravins order number 30791423 i ordered a 18 carat heavy curb chain and when it was ready to be dispatched i was checking the tracking and all of a sudden it said your item has been signed with a photo of a box, i ran out to see if my delivery has been left anywhere i contacted pravins and the lady was not polite to me in my need for support has i had not received my order, so a few days went by i had a description, then managed to find where my product went in the building, pravins lady arguing with me on phone a very unprofessional lady she needs to go on a course in communication, customer service excellence, it do not cost anything to be polite. weight of chain 11 grams cost £ 1,750 pounds this one solid, some of there chains are hollowed out, hollowed out chains cost more.
I have accounts at various jewellers. And honestly the buying is almost as good as the pieces themselves. Good jewellery is as much feeling, story and desire, captured in metal and stone. The prices at Pravins may make you feel that you are going to a higher end store than you actually are. But what a shame to waste your money here when bigger brands offer pieces in this price range but offer the real luxury of knowing their pieces and who designed them and can recognise and tell you about their pieces. This highstreet store could not and ruined what should have been a lovely moment for me.
Visited Saturday 26 October 2024 at the Reading branch.
Great introduction to some jewellery items and offer of drinks as well.
Was offered 9 carrot jewellery made to order ( by Pravins) for £995 which we went away for about 30 minutes to think about it and came back to order.
Then was told rather abruptly and unsympathetically by the same assistant that the manager said the price of gold had gone up and the price had now doubled to £1850. Which happened to be nearly the same price as an identical 18 carrot gold version of the same product.
As you can imagine my wife was rather upset by this unprofessional price hike behaviour and very disingenuous excuse given which was so insensitive as it was a 60th birthday present for her.
If the jeweller tells you that 9 carrot gold prices have gone up by 100% in 30 minutes, do they know the difference between lab made diamonds or cubic zirconia and real diamonds? Stay well clear!
I purchased my wife’s engagement ring and wedding band, along with with my wedding ring from Reading Pravins. The whole experience from start to finish has been exceptional, excellent customer service especially from Emma and Francesca.
Every visit myself and Roberta are warmly welcomed, and I can’t thank them enough for their expertise. Always on hand for help and any questions, nothing is too much trouble.
Thanks again to you both, you are a credit to the company.

Reply from Pravins
My fiancé and I recently visited the Pravins Reading branch and had an exceptional experience with Andre. We were just beginning our search for wedding bands, and Andre took the time to guide us through all the different options, explaining the various types and sizes in detail. It was truly refreshing to receive such personalised customer service that perfectly suited where we were in the process.
After our first visit, we felt well-informed and even visited other jewellers, equipped with the wealth of knowledge Andre provided. Although we had the option to save £200 elsewhere, we chose to return to Pravins solely because of the outstanding service we received from Andre. His expertise and customer care made all the difference

Reply from Pravins
Had a wonderful experience looking for wedding bands. The team here is always welcoming and lovely.

Reply from Pravins
Every time we have been in to Pravins in Cardiff Jared Cornish has made it an amazing experience. We have been in several times over the last few months in preparation for our upcoming wedding and the service we have received has been second to none. Jared’s advice has been invaluable in creating some perfect bespoke jewellery. Recommend to all

Reply from Pravins
Well where to start!! Cardiff store!
After purchasing an engagement ring from goldsmith's and them misshaping and damaging it during the resizing process I took it back to them and received the world's worst customers service and a complete refusal to take any accountability for what they had done and damage caused. On leaving goldsmith extremely agitated, upset and angry my fiance and myself popped our heads into Pravins to look for wedding rings.
We were greeted by Molly who to be honest had a bit of a frosty reception from me based on what had previously happened in goldsmith's. However we got talking and she talked me into looking at a wedding band sat down was offered a beer and asked if everything was alright, to which I replied well no not really to be honest. After a good conversation and Molly also talking me through the fact they can make anything I wanted out of any of the materials they offered, I started to perk up abit. I then asked if they had anything to match the engagement ring my fiance was wearing, during this time Molly had asked Stephanie the diamond manager to have a look at the engamemt ring to see if there was anything they could do with it. Stephanie was absolutely fantastic not only explaining what they could do with the engagement ring but also talked me through getting the wedding ring made in 18crt white gold and adding more diamonds to it to match the engagement ring which was music to my ears. We both decided to have them made the way described by Steph and Molly. After we'd chosen and sorted the rings and designs she also told me that the engagement ring could be sent to covent garden to be reset and made to size. This was absolute music to my ears when she described the process and what would be done. Well.. we have received the rings back and we are absolutely over the moon, overwhelmed and just extmely happy with the process and service received!! I really can't stress that enough. We are delighted and I have told anyone who'll listen what Pravins have done for us and I will 100% be shopping with them in future. Stephanie and Molly are a credit to the store and the service received by Georgia on collection of the rings was also second to non.
Outstanding Jewelers!!
Thank you,
Nikki and Dale

Reply from Pravins
From the very first moment of stepping into Pravins, my experience has been nothing but positive.
Myself and my partner were shopping in Reading town centre around Christmas time when we walked past. I suggested to her to have a look at some engagement rings as one day I would want to propose and had no idea what she liked or what size her finger was. She obliged and we made it known that we were merely interested and had no desire to get engaged at that point.
Nevertheless, Aimee took all of the details and sent them across in an email which was an absolute godsend for when the time was right.
A few months ago I got back in touch with Aimee. Aimee was so helpful and not the least bit pushy. She is very educated and is happy to share her knowledge freely without being condescending. Honestly, she’s been a dream to deal with.
After placing the order, Pravins sent me CAD drawings and kept me up to date with progress without bombarding me or sending regular emails which could have been seen by my partner.
The ring arrived ahead of time and was absolutely perfect. I had an upgrade in terms of colour as it was readily available which was just amazing.
Since proposing myself and my partner have been back in the store where Aimee tested the ring and advises having it taken down one size complimentarily. Whilst my partner didn’t want to take it off just yet, she agreed and they suggested her using it for some upcoming events and then sending it off to be amended.
I really can’t say enough positive things about the experience and am so glad I used Pravins and Aimee. Several times throughout my career I’ve been asked ‘what does good customer service look/feel like?’ My answer now would be Aimee and Pravins.
Thank you very much.

Reply from Pravins
Customer service in store is great and can’t fault them. It was the first time buying from Pravins but won’t be returning to buy anything else, quality is awful. My husband bought me a diamond eternity ring to wear as I’d stopped wearing my engagement and wedding rings, and the fact I’d waited 7 years for one.
First couple of months it was so tarnished. Pravins offered to take it back and dip free of charge. A couple of months later it is yellow again and the claws holding the diamonds are yellow. I don’t wear the ring with my wedding or engagement rings. I take off to shower and clean to look after it and it’s yellow. I’ve never had a ring that tarnishes so quickly and badly, I’ve had my wedding and engagements dipped once in 5 years! Certainly not worth thousands of pounds in my eyes and wish we’d bought from our usual jewellers.
What a fabulous experience buying my wedding ring . Loved the personal sales whilst sitting down over a glass or two of prosseco! My partner also enjoyed his beer . It made the experience very relaxed . The sales assistant was so friendly , professional and helpful. Highly recommended to shop here. Thank you Elenyna for all your help . Best wishes Julie and Lee
Love this shop, particularly Cardiff. Bit pricey but the service is always appreciated. I’m always met with smiles and love that I can drop in to have rings cleaned whenever I pass by. The only issue would be the sizing of the rings they tend to get adjusted too loose or too tight for me so end up having to be resized often which costs more but otherwise great company!

Reply from Pravins
Brilliant staff, fantastic experience and absolutely wonderful stock! ❤️❤️❤️

Reply from Pravins
Absolutely appalling service rings keep breaking engagement/wedding and eternity ring multiple repairs that we have to pay for.
As a Christmas-present, I bought what was sold as an eternity ring for my wife. As the name implies, it is something that would be worn frequently. It was one of their rainbow and saphire 18ct (A1230022M).
To be fair the ring did look beautiful and the design is wonderful. The workmanship on the otherhand was appauling.
The first stone fell out after six weeks.
The arrogance of the staff in store was stunning though. They consider themselves as "high class" jewelers. When my wife showed it to them, it wasn't a matter of "What happened?".
The first thing she was asked was: What did you do? in a very "talking down" tone of voice.
Well she explained that it just fell out.
NB: My wife is very particular and it was a stone on the side, that she couldn't have hit or bumped anywhere.
After a lot of back and forth they agreed to replace it free of charge (it was very obvious that it wasn't due to damage).
It took two weeks and we had asked to make sure that the other stones would be checked.
It took over two weeks to come back and a week later the stone right beside the replaced one went lost.
We went back and they wnated to charge us over £100 pounds and claimed it was my wifes fault, and that it musn't be worn frequently....
We declined and took it to another jewler who confirmed our suspicioun that it was poor workmanship.
We (happily) gave him £300.- to repair make sure all the stones were properly fixed in place.
I have reviewed Pravins, Cardiff before but I have to leave another one. The fabulous Stephanie has shown once again what an absolute star she is. We have purchased a few items from Pravins this year and Steph has been there to advice and help us create some stunning jewellery. But Stephanie went the extra mile, well more than that actually she went the extra several hundred in fact ! I tasked Steph with a very important piece of jewellery that I wanted to give to my husband on our wedding day. The piece being a beautiful pocket watch. Steph had created a stunning watch and I was due to collect the watch on Thursday 6th October, as I was flying to Iceland on Friday 7th at silly oclock. However due to no fault of Pravins, the watch did not arrive at the store on Thursday, it was with the Post Office and did not arrive as planned. As Steph knew how important it was that I received this watch by the Saturday so that I could give it to my future husband on the Sunday, the day of our wedding, she had a conversation with her directors to stress how important it was that I had this watch for the Sunday and had suggested that she fly out to Iceland personally to give me the watch. So I was over the moon when she advised that she and her colleague Bev were booked on a very late flight on the Friday evening and would deliver the watch to me. As my hotel was a bit of a trek from the airport, my wedding planner (Heidrun from Pink Iceland, amazing wedding planner by the way) had suggested Steph drop the watch to her home which was 20 mins away from the airport. Steph was fantastic and said that she was happy to do this, which was good as it would ensure that my partner did not bump into her in the reception area of the hotel hahaha, that could have taking some explaining.🤔 Steph was also instrumental in the two very beautiful gifts my husband gave me on my wedding day which was a beautiful diamond and sapphire bracelet and a beautiful teardrop sapphire and diamond necklace that was truly breathtaking. So Steph you are an absolute angel and we just wanted to say a BIG thank you to you, Jared and the entire team at Cardiff who always make us feel so, so special when we visit the store. Ron & Deborah Moody

Reply from Pravins
Great customer servise from Jared, definetly will see you guys soon! Thanx

Reply from Pravins
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