Pawfit Reviews 

3,162
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 1,286 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product for providing peace of mind with accurate tracking, even in challenging environments [R1-S1, R5-S1, R6-S3, R16-S2, R48-S1]. Its easy setup and user-friendly experience are frequently highlighted, alongside exceptional and prompt customer service [R11-S2, R22-S2, R28-S2, R1-S2, R18-S2]. However, some customers noted concerns with battery life, mentioning it can be shorter or degrade, requiring frequent recharging [R10-S2, R25-S3, R32-S3, R46-S5, R49-S4]. A few reviewers also experienced issues with charging difficulties, physical product durability like failing mounting plates, or repetitive customer service responses [R7-S1, R21-S4, R40-S2, R43-S4, R20-S4].

What people talk about most

Product

Consumers find the product to be positive, with many expressing satisfaction with its performance and... See more

Quality

Clients share positive opinions on quality, with many reviewers praising the product's precision, strong... See more

User experience

Reviewers highlight positive aspects of user experience, praising the tracker's ease of use and the companion... See more

Location

Reviewers mention ambiguous feedback about location, with many praising its accuracy and reliability, even in... See more

Customer service

Customers had positive experiences with customer service, often describing it as excellent, prompt, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Well into the second year of using Pawfit with our two dogs. Obviously, service is limited by 4G signal, yet it seems to work better than competitor products. Pawfit gives peace of mind when dogs ar... See more

Rated 5 out of 5 stars

Great little device - it’s been tested well the past 2 weeks ( or so) — mud water rolled on - since the little rescue dog arrived. The battery has amazing charge and it’s great to see how settled litt... See more

Rated 5 out of 5 stars

Have been using this tracker for a number of years now. On the odd occasions it has lost signal, usually where we also get bad or no mobile signal but overall I am very pleased with its functionali... See more

Rated 5 out of 5 stars

Delivery was super quick. Tracker works brilliantly for my Sprocker. Having used a different tracker previously which used to lose connection on a regular basis with Pawfit I know where my dog is. Ver... See more


Company details

  1. Pet Store

Written by the company

As pet owners, we created Pawfit to ensure pets are happier and healthier. Our best selling Pawfit tracker is an advanced, fully waterproof location tracking and activity monitoring system for dogs and cats. It combines live location tracking, easy activity monitoring and other smart safety features to give pet parents around the world peace of mind whenever their pet is off lead and out of sight. Pawfit is developed by Latsen Technology LTD, a leader in using advanced technology to design smart, high-performance tracking innovations.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(3,162)

1,294 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great little device

Great little device - it’s been tested well the past 2 weeks ( or so) — mud water rolled on - since the little rescue dog arrived. The battery has amazing charge and it’s great to see how settled little dog is when she is left at home with the others Love the tracking of miles etc and great peace of mind that if she ventures too far I can see her . So far that has not been needed but makes me more confident to let her have adventures off the lead. I would recommend this and am already raving to friends about it

11 July 2026
Rated 5 out of 5 stars

Decided to get a Pawfit Lite cat…

Decided to get a Pawfit Lite cat tracker when our cat got locked in a garage, and only by luck found him, must say it gives a very good idea of where he goes and the territory he patrols, sometimes the tracker will not respond, probably because he's hiding, or under something , or a weak signal, once when it wasn't responding I put it on find and walked about where he usually goes, after a while the blue tooth picked him up and put my mind at rest that he was probably asleep in someone's garden, he also lost the tracker once, as the safety collar must've got caught on something and came off ,he came back without it on ,I put the App on find and it showed me where it was ,I went to the place it was showing then put the alarm on, took a little time to get the exact position but I did find it, so that alone shows it does work .Overall very pleased with it, but it does have its limitations, sometimes a weak signal and sometimes not responding, but it has given me an idea exactly where he patrols and where he's likely to be.

10 July 2026
Rated 5 out of 5 stars

Overall this is a very good GPS system.

Overall this is a very good introductory GPS monitoring system for pets. There are places on my property which have a weak signal, but overall it's actually REALLy strong and accurate! It has been a HUGE load off my shoulders to know I can find my dog if he wanders out of the safe zone. I wish the battery life was longer but understand why it isn't. We did opt to purchase the additional collar with a physical docking clip as opposed to the silicone-backed standard one and love it much more. Sometimes I have to manually trigger it to connect to GPS when we've been indoors (steel building) but overall this has been great and we're happy with the purchase.

10 July 2026
Rated 3 out of 5 stars

The instructions were poor- there was…

The instructions were poor- there was no advice on how to fasten and unfasten the necklace and fitting the unit to the necklace was also unclear. The battery doesn’t last long between changes.

8 July 2026
Pawfit logo

Reply from Pawfit

Hi Anthony,

Thank you for your feedback.

I am sorry to hear the instructions were not as clear as they should have been, especially around fastening and unfastening the necklace and fitting the unit securely. I can completely understand how frustrating this would be.

If you still need help with the fitting, I would also be happy to provide some simpler step-by-step instructions if or where I can.

With battery life, while the Pawfit Lite battery lasts around 3 days on average, I can see your device is lasting around 4 days on average, which is great. However, if you would like us to check whether this can be further optimised, please reach out to our support team and we would be happy to help.

Kind regards,
Pawfit Support

Rated 3 out of 5 stars

Very good customer service

Very good customer service. Tracker good but battery only lasts 2 days.

8 July 2026
Pawfit logo

Reply from Pawfit

Hi Cathie,

Thank you very much for your kind review.

We are really pleased to hear that you have had a good experience with our customer service and that you are happy with the tracker overall.

With the battery life, it can vary depending on usage, activity levels, signal strength, and how often the tracker needs to update or reconnect. It may also be worth checking the 4G coverage in your area, as weaker coverage can cause the tracker to work harder to reconnect and stabilise its connection, which can impact battery performance.

If you need any help checking this or improving the battery life, please feel free to contact our support team on support@pawfit.com and we will be happy to help where we can.

Kind regards
Pawfit Support

Rated 5 out of 5 stars

Great Customer Service

Had to transfer the tracker to a 'new' dog after a sudden loss.
Phone Technology has now advanced beyond my Gen X capabilities, and my face spends a lot of time resembling my Grandfather's when he first saw Boy George on Top of the Pops.
I hit up Customer Service.
They emailed me back within the hour.
They were incredibly kind about the loss and talked me through (explain like I am 5) the transfer.
The tracker itself is great.
I'm on the 3rd dog and 2nd Tracker.

7 July 2026
Rated 4 out of 5 stars

I really wanted to give 5* but the…

I really wanted to give 5* but the accusation of the tracking sometimes is a little off. This could be for any reason. I find that when I click “ find “ it doesn’t always update every 5 seconds and sometimes it says he’s somewhere far away, this has only happened twice luckily.
The positives is that I can track him & thanks to the beep & the light I can find him by hearing him and the tracker rough location does help. Maybe Iv not set it up correctly I’m not sure, I am a bit unsure regarding the safe zone, it recommends to set it up around 100m from your home, maybe this could be something to do with it.
I still really enjoy using this tracker and it stays on my cat and has never came off, the battery life is for around 5/6 days which is great. He doesn’t seem to be bothered by it at all. It’s just nice knowing where he is whenever I feel the need to check. Pawfit also seems to be the best price on the market, so I’m really happy with this tracker, to find a way around the tracker when it’s not updating, I turn the find on and off, sometimes close the app down, then I just watch to see his movements but it gives you a pretty good idea where they are and it in doubt put the alarm on. I taken my cat to see my horse and when we tracked him on the app it shown the exact location and spot where he was. Thank you for a really good little tracker pawfit.

3 July 2026
Rated 5 out of 5 stars

Well made product stays on my wild…

Well made product stays on my wild terrrier even when he is tearing through dense undergrowth. GPS signal good in woodland. Light and alarm very useful. Competitively priced compared to alternatives.

7 July 2026
Rated 5 out of 5 stars

Since ordering with Pawfit I have had…

Since ordering with Pawfit I have had an overall positive experience. Support have always been attentive & polite. I have only contacted support twice, once over a charging issue on the Pawfit lite, which they resolved for me. The second time was to cancel the subscription, this was strictly because we no longer needed the services, also the battery was starting to play up after around 20 months. Pawfit said it was still in warranty! but our little dog has grown out of his escapist phase as a pup (thankfully) & that is mostly what we needed it for in the first place. Support were again very prompt & to my suprise they even refunded the unused part of the subscription! Sure it was only £9ish but it's the service that counts. Good CS & positive customer focused policies are very rare these days. Just want to say thanks for the support & hence this review. Would not hesitate to use them again in the future.

7 July 2026
Rated 5 out of 5 stars

Reliable tracking and easy app!

I got this product for free from Pawfit to try it out with my dog. Just sharing my honest thoughts!

I’ve been using the Pawfit Lite tracker for a few weeks now and it’s been brilliant. The tracker is lightweight, so my dog doesn’t mind wearing it at all. The GPS location is accurate and updates quickly, which gives me real peace of mind. The app was easy to set up and the battery lasts about 5-6 days. It’s handled rain and muddy walks with no issues. You do need a subscription for live tracking, but I think it’s worth it. I would definitely recommend it to other pet owners.

7 July 2026
Unprompted review
Rated 5 out of 5 stars

Great Tracker

I did a lot of research before finally deciding on a Pawfit tracker for my Border Terrier. In the end, I went for the Pawfit due to it being smaller than others. The tracker was easy to set up, and so far, seems to keep an accurate record of my dogs location. I did struggle a bit to add my Husband, but a quick email to customer services got that sorted. They responded quickly.

6 July 2026
Rated 5 out of 5 stars

Very pleased we got this!

After a scary experience of our cat not coming home as usual from his outdoor romp, we found Pawfit and it helps us know he’s near the house and safe! Really terrific app UI and non-heavy tracker for his collar.

6 July 2026
Rated 3 out of 5 stars

Mixed thoughts at the moment

Mixed thoughts at the moment. When you use the find feature it often points to the same place (the house) when the pet is elsewhere. May consider returning.

3 July 2026
Pawfit logo

Reply from Pawfit

Hi Andrew,

Thank you for your review, and I am sorry to hear about your mixed experience.

The Find feature should usually help obtain a more accurate location update, especially when the tracker is outdoors with a clear view of the sky. If it is regularly showing the home location while your pet is elsewhere, we would really like to look into this for you, as it may be related to signal conditions, update status, or the tracker connecting to a saved Home Wi-Fi location.

Please contact us at support@pawfit.com , and our team will will be happy to check the device data and do our best to help resolve this for you.

Kind regards
Pawfit Support

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look