Easy to order, arrived quickly and very competitively priced. So happy with my new sunglasses, exactly what I wanted. However, only had them a few weeks, when on holiday I dropped them and scratc... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.
Why Opticians Direct?
Written by the company

- Our Promise
- We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
- We're Commited to our Customers
- We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
- The Prescription Experts
- With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.
100% Satisfaction Guaranteed
30 day no quible return
Contact info
15, Deansgate, BL1 1HH, Bolton, United Kingdom
- 01204 520055
- info@opticiansdirect.co.uk
- opticiansdirect.co.uk
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Order delay
I ordered a pair of sunglasses as a gift that were listed as "available to order". After payment, I received an email stating they would be dispatched within 5–14 working days, although they aimed to dispatch within a week. While this was longer than expected, I still had enough time for them to arrive before I needed them.
However, when the 14th working day arrived and the sunglasses had still not been dispatched, I contacted customer service for an update. I was then informed that, after checking with their supplier, there would be a further delay of 2–4 weeks.
It was not only the delay that was disappointing, but also the lack of communication. I was only informed of the additional wait after I contacted them on the final day of their quoted dispatch window. If they had not received the sunglasses by day 10 or 11, they should have contacted their supplier and updated me so I could make alternative arrangements. Instead, no action appeared to have been taken until I chased for an update.
In the end, I had to order the sunglasses from another supplier, who delivered them the very next day.
It's a real shame, as I have used Opticians Direct in the past and had always been very happy with their service. Unfortunately, this experience and lack of communication was extremely disappointing.

Reply from Opticians Direct
Misleading
Was not made clear before or during the order process that the sunglasses I ordered were out of stock so could take up to 14 working days to receive them. Website said stock items would be dispatched within 2-5 working days so you're expecting it a lot sooner than the 15 days (at best) it would have taken had I not cancelled the order. Misleading.
Customer service lady on the phone was rude and unhelpful to...

Reply from Opticians Direct
It's been a month and still waiting...
I have now been waiting a month for them to dispatch some Oakley sunglasses – and not even custom ones at that. They have passed the stated two week maximum wait time.
I was told that the product was on backorder and now apparently is no longer and is awaiting ‘pickup’ from Italy.
I am disappointed in how long this is taking and the fact their latest email failed to provide an estimated timeframe after a month of patiently waiting.
Here's their statement on delivery timeframes for reference:
“Please be aware that stock items will be dispatched within 3 to 7 working days, for available to order items or complex lenses it may take 3 to 14 working days from order date, but in most cases we aim to dispatch your glasses within a week.”
Overall I cannot in good conscience recommend this company. The waiting times are unacceptable and certainly aren't aligned with the stated expected timeframe for order fulfillment.

Reply from Opticians Direct
Beware delivery expectations - 1 to 2 weeks has turned into 5 - Avoid
***UPDATE: Been told that it will be another 2-3 weeks before they get the order in their warehouse. Asked for a refund and wish I hadn't wasted my time.
Original post: It's now been 15 working days since my order date with no dispatch update. Twice now I have called the customer service line and there are long waits on the phone, and absolutely zero standard of customer service. Sassy phone operator, lack of apology about being late for delivery. Will have to wait and see how much longer it is before I actually receive my order.

Reply from Opticians Direct
Received new glasses promptly
Received new glasses in just a few days. Pleased with choices offered and value for money. Was kept regularly updated on status of my order.
Can't fault these guys at all the…
Can't fault these guys at all the sunglasses were one of the cheapest I had seen online and delivery came about 3 days earlier than expected
terrible experience...
1hr+ to speak with customer service - they hung up.
1-month wait without update on order.
They broke the guarantee of 2-weeks.
Pending 'acquiring lenses' doesn't cut it.

Reply from Opticians Direct
Great products @ great prices
Great products @ great prices! The delivery was quicker than I expected.
Brilliant service
Brilliant service, product as described, couldnt be happier and so much cheaper than the main stream services!
Excellent customer service
Excellent customer service. Purchased a pair of Rayban sunglasses, always competitive prices than on the highstreet.
Well packaged, delivery service spot on!! My 2nd time using Opticians Direct, would highly recommend to anyone.
Good product and delivered quickly.
Very quick and good
What a con
What a con! Raybans that require no customisation and quote 2-5 days delivery automatically turns into 7-14 days once you pay. So they are selling basic glasses they don’t have. Email informs me their waiting on supplies from Italy!!! Absolute con! Worst company I’ve dealt with that will no doubt drag on as I’ve asked for refund. Seriously avoid if you want basic sunglasses.

Reply from Opticians Direct
The sunspex are great and a competitive…
The sunspex are great and a competitive price.
Delivery took longer than expected.
Shocking service and communication
I ordered some glasses for a birthday gift on 30th May 2026, as they were advertised to be delivered withing 14 days, however I am still waiting for them.
I emailed customer service for updates getting the below replies:
- 8th June 2026 - I was told you were awaiting the arrival of the frames from the supplier and delivery timeframe was 7-14 working days.
- 16th June 2026 - I was then told that there was a slight delay with shipment of 2-4 weeks.
- 2nd July 2026 - no updates
- 3rd July 2026 - I was told that you had spoken to your supplier, who has advised that the item was on its way to the store; with the frame awaiting collection by courier.
- 13th July 2026 - I was then sent a similar email that I received on 16th June, stating that after checking with supplier you were told that there was a slight delay with shipment of 1-2 weeks.
Shocking service, as the sunglasses are still advertised, however they do not have them in stock.

Reply from Opticians Direct
There are a few reviews that say this…
There are a few reviews that say this and I think this is the case try to call them get hung up on after and it’s been 10 days since purchase nothing back from them apart from saying takes 14 days to acquire the glasses feels like a scam avoid

Reply from Opticians Direct
15 days and I'm still waiting to get my…
15 days and I'm still waiting to get my glasses (Note without prescription 🫤)
When contacted them they casually say it's only 12 working days so shut up. (This how the reply felt like)
Really if your glasses got broken or you need one for a vacation you should never use them
Honest experience

Reply from Opticians Direct
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







