Easy to order, arrived quickly and very competitively priced. So happy with my new sunglasses, exactly what I wanted. However, only had them a few weeks, when on holiday I dropped them and scratc... See more
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Review summary
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An excellent company. I have bought twice in the past from Opticians Direct and was very pleased with their service and my 2 pairs of Ray Ban sunglasses. Last week I ordered again from Them and th... See more
The Persol sunglasses are excellent quality and very competitively priced. Navigating the site and placing the order was simple. The glasses should have arrived with a 24 hours period and Royal Mail s... See more
I knew exactly which frames I wanted and Opticians Direct had the best price I could find. I asked AI what customers say about OD and the feedback was very good, so I placed my order. The specs arriv... See more
Company details
Written by the company
Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.
Why Opticians Direct?
Written by the company
- Our Promise
- We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
- We're Commited to our Customers
- We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
- The Prescription Experts
- With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.
100% Satisfaction Guaranteed
30 day no quible return
We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days
Contact info
15, Deansgate, BL1 1HH, Bolton, United Kingdom
- 01204 520055
- info@opticiansdirect.co.uk
- opticiansdirect.co.uk
4.3
Excellent
14K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 week
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A quick and easy ordering process
A quick and easy ordering process. Very reasonable prices and a wide range of products
5 July 2026
AVOID – Nearly 7 Weeks Later and Still No Delivery
I placed my order on 28th May, and it's now 13th July. I still haven't received my sunglasses.
I tried calling customer support twice. The first time, I was on hold for over an HOUR and reached position 1 in the queue before the call was disconnected. The second time, after waiting again and reaching position 2, the call was disconnected once more. Almost 2 hours wasted in total....
I then contacted them by email, and to be fair, they were quite responsive. They explained that the frame I ordered was very popular and that it could take 7–14 days to arrive, despite the website advertising next-day delivery.
I accepted that and waited. However, nearly SEVEN weeks later, I still don't have my Ray-Bans.
The whole experience has been incredibly frustrating. These were meant to be a surprise gift for my partner. Overall, it's been a complete waste of time and a very disappointing experience.
28 May 2026
Unprompted review
Excellent service from start to finish.
Excellent service from start to finish, the sunglasses arrived quickly, were well packaged, and exactly has described, I would definitely recommend and would happily buy from them again.
6 July 2026
Website was easy to navigate &…
Website was easy to navigate & everything happened as they said it would fantastic
13 July 2026
Excellent price
Excellent price, packaged well and delivered quickly- what’s not to like! ❤️
13 July 2026
Excellent service and great choice of…
Excellent service and great choice of sunglasses 🕶️ I would highly recommend them.
12 July 2026
Prompt service
5 July 2026
👍👍👍👍👍👍👍👍👍👍👍👍👍👍
5 July 2026
Thank you so much
Thank you so much. Excellent product and more importantly, the communication was brilliant. Really appreciate it. I will definitely shop here again.
12 July 2026
Poor serilvice, no glasses, no update but money taken
Although the price was cheap I should have realised it my have been too cheap.
The company took the money from.my account before they had the glasses to sell me. My non-prescription order is over a week old with no update.
I called them and waited for 30 mins never moving from position no5 in the queue
Spend a bit more and get a better service is my guidance
9 July 2026
Unprompted review
Reply from Opticians Direct
Hello,
I am sorry to hear you where unhappy with the service received.
For non-stock items, we do quote 7-14 working days as these need to come over from Italy.
It seems there was a slight delay with your order.
I can see your glasses have now been delivered to yourself, and hope you are enjoying them.
Thank you for taking the time to leave a review, we value your feedback.
Do not buy from this company
Do not buy . Read all the feed back shocking service and now been 5 weeks no glasses and been told I have to wait another 12 weeks !!! What !
9 July 2026
Unprompted review
Easy to order
Easy to order, good price and prompt delivery. Will definitely use again when looking for glasses or sunglasses.
2 July 2026
Sunglasses
Ordered sunglasses as a gift, let's call them branded, not cheap, and I had not dealt with this company before but they were the only company that had his preferred colour in stock. So I took a gamble.
Great company, good quality product, good delivery, well packaged and I am very happy, would use again
21 May 2026
Spoke to customer service
Spoke to customer service, very polite and helpful. Sunglasses delivered very quickly and were reasonably priced
2 July 2026
Worst online ordering experience I ever…
Worst online ordering experience I ever had so far! Decent prices but, the website shows the pair I ordered will be delivered up to 14 days, once placed order they emailed saying it’s going to take up to 4 weeks which, I agreed. After 1 month I reached out chasing the order and was told it will be up to 8 weeks! Then I asked them to send me a different size and ended up returning it as it was small and requested for refund, after 3 weeks and emailing them multiple times finally they issued the refund and blamed my Apple Pay for taking 3 weeks for refund!
8 July 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to leave your feedback.
We're very sorry to hear that your experience did not meet your expectations, and we sincerely apologise for the delays and frustration you encountered.
Unfortunately, after your order was placed, we were advised of an unexpected increase in the supplier lead time for your chosen frame, which extended well beyond our usual advertised timeframe. We appreciate that this was disappointing, particularly as the estimated delivery time changed after your purchase.
When you decided to try an alternative size, we're sorry it wasn't suitable. Once your return was received and processed, your refund was issued. While refund processing times can vary depending on the payment provider or bank, we understand that the overall experience fell short of what you expected.
We appreciate your feedback, as it helps us identify where we need to improve both our communication and our service. We apologise again for the inconvenience caused and wish you all the best.
Go elsewhere
Ordered prescription sunglasses 5 weeks ago but have still not received.
I was advised after chasing following 2 weeks without update that they were on a 2 week lead time from their supplier.
Another 3 weeks later I still had no update, chased again and was told the lead time was now 8 weeks, meaning my sunglasses for the summer would arrive in autumn!
Alternatives offered were not suitable, so I’ve asked for a refund. Total waste of time and would not recommend.
Only reason for more than 1 star is their customer service are responsive once you make contact.
8 July 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to share your feedback.
We're very sorry that your order was affected by an unexpected supplier delay and understand how disappointing this was, particularly as you had ordered your prescription sunglasses for the summer.
Unfortunately, the lead time for your chosen frame increased significantly after your order was placed, which was outside of our control. We appreciate that the alternative options we offered were not suitable, and we fully understand your decision to request a refund, which has been processed.
We're pleased to hear that you found our customer service team responsive, although we're sorry we were unable to provide the outcome you had hoped for. Your feedback is important to us and will help us continue to improve both our communication and service.
Thank you again for your comments, and we wish you all the best.
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