On the Beach Reviews 

978
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 893 reviews, most reviewers were somewhat happy with their experience overall. Customers generally find the booking process straightforward and easy, appreciating the clear website navigation and wide holiday choice. Many consumers highlight competitive pricing and good value, often reporting positive holiday experiences that meet expectations. However, some people were dissatisfied with customer service, often describing it as non-existent or difficult to reach due to automated systems. Reviewers also mention issues with booking flexibility, such as difficulties changing or confirming flights. Concerns were also raised about unexpected price increases, baggage costs, and welcome bonuses not being applied.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many finding it easy and... See more

Holidays

People report ambiguous experiences with holidays, with some customers praising the ease of booking and great... See more

Price

Reviewers mention ambiguous feedback about price, with many finding prices to be competitive, reasonable, and... See more

Website

Customers had ambiguous experiences with the website, with some finding it very easy to navigate and use for... See more

Customer service

Consumers find customer service to be negative, with many reporting it is impossible to reach a human and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We book every year with on the beach with no difficulties at all. 9 this year, 4 adults, 5 kids. Holiday was amazing. A little hicup at the beginning of trip where one of the children was moved... See more

Company replied

Rated 4 out of 5 stars

It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to chang... See more

Company replied

Rated 4 out of 5 stars

It was keenly priced,website easy to navigate, huge choice for all budgets. The only con was that I would like to have been able to access more pictures of room accommodation and facilities.

Company replied

Rated 4 out of 5 stars

I like On the Beach because it keeps you updated clear communication and even if it is the same price everywhere else you win by getting discount vouchers so it makes your trip even cheaper. They expl... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of Europe's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it. Visit our site

Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., Ireland

  • onthebeach.ie

3.7

Average

TrustScore 3.5 out of 5

978 reviews

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3.7

All reviews

(978)

902 reviews in the last 12 months

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Rated 1 out of 5 stars

requested cancellation in On the…

requested cancellation in On the Beach’s online chat before my booking was confirmed. The timestamp clearly shows I asked them to cancel.
Despite this, they confirmed the booking after my cancellation and are now demanding payment for a holiday I did not authorise.
I have proof of my cancellation and my bank is treating the charge as disputed and unauthorised.
Customer service is impossible to reach. Everything is automated and no human responds, even for urgent mistakes.
I want this booking closed immediately. This has been extremely stressful and completely avoidable.

15 July 2026
Unprompted review
Rated 4 out of 5 stars

Fab hotel even though it’s not 5 star…

Fab hotel even though it’s not 5 star lacking a lot of things !!! Reception staff need a course in common manners!!! Pool staff and bar and restaurant brilliant
Rooms fab but shower is a let down !!! Not a great place if some has difficulties walking lifts are not always working and from what I saw only one block has a lift
Beach or sea I might say total let down it’s horrible

16 July 2026
Rated 1 out of 5 stars

Disappointed start holiday, no support by the On the beach travel

We booked our holiday through On the Beach and have just arrived at our hotel, but unfortunately our experience has been very disappointing.

The room allocated to us is far too small for a family of three, and our son's fold-out bed has been placed behind the bathroom door, creating what we believe to be a serious health and safety concern.

Despite booking an all-inclusive holiday, we arrived at around 5:00 pm after a long day of travelling and found there was no food, snacks, or refreshments available until dinner at 7:00 pm. No welcome drink or alternative food was offered.

We raised our concerns with the management at LaLaLi Blue Suites, but they were unable to offer a solution and advised us to contact our travel provider.

We then tried to contact On the Beach using the support options listed on their website. Unfortunately, we could not find a way to speak to a person. The only option available was an AI live chat, which repeatedly asked the same questions without resolving our issue or connecting us to a member of the support team.

We are due to stay here for two weeks, and the lack of support from both the hotel and our travel provider has left us feeling extremely disappointed. If you are considering booking a holiday through On the Beach, I would recommend checking what support is available if something goes wrong during your trip.

16 July 2026
Unprompted review
Rated 1 out of 5 stars

The most UNHELPFUL company I have ever…

The most UNHELPFUL company I have ever dealt with. Completely useless.

15 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 5 out of 5 stars

Easy to pick your holiday chose what…

Easy to pick your holiday chose what you want. Easy to book your holiday and your ready to go

13 July 2026
On the Beach logo

Reply from On the Beach

Thanks Mary — glad booking was so easy. See you on your next holiday! The Team at On the Beach

Rated 5 out of 5 stars

Web Service was amazing

Web Service was amazing, very simple and clean, everything was very detailed.

11 July 2026
On the Beach logo

Reply from On the Beach

Thanks Cassiano — it was simple and detailed. Team at On the Beach

Rated 5 out of 5 stars

Would recommend

Would recommend. I booked a short break to Croatia with On the Beach. Ryanair cancelled the earlier return flight to Ireland and replaced it with a much later flight. We cancelled the Ryanair return leg and booked an earlier flight with Aer Lingus. On the beach refunded the Ryanair return Leg in just over a week. The appear to be very easy to deal with and are very quick to respond to any queries. Prices are reasonable too.

13 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Adrienne :),

Thank you for taking the time to leave such a lovely review!

We're delighted to hear you found our prices competitive and that you had a positive experience booking your holiday to Croatia.

We're also pleased that, following the airline's schedule change, your refund for the unused Ryanair flight was processed quickly and that our team was able to assist you throughout the process. It's great to know you found us easy to deal with and responsive to your queries.

Thank you for your recommendation and for choosing On the Beach. We hope to help you book many more fantastic holidays in the future! - On The Beach.

Rated 4 out of 5 stars

We book every year with on the beach…

We book every year with on the beach with no difficulties at all.
9 this year, 4 adults, 5 kids.
Holiday was amazing.
A little hicup at the beginning of trip where one of the children was moved seats 7 rows up in their own from rest if passengars. No notice given and only realised when checking in. Child also had autism so we had to switch seats.
Also when we got to Bodrum airport, transfer was not there that we had booked. A nice rep sorted for us.

Apart from that everything else went so smoothly

10 July 2026
On the Beach logo

Reply from On the Beach

Hi Avril :),

Thank you for your continued support and for taking the time to leave us a review!

We're delighted to hear you've chosen to book with us year after year and that you and your group had an amazing holiday overall.

We're sorry to hear about the issues you experienced with your flight seating and the transfer on arrival. We understand how concerning it must have been to discover your child had been seated separately, particularly given their needs, and we're pleased you were able to resolve the seating arrangements. We're also sorry that your transfer wasn't available as expected, but we're glad the representative at the airport was able to assist and get you on your way.

It's great to know that, aside from these issues, everything else went smoothly and that you had a fantastic holiday. We really appreciate your feedback and look forward to helping you plan your next getaway! - On The Beach.

Rated 4 out of 5 stars

Hard to process simple request

Enjoyed the booking process but in all honesty why is it so hard to change lead passenger getting 3 different responses from 3 different customer service rep would just like a clear response and have the lead passenger changed if someone could please help with this simple request please

Hows to send a private message no instructions rang the hotel to enquire about lead passenger change and got informed all it takes is a simple email request so would someone be able to do it please

8 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Richard,

Thank you for your feedback.

We're pleased to hear you enjoyed the booking process, but we're sorry to learn about the confusion you've experienced when trying to change the lead passenger on your booking.

We understand how frustrating it must be to receive different information, and we apologise for any inconsistency in the advice you've been given. We'd like the opportunity to review your booking and provide you with a clear and accurate update.

Please send us your booking reference via private message, and a member of our team will be happy to look into this for you and advise on the options available. - On The Beach.

Rated 5 out of 5 stars

Brilliant

Website is very easy to navigate. Price options to suit everyone budgets.
Filters and Options to change flight times to tailor holiday is brilliant.
Payment plan option is a great facility.

8 July 2026
Rated 3 out of 5 stars

I thought we didn’t have to pay for…

I thought we didn’t have to pay for seats on the plane under eu regulations but we didn’t have any choice as we couldn’t confirm the flights until we did. Only recently Ryanair confirmed that families didn’t have to pay?

11 July 2026
On the Beach logo

Reply from On the Beach

Hi John,

Thank you for your feedback.

We're sorry to hear there was some confusion regarding seat selection. Airlines have their own seating policies, and while families with young children are generally seated together in line with applicable regulations, this doesn't necessarily mean that specific seats can be selected free of charge.

Purchasing seats is usually an optional extra, and where available, customers can choose whether to add this during the booking process. If you'd like us to review your booking and the options that were presented at the time of booking, please send us your booking reference via private message and we'll be happy to take a look.

We appreciate you taking the time to share your experience. - On The Beach.

Rated 5 out of 5 stars

absloutley amazing customer service

absloutley amazing customer service

10 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

We're so happy to hear you had such a positive experience with our customer service! We truly appreciate your kind words.

Rated 2 out of 5 stars

I won't suggest this website for your…

I won't suggest this website for your holidays unless you have no other choice. Very bad customer service compared to LoveHolidays. Better even though you pay a few bucks extra, stick to Love Holidays. This site is not at all customer-friendly. No way to contact them except live chat with an AI and email, which they would send apologies in, not willing to help. So bad.

1 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

We're truly sorry to hear about your frustrating experience with our customer service. We understand your disappointment regarding the difficulty in reaching a human and the unhelpful responses you received. We are always working to improve our support channels.

Rated 1 out of 5 stars

We have paid almost £2000

We have paid almost £2000
For our family holiday, the hotel now states that the pool and kids splash area are closed for the entirety of 2026, and this was a huge deciding factor in choosing the hotel, the hotel has also conveniently changed their name from Europa splash to Europa spa, which is not convenient for kids at all. We need someone to get in touch now! All we get are AI generated email responses telling us to go back to the website or app and request change of hotel or cancel booking, but it we do that there are automatic cancellation fees or booking fees, there is nowhere to add notes or special requests at all. Absolute nonsense, it’s all AI! Were going round in circles and being passed from one AI chat bot to another. We will request a bank charge back by the end of next week if it’s not resolved. I’d happily cancel and rebook but from £2000 after fees we would receive just £500 back absolute joke. I’d appreciate a real message back from a human for a change

***update***
Reply from on the beach says send a private message…to who exactly? And how? Typical brushing off as usual
We have a case open and have no responses for 2 weeks, holiday is coming up soon

9 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Mike,

We're sorry to read about your experience and understand how disappointing this situation must be, especially when the pool and splash area were an important part of your family's holiday plans.

We appreciate why you're looking for clarity, and we're sorry to hear you've found it difficult to get the support you need. If there have been changes to the hotel's facilities, we'd like the opportunity to review how these may affect your booking and discuss the options available to you.

We're also sorry that you've been frustrated by our communication channels. While we use digital tools to help manage enquiries, our customer support team is available to review more complex cases where further investigation is needed.

Please send us your booking reference in a private message, or reply to your existing case if you already have one open, and we'll ensure your concerns are passed to the appropriate team for review. We appreciate your patience and would like the opportunity to help resolve this for you. - On The Beach.

Rated 5 out of 5 stars

Very easy and quick great prices and…

Very easy and quick great prices and the payment options are fantastic

8 July 2026
On the Beach logo

Reply from On the Beach

We're so happy to hear you found our booking process easy and quick! It's fantastic that our prices and payment options met your expectations. Thanks for sharing your positive experience!

Rated 5 out of 5 stars

Fast booking and great prices.

Fast booking and great prices.

4 July 2026
On the Beach logo

Reply from On the Beach

We're so glad to hear you found our booking process to be quick and our prices to be excellent! We strive to make holiday planning as smooth and affordable as possible.

Rated 5 out of 5 stars

Had a seamless experience with the…

Had a seamless experience with the booking site " if the actual holiday goes as well I'll be extremely happy.

8 July 2026
On the Beach logo

Reply from On the Beach

We are so pleased to hear that you had a seamless experience with our booking site! We truly hope your holiday is just as wonderful and enjoyable.

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