Nordictrack UK Reviews 

Really poor customer service from this company.

Brought a treadmill last year, worked great till recently. The treadmill is still in warranty so I emailed the customer service team.

This process has now taken over a week and I’m no closer to getting my treadmill looked at, this is despite sending pictures and video.

The treadmill is leaking some form of oil and also stops during use, so is now to dangerous to use.

The machine cost around £2500, so I would expect far better service for such a premium product.

Bought a very expensive elliptical from NordicTrack 2 years ago. Put it together and found that the holes for the bolts that holds the centre column in place was already threaded and so has since been a wobbly paperweight ever since.
Complained numerous times over the last couple of years, and yet no one has ever gotten back to me. Absolutely avoid!
I want an engineer to come out and re-thread the bolt holes or you can come take it away and replace it because this is ridiculous... I will be complaining to the CEO if this isn't resolved soon.

Update 14/07/2025: my communication attempts have been previously through web chat shortly after getting the machine and also a year later, which I’m guessing there’s no record of.
As of about 2 weeks ago I raised a complaint on the web form, and it wasn’t possible to do this on your website a couple of years ago so had to go through customer service. Still nothing from the complaint.

Update 15/07/2025: still no sign of anyone contacting me. Appears communications with this company go into a black hole 🕳️

God awful.

Avoid like the plague.

Bought a treadmill about 18 months ago.

You CANNOT use it without an internet connection. Without one all you have is an expensive brick.

They updated the software after about 6 months to a new system, and we were forced to use it. After we put up with the buggy mess that it was for a few months we found a way to revert to the previous software. Since doing so, we have to turn it off and on again practically every time we try to use it, because of software errors, and today we've tried to use it to find its stuck on the load screen and no matter what we do we cannot get it to work.

The software is laggy, poorly designed and awful to use.

There are many, better alteratives to nordictrack on the market, and if you value your sanity and money go elsewhere.

I'd give these 0 stars, but trustpilot wont let me, so they can get the minimum of 1.

Update: it’s not been too long since this review. In the mean time, the treadmills console has proceeded to completely break.

Now all we have is a black screen, am unable to use the treadmill and effectively have a £2000 brick.

Again, I would strongly recommend avoiding nordictrack as much as humanly possible

Delivery was great!
I’m enjoying the treadmill especially with IFIT! I like that I can fold it to take up less space.

Brilliant rower, smooth, stable and I find the seat very comfortable. The foot rests are amazing comfortable and very easy to adjust. The TV screen is clear bright and easy to use with many great features. The ifit is what let's it down somewhat, the classes are very good and instructors amazing, the down sides are however the search engine is horrendous, if you set your own row you are limited to what you can set up for example my favourite time is Kevin Scott's tabita row which you can't replicate and the screen for your own row is just a 400 meter running track, very poor and boring

The Tour De France bike is an amazing bit of kit and coupled to the wide ranging Ifit workouts it's enabled me to improve my bike fitness and make it interesting and informative at the same time

Easy to set up payments and organise delivery date of choice. Delivery company put the bike exactly where I wanted it!

I thought that the buying process was easy, 0% interest made a big difference. Delivery was ok, i got a lot of emails about delivery and the delivery partner could have a better system. My delivery came in 3 different delivery days which was annoying. Treafmil, weights and then accessories. The delivery of the treadmill was fine and they took it to the room i asked.

Setup i needed help as i am visually impaired but it was pretty straightforward. It is a sturdy and heavy maching which is what i wanted. I am 6ft nearly 100kg and can run pretty fast sprints and the things is rock solid.

My only gripes are
Everything is all tocuh and has not other ways of increasing or decreasing speed. I cant see the controls properly so on the cross bar i have had to put little rubber things to make it tactile so i know where to push.

The screen has too much content to see at once. Again this is only an issue for visually impaired people.

The cost of the IFIT subscription is high and the frustrating thing is without it i cant even use third party apps, Additionally, the amount of apps i saw furing my free trual as limited and i could find things like BBC or Sky news. If you dont pay the high subscrition you can only use the running track mode. I dont expect access to created content but i do expect access to other apps. After paying about £3k for this i would expect a longer complimentary eubscription or more access to 3rd party apps.

I really wish there was a high contrast mode which would help people like me.

Nordictrack products are very poor quality. My experience of ordering, customer service and delivery of a disappointing product has made me want to warn others to avoid Nordictrack purchases and look elsewhere.

Delivered on time, kept up to date with information

Delighted with our recent purchase of the Nordictrack bike.
It took me a while to build the bike, a couple of hours, but the instructions are pretty clear.
Once built, the bike is really good quality and is whisper silent in operation.
The purchase of an ifit membership is an absolute must, otherwise, you are missing out on all the instructor led rides, exercises etc which are surprisingly very effective in motivating you through your ride.
It’s still early days but really enjoining it so far.
There’s a couple of us using it so I do need how to work out the “family” use so we can all see our respective progress.

Bought a Nordic Track / iFit treadmill for £2499. The supporting frame snapped just after a years use, leaving the treadmill non functional. I told Nordic Track about the issue and they refused to assist with the repair or replacement of the treadmill. Very disappointing as I only had just over a years worth of use. I would expect a safer and better quality from a premium treadmill product. Poor customer service and product not fit for purpose.

Excellent customer care the moment we ordered to the day it was delivered in unison with Transmec who installed the machine. The machine itself is definately quality and does not disappoint. Well done to the whole Team. Would highly recommend.

Gutted.
Felt id done my homework read the reviews, knew what I thought was historic issues and went with the x24 stupio bike. £1899 is not cheap for anyone and takes a lot of time to earn that money! Built it, switched it on, connected to wifi and the screen just blinks for a few minutes then crashes and software starts a new download. Response from ifit has been excellent so far ( answered the phone , sent me an email) however you don’t spend this amount of money to now spend hours trying to resolve ( I’m meant to be training )
I’ve update my review to 3 stars because the respond from the CS / tech team was excellent and the bike seems to be working well. I shall update again in next 2 weeks, if the product is as good as the service response I could get to 5

I’m genuinely impressed with both the service and the product. Ordering online was straightforward and hassle-free, with great communication throughout. The delivery team (all three of them!) were brilliant — friendly, efficient, and incredibly helpful in getting the heavy machine safely into place.

As for the treadmill itself, it’s outstanding. The iFIT trainers are a game-changer — engaging, motivating, and the way the treadmill automatically adjusts speed and incline to match the terrain is just fantastic. It makes every run feel like a real-world adventure, whether I’m tackling hills or cruising through scenic routes. Highly recommend both the product and the service from start to finish!

Great bike. Very comfortable and easy to use. The incline / decline system works well and the fan built in is very good. ifit is a really good training product too. Just getting started but so far, very impressed.

Great treadmill with iFit and a large screen for an excellent interactive workout!

Great machine and really enjoying the iFit rowing series workouts!

I am currently awaiting delivery of my NordicTrack cardio equipment, but to date it's been refreshing dealing with an employee and Company that appear to want to help and go beyond the Customers expectations, which these days is very rare. When e-mailing Becky from the Direct Sales Support Team, she has responded promptly, in a friendly professional tone and answered the many questions I asked.

Having had this experience I am even more excited to receive the equipment and try it out.

All their machines are loaded with iFit. Comes free for a year, then £350 a year from then on. If you don't renew your membership, your machine doesn't work. I wouldn't buy their machines unless you are happy investing thousands of pounds of the 10 years warranty.